Welcome to another Marketing Audit, this time I sit down with Heather Zeitzwolfe. She’s not your ordinary CPA as you can tell by just looking at her wild pink hair and trendy glasses.

We talk about:

• Embracing your personality
• Bringing different aspects of your business together
• Defining your target prospect
• Narrowing down your marketing strategies to the ones that work
• Membership sites 
• Email marketing automation campaigns

I hope you glean something from our chat that you can use in your business.

Contact Heather:
 https://linktr.ee/getthebalanceright

Contact Heather: Instagram - LinkedIn
Get the Balance Right Coaching: Website
Book a Discovery Call (via Zoom) - Click Here
Heather & Get the Balance Right - Link Tree
Zeitzwolfe Accounting: Website  - Facebook

If you want to chat more with cool entrepreneurs like Heather, join me for the Break Room Zoom Party where  cool entrepreneurs get together to talk about what it takes to be an entrepreneur. You get to share who you are and what makes you different. You get to meet and connect with other entrepreneurs and you get tons of exposure when the Break Room Zoom Party is released as an episode of the Podcast. Come join us.
Learn more about the Break Room Zoom Party.

Or go to Breakaway Business Coaching and click on the Break room Zoom party button to learn more and register.

Be fierce, be strong, be confident, get your moxie on, all that describes Gail Scott. Gail sat down with me to talk not only about aging with moxie, but a ton of other entrepreneurial topics.
Building the bridge from job to entrepreneur
Doing things differently
Using the pandemic to shift and thrive
You're not too old to embrace social media
We get real about midlife (warning -  the word vagina gets thrown around a couple of times)
Gail introduces the Midlife Moxie Podcast

I hope you enjoy our chat....

Check out the Midlife Moxie podcast

Connect with Gail on Clubhouse @gailscott
Follow Gail on Instagram @gailscott

www.midlifemoxie.net

Gail Scott is a 27 year veteran in the skin care and beauty business. She worked herself out of another job and into being a work at home mom and never looked back. Helping other women achieve their goals is a passion.  As of late, she has fulfilled her dream of starting a podcast with her partner in crime, Christina.

Join us in the Break Room Zoom Party!!

I did a podcast episode last year about what I was grateful for. Around this time of year I really like to focus on being grateful for all that I have.

Pretty much everything I was grateful for last year I’m still grateful for, 

            Listen to Last Years Episode: 

As I sat down to think about what I’m grateful for this year, I thought, ummmm what is the difference between being grateful and being thankful.  I’ll be honest, I didn’t know offhand, so I googled it.  (of  course what else would I do – okay maybe if I used siri or had Alexa I’d ask them.

Thankful is a feeling often associated with gratitude and relief. 

Grateful is about so much more. 

It’s not just about thinking how thankful we are to have all that we have. It’s about living out that gratitude through the simple things we do every day.

So as I reflect this year on what I’m grateful more I want to focus on the action, of myself and others.

What are you grateful for?

If you have questions for the podcast, please email me at [email protected]

If you want to hang out with some cool entrepreneurs join us for the Break Room Zoom Party.
Entrepreneurs get together to talk about what it takes to be an entrepreneur. You get to share who you are and what makes you different. You get to meet and connect with other entrepreneurs and you get tons of exposure when the Break Room Zoom Party is released as an episode of the Podcast. 

In this episode we celebrate the first Episode of the Break Room Zoom Party. What is that you ask? Entrepreneurs get together to talk about what it takes to be an entrepreneur. You get to share who you are and what makes you different. You get to meet and connect with other entrepreneurs and you get tons of exposure when the Break Room Zoom Party is released as an episode of the Podcast. 

In this episode we talked about:

• Defining your target market
• Virtual events
• What the media is lying to you about
• How to funify your presentations

Join us the first and third Monday of each month at Noon Pacific time.

Learn more and register

Come join us!  

This week’s episode is short, however I think It’s a powerful one. The holidays are upon us and it’s time to start thinking and planning our holiday promotion.

I share some ideas about what kinds of promotions to offer. It’s not too early to start planning on your holiday promotion.  Let ‘s get some more money in your pocket, get more raving fans and celebrate the holiday. 

