In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.

We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent exclusion. You’ll hear how to tie each package to its own simple marketing funnel so your ad traffic isn’t just “clicks,” it’s a steady stream of leads moving toward a specific offer.

From there, we dive into turning one-shot jobs into recurring revenue. Casey explains a simple 60-day follow-up workflow that checks in with one-time customers, reminds them when it’s time for another treatment, and gives them an easy path to upgrade into a recurring maintenance plan.

In the third segment, we dig into the real-world use of AI in your pest control office—where it actually helps (missed calls, after-hours, weekends, and peak-season overflow) and where you still need a human touch. You’ll learn how an AI receptionist can quickly identify the pest problem, confirm service area, and route leads or appointments straight into your CRM.

Finally, we talk about the power of using a virtual assistant (VA) to keep your CRM and pest software in sync, clean up data, maintain tags and pipelines, and make sure no lead or customer falls through the cracks. If you’ve ever felt like your marketing, your software, and your office staff are all out of rhythm, this section is for you.

Whether you’re just starting to think about packages and follow-up or you’re ready to add AI and VAs into your operation, this episode gives you a clear, actionable framework you can start implementing right away.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠[email protected]⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠YouTube⁠

• ⁠Facebook⁠

• ⁠Leave a Google Review

• Tagging = clarity

• Drip campaigns = conversion recovery

• Upsells = lifetime value

• Encourage listeners to audit their current CRM setup and pest control software connection.

• Call to action:

  • “If you need help connecting your CRM or building automated campaigns that drive revenue, reach out to Rhino Pest Control Marketing today.”
    

    Casey Lewis
    [email protected]
    (925) 464-8383
    “Subscribe and review us wherever you listen to podcasts — and follow us on YouTube at Rhino Pest Control Marketing.”

🧭 Overview

In this episode, Casey Lewis dives into one of the most important conversations for any pest control company heading into 2026 — how to sell your way to success. We’ll explore the two major sources of leads that fuel your business: inbound (Google, LSAs, directories) and outbound (door knocking, EDDM, billboards, and local campaigns). Casey breaks down how to use both strategically, set measurable goals, calculate your cost per lead, and create a sales acquisition budget that drives predictable, scalable growth.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis
📧 [email protected]
📞 (925) 464-8383

Follow and Subscribe:

• YouTube

• Facebook

• Leave a Google Review

Should You Use a CRM in Your Pest Control Company?
Hosted by Casey Lewis

🎧 Show Notes Summary

If you’re serious about growing and scaling your pest control business, at some point you’ll face the question: Do I really need a CRM?

In this episode, Casey Lewis breaks down the truth about Customer Relationship Management systems — what they are, what they do, and why most pest control companies either don’t use them at all or don’t use them right.

You’ll learn:

• Why a CRM is more than just software — it’s a sales discipline.

• The difference between your routing software and a true CRM.

• How a CRM helps you track every lead, follow-up, and sale in real time.

• The hidden costs of not having one — from missed leads to poor communication.

• The reality check: a CRM only works if you commit to learning and using it daily.

• Why sales must become the focus of every growing pest control company.

• Steps to successfully roll out a CRM and get your team to buy in.

If you’re ready to move from chaos to control — from guessing to growing — this episode is your blueprint for turning your CRM into the heartbeat of your business.

🎯 Resources Mentioned:

• Rhino Pest Control Marketing’s CRM & Automation Setup

• Free “Are You Ready for a CRM?” Self-Assessment

🧠 Episode Overview

Artificial intelligence isn’t the future — it’s already here. And it’s quietly changing how customers search for, evaluate, and choose pest control companies every single day. In this episode, Casey Lewis breaks down what every pest control business owner needs to know about how AI is reshaping online visibility — from Google’s new AI Overview results to how platforms like ChatGPT, Perplexity, and Gemini pull data directly from the web.

Most pest control owners think of SEO and ads when they think about online visibility. But AI doesn’t care about keyword density or backlinks alone — it’s looking for trusted, structured, and authoritative answers to real homeowner questions. That means the companies that win in the AI era will be the ones that go beyond the basics and intentionally position themselves as the most helpful source of pest control knowledge online.

