In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your market—there are more than one!

If you are serious about being a significant brand in your market, take a listen:

How to stand out as a premier pest control company

Understand that image is everything. 

• ​Truck Appearance
• ​Tech Appearance
• ​Billing/Invoice
• ​Website
• ​Social Media
• ​Door hangers/leave-behinds

Ways to be special

• ​Birthday cards
• ​Holiday cards
• ​Mailer reminders for seasonal problems in your area
• ​Ring the doorbell and say hello, ask if there is anything extra that can be done
• ​Have a dedicated customer service person who calls and checks in on occasion

Otherwise, you are just a commodity that can be replaced with a cheaper price!

People won’t get rid of you if they know you and appreciate you.

Understanding that there are many different buying consumers in your market. They are not all this or that. The brand and image you portray have more to say about the consumers you attract than you may think.

Let’s talk about the types of customers you will encounter:

• ​Dissatisfied
• ​Infrequent
• ​Competitive
• ​Emergency
• ​Newcomers
• ​Former Customers
• ​Advertising Influenced
• ​Referred
• ​Passer By
• ​Solicited

For more information contact:

Casey Lewis

925-464-8383

[email protected]

In this episode, we’re diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won’t cut it for your pest control business.

You’ll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your content more effectively. We also explore the power of video and blog content in building authority and trust, while feeding your site with fresh, relevant material that moves the SEO needle.

Plus, we unpack Google’s E-A-T concept—Expertise, Authoritativeness, and Trustworthiness—and why it matters for pest control companies dealing with home safety and public health. You’ll get actionable tips on how to build credibility with Google and your customers, from showcasing local organizations on your site to earning backlinks from local sources and responding to reviews. Whether you're just starting to invest in SEO or you're ready to level up your strategy, this episode will give you the roadmap to turn your website into a local lead-generation machine.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Episode 14 - Season 4

The 2-Year Plan to Build Your Pest Control Success Pyramid

Description:
In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis outlines a proven 2-year strategy to help pest control business owners build a solid foundation of 250+ recurring residential clients. Learn how to combine organic online growth with paid advertising to create a predictable revenue stream that supports long-term business success.

What You’ll Learn:

• Why recurring revenue is the foundation of your pest control success pyramid

• How to grow using SEO, Google reviews, and local online presence

• What to expect from different Google Ads budgets

• Is Facebook Ads worth it? When and how to use it effectively

• Growth benchmarks over 24 months

• Tools, CRMs, and automation that make scaling possible

Resources & Links:
👉 Call Casey for the 2-Year Roadmap Worksheet
👉 Contact Casey for a free marketing audit
👉 Subscribe & leave a review to support the show!

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

Today Casey will talk about contact lists for pest control growth:

To effectively "mine" your contact list for prospects, focus on identifying individuals who align with your ideal buyer persona and have a demonstrated interest in your product or service. Prioritize contacts based on their potential value and likelihood of conversion. Use a structured approach to gather, organize, and refine your prospect list, leveraging tools like CRM software. 

• Organize your own list

• Tag protocol

• Have a platinum plan

• Have seasonal plans

• Mosquitoes

• Stinging insects

• Rodent inspections

• Termite inspection & warranty

• TAG Ideas

• GPC1

• GPC2

• GPC3

• OS (rodent, mosquito, wasp,)

• Create Sales funnels defined by segments in your lists arranged by tags

• GPC summer special

• Mosquito bundle deal

• One shot time to schedule a treatment

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Episode Summary:

On today’s episode of the Pest Control Marketing Domination Podcast, host Casey Lewis walks you through the essential steps to successfully onboard a new pest control client inside HighLevel software. You’ll learn how to build a custom sales pipeline with automated internal notifications, review requests, and ongoing follow-up—plus how to set up recurring campaigns like monthly newsletters and backburner messaging to keep your leads engaged long-term.

Casey also breaks down how to use custom campaigns and funnels to promote individual services such as mosquito control, termite inspections, and rodent removal. He explains how to drive paid traffic from Google Ads directly to targeted landing pages that match each service offer, helping pest control businesses increase conversion rates and improve marketing ROI.

If you’re ready to build a smarter, more automated system that drives real results for your pest control clients, this episode is packed with actionable strategies you won’t want to miss.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ In today’s episode of the Pest Control Marketing Domination Podcast, Casey breaks down one of the most misunderstood—and most critical—aspects of pest control marketing: setting the right expectations based on your company’s individual circumstances.

Whether you're running a one-truck operation in a small rural town or managing a team of 40 techs across a metro area, the truth is this: what works for one pest control company might not work the same for another. And the reason comes down to your unique market conditions—things like your local population size, competition levels, service area geography, and even your service mix and reputation.

Marketing isn’t one-size-fits-all. A campaign that crushes it in a dense urban market might flop in a spread-out rural area. Similarly, a $1,000 ad budget goes a lot further in a low-competition market than it does in a crowded metro. Casey dives deep into how your company’s size, stage of growth, location, and local market dynamics all play a role in shaping what your marketing strategy should look like—and what kind of results you can realistically expect.

