Break Your Bullsh*t Box

Episode Summary

Tired of being told to "just think positive" while the real stuff underneath never gets dealt with? Amber Fuhriman breaks down why toxic positivity is quietly wrecking your sales, leadership, and communication skills, and shares the NLP-backed approach to digging out negative thoughts at their root so you can actually become positive instead of faking it.

Key Topics Covered

• How toxic positivity covers up limiting beliefs with fake optimism and why those buried thoughts always resurface to hurt your sales, communication, and leadership
• Why traditional affirmations backfire when you don't believe them and how they actually train your brain to distrust yourself
• The real problem with "fake it till you make it" and why switching to "believe it until you become it" changes how clients and prospects experience you
• How to get curious about negative thoughts instead of suppressing them, so you can pull them out at the root instead of painting over them
• Why the words you use about yourself create your reality and determine whether people trust you enough to do business with you

Notable Quotes

• "The shit that we try to cover up with fake positivity always comes back to hurt our sales communication and leadership skills."
• "You can't take mold on a wall, cover it with paint, and call it safe. Just because you can't see it anymore doesn't mean it's not there."
• "If I go out and say, 'I'm just gonna fake it till I make it,' I'm calling myself a fraud. I'm calling myself untrustworthy. I'm calling myself a fake, and why would anybody wanna do business with a fake, a fraud, or someone who's untrustworthy?"
• "The idea of standing in front of a mirror and telling yourself something when you don't really believe that that thing is true is not convincing yourself that that thing is true, it's just convincing yourself that you can't be trusted."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

Ready to stop treating leadership like a buzzword? Amber Fuhriman sits down with Jen Ruggerio, co-founder of Rugged Training Group and author of Uncorporate Leadership, to break down why the trades need real leaders, not just titles. You'll learn why safety starts with ego-free leadership, how to build instant credibility with new hires, and what it actually takes to create a culture where people speak up before someone gets hurt.

Key Topics Covered

• Why leadership in the trades is a matter of life and death, not just a bad bottom line
• How to build instant trust and credibility with day laborers and new hires in high-stakes environments
• The real cost of walking past safety violations and why OSHA compliance is the bare minimum
• Why dropping your ego and apologizing as a leader earns more respect than pretending you are never wrong
• How to align your stated values with your actual actions so your team trusts what you say

Notable Quotes

Amber Fuhriman:

• "I'm not attached to you hiring me as a coach. I'm attached to you hiring a coach. I'm attached to you getting help."
• "What you say matters to you has to match what your actions say matter to you."

Jen Ruggerio:

• "How do you expect people to care about safety when you don't care enough to teach safety?"
• "OSHA is the bare minimum. The bare minimum to keep your people from getting sick or dying."
• "Understand your influence and use it for the good."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Guest Info

Jen Ruggerio is the co-founder of Rugged Training Group, a safety and leadership training company serving the trades. After 25 years in education, including nearly two decades at an alternative high school focused on healing at-risk youth, Jen transitioned into training trades workers and their leaders on safety, leadership, and building psychologically safe workplaces. She is the author of Uncorporate Leadership, published in April. The book is available on Amazon, Barnes & Noble, and IngramSpark (for Canada).

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

Two and a half months left in the year and nowhere near where you wanted to be? Amber Fuhriman breaks down why most goal setting fails, how frustration kills your ability to find solutions, and the exact strategy business owners need to stop waiting for January and start building real momentum right now.

Key Topics Covered

• How to identify whether your goal-setting process is actually setting you up for failure or creating results
• Why the brain is wired for comfort (not success) and how the voice in your head kills your goals before you even start
• How to reset from frustration into a productive state so you can see solutions instead of problems
• The connection between gratitude and goal setting, and why building on what you already have beats constantly starting over
• How to set specific, measurable goals with a real strategy instead of vague affirmations that go nowhere

Notable Quotes

• "The brain is not wired for success. It's wired for comfort, and you are comfortable exactly where you are now."
• "Nobody ever accomplished their goals by focusing on what was wrong. They focus on solutions, not problems."
• "Nothing changes if nothing changes, and you get to decide when something changes. You're the only one that can."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

That voice in your head telling you you're not good enough, your prices are too high, and nobody wants to hear what you have to say? That's your bullshit box, and it's quietly running your business. Amber Fuhriman breaks down exactly what the bullshit box is, how it forms from a lifetime of programming, and why the excuses you don't even realize you're making are the real thing standing between you and the results you've worked so hard for.