• How AI search works and why it’s different from traditional Google results.

• The rise of Google’s AI Overview and how to become the source it cites.

• Why ChatGPT, Perplexity, and other AI tools choose certain websites over others — and how to make sure yours is one of them.

• How to build trust signals through schema markup, structured content, and entity recognition.

• Strategies to turn your website into a knowledge hub that AI tools want to quote.

• Why Q&A-style content, how-to guides, and local authority pages are now critical to digital growth.

• The overlooked role of Google Business Profile, backlinks, and brand mentions in AI-driven results.

• Advanced tips for feeding AI systems directly — from FAQs and blog clusters to transcripts and multi-format content.

AI is rewriting the playbook for online visibility. The pest control companies that adapt now — by becoming the most relevant, structured, and trusted source of information — will dominate their local markets for years to come. Those that don’t will slowly disappear from search results as AI continues to evolve.

If you’re serious about getting your company to show up in AI Overview, ChatGPT, and the next wave of intelligent search, start by running your business through the audit checklist below. This is the same process we use for clients preparing to compete — and win — in the AI era.

Use this checklist to see how prepared your company is to be featured in AI search results:

• Create comprehensive pillar pages for each major pest (ants, termites, rodents, etc.) with FAQ-style content.

• Add FAQ schema to all service pages to make your content machine-readable.

• Implement LocalBusiness schema with hours, service area, reviews, and contact information.

• Fully optimize your Google Business Profile — include services, posts, photos, FAQs, and regular updates.

• Submit a sitemap to Google Search Console and Bing Webmaster Tools to ensure full indexing.

• Make sure your robots.txt file allows AI crawlers like GPTBot and PerplexityBot to access your site.

• Build high-quality backlinks from trusted local directories, blogs, and community organizations.

• Ensure consistent brand mentions (company name + service + city) throughout your website and across external platforms.

• Develop a knowledge hub or resource library with how-to guides, prevention tips, seasonal checklists, and downloadable content.

• Write your website and blog content in a conversational Q&A style that mirrors how real people search and ask questions.

• Regularly update and refresh content every 3–4 months to maintain relevance and improve your chances of being featured in AI results.

  Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

  Casey Lewis

  [email protected]

  (925) 464-8383

  Follow and subscribe at the following links:

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

  
  

Episode Overview: Is it the leads or the sales effort?
Are you truly struggling with bad leads — or are those “bad” leads actually being lost somewhere in your sales process? In this episode, “Is It the Leads or the Sales Effort?”, we take a deep dive into one of the most overlooked factors limiting pest control companies: the ability to consistently convert leads into booked appointments. If your close rate seems stuck under 40%, this conversation will help you pinpoint why and what to do about it.

We’ll start by breaking down how a well-structured sales pipeline acts as a diagnostic tool — giving you visibility into every stage of the customer journey. From the moment a lead hits your CRM to the point they become a paying customer, the pipeline tells a story. We’ll show you how to read that story and use it to identify where prospects are falling off and why.

Next, we’ll dive into the critical sales behaviors that have the biggest impact on conversions:

• Speed to Lead: Why responding within minutes is often the difference between booking the job and losing it to a competitor.

• Follow-Up Discipline: How consistent, structured follow-up can turn “not now” into “yes” — and why most companies stop too soon.

• Always Answering the Phone & Messages: Missed calls are missed revenue. We’ll discuss systems and habits that ensure no opportunity slips by.

• Being Prepared for Customer Questions: Confidence and knowledge build trust. We’ll explore how training and preparation improve conversion rates.

• Resolve and Booking on the Spot: Why every conversation should end with a next step — ideally, a scheduled appointment.

Finally, we’ll walk through how to analyze pipeline data stage by stage to see whether the issue is truly lead quality or a breakdown in your process:

• Low contact rates? It’s likely a response-time or missed-call issue.

• Leads contacted but not booking inspections? Follow-up or scripting needs work.

• Inspections done but no proposals accepted? Your presentation or offer might need refining.

By the end of this episode, you’ll know how to look beyond the surface and uncover the real reasons your close rate is stalled. More importantly, you’ll have a clear roadmap to tighten up your sales process, improve performance at every stage, and convert more of the leads you’re already paying for.

