Meet Jason & Jeremy Julio—the Blue-Collar Twins turned eight-figure sellers— as they step in as your new co-hosts of The Boardroom Buzz. In their maiden voyage they flip the script, putting mentor Paul Giannamore in the hot seat to uncover the back-alley hustle that took him from inner-city Chicago to building Potomac M&A into a middle-market powerhouse.

You’ll hear:

• How the twins scaled a New Jersey pest-control roll-up while teaching full-time
• Paul’s early days flipping farm gear, tech-banking in the dot-com frenzy, and spotting gold in fragmented service markets
• Why CEOs should obsess over root-cause thinking (and Paul’s daily “thinking walks”)
• The inside story of hiring Franco “The Mexican” and building a 25-deal pipeline
• What makes fire-suppression, lawn, and niche res-service verticals today’s M&A greenfield

Stick around for Paul’s blunt take on leverage, buyer psychology, and the mindset shift owners need three years before an exit.

From Gym Teachers to Service Leaders: The Julio Twins' Story | Last Bite Mosquito, Viking Pest https://youtu.be/DAYxtzhswxs

From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo

https://www.linkedin.com/in/paulgiannamore

www.potomaccompany.com

https://bluecollartwins.com

Produced by: www.verbell.ltd

00:00:00 Cold-open – Paul on “no pep-talks, only strategy.”

00:00:56 Jason & Jeremy Julio frame the episode’s purpose.

00:02:56 Teacher-to-$15 M exit – twins recap scaling while holding day jobs.

00:04:53 Paul’s childhood: Chicago schools → Italy & Spain.

00:09:10 Cornell years, full scholarship & skipping community college.

00:11:55 First deal – buying a combine attachment at a farm auction.

00:18:20 Dot-com boom: Lehman → Credit Suisse tech-M&A under Frank Quattrone.

00:24:40 Private-equity at American Capital → founding POTOMAC (2003).

00:27:05 Discovering pest-control M&A; the Orkin/Terminix duopoly era.

00:31:05 Philosophy: “Put the seller first—profit follows.”

00:34:50 Shift from deal-maker to “psychodynamic” CEO coach.

00:38:00 Legacy talk – “Play the hand you’re dealt better than anyone.”

00:40:55 Enter “the Mexican” — Franco’s gladiator-style interview story.

00:46:25 Daily routine & thinking leverage (25 k steps, no morning calls).

00:54:00 Smashing limiting beliefs: four-minute-mile analogy for owners.

00:59:40 What’s hot in M&A: lawn-care roll-ups; fire-protection next.

01:06:05 Advice to 18-year-old Paul: guard health, seek balance.

01:08:10 Top travel picks – Istanbul, Switzerland, Japan keep calling.

01:12:50 Dylan Seals outro – CTA to POTOMAC M&A Masterclass playlist.

Brian Gottlieb, author of Beyond the Hammer, joins Patrick Baldwin in The Boardroom to share his inspiring story. From launching his home improvement business with just $3,000 and a folding table, Brian built a thriving organization with 600 employees. He attributes much of his success to a people-first leadership philosophy, emphasizing the importance of developing employees and fostering a strong company culture. How can leaders ensure their people are set up to achieve their highest potential?

Brian dives deep into the idea that businesses grow only as much as their people do. He explains the value of becoming a training organization, creating an environment where every team member feels invested in the mission. With tools like his Sphere-Center-Sphere feedback framework, he highlights how effective communication and belief can motivate employees to improve and contribute at their best. What would happen if leaders focused on inspiring belief in their teams every day?

Finally, Brian discusses how business discipline—simplifying processes, forecasting growth, and setting clear goals—can help companies avoid complexity and achieve sustainable results. He stresses that building a great business requires more than good ideas; it takes focus, consistency, and trust in the team. What steps can you take to simplify your business and create a culture of growth and accountability? Tune in to discover actionable strategies to transform your leadership and your organization.

Fred Wingate, owner of Noosa Pest Management, joins Nick Bartolo and Patrick Baldwin to share his inspiring journey from professional water skier to thriving entrepreneur in the pest control industry. His story is rooted in discipline and resilience, values that have guided his approach to both sports and business. Fred emphasizes the importance of a people-first philosophy, demonstrating how strong relationships with customers and employees alike are the cornerstone of lasting success. By fostering trust, valuing contributions, and encouraging collaboration, he has cultivated a company culture that drives growth and loyalty. How can businesses effectively balance meaningful relationship-building with the demands of operational efficiency to achieve sustained success?  

