Branding For Pest Control Companies.

Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest Control

In this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings.

We also walk through how to define a meaningful Unique Value Proposition (UVP) that’s more than a catchy slogan, plus why truck wraps are one of the best local marketing assets: they turn every route into a mobile billboard and reinforce credibility in the neighborhoods you serve.

What you’ll learn:

• What branding really is (and why it impacts revenue)
  

• How TOMA makes you the “default choice” in your market
  

• The key ingredients of a strong UVP—and how to write yours
  

• Why truck wraps generate massive local exposure
  

• Simple wrap design rules that boost recall and leads
  

• A 30-day action plan to tighten your brand and increase conversions
  

If you want more calls, more trust, and fewer price shoppers—this episode is your blueprint.

Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.

Casey Lewis📧 ⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠📞 (925) 464-8383

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Building a 7-Figure Pest Control Company

🎙️ Season 4, Episode 37

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control company—without losing your mind, your margins, or your mission.

You’ll start by identifying which of the four stages of growth your company is in today:

• Start Up: $0 – $250,000

• Stability: $250,000 – $499,000

• Scale: $500,000 – $799,999

• Significance: $800,000+

Then, Casey challenges you to decide where you want to be by December 2026 and walks you through the three overlapping pillars required to get there:

1. Land New Customers – Fill your funnel, build authority, and master sales.

2. Deliver a Quality Experience – Develop your team, bundle and price your services, and follow up on everything.

3. Retain Long-Term Renewals – Lead by example, communicate with “pleasant persistence,” and delight customers at 7, 30, 90 days, and beyond.

You’ll also discover:

• How to use buyer personas for residential and commercial accounts to focus your marketing and shorten the sales cycle.

• How to package services into GPC bundles and profitable add-ons (termite, rodents, stinging insects, mosquitoes, etc.).

• Simple ways to drive growth using website optimization, paid ads, local networking, EDDM mail, sponsorships, and events.

• A “Rule of 1’s” framework: one growth focus, one optimized page set, one targeted Google Ads campaign, one primary buyer persona, and one year of committed execution.

Casey also walks through the “moneyball math” for pest control—showing how average annual customer value, monthly recurring revenue, and about 167 new monthly recurring customers can add $1,000,000+ in growth and set the foundation for your recurring revenue empire.

If you’re tired of just thinking about growth and you’re ready to map your funnel, tighten your onboarding, and execute a real 3-year plan, this episode is your playbook.

Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.

Casey Lewis📧 ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠📞 (925) 464-8383

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Join us at our workshop on December 11, 2025, at 9:30 AM PST

As we head into 2026, most pest control owners say they want to “grow”… but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service area.

From there, we break that vision down into a practical 2026 blueprint built quarter by quarter. Instead of one big fuzzy annual goal, you’ll hear how to structure four 90-day sprints with clear priorities, measurable targets, and end-of-quarter evaluations that keep you honest and on track.

We’ll also look ahead at some of the big shifts coming for pest control companies in 2026—from AI-driven tools and smart monitoring to tighter regulations, demand for greener solutions, subscription-style service models, and higher customer expectations around digital communication and transparency. The goal of this episode is simple: help you build a realistic, intentional plan that matches the company you want to become, instead of rolling into another year just hoping it’ll be better than the last.

In this episode, you’ll learn:

• How to define the kind of pest control company you actually want to be in your market

• Why “grow” is not a real plan—and how to replace it with a clear 2026 identity

• How to build a quarter-by-quarter blueprint with focused 90-day sprints

• What to include in your end-of-quarter evaluations so you can adjust, not just complain

• The major changes coming in 2026: AI, smart monitoring, regulations, ESG, and greener expectations

• How subscription models, online booking, and digital inspections are reshaping customer experience

• What top-tier local companies will do differently to win and keep the best residential and commercial accounts

Use this episode as your working session: listen, hit pause, and start sketching the 2026 blueprint for your business.

Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠⁠⁠[email protected]⁠⁠⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠⁠⁠YouTube⁠⁠⁠

• ⁠⁠⁠Facebook⁠⁠⁠

• ⁠⁠⁠Leave a Google Review⁠⁠

Join us at our workshop on December 11, 2025 at 9:30 AM PST

Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)

Your website should be your best salesperson, not just a pretty online brochure.

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews.

Casey explains why a website is actually a collection of organized, categorized, and optimized pages that each serve a specific purpose: attract visitors, answer their questions, and convert them into paying, recurring customers. You’ll learn how search behavior is rapidly shifting away from simple keyword queries and toward intent, behavior, mobile, voice search, and FAQ-style content that AI can easily understand and trust.