This isn’t just about more leads — it’s about making more of the ones you already have.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart Way

Host: Casey Lewis
Presented by: Rhino Pest Control Marketing

Growing a pest control company isn’t just about more leads or bigger ad budgets — it’s about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control businesses build sustainable growth by combining team culture, accountability, and powerful automation through HighLevel CRM.

Casey shares why getting the right people in the right roles is the foundation of long-term success. From technicians to office staff, every team member plays a part in generating sales, improving customer retention, and creating referrals. When you give your team the right tools — like HighLevel CRM — you empower them to communicate better, follow up faster, and close more opportunities that already exist inside your business.

Then, we move into the right plan: a repeatable system that organizes every lead, tracks every opportunity, and automates communication so nothing falls through the cracks. Casey explains how to structure your CRM pipeline, set up automated follow-ups, and measure what’s actually working. The goal is to turn chaos into clarity — and every interaction into a sales opportunity.

Whether you’re running one truck or fifty, this episode will help you think differently about how you grow. It’s not about doing more — it’s about doing the right things with the right people using the right plan.

• Hire for attitude and train for skill — your people make or break your business.

• Use your CRM to bring structure, automation, and accountability to your sales process.

• Every day is full of opportunities — train your team to recognize and capture them.

• Build a selling strategy that turns routine service calls into recurring revenue.

• Track, measure, and adjust your plan weekly to stay on course for growth.

• HighLevel CRM – The automation platform powering pest control growth

• Rhino Pest Control Marketing – Helping pest control companies dominate locally

• Visit rhinopestcontrolmarketing.com for more tools, strategies, and automation resources.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎧 Episode Recap – Season 4, Episode 29

Finding the right prospects in 2026

In this episode, Casey Lewis dives into “Finding the Right Prospects in 2026” and breaks down the 10 consumer types pest control companies encounter—five actively looking for you and five shopping for anyone. He pinpoints the three most profitable consumers to focus on, explains how to recognize them, where they’re located, and how to make your company the obvious choice over competitors.

You’ll also learn how to “play with the big boys” by mastering SEO basics, investing in advertising, producing consistent content, optimizing Google assets, building local backlinks, and leveraging video to stand out.

Finally, Casey outlines exactly how to prepare for the 2026 season now: measure your customer and revenue numbers, plan retention and growth targets, set up automations, integrate your CRM with your software, and join the upcoming Rhino Pest Control Marketing webinar to set your budget and goals.

Listeners are invited to review and engage with Rhino Pest Control Marketing, share feedback for 2025, and follow along for more tips on dominating pest control marketing.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Please leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎧 Episode Recap – Season 4, Episode 28

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis of Rhino Pest Control Marketing breaks down three of the most important concepts every pest-control owner should understand: pipelines, sales funnels, and marketing automation workflows.

You’ll learn how to clearly map out your pipeline to track every lead and customer, how to design a sales funnel that consistently attracts and converts prospects, and how to implement simple workflows that automate follow-ups, reminders, and review requests—saving you time and increasing your close rate.

Whether you’re just getting started or looking to streamline your existing systems, this episode gives you practical steps to tighten up your processes and grow your pest-control business smarter, not harder.

🔑 Episode Highlights

• Pipeline clarity: How to set up and visualize the stages from lead to booked service

• Sales funnel explained: The difference between a funnel and a pipeline and why both matter

• Real-world pest-control examples: What each stage looks like in your business

• Workflows made simple: Automating follow-ups, reminders, and review requests

• Time-saving tips: Start with one quick automation to close more leads faster

In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.

From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.

What You’ll Learn in This Episode:

• How to get found when customers search online

• The real difference between SEO, Google Ads, and LSAs

• How much you should budget for digital marketing in competitive markets

• Whether Facebook/Instagram ads are worth it for pest control

• Reputation management and turning reviews into leads

• Why your website is more than just an online business card

• How to track your ROI with call tracking and CRM tools

• The role of content in establishing authority and generating leads

• How local operators can beat out national brands

🎧 Listen in and discover the strategies that will help you dominate your local market and stop wasting money on marketing that doesn’t work.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