Noosa Pest Management’s growth strategy under Fred’s leadership prioritizes refinement over rapid expansion. Over the past year, Fred made strategic decisions to raise prices for certain services and eliminate less profitable offerings, resulting in a significant boost to net profits despite modest overall growth. His disciplined focus on quality over quantity underscores the impact of thoughtful decision-making in driving sustainable success. Looking ahead, Fred plans to launch an inside sales program to broaden outreach while maintaining exceptional service standards. What role does strategic risk-taking play in achieving sustainable growth while preserving a company’s core values?  

Fred’s vision extends beyond business operations, with a deep commitment to community impact. Fred and Ellen Wingate founded the Logan Jett Research Foundation, to help improve the lives of everyone touched by epilepsy, fund research for treatment options while working toward a cure, and provide a network of resources and support. As Noosa looks to the future, Fred remains focused on innovation and customer service, ensuring the company continues to grow with integrity and care. How can organizations weave social responsibility into their business strategies while staying true to their core objectives?

Learn more about the Logan Jett Research Foundation here: https://www.loganjresearch.org/

An audio rebroadcast from POTOMAC.TV.

Nick Bartolo turns the mic on Paul Giannamore to discuss his strategy for selling fire protection businesses. Paul reveals how a formal sell-side process, combined with competitive leverage, drives transaction multiples to new highs. 

Learn how you can maximize the value of your fire protection business in the growing M&A market and cut taxes on the transaction. 

Recorded at NFPA 2024 in Orlando, Florida.

In this episode:

• Importance of competitive auctions in fire protection
• Why sell-side representation matters
• Tips for preparing years ahead of sale
• Common challenges in M&A deals
• Success stories in raising multiples

Robert Pittman, owner of Tuxedo Mosquito Control, joins Nick Bartolo and Fat Pat aka Patrick Baldwin to discuss his journey in developing a specialized mosquito control business centered around family values and focus. Taking over from his father-in-law, who founded the company, Robert has upheld a culture that treats employees like family—a principle that’s integral to the company’s success in a seasonal industry. By prioritizing fair pay and taking a genuine interest in employees’ well-being, Robert has cultivated a loyal, motivated team. How can other leaders foster similar commitment and loyalty among their employees?

Tuxedo Mosquito’s strength lies in its unwavering commitment to a single focus: mosquito control. By specializing, rather than expanding into general pest control, Robert has built a trusted brand known for expertise in this niche area. He views this narrow focus as a competitive advantage, differentiating Tuxedo from broader pest control companies. Despite occasional encouragement to diversify services, Robert firmly believes in the power of specialization to set his business apart. Is this strategy the right approach for all niche businesses, or might it limit future growth?

To ensure the right people are in the right roles, Tuxedo Mosquito uses the Culture Index, a tool that helps them hire individuals whose skills and traits match the demands of the job. By defining ideal profiles for each position, Robert has minimized hiring mismatches and created a team that operates with minimal oversight. This hiring strategy has allowed Tuxedo to maintain a cohesive, efficient team that is aligned with the company’s values. How might similar tools benefit other businesses in finding and retaining talent that truly fits their unique culture?

Chase and Fat Pat explore the often-complex landscape of change management. Change within an organization requires more than just fresh ideas; it demands a well-executed plan and consistent momentum. Decision-makers must be resilient and somewhat shielded from daily challenges, allowing them to focus on long-term goals rather than immediate hurdles. This "immunity" to the daily grind is key to sustaining momentum and reaching successful outcomes, even when facing resistance. How can leaders create the right conditions to stay focused and maintain momentum during challenging times?

The duo delves into first-order thinking, a strategy that strips problems down to their basic elements, enabling organizations to innovate by building solutions from the ground up. This approach results in truly effective and impactful change rather than simply repurposing old solutions. Chase shares how Go-Forth used this approach to design a unique, customer-focused program tailored specifically to client needs. In Chase’s view, first-order thinking is essential for identifying fresh, effective strategies that align with long-term objectives. How might organizations cultivate a culture that encourages this level of foundational, creative thinking?

Chase brings up his perspective on employee turnover. While turnover is often seen as a negative, he explained that it can serve as a natural part of organizational growth, especially when underperformers are replaced by top talent. Embracing turnover as an opportunity to strengthen the team and foster resilience can make change feel less disruptive and more like a constructive evolution. For Chase, fostering a culture that adapts to change, rather than resisting it, enables organizations to thrive despite disruptions. How can companies reframe turnover as a positive force, and what steps can they take to make the transition smoother?

Audio mixing and editing by www.verbell.ltd.

Wall Street equity analyst, Jamie Clement, joins Paul and Patrick and takes a hard look at the current state of the economy, focusing on how it impacts both consumers and the pest control industry. With rising costs hitting American households—particularly those in the lower income brackets—the discussion centers on how this economic squeeze could affect pest control operators. As consumers feel the pinch, businesses might face challenges with customer retention and acquisition. Could economic pressures fundamentally change consumer behavior in sectors like pest control?