Key Topics Covered

• What the "bullshit box" actually is: the gremlins, excuses, and unconscious beliefs that surface every time you're about to do something great
• How your compartmentalization box and your bullshit box are connected, and why swapping them is the key to authentic connection and better business relationships
• The specific ways your inner voice sabotages sales calls, pricing conversations, and referral asks before you even open your mouth
• Why hiding your life experiences to appear "perfect" destroys the know-like-trust factor that drives every business decision
• Why struggling with sales, leadership, and communication is a results problem, not a strategy problem, and what to do about it

Notable Quotes

• "My bullshit box overflowed, I had an emotional breakdown, and in the process of learning to rebuild myself, I learned how to help others do the same."
• "If you're too busy hiding who you truly are from the world for fear of judgment or rejection, then how is anybody going to truly know you enough to know, like, or trust you?"
• "It's not more strategy. It's not more techniques on what good leadership looks like. It's getting real about what's going on in your head right before you choose to show up."
• "The difference between where you are now and where you want to be is the conversation that you're having with yourself in your head about what you're capable of."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

The words you tell yourself every morning are quietly running your results. Amber Fuhriman breaks down how your internal language shapes the way you show up, why common phrases like "work in progress" might be deflating you, and the specific language shifts business owners need to stop shrinking and start showing up as the leader they actually are.

Key Topics Covered

• How shifting from "I have to" to "I get to" changes your energy and results in business and life
• Why your brain builds internal pictures from the words you use and how those pictures drive your behavior
• The hidden danger of calling yourself a "work in progress" and how it keeps you playing small
• How minimizing your inner voice as "little me" strips your confidence before you even walk into the room
• Why you must define what your own words mean to you instead of assuming everyone shares your definition

Notable Quotes

• "Nothing about that bitch is little. She is strong, and she is powerful, and she is empowered, and she is motivating and inspiring and has the ability to empower and inspire and influence others. She's not little."
• "No, it's the way you've chosen to allow yourself to be. The beginning of getting different results, the beginning of changing the results in your life and business, is changing the way that you talk to yourself because the words that you say matter."
• "The worst thing that's been done to an understanding of human behavior is a dictionary because it assumes that people define words the same way."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

Tired of buying course after course and seeing zero change? Amber Fuhriman breaks down why self-led programs fail when your internal programming stays the same and shows you exactly how to evaluate coaching formats so your next investment actually produces results. You will walk away knowing the difference between self-led courses, hybrid trainings, and live coaching, plus the hard truth about why the problem was never the course. It was you.

Key Topics Covered

• Why buying course after course without results is a programming problem, not a course problem, and how to identify the internal beliefs sabotaging your follow-through
• How to honestly assess whether a self-led course will work for you or just become another purchase you never open
• The critical differences between self-led courses, online hybrid programs with live Q&A, and in-person coaching, and how to choose the right format for your discipline level
• Why external sales scripts and communication tips will never increase your business success without first addressing your internal resistance, beliefs, and energetic patterns
• Why spending more on coaching that challenges you in real time can cost less than repeatedly buying cheaper courses you never act on

Notable Quotes

• "The difference in the ones that were really valuable to me and the ones that I didn't even open wasn't the course. It was me."
• "I am here to beg you to stop looking for the solution that is going to change your behavior without your involvement, 'cause it's not possible."
• "You cannot increase business success talking about external skills alone. There has to be a conversation about behavior, your behavior, your programming, and how to shift that."
• "Cost is only an issue in the absence of value."
• "Nothing changes if nothing changes. And if you want a different rest of this year and next year than you've had already, it starts with a conversation."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

Stop treating an empty calendar like a vacation day. Amber Fuhriman breaks down why business owners lose momentum the moment their schedule clears, how to shift from a reactive employee mindset to intentional self-management, and the exact weekly planning framework that turns open days into revenue-generating action.

