In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.

You’ll learn:

• Why themed ad groups are the foundation of a high-performing campaign

• How to use phrase match and exact match to isolate high-intent clicks

• The benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaigns

• Whether running a brand name campaign is worth it for your pest control business

• Practical steps to structure campaigns for maximum ROI and lead quality

Whether you’re new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis
📧 [email protected]
📞 (925) 464-8383

Follow and Subscribe:
📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
📘 Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Episode Summary:

Artificial Intelligence is changing the way pest control companies handle customer calls, marketing, and reputation management. In this episode, we explore HighLevel’s full suite of AI tools—including the AI Live Call Agent—and show you how these tools can help you capture more leads, manage reviews, and save time, all while improving customer experience.

If you’ve ever wondered whether AI is ready for your pest control business, this is the episode you don’t want to miss.

Key Topics Covered:

1. AI Live Call Agent – How it handles live customer calls, books appointments, and saves missed leads.
   

2. Conversation AI – Automating text messages, Facebook Messenger, Instagram DMs, and email responses.
   

3. Reviews AI – Automatically requesting and responding to customer reviews to boost online reputation.
   

4. Content AI – Quickly generating blogs, emails, social posts, and ad copy for seasonal pest control campaigns.
   

5. Workflow AI Assistant – Simplifying automation for follow-ups, reminders, and technician notifications.
   

In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google’s map pack? And once your marketing is running, how do you know if it’s actually working or wasting money?

We’ll break down the key strategies for local SEO, Google Business optimization, and building trust signals that get you found online. Plus, we’ll discuss the best tools and methods to track calls, leads, and revenue so you can see exactly which marketing efforts are paying off. If you’ve ever wondered how to show up where customers are looking and prove your marketing dollars are driving results, this episode is for you.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Episode 21 – Season 4

The 2-Year Roadmap to Build Your Pest Control Success Pyramid

Are you ready to lay the foundation for real, sustainable growth in your pest control business?

In this episode, Casey Lewis reveals the exact 2-year roadmap he uses to help pest control companies grow by 250+ recurring residential clients. Whether you're starting from scratch or looking to scale an existing business, this episode gives you the plan, timeline, and tools to make it happen.

We break down what to expect at different budget levels, how to combine organic SEO with paid ads, and why recurring revenue is the key to long-term domination in your local market.

🔍 What You'll Learn:

• Why residential recurring revenue is your most valuable asset

• A phase-by-phase breakdown of your first 24 months

• What you can expect with $500, $1,500, or $2,500 Google Ads budgets

• Is Facebook Ads worth it for pest control? When and why to use it

• The tools, systems, and automation to scale like a pro

🎯 Download the free worksheet to follow along: https://acrobat.adobe.com/id/urn:aaid:sc:US:f01f53d4-a2bb-447c-a478-d18b2d44875a

📞 Want help building your custom roadmap? Schedule a call at: 925-464-8383

👍 Like what you hear? Be sure to subscribe, leave a review, and share with your team!

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch.

James is also an entrepreneur who founded a painting and power washing company. 

 LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates, document job progress, and streamline operations using instant video. 

https://www.liveswitch.com/ 

(see show notes at the bottom.)

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

Show Notes: Interview with James Hatfield from LiveSwitch

🎙️ Host: Casey Lewis
🎙️ Guest: James Hatfield, Chief Revenue Officer at LiveSwitch

Casey Lewis talks with James Hatfield about how pest control, wildlife control, and lawn care companies can use LiveSwitch’s video communication platform to improve customer service, sales, and operations. James shares practical ways technicians, admins, and sales teams can use simple, no-download video tools to identify pests, bid jobs remotely, and speed up service.

✅ James’s background: from painting & power washing to technology leadership
✅ What is LiveSwitch?

• Secure, no-app video communication

• Used in industries from home services to 911 emergency calls

• Powers live video in stadiums, TV events, and even during COVID-era NBA/WWE

✅ How pest control companies can use LiveSwitch:

• Instant remote inspections with customers

• Customers share live video without any app download

• Admins or techs can see the pest, identify it, quote it immediately

• Great for residential and commercial accounts

✅ Real-world examples:

• Commercial pest control in California’s packing sheds and fumigation sites

• Wildlife calls where customers can show issues live before a tech drives out

• Reduce “windshield time” and pre-qualify leads

✅ Integrations & Ease of Use:

• Zapier connections, open API

• Works with CRMs like ServiceTitan, Jobber, FieldRoutes

• LiveSwitch Launcher: click-to-video from anywhere (even spreadsheets)

✅ Fast Onboarding and Training:

• Same-day setup possible

• 24/7 included training

• Designed for “one-button” use—easy even for tech-phobic teams

✅ Marketing Benefits:

• Video recordings stored in the cloud

• Can be used for marketing content, Google Business Profile photos/videos

• Boosts SEO by using real photos and videos instead of stock images

✅ Special Offer for Listeners:

• 10% discount with code PESTEN when mentioning the podcast

• Direct contact with James for demos and support

🌐 LiveSwitch.com – Click “Demo” and ask for James
📧 Email James: [email protected]

Episode Summary Topics Covered: How to Learn More or Get StartedQuick TakeawayLiveSwitch makes it simple for pest control companies to see what customers see—no app downloads, instant video connections, better service, and faster sales.

