Break Your Bullsh*t Box

Episode Summary

Your pricing problem is not a pricing problem. Amber Fuhriman breaks down why the number you charge is a direct reflection of your identity, not the market, and how to close the gap between what you know you're worth and what you actually believe you deserve to charge.

Key Topics Covered

• Why that half-second hesitation when someone asks your price is an identity problem, not a business problem
• How childhood money stories and beliefs about worth show up in every pricing conversation you have
• Why your clients take their cues from you: if you don't believe your price, neither will they
• The gap between the price you want to charge and the identity you're currently living in, and why the gap always wins
• How to identify the version of you that set your prices in the first place and what it takes to change it

Notable Quotes

• "That half second is not a pricing problem. That's an identity problem."
• "Your price isn't just a number. It's a declaration of your worth. Every time you name your price, you are telling the world, and more importantly, yourself, what you believe your work is worth."
• "If you don't believe it's worth what you're charging, why the hell would they?"
• "Somewhere underneath the spreadsheet and the market analysis and the competitor analysis and the research is this eight-year-old kid who learned that asking for too much will make people like you less. And that kid is sitting at a table every single time you talk about your price."
• "The identity has to expand to meet that price, and that is exactly the work that we get to do."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

Stop chasing motivation hits that wear off by Tuesday. Amber Fuhriman sits down with business advisor and We Mentality founder Brandon Ward to break down why transformation beats inspiration every time, how relationship currency drives real business growth, and what it actually takes to build momentum when no one hands you the blueprint.

Key Topics Covered

• Why motivation without transformation is a revolving door and what to do instead
• How relationship currency works as a business strategy and why it never shows up on a P&L
• The difference between manifesting and actually doing the work (and why both matter)
• Teaching kids entrepreneurship through the Lemonade Stand Business Plan so they understand their strengths before they chase money
• Why the We Mentality means knowing when you are not the right coach for someone and connecting them to who is

Notable Quotes

Brandon Ward:

• "A lot of times people have budgets, but they don't have budgets just for you to come and inspire them. You really have to have transformation."
• "One connection can change my life. You can connect me to one person, one business, one referral, and it really can change everything."

Amber Fuhriman:

• "I promise that as much as it's hard to hear, you are probably a large part of the problem. The beliefs that we have, the things that we think, the stories that we tell ourselves, they show up in our sales, our communication, and our leadership."
• "I don't think there's a moment you're gonna feel ready. You feel ready by doing it and proving to yourself that you can."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Guest Info

Brandon Ward is a business advisor, motivational speaker, and founder of the We Mentality, a coaching and advisory company focused on business structure, people development, and leveraging relationships for growth. Brandon is also the creator of the Lemonade Stand Business Plan, an entrepreneurship program for youth. He is a former Las Vegas Metro Police officer and Action Coach certified advisor.

Contact Brandon:

Phone: 702-482-2574

Connect on LinkedIn, Instagram, and Facebook: search Brandon Ward (B-R-A-N-D-O-N)

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

Tired of watching deadlines get missed and tasks fall through the cracks? Amber Fuhriman cuts through the noise to show business owners exactly why their team's lack of follow through is a direct reflection of the standards they've been silently teaching, and what to do about it today.

Key Topics Covered

• Why blaming your team for poor follow through is looking at the wrong problem
• How your unspoken standards, not your stated ones, shape everything your team does
• The way inconsistent consequences teach your team that deadlines are just suggestions
• How unclear delegation and lack of check-ins create a follow-through-free culture
• A self-honest audit to identify where your own behavior is dictating your team's results

Notable Quotes

• "Your team is not a separate organism operating independently of you. They are a direct reflection of the environment that you created, and the environment is built, not on what you say, but on what you tolerate, what you model, and what you actually make matter."
• "You didn't tell them that. You taught them that."
• "One of the most difficult conversations I had to have with myself as a business owner is acknowledging, for a short period of time when I was not getting the results I wanted, that if I was my own employee, I would've fired me. So the question is, would you hire you?"

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

What does a New Jersey junkyard, a mortgage business, and waterproof countertops all have in common? They are all part of one man's relentless commitment to doing right by people. Amber sits down with entrepreneur and community builder Joe Wittenwiler to dig into the courage it takes to walk away from what is expected, bet on yourself, and build a life by showing up with integrity and humor every single day.

Key Topics Covered

• Why the golden rule of taking care of your people is still the most powerful business strategy there is
• How self-doubt keeps even successful entrepreneurs stuck and what it actually looks like to push through it anyway
• The generational belief cycles around work, education, and success that quietly run your decisions without your permission
• Why finding your people and building genuine relationships is the real key to surviving career pivots and business challenges
• How physical challenges like Tough Mudder create real-world proof that you can face fear, finish hard things, and rely on others

Notable Quotes

Amber Fuhriman:

• "Therapy taught me how to interrupt a panic attack. NLP made it to where they didn't happen in the first place. Because I knew where they were coming from and could address that root problem."
• "I don't wanna try to get a stain outta my new quartz counter. I don't want that stain ever to show up."