I hope you enjoy….

Fun Friday with Jim  Kaspari. The Fortune is in the Follow Up

I spent a Fun Friday with Jim Kaspari on Instagram Live. We started out talking about maximizing your email list then we discussed:

            Annual list building goals

            Definition of “maximizing using your email list”

            35 Ways to build your email list

            Don’t give away stuff for free

            Creating Boundaries

            How to serve more people with leverage

            The fortune is in the follow up

I hope you enjoy our chat….

Imagine a world where everyone treated each other as if they were “The One”. You know, the one best client, the one best friend, the one best partner. Hard to imagine, right? Not with Nancy Matthews and Women’s Prosperity Network. Nancy and her sisters founded the network on the values of serving others and you will be served. Nancy shares her journey and her keys to success.  

I hope you enjoy our chat…

In this episode we discuss:

From corporate employee to entrepreneur

Working with your sisters – the good and the bad

How Women’s Prosperity Network it’s a different kind of Network

The One Philosophy

How Nancy invented binge watching

Pivot from in person to online events

Zoom networking is easy networking

The future of hybrid events 

Nancy Matthews:

            Nancy brings more than 30 years of experience and the perfect blend of business expertise, authenticity and heart to all her endeavors. After 20 years in corporate with several entrepreneurial endeavors on the side, in 2002 Nancy went into business for herself, developing several multi-million-dollar enterprises.  

Nancy is the Author of The One Philosophy, Founder of The People Skills Academy, Co-Founder of Women’s Prosperity Network, creator of the highly acclaimed Receiving Your Riches Course and the Best-Selling Series, Journey to the Stage.

Contact Nancy:

            Facebook: https://facebook.com/nancymatthewsspeaker

https://nancymatthews.com

Woman’s Prosperity Network – Join for Free

Mentioned in Episode Shoulds Episode 66

In my 16 years of being a business coach, coaching over 1000 clients in 16 countries I’ve developed a 10 step plan to launch or grow your business.

I’ve been hearing from a number of my clients recently that they would like a mini business plan that they can jump on and execute right away. Just a short specific list of steps to grow their business.

I sat down and compiled a list of my best stuff, 6 steps I felt were most important to starting your business or taking it to the next level. 

This is a high level overview of the 6 steps, there are links below if you want to take a deeper dive.

I hope you enjoy the show. 

 If you got comments or questions please email me at [email protected] 

 Join me for the Email Marketing and Automation Workshop

Take a deeper dive:
Build Your Email List Episode 56
Email Marketing Automation Episode 82
Selling is Serving Episode 58
Create Your Marketing Plan Episode 63
Content Creation Episode 66
Marketing Mistakes Episode 77
 

Wow, we didn't expect that. On Monday Facebook and Instagram were down, for hours.
After last week's episode where we talked about the challenges around social media posting, were I made a commitment to create all my posts and be ready to go by end of day Monday, well I was derailed by tech.

The outage got me thinking about social media and how we don't really own any of our followers, connections or friends. They could in theory go away all of a sudden and where would that leave us? SOL

While I already drive people from my social media platforms to my email list with irresistible offers, I had the epiphany that I need to focus more on that strategy.

What are you doing to move your fans from social media to your email list?

I hope you enjoy the episode.

If you have any questions or feed back please contact me [email protected]

Honorable mentions in this episode:

Last weeks episode on Social Media Posting E88

Check out the Break RoomZoom Party

Join me for the Email Marketing and Automation Workshop

Sign up for a free trial of Missinglettr

In this week's episode I go live on Instagram with my good friend Earlene Coats and we talk about social media posting and more.

This is a snippet of our conversation where we talk about:

Social media posting
Clubhouse
Missinglettr
Upping your game
Using themes in IG
Embracing your vulnerability

I hope you enjoy our chat.

If you'd like to join us real time we go live every Friday afternoon (around 3pm Pacific time)
on Instagram and Facebook.
Follow me on Instagram @breakawaybusinesscoaching
Follow me on Facebook