Jamie dives into the potential impact of tariffs and tax reductions on inflation. He makes it clear that tariffs are inflationary, leading to higher costs for everyday items, which are often passed on to consumers. Speculating on future economic policies, Jamie warns that it might be premature to declare inflation under control, given the potential for more price hikes. How might further inflation affect industries that rely on a stable consumer base?

Jamie reflects on the challenges of managing businesses, especially in industries like pest control, where regional and cultural differences can complicate operations. Jamie stresses the importance of clear, honest communication with investors and warns against assuming everyone understands industry specifics. As companies navigate these complex times, how can businesses better tailor their strategies and messaging to align with market realities?

Nephi Julien and Shad Teerlink, co-owners of Evolve Pest Control, shared their remarkable journey from 323 clients in Nowhere, Nevada to a multi-million dollar exit. With no prior experience and limited resources, they leveraged door-to-door sales, persistence, and creativity to rapidly grow their customer base, overcoming significant financial challenges to build a thriving operation. What unconventional growth strategies could you implement in your business to achieve similar rapid expansion in its early stages?

As Evolve expanded, Nephi and Shad systematically tackled the common challenges of scaling—recruiting the right talent, maintaining service quality, and managing multi-location operations. They developed a structured hiring process that prioritized alignment with the company's core values, emphasizing that a strong, consistent company culture was essential to their success and sustainability. By focusing on building robust systems and processes, they maintained consistency and excellence in their services, allowing them to scale effectively while preserving their company culture. What specific systems or processes could you implement in your business to maintain quality and culture while rapidly expanding to new locations?

Ultimately, Nephi and Shad decided to sell their company, citing the competitive and increasingly expensive nature of door-to-door sales, coupled with attractive market offers. They candidly reflected on the stress and personal sacrifices made during their journey, as well as the rewards of building a successful business. Their story underscores the importance of adapting to market conditions and recognizing the right time to exit. Now exploring new ventures, they exemplify the ongoing entrepreneurial spirit. As you contemplate your own business journey, what key indicators would signal to you that it's time to consider an exit strategy, and how might you prepare for that possibility?

Audio mixing and editing by www.verbell.ltd.

Kyle Waltz, the owner of Conserv Wildlife Services, steps into The Boardroom with Patrick Baldwin and Nick Bartolo. It's clear that this isn't Kyle's first rodeo in the wildlife arena. Kyle shares about the challenges and opportunities he faces, and what he's learned along the way. With so many moving parts, how can businesses ensure they have the right structure and expertise to navigate this specialized field?

Kyle shares the story of his company's strategic shift from wildlife control to pest control, focusing on the need to increase recurring revenue. There were challenges, particularly in retraining technicians who are used to selling higher-ticket wildlife services. To tackle this, Kyle’s team introduced higher commissions for pest control sales which helped motivate the technicians and drive results. What creative approaches can businesses take to incentivize and support their teams during periods of operational change?

In discussing business growth, Kyle highlights acquisitions as a powerful way to scale. He stresses the importance of thoroughly analyzing potential acquisitions, including comparing financial metrics and pricing models, to ensure the acquired businesses align with existing strategies. This careful evaluation helps identify growth opportunities while minimizing risks. With so much at stake, what should companies focus on when assessing acquisition prospects?

Audio mixing and editing by www.verbell.ltd.

This week, Nick Gifford, president of Radix and founder of Diamond Lawns, joins Nick Bartolo and Patrick Baldwin as he shares his entrepreneurial journey—a story of grit, resilience, and teamwork. Building a business is no solo effort. Gifford attributes much of his success to the strong, dependable teams he’s built over the years. He emphasizes that finding the right people, who share your values and work ethic, can make or break your business. Hiring based on gut feeling and fostering trust among team members are strategies that have worked for him, but he admits there’s no foolproof formula. How do you know when you’ve found the right team for your business?

Gifford’s experience in door-to-door sales has been a defining factor in shaping his business philosophy. He believes there’s no better way to build resilience than by facing constant rejection on the front lines. To him, knocking on 100 doors a day wasn’t just about sales—it was about developing the grit to keep going despite setbacks. This relentless perseverance is essential not only in sales but in the broader world of entrepreneurship. How can facing rejection and failure more often prepare you for long-term business success?

Gifford reminds us of the importance of understanding your numbers. He’s seen too many businesses fail because they didn’t have a handle on their financials. Being proactive about your business’s financial health, from cash flow to profit margins, can prevent unnecessary risks and help you make informed decisions. Are you paying close enough attention to the numbers that drive your business decisions?

Audio mixing and editing by www.verbell.ltd.