Joe Wittenwiler:

• "I always want someone to be better off for knowing me. Whether it's rotary, the charity work, I just want to help the group."
• "If I can walk into a room and someone smiles or laughs at one of my stupid jokes, or if I can make someone feel better about themselves or about whatever's going on in that moment, I think that's my trophy."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Guest Info

Joe is a Las Vegas-based mortgage broker and owner of Hydro Shield of Las Vegas, a permanent protective coating service for glass, stone, and countertops. Built on 17 years in a family business, his approach is simple: take care of your people and the rest follows. Active Rotary Club member and community connector.

Contact Vikki:

• Mortgage inquiries: www.mrjoelender.com
• Hydro Shield Las Vegas: hydroshieldlv.com

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Episode Summary

You've read the books, taken the courses, and filled the notebooks, so why are you still stuck? Amber Fuhriman cuts through the noise to reveal what's actually blocking your results: the belief system running underneath every skill you've already learned.

Key Topics Covered

• Why buying more courses, books, and programs won't get you unstuck when your belief system hasn't caught up to your skills
• How to identify the gap between knowing what to do and actually doing it in your business
• The Break Your Bullsh*t Box four-part framework: challenging your identity, breaking limiting beliefs, building a plan, and having the courage to act
• Why self-led learning only delivers information through the lens you already have, and what to do instead
• How to pinpoint the specific belief running underneath the skill you're avoiding so you have something real to work with

Notable Quotes

• "The course isn't the problem. It's also not the solution. You need the skill, you need the knowledge, you need the framework. The course is only half of the equation, maybe even less. The other half is looking at the belief system that you are running that course through."
• "The course teaches the skill. The belief determines if you use it. Both things have to change, not one or the other."
• "The most important investment that you will ever make isn't in the next thing you learn. It is in the next thing you become."
• "You can know every closing technique on the planet, every sales technique, every communication technique, every leadership technique, and still lose the deal to that voice in your head."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

Most leaders think their team problems are about skill, strategy, or motivation. They're wrong. Amber Fuhriman sits down with Kolbe certified consultant and energy healer Vikki Kempker to unpack the real reason high performers break down, teams fall apart, and leaders stay stuck: it's a wiring problem, and no one ever told you that's a thing.

Key Topics Covered

• Why team breakdowns are almost never a skills problem and how understanding natural wiring stops the cycle of expensive hiring and communication mistakes
• How limiting beliefs formed in childhood quietly run your leadership decisions without your awareness
• What energy healing actually does: releasing the emotional charge tied to life events so old patterns stop driving new behavior
• How the brain is wired for comfort, not success, and what it costs you when you mistake familiarity for forward movement
• Why leaders who refuse to see themselves as part of the problem will keep getting the same results

Notable Quotes

Amber Fuhriman:

• "Your brain is not wired for success. It's wired for comfort. The more uncomfortable I feel, the more I'm actually making progress in the direction that I want to go. The more comfortable I feel, the more I'm hiding."
• "When there's a breakdown in communication, it's not a skills problem."

Vikki Kempker:

• "I've got a gift to share. And if I'm not sharing it, then I'm not helping somebody else become their best self."
• "You can talk, talk, talk, talk therapy, and you can bring it to a level of awareness. But if you still have energy tied to it, it's still gonna be bringing you down."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Guest Info

Vikki Kempker is a Kolbe certified consultant and energy healer specializing in limiting beliefs and negative emotions. She created the Team Aligned Method and LEAD framework to help business owners, executives, and teams understand how they are naturally wired to take action.

Contact Vikki:

• Email: [email protected]
• Linkedin: linkedin.com/in/Vikkikempker

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Episode Summary

You've bought the course, practiced the script, and you're still not closing. Amber Fuhriman cuts through the noise and names the real problem: it's not your sales skills, it's your beliefs. In this episode, she walks you through exactly how to spot the hidden stories sabotaging your conversations and what to do to start changing them.