Key Topics Covered

• How to use the first thought that pops into your head on an empty calendar day as a diagnostic tool for your relationship with success
• Why transitioning from a deadline-driven schedule to a self-driven business is the make-or-break moment for new entrepreneurs
• The "big rocks" weekly planning framework: how to map out networking, personal development, sales goals, and admin work before the week starts
• Why constantly putting out fires in your business makes you the arsonist, not the firefighter, and how to stop chasing your own tail
• The truth about time management: why you cannot manage time and what you should be managing instead

Notable Quotes

• "That voice is the difference between making money in your business and trying to figure out why you're constantly scrambling for the next little bit of success."
• "The reality is when you're constantly putting out fires, you're not the firefighter, you're the arsonist."
• "Success doesn't happen by accident. It is an intentional choice that is made every single minute, every single day, every single week, every single month, and every single year."
• "Stop trying to manage time and start learning how to manage you."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

Ready to stop letting your corporate past define your future? Amber Fuhriman sits down with New York Life advisor Ashli Palmer to unpack 20 years of Walmart leadership experience, the hard truth about management versus real leadership, and the self-doubt gremlins that follow high performers into entrepreneurship. You will walk away with practical strategies for building community in any business environment, overcoming the fear of picking up the phone, and embracing the messy parts of being human while growing your business.

Key Topics Covered

• How emotional intelligence transforms your ability to lead people who don't think you belong in a leadership role
• Why building genuine community beats chasing numbers and metrics in any business environment
• The critical difference between managing people and leading people, and how to know which one you are actually doing
• How to stop assuming people don't want to work with you so you can start making the calls that grow your business
• Why being "too much" is not a you problem, and how finding the right people changes everything

Notable Quotes

Amber Fuhriman:

• "People don't leave bad jobs, they leave bad managers."
• "If you're all put together and everything's perfect, something's wrong with you. Humans are messy. We're supposed to be."

Ashli Palmer:

• "When you stop worrying about the numbers and what goals you're supposed to hit and you start worrying about your people, your people will drive the experience."
• "I need to stop making that decision for other people. If you don't want to talk to me, you won't answer."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Guest Info

Ashli Palmer is a financial advisor at New York Life and spent 20 years in corporate America with Walmart, rising from overnight stocker to HR and compliance leadership roles across nine states. She specializes in helping people who think they cannot afford financial advice find judgment-free guidance, and she is known for being the farthest thing from a stuffy financial advisor. Connect with Ashli on LinkedIn, where her phone number and email are listed.

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Episode Summary

Tired of buying planners you never use and wondering why you're still not where you want to be? Amber Fuhriman breaks down the real reason smart, capable business owners resist goal setting, how the "bullshit gremlin" voice in your head is sabotaging your progress, and why refusing to set goals is keeping you stuck in a cycle of spinning your wheels.

Key Topics Covered

• How to identify the specific "bullshit gremlin" voice that sabotages your goal setting before you even start
• Why not setting goals leaves your unconscious mind without direction and keeps you spinning your wheels in your business
• How the resistance you feel toward goal setting shows up in every other area of your life, from health to money to planning
• The road trip analogy that proves you need a destination before you can choose the right path to get there
• A five-month challenge to set one goal, pay attention to the resistance that pops up, and use it to uncover the behavioral patterns holding you back

Notable Quotes

• "You're not where you want to be yet because you don't know where you want to be because you did not set goals."
• "If you resist the unknown in one area of your life, you will resist it in every area of your life."
• "That voice, the one that we've been pushing aside, the one that we haven't been listening to, is the one that has the answers that you're looking for."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

Ready to stop being the person who says "I'm not the type of person who can..."? Amber Fuhriman breaks down how the identity you built for yourself is quietly running your business results, why your bullshit excuses feel real but aren't, and the framework for pushing past every identity boundary standing between you and what you actually want.

Key Topics Covered

• How to recognize when a belief you treat as a fact is actually a choice you made, and how to choose something different
• Why every business milestone you've ever hit required breaking an identity you previously held as truth
• The danger of staying stuck in either pure personal development or pure business metrics without ever connecting the two
• How your brain is wired for safety, not success, and what that costs you in sales, leadership, and growth
• The step-by-step identity-breaking process Amber used to go from "I'm not an athlete" to a 24-hour endurance race, and how it maps directly to building a business

Notable Quotes

• "Your life, business, relationships, and overall success start to shift the moment that you acknowledge that even though they feel real, they're not."
• "The excuses that you use to define your reality are not real. And let's assume for just a minute that they might be real. What would your life look like and feel like if you assumed they weren't?"
• "If we are to create something we've never had, we have to be willing to be someone we've never been."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.