🔍 In this episode, you’ll learn:

• Why the old “5-page brochure website” is dead for serious pest control companies

• How to structure your site around cities, services, and target pests

• The role of FAQ content, voice search, and AI Overviews in getting found locally

• What a SMART Pest Control Website is and how it turns your site into a true salesperson

• Practical steps to start upgrading your existing website without starting from scratch

If you want your website to generate consistent leads, booked jobs, and recurring revenue instead of just taking up space online, this episode is a must-listen.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠⁠[email protected]⁠⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠⁠YouTube⁠⁠

• ⁠⁠Facebook⁠⁠

• ⁠⁠Leave a Google Review⁠

In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.

We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent exclusion. You’ll hear how to tie each package to its own simple marketing funnel so your ad traffic isn’t just “clicks,” it’s a steady stream of leads moving toward a specific offer.

From there, we dive into turning one-shot jobs into recurring revenue. Casey explains a simple 60-day follow-up workflow that checks in with one-time customers, reminds them when it’s time for another treatment, and gives them an easy path to upgrade into a recurring maintenance plan.

In the third segment, we dig into the real-world use of AI in your pest control office—where it actually helps (missed calls, after-hours, weekends, and peak-season overflow) and where you still need a human touch. You’ll learn how an AI receptionist can quickly identify the pest problem, confirm service area, and route leads or appointments straight into your CRM.

Finally, we talk about the power of using a virtual assistant (VA) to keep your CRM and pest software in sync, clean up data, maintain tags and pipelines, and make sure no lead or customer falls through the cracks. If you’ve ever felt like your marketing, your software, and your office staff are all out of rhythm, this section is for you.

Whether you’re just starting to think about packages and follow-up or you’re ready to add AI and VAs into your operation, this episode gives you a clear, actionable framework you can start implementing right away.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠[email protected]⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠YouTube⁠

• ⁠Facebook⁠

• ⁠Leave a Google Review

• Tagging = clarity

• Drip campaigns = conversion recovery

• Upsells = lifetime value

• Encourage listeners to audit their current CRM setup and pest control software connection.

• Call to action:

  • “If you need help connecting your CRM or building automated campaigns that drive revenue, reach out to Rhino Pest Control Marketing today.”
    

    Casey Lewis
    [email protected]
    (925) 464-8383
    “Subscribe and review us wherever you listen to podcasts — and follow us on YouTube at Rhino Pest Control Marketing.”

🧭 Overview

In this episode, Casey Lewis dives into one of the most important conversations for any pest control company heading into 2026 — how to sell your way to success. We’ll explore the two major sources of leads that fuel your business: inbound (Google, LSAs, directories) and outbound (door knocking, EDDM, billboards, and local campaigns). Casey breaks down how to use both strategically, set measurable goals, calculate your cost per lead, and create a sales acquisition budget that drives predictable, scalable growth.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis
📧 [email protected]
📞 (925) 464-8383

Follow and Subscribe:

• YouTube

• Facebook

• Leave a Google Review

Should You Use a CRM in Your Pest Control Company?
Hosted by Casey Lewis

🎧 Show Notes Summary

If you’re serious about growing and scaling your pest control business, at some point you’ll face the question: Do I really need a CRM?

In this episode, Casey Lewis breaks down the truth about Customer Relationship Management systems — what they are, what they do, and why most pest control companies either don’t use them at all or don’t use them right.

You’ll learn:

• Why a CRM is more than just software — it’s a sales discipline.

• The difference between your routing software and a true CRM.

• How a CRM helps you track every lead, follow-up, and sale in real time.

• The hidden costs of not having one — from missed leads to poor communication.

• The reality check: a CRM only works if you commit to learning and using it daily.

• Why sales must become the focus of every growing pest control company.

• Steps to successfully roll out a CRM and get your team to buy in.

If you’re ready to move from chaos to control — from guessing to growing — this episode is your blueprint for turning your CRM into the heartbeat of your business.

🎯 Resources Mentioned:

• Rhino Pest Control Marketing’s CRM & Automation Setup

• Free “Are You Ready for a CRM?” Self-Assessment

🧠 Episode Overview

Artificial intelligence isn’t the future — it’s already here. And it’s quietly changing how customers search for, evaluate, and choose pest control companies every single day. In this episode, Casey Lewis breaks down what every pest control business owner needs to know about how AI is reshaping online visibility — from Google’s new AI Overview results to how platforms like ChatGPT, Perplexity, and Gemini pull data directly from the web.

