In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy.

1. Keyword Research & Strategy

What It Is:
Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords.

How It Applies to a Pest Control Company:

• Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite treatment in [location]"
• Researching service-specific terms like "bed bug removal Cincinnati" or "rodent exclusion Ann Arbor"
• Using keyword variations like "affordable pest control," "same-day exterminator," etc.
• Leveraging tools like Google Keyword Planner or SEMRush to find low-competition, high-intent keywords.

What It Is:
On-page SEO refers to optimizing website elements like page titles, meta descriptions, content, URLs, and images for search engines.

How It Applies to a Pest Control Company:

• Creating optimized title tags (e.g., "Best Pest Control in Phoenix - Victory Pest Defense")
• Writing compelling meta descriptions that improve click-through rates (e.g., "Fast, reliable pest control services in Chandler, AZ. Call now for a free inspection!")
• Using header tags (H1, H2, H3) effectively with location-specific keywords
• Optimizing images by adding descriptive alt text like "Bed bug extermination in Lexington, KY"
• Creating SEO-friendly URLs, such as:
  ✅ www.example.com/ant-control-cincinnati
  ❌ www.example.com/services1234

What It Is:
Local SEO focuses on optimizing your online presence for location-based searches. This includes Google Business Profile (GBP), local citations, and reviews.

How It Applies to a Pest Control Company:

• Claiming and fully optimizing a Google Business Profile with correct business name, phone number, hours, and service areas
• Adding high-quality photos of technicians, vehicles, and completed jobs
• Encouraging positive customer reviews with follow-ups (e.g., “Thanks for using our service! We’d love to hear your feedback on Google.”)
• Ensuring NAP (Name, Address, Phone Number) consistency across all listings (Yelp, Angi, BBB, etc.)
• Creating location-based service pages (e.g., "Pest Control in Killeen, TX" or "Rodent Removal in Northern Kentucky")

What It Is:
Technical SEO involves optimizing the backend of the website to improve speed, mobile-friendliness, security, and crawlability.

How It Applies to a Pest Control Company:

• Ensuring a fast-loading website (customers expect quick responses when dealing with pests!)
• Using mobile-responsive design (since most people search for pest control services from their phones)
• Implementing SSL security (HTTPS) for customer trust and SEO ranking
• Creating an XML sitemap and submitting it to Google for better indexing
• Fixing broken links, duplicate content, and redirect errors that could hurt rankings

What It Is:
Content marketing focuses on creating valuable content that educates potential customers and helps with ranking. Link building involves getting other reputable websites to link back to your site.

Final Thoughts

By applying these 5 SEO pillars, a local pest control company can rank higher in Google searches, attract more leads, and grow their customer base. A well-executed local SEO strategy combined with strong content marketing and technical SEO can significantly boost visibility and revenue.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In today's episode Casey will discuss our upcoming workshop on go high level software for pest control and also be talking about AI and establishing some sales goals for 2025 as we approach the heart of pest control season in Q2 and beyond. The following is a breakdown of the topics covered in this podcast episode:

1. GoHighLevel Marketing Software Mastery

• Setting up automated marketing campaigns to attract & retain customers

• Lead generation & nurturing with customized pipelines

• CRM best practices for managing & converting pest control leads

• Optimizing two-way texting, email, and voicemail drops for better engagement

• Tracking ROI with built-in analytics & reporting

• Using AI chatbots for lead qualification & customer support

• AI-driven ad targeting & campaign optimization

• Predictive analytics for seasonal pest control trends

• Automating customer follow-ups & appointment scheduling with AI

• Enhancing content marketing & social media with AI-generated posts

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In marketing terms a success pyramid and a sales funnel are terms that get thrown around a lot. In today's episode, Casey will talk about the ways we work with our clients to help define the different aspects you need to understand when growing your online business. Especially as it pertains to online traffic growth, leads and sales conversions.

The name of the game in online marketing is numbers. Traffic equals leads and leads equal sales, but how do you know what you need to meet your specific growth goals for your company.

When it comes to defining the things you need for continous and measurable growth it is important to understand the different pieces of your sales funnel as well as how those numbers contribute to you building a succesful pest control success pyramid.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

Video Content for Pest Control.

In this episode Casey will discuss the basis for using a content strategy for pest control and more importantly what role that video plays in that strategy. He also discuses things like the following:

• Vanity video vs. strategic video
• Content topic clusters for pest control
• Creating a long term content strategy and sticking with it.
• Creating simple but effective video with your Smart Phone.

Let us know what you think about episodes like this by contacting Casey direct at [email protected] or text at 925-464-8383

Please review us atRhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this episode, Casey will break down the benefits and hype regarding AI for your pest control company and using AI for optimizing your Google Ads account.

AI has many benefits, and it certainly is the technological rage right now, but how valuable is it for your pest control business?

Without your intervention, Google Ads wants to set up, manage, and bill for your ad campaigns. Is it a good idea to let Google manage your account with its AI tools? Let's examine this a little bit more closely so you can make an informed decision.

Casey also talked about some workshops on HighLevel software, marketing automation, 2025 goals, and plans that are coming up. More information can be found by emailing at ⁠[email protected]⁠.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

On this episode of the podcast, Casey discusses specific ways that marketing automation can help pest control and other home service companies to improve their sales conversion rates.

A definition of various internal and external workflows to use for efficiency in your business operations. Spme examples are given.

There is some discussion on the software platform High Level that you can use in your marketing automation efforts. Discussion is had on API integrations with some of the popular pest control programs like FieldRoutes, PestPac, GorillaDesk and others.

Casey also talked about some workshops on HighLevel software, marketing automation, 2025 goals, and planning that are coming up. More information can be found by emailing at [email protected].

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

This episode gets into the talk about AI for pest control and comparing it to marketing automation. What are the differences? Is there a difference? We will also break down the absolute necessity in developing a definitive plan for the steps involved in the customer experience and buyers journey associated with your pest control or wildlife company.

Please review us at RPCM and also interact with us to let us know how we can do better in 2025.

Casey Lewis

[email protected]

(925)464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠

⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠

Leave us a review on Google:⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In Today's episode Casey will discuss incorporating an Inbound Marketing and automation strategy by incorporating the software known as HighLevel or GoHighLevel. The topics include:

Setting the Stage: The Evolution of Marketing in Pest Control

Please review us at RPCM and also interact with us to let us know how we can do better in 2025.

Casey Lewis

[email protected]

(925)464-8383

Follow and subscribe at the following links:

⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠

⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠

Leave us a review on Google:⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In today's episode, Casey talks about the need to review your company's performance in 2024—ways to categorize that performance into individual groups for more detailed analysis and evaluation.

Thoughts on establishing a comprehensive and achievable game plan for 2025. The use of SMART goals and the KISS method for bringing your team together towards common goals in 2025.

Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links:

⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠

⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠

Leave us a review on Google: ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In this episode, Casey will discuss the areas of focus and attention to review for 2024 and set new goals for 2025. Now is the best time of the year for pest control to do self-reflection, establish new annual goals, and focus on the best practices for online growth using organic and paid strategies.

Please don't forget to subscribe to our YouTube channel to get notifications on our workshops and webinars throughout 2025.

Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links:

⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠

⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠

Leave us a review on Google: ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

You may contact Casey to discuss your business needs by calling 925-464-8383 or email at [email protected]