✅ Episode Summary

This episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than others—even when they’re working the same markets and time of year.

Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can implement now—even during the busiest time of the year.

👉 It’s 4th of July weekend—right in the middle of pest control season. Are you too busy to actually grow your business? Learn how to use this peak time to drive growth, not just stay afloat.

👉 Real client stories from two Rhino Pest Control Marketing customers—how they came to Rhino after bad marketing experiences elsewhere, and what made the difference when they focused on the right growth strategy.

👉 Be a student of success:

• Observe and learn from top-performing pest control operators

• Why some owners and managers are great at tracking growth while others aren’t

👉 The foundations of a successful pest control company:

• Keeping detailed records

• Setting monthly growth goals

• Hiring and retaining great employees and technicians

• Following through on every customer promise

👉 Can you rely on software alone?

• FieldRoutes

• PestPac

• GorillaDesk

• Brio Stack

• Jobber

• FieldWorksHQ

• Service Titan

Casey explores:

• Whether these tools are enough

• How they help (and where you still need leadership and process)

👉 What are workflows, and how does a CRM work for pest control?

• Automating follow-up

• Ensuring consistent customer service

• Reducing dropped leads

👉 Creating a positive, customer-focused company culture:

• Leading by example

• Rewarding the right behaviors

• Investing money to make money

👉 Staying educated and connected:

• Pest Posse

• Pest Cemetery

• Podcasts and industry groups

• Copying what the most successful companies are doing

Even with the same market, same software, and same season, some pest control companies outperform others. The difference often comes down to leadership, process, accountability, and a willingness to learn.

Local SEO, organic search, customer referrals, and paid advertising can all deliver results—but only if you have the right foundation in place.

Connect with Us:

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ In Season 4, Episode 19 of The Pest Control Marketing Domination Podcast, host Casey Lewis tackles a topic that can truly transform your pest control business: Using a CRM for Pest Control. This episode breaks down why adopting a CRM isn’t just for the big players—it’s essential for any company that wants to stay organized, deliver better customer service, and grow profitably. Casey explains why you need to ditch the sticky notes and spreadsheets and start managing your leads, jobs, follow-ups, and customer communications the right way.

We’ll also dive into how using powerful tools like HighLevel’s CRM and pipeline features can give you a real competitive advantage—automating follow-ups, tracking sales stages, boosting reviews, and making sure no lead or customer falls through the cracks. Finally, Casey makes the case for why the best time to get started is right now. Even if you're a small operator, getting organized early will help you avoid chaos as you grow. Whether you’re brand new to CRM systems or wondering how to get more out of the one you have, this episode is designed to help you make the shift toward a more efficient, cost-effective, and scalable pest control operation.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🔊 Episode Description:

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into the reality behind rapid growth in the pest control industry—and why the first 300+ recurring customers are often the hardest to earn.

Many owners dream of explosive lead volume and fast expansion, but the truth is: there’s no shortcut. Casey breaks down what it really takes in year one to build a solid foundation for long-term success, including time, money, patience, and a clear target.

He also tackles the rising costs of Google Ads and Local Services Ads (LSA), explains why trusting Google AI to manage your ad campaigns can backfire, and shares the smarter path of manual bidding, keyword control, and structured ad groups. If you’ve ever struggled with your ROI in paid ads or felt stuck in the early growth phase, this episode will give you the clarity you need.

💡 What You’ll Learn in This Episode:

• Why your first 300 recurring customers are the hardest (but most important) to build

• The truth about Google Ads ROI in your first year

• Why “smart campaigns” aren’t that smart—and how to take control manually

• The difference between broad, phrase, and exact match keywords (and why negatives matter more)

• How campaign and ad group structure affects your daily budget performance

• Why retention is key once growth begins—and how poor door knocking strategies can backfire

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You’ll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.

Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively.

If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your market—there are more than one!

If you are serious about being a significant brand in your market, take a listen:

How to stand out as a premier pest control company

Understand that image is everything. 

• ​Truck Appearance
• ​Tech Appearance
• ​Billing/Invoice
• ​Website
• ​Social Media
• ​Door hangers/leave-behinds

Ways to be special

• ​Birthday cards
• ​Holiday cards
• ​Mailer reminders for seasonal problems in your area
• ​Ring the doorbell and say hello, ask if there is anything extra that can be done
• ​Have a dedicated customer service person who calls and checks in on occasion

Otherwise, you are just a commodity that can be replaced with a cheaper price!

People won’t get rid of you if they know you and appreciate you.

Understanding that there are many different buying consumers in your market. They are not all this or that. The brand and image you portray have more to say about the consumers you attract than you may think.

Let’s talk about the types of customers you will encounter:

• ​Dissatisfied
• ​Infrequent
• ​Competitive
• ​Emergency
• ​Newcomers
• ​Former Customers
• ​Advertising Influenced
• ​Referred
• ​Passer By
• ​Solicited

For more information contact:

Casey Lewis

925-464-8383

[email protected]