If you’ve ever wondered “Why isn’t my marketing working like that other company’s?”, or if you’re trying to figure out how much to invest based on where you’re at, this episode is for you. Casey’s going to help you reset your expectations, refine your approach, and make smarter decisions that align with your company—not someone else’s blueprint.

Tune in and learn how to stop chasing cookie-cutter strategies—and start dominating your market with a plan that actually fits your business.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In today's episode, Casey will discuss Google in terms of how much of a friend or foe it is to the local pest control company. 

Talk about the history of Google as a Search Engine superpower and the Golden days of the yellow pages.

We also talk about using Google as a strategy to build your pest control “success pyramid”

The introduction of a new plan to help pest control companies start using high-level software and a small-budget Google campaign to take advantage of Google’s online dominance.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy.

1. Keyword Research & Strategy

What It Is:
Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords.

How It Applies to a Pest Control Company:

• Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite treatment in [location]"
• Researching service-specific terms like "bed bug removal Cincinnati" or "rodent exclusion Ann Arbor"
• Using keyword variations like "affordable pest control," "same-day exterminator," etc.
• Leveraging tools like Google Keyword Planner or SEMRush to find low-competition, high-intent keywords.

What It Is:
On-page SEO refers to optimizing website elements like page titles, meta descriptions, content, URLs, and images for search engines.

How It Applies to a Pest Control Company:

• Creating optimized title tags (e.g., "Best Pest Control in Phoenix - Victory Pest Defense")
• Writing compelling meta descriptions that improve click-through rates (e.g., "Fast, reliable pest control services in Chandler, AZ. Call now for a free inspection!")
• Using header tags (H1, H2, H3) effectively with location-specific keywords
• Optimizing images by adding descriptive alt text like "Bed bug extermination in Lexington, KY"
• Creating SEO-friendly URLs, such as:
  ✅ www.example.com/ant-control-cincinnati
  ❌ www.example.com/services1234

What It Is:
Local SEO focuses on optimizing your online presence for location-based searches. This includes Google Business Profile (GBP), local citations, and reviews.

How It Applies to a Pest Control Company:

• Claiming and fully optimizing a Google Business Profile with correct business name, phone number, hours, and service areas
• Adding high-quality photos of technicians, vehicles, and completed jobs
• Encouraging positive customer reviews with follow-ups (e.g., “Thanks for using our service! We’d love to hear your feedback on Google.”)
• Ensuring NAP (Name, Address, Phone Number) consistency across all listings (Yelp, Angi, BBB, etc.)
• Creating location-based service pages (e.g., "Pest Control in Killeen, TX" or "Rodent Removal in Northern Kentucky")

What It Is:
Technical SEO involves optimizing the backend of the website to improve speed, mobile-friendliness, security, and crawlability.

How It Applies to a Pest Control Company:

• Ensuring a fast-loading website (customers expect quick responses when dealing with pests!)
• Using mobile-responsive design (since most people search for pest control services from their phones)
• Implementing SSL security (HTTPS) for customer trust and SEO ranking
• Creating an XML sitemap and submitting it to Google for better indexing
• Fixing broken links, duplicate content, and redirect errors that could hurt rankings

What It Is:
Content marketing focuses on creating valuable content that educates potential customers and helps with ranking. Link building involves getting other reputable websites to link back to your site.

Final Thoughts

By applying these 5 SEO pillars, a local pest control company can rank higher in Google searches, attract more leads, and grow their customer base. A well-executed local SEO strategy combined with strong content marketing and technical SEO can significantly boost visibility and revenue.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In today's episode Casey will discuss our upcoming workshop on go high level software for pest control and also be talking about AI and establishing some sales goals for 2025 as we approach the heart of pest control season in Q2 and beyond. The following is a breakdown of the topics covered in this podcast episode:

1. GoHighLevel Marketing Software Mastery

• Setting up automated marketing campaigns to attract & retain customers

• Lead generation & nurturing with customized pipelines

• CRM best practices for managing & converting pest control leads

• Optimizing two-way texting, email, and voicemail drops for better engagement

• Tracking ROI with built-in analytics & reporting

• Using AI chatbots for lead qualification & customer support

• AI-driven ad targeting & campaign optimization

• Predictive analytics for seasonal pest control trends

• Automating customer follow-ups & appointment scheduling with AI

• Enhancing content marketing & social media with AI-generated posts

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In marketing terms a success pyramid and a sales funnel are terms that get thrown around a lot. In today's episode, Casey will talk about the ways we work with our clients to help define the different aspects you need to understand when growing your online business. Especially as it pertains to online traffic growth, leads and sales conversions.

The name of the game in online marketing is numbers. Traffic equals leads and leads equal sales, but how do you know what you need to meet your specific growth goals for your company.

When it comes to defining the things you need for continous and measurable growth it is important to understand the different pieces of your sales funnel as well as how those numbers contribute to you building a succesful pest control success pyramid.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