In a male-dominated industry like pest control, engagements with customers tend to be very impersonal and transactional.

These circumstances motivated Suzy Rayner to lead with empathy when she interacts with customers so that she can meet them where they are.

She joins us on this episode of Pest in Class to share her story of incredible resilience and how she turned the adversities she faced in her personal life into a strength. Suzy also talks about how she started her company, Valkyrie Pest Solutions, and why she uses a trauma-informed lens when engaging with customers.

Join us as we discuss:

• [06:00] How Suzy improved the customer experience

• [21:57] Why it’s crucial to use a “trauma-informed lens” with customers

• [34:35] The importance of gender diversity in pest control
  

Check out these resources we mentioned during the podcast:

• Valkyrie Pest Solutions

• FieldRoutes

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here. 

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.