Key Topics Covered

• Why buying more courses and scripts won't fix a belief problem wearing a sales costume
• How your inner bullshit gremlins show up in sales conversations, leadership, and anywhere you feel resistance
• The difference between a skills gap and a belief gap, and why it changes everything
• How apologizing for your price before anyone objects signals a lack of belief in your own value
• Three questions to ask yourself the next time you overexplain, over-defend, or shrink before anyone says a word

Notable Quotes

• "This isn't a sales problem. It's a belief problem wearing a sales costume."
• "You cannot script your way out of not believing you're worth what you charge. It's not possible."
• "They had defended the value before it had even been attacked. Doing this creates an objection that the prospect or your potential client never asked for."
• "You can't change what you don't look at. And most people are too focused on the external conversations that they never take the time to examine the internal ones."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

Stop winging it and wondering why you feel stuck. Amber Fuhriman sits down with Gina Yager, founder of GYC Vegas, to break down why your authentic story is the most powerful PR tool you have, and how intentional strategy in business and branding is the difference between spinning your wheels and actually building something that lasts.

Key Topics Covered

• Why telling your authentic story is the foundation of PR and what audiences really want from the brands they buy from
• How to figure out what hills you are willing to stand on publicly and why that clarity protects your brand
• Why "hope is not a strategy" and how to build a real plan by starting with your end goal and working backwards
• The trust recession we are living in right now and why consumers will not engage with a business they do not know authentically
• How to build a network that actually works by going into every relationship with the intention of service first, not sales first

Notable Quotes

Amber Fuhriman:

• "Hope is not a strategy. What's the strategy for making this happen?"
• "None of us knew what the hell we were doing when we opened our business. And there's still fear of failure all the time."

Gina Yager:

• "Branding is the foundation of perception, but perception is what drives business success."
• "You have to go into every relationship with the intention of building a relationship and being of service. You can have an objective, but all of your actions during that relationship have to be for nothing more than service and relationship building."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Guest Info

• Founder and Director of GYC Vegas, a boutique PR and marketing agency specializing in strategic storytelling, integrated marketing, and community-driven PR across industries including hospitality, healthcare, tech, real estate, gaming, and nonprofits.
• Podcast: Get Your Chat On with GYC Vegas (available on all major podcast streaming platforms)

Contact Gina Yager

• Website: gyc vegas.com
• Instagram / X / LinkedIn / YouTube: @GYCVegas

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Episode Summary

Think surrounding yourself with like-minded people means finding people who agree with you? Amber Fuhriman challenges that assumption head-on, breaking down what like-minded truly means and why the people who think differently than you are the ones who will actually help you grow.

Key Topics Covered

• Why the common definition of "like-minded" keeps you stuck in your own echo chamber
• How surrounding yourself with people who only validate your beliefs feeds the gremlins telling you you're not good enough
• What a truly like-minded person looks like: shared values of growth, compassion, and openness, not shared opinions
• Why you should actively seek out people on the opposite side of the aisle to challenge and sharpen your thinking
• How to audit the people in your life and identify who is actually helping you grow versus keeping you limited

Notable Quotes

• "A like-minded person to me is someone who shows up in a space that is open, welcoming and appreciative. A place that says, I may not completely agree with everything you say, and I respect your right to think it."
• "One is going to lead you to the growth that you want personally and professionally. The other is going to allow you to stay stuck in your old limitations, justify your shitty beliefs about what you're capable of, and feed those gremlins in your head that tell you you're not good enough."
• "When we surround ourselves with people who actually think differently than we do, we give ourselves the opportunity to think about problems differently than we think about them now." 

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary

Saying yes to everything is not a virtue, it is a fast track to burnout and resentment. Amber Fuhriman sits down with boundaries expert and author Sheryl Green to break down why most people are setting boundaries wrong, what healthy boundaries actually look like in real life, and how to communicate them without blowing up your relationships.

Key Topics Covered

• The two boundary extremes that wreck relationships: people pleasing (porous boundaries) and saying no to everything (rigid boundaries), and how to find the healthy middle
• Why boundaries are not something you do to people, they are something you do for people, and how that mindset shift makes them easier to enforce
• How to stop "yes vomiting" and evaluate commitments before they become obligations you have to lie your way out of
• The role of resentment as an early warning signal that your boundaries have been eroded
• Why communicating your boundaries matters as much as setting them, and how to say no without torching a relationship

Notable Quotes

Sheryl Green:

• "Boundaries are not something you do to people. They're something you do for people. It's actually a way of protecting and strengthening a relationship."
• "I had one foot on a mental breakdown and one foot on a banana peel."

Amber Fuhriman:

• "The person we have the most emotional response to is the person that is the most like us or the most like we'd like to be."
• "People pleasing is actually really selfish. We're people pleasing because we don't want to deal with their disappointment."

Call to Action

• Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
• Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/
• Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

Guest Info

• Boundaries expert, speaker, and author of six books including You Had Me At No: How Setting Healthy Boundaries Helps Banish Burnout, Repair Relationships, and Savior Sanity
• Free boundary resources and weekly blog available at her website.

Contact Sheryl Green

• Website: SherylGreenspeaks.com
• Email: [email protected]

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