Most pest control owners think of SEO and ads when they think about online visibility. But AI doesn’t care about keyword density or backlinks alone — it’s looking for trusted, structured, and authoritative answers to real homeowner questions. That means the companies that win in the AI era will be the ones that go beyond the basics and intentionally position themselves as the most helpful source of pest control knowledge online.

• How AI search works and why it’s different from traditional Google results.

• The rise of Google’s AI Overview and how to become the source it cites.

• Why ChatGPT, Perplexity, and other AI tools choose certain websites over others — and how to make sure yours is one of them.

• How to build trust signals through schema markup, structured content, and entity recognition.

• Strategies to turn your website into a knowledge hub that AI tools want to quote.

• Why Q&A-style content, how-to guides, and local authority pages are now critical to digital growth.

• The overlooked role of Google Business Profile, backlinks, and brand mentions in AI-driven results.

• Advanced tips for feeding AI systems directly — from FAQs and blog clusters to transcripts and multi-format content.

AI is rewriting the playbook for online visibility. The pest control companies that adapt now — by becoming the most relevant, structured, and trusted source of information — will dominate their local markets for years to come. Those that don’t will slowly disappear from search results as AI continues to evolve.

If you’re serious about getting your company to show up in AI Overview, ChatGPT, and the next wave of intelligent search, start by running your business through the audit checklist below. This is the same process we use for clients preparing to compete — and win — in the AI era.

Use this checklist to see how prepared your company is to be featured in AI search results:

• Create comprehensive pillar pages for each major pest (ants, termites, rodents, etc.) with FAQ-style content.

• Add FAQ schema to all service pages to make your content machine-readable.

• Implement LocalBusiness schema with hours, service area, reviews, and contact information.

• Fully optimize your Google Business Profile — include services, posts, photos, FAQs, and regular updates.

• Submit a sitemap to Google Search Console and Bing Webmaster Tools to ensure full indexing.

• Make sure your robots.txt file allows AI crawlers like GPTBot and PerplexityBot to access your site.

• Build high-quality backlinks from trusted local directories, blogs, and community organizations.

• Ensure consistent brand mentions (company name + service + city) throughout your website and across external platforms.

• Develop a knowledge hub or resource library with how-to guides, prevention tips, seasonal checklists, and downloadable content.

• Write your website and blog content in a conversational Q&A style that mirrors how real people search and ask questions.

• Regularly update and refresh content every 3–4 months to maintain relevance and improve your chances of being featured in AI results.

  Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

  Casey Lewis

  [email protected]

  (925) 464-8383

  Follow and subscribe at the following links:

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

  
  

Episode Overview: Is it the leads or the sales effort?
Are you truly struggling with bad leads — or are those “bad” leads actually being lost somewhere in your sales process? In this episode, “Is It the Leads or the Sales Effort?”, we take a deep dive into one of the most overlooked factors limiting pest control companies: the ability to consistently convert leads into booked appointments. If your close rate seems stuck under 40%, this conversation will help you pinpoint why and what to do about it.

We’ll start by breaking down how a well-structured sales pipeline acts as a diagnostic tool — giving you visibility into every stage of the customer journey. From the moment a lead hits your CRM to the point they become a paying customer, the pipeline tells a story. We’ll show you how to read that story and use it to identify where prospects are falling off and why.

Next, we’ll dive into the critical sales behaviors that have the biggest impact on conversions:

• Speed to Lead: Why responding within minutes is often the difference between booking the job and losing it to a competitor.

• Follow-Up Discipline: How consistent, structured follow-up can turn “not now” into “yes” — and why most companies stop too soon.

• Always Answering the Phone & Messages: Missed calls are missed revenue. We’ll discuss systems and habits that ensure no opportunity slips by.

• Being Prepared for Customer Questions: Confidence and knowledge build trust. We’ll explore how training and preparation improve conversion rates.

• Resolve and Booking on the Spot: Why every conversation should end with a next step — ideally, a scheduled appointment.

Finally, we’ll walk through how to analyze pipeline data stage by stage to see whether the issue is truly lead quality or a breakdown in your process:

• Low contact rates? It’s likely a response-time or missed-call issue.

• Leads contacted but not booking inspections? Follow-up or scripting needs work.

• Inspections done but no proposals accepted? Your presentation or offer might need refining.

By the end of this episode, you’ll know how to look beyond the surface and uncover the real reasons your close rate is stalled. More importantly, you’ll have a clear roadmap to tighten up your sales process, improve performance at every stage, and convert more of the leads you’re already paying for.

This isn’t just about more leads — it’s about making more of the ones you already have.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