🎙️ Episode Summary:

On today’s episode of the Pest Control Marketing Domination Podcast, host Casey Lewis walks you through the essential steps to successfully onboard a new pest control client inside HighLevel software. You’ll learn how to build a custom sales pipeline with automated internal notifications, review requests, and ongoing follow-up—plus how to set up recurring campaigns like monthly newsletters and backburner messaging to keep your leads engaged long-term.

Casey also breaks down how to use custom campaigns and funnels to promote individual services such as mosquito control, termite inspections, and rodent removal. He explains how to drive paid traffic from Google Ads directly to targeted landing pages that match each service offer, helping pest control businesses increase conversion rates and improve marketing ROI.

If you’re ready to build a smarter, more automated system that drives real results for your pest control clients, this episode is packed with actionable strategies you won’t want to miss.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ In today’s episode of the Pest Control Marketing Domination Podcast, Casey breaks down one of the most misunderstood—and most critical—aspects of pest control marketing: setting the right expectations based on your company’s individual circumstances.

Whether you're running a one-truck operation in a small rural town or managing a team of 40 techs across a metro area, the truth is this: what works for one pest control company might not work the same for another. And the reason comes down to your unique market conditions—things like your local population size, competition levels, service area geography, and even your service mix and reputation.

Marketing isn’t one-size-fits-all. A campaign that crushes it in a dense urban market might flop in a spread-out rural area. Similarly, a $1,000 ad budget goes a lot further in a low-competition market than it does in a crowded metro. Casey dives deep into how your company’s size, stage of growth, location, and local market dynamics all play a role in shaping what your marketing strategy should look like—and what kind of results you can realistically expect.

If you’ve ever wondered “Why isn’t my marketing working like that other company’s?”, or if you’re trying to figure out how much to invest based on where you’re at, this episode is for you. Casey’s going to help you reset your expectations, refine your approach, and make smarter decisions that align with your company—not someone else’s blueprint.

Tune in and learn how to stop chasing cookie-cutter strategies—and start dominating your market with a plan that actually fits your business.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In today's episode, Casey will discuss Google in terms of how much of a friend or foe it is to the local pest control company. 

Talk about the history of Google as a Search Engine superpower and the Golden days of the yellow pages.

We also talk about using Google as a strategy to build your pest control “success pyramid”

The introduction of a new plan to help pest control companies start using high-level software and a small-budget Google campaign to take advantage of Google’s online dominance.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy.

1. Keyword Research & Strategy

What It Is:
Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords.

How It Applies to a Pest Control Company:

• Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite treatment in [location]"
• Researching service-specific terms like "bed bug removal Cincinnati" or "rodent exclusion Ann Arbor"
• Using keyword variations like "affordable pest control," "same-day exterminator," etc.
• Leveraging tools like Google Keyword Planner or SEMRush to find low-competition, high-intent keywords.

What It Is:
On-page SEO refers to optimizing website elements like page titles, meta descriptions, content, URLs, and images for search engines.

How It Applies to a Pest Control Company:

• Creating optimized title tags (e.g., "Best Pest Control in Phoenix - Victory Pest Defense")
• Writing compelling meta descriptions that improve click-through rates (e.g., "Fast, reliable pest control services in Chandler, AZ. Call now for a free inspection!")
• Using header tags (H1, H2, H3) effectively with location-specific keywords
• Optimizing images by adding descriptive alt text like "Bed bug extermination in Lexington, KY"
• Creating SEO-friendly URLs, such as:
  ✅ www.example.com/ant-control-cincinnati
  ❌ www.example.com/services1234

What It Is:
Local SEO focuses on optimizing your online presence for location-based searches. This includes Google Business Profile (GBP), local citations, and reviews.

How It Applies to a Pest Control Company:

• Claiming and fully optimizing a Google Business Profile with correct business name, phone number, hours, and service areas
• Adding high-quality photos of technicians, vehicles, and completed jobs
• Encouraging positive customer reviews with follow-ups (e.g., “Thanks for using our service! We’d love to hear your feedback on Google.”)
• Ensuring NAP (Name, Address, Phone Number) consistency across all listings (Yelp, Angi, BBB, etc.)
• Creating location-based service pages (e.g., "Pest Control in Killeen, TX" or "Rodent Removal in Northern Kentucky")

What It Is:
Technical SEO involves optimizing the backend of the website to improve speed, mobile-friendliness, security, and crawlability.

How It Applies to a Pest Control Company:

• Ensuring a fast-loading website (customers expect quick responses when dealing with pests!)
• Using mobile-responsive design (since most people search for pest control services from their phones)
• Implementing SSL security (HTTPS) for customer trust and SEO ranking
• Creating an XML sitemap and submitting it to Google for better indexing
• Fixing broken links, duplicate content, and redirect errors that could hurt rankings

What It Is:
Content marketing focuses on creating valuable content that educates potential customers and helps with ranking. Link building involves getting other reputable websites to link back to your site.

Final Thoughts

By applying these 5 SEO pillars, a local pest control company can rank higher in Google searches, attract more leads, and grow their customer base. A well-executed local SEO strategy combined with strong content marketing and technical SEO can significantly boost visibility and revenue.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In today's episode Casey will discuss our upcoming workshop on go high level software for pest control and also be talking about AI and establishing some sales goals for 2025 as we approach the heart of pest control season in Q2 and beyond. The following is a breakdown of the topics covered in this podcast episode:

1. GoHighLevel Marketing Software Mastery

• Setting up automated marketing campaigns to attract & retain customers

• Lead generation & nurturing with customized pipelines

• CRM best practices for managing & converting pest control leads

• Optimizing two-way texting, email, and voicemail drops for better engagement

• Tracking ROI with built-in analytics & reporting

• Using AI chatbots for lead qualification & customer support

• AI-driven ad targeting & campaign optimization

• Predictive analytics for seasonal pest control trends

• Automating customer follow-ups & appointment scheduling with AI

• Enhancing content marketing & social media with AI-generated posts

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In marketing terms a success pyramid and a sales funnel are terms that get thrown around a lot. In today's episode, Casey will talk about the ways we work with our clients to help define the different aspects you need to understand when growing your online business. Especially as it pertains to online traffic growth, leads and sales conversions.

The name of the game in online marketing is numbers. Traffic equals leads and leads equal sales, but how do you know what you need to meet your specific growth goals for your company.

When it comes to defining the things you need for continous and measurable growth it is important to understand the different pieces of your sales funnel as well as how those numbers contribute to you building a succesful pest control success pyramid.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

Video Content for Pest Control.

In this episode Casey will discuss the basis for using a content strategy for pest control and more importantly what role that video plays in that strategy. He also discuses things like the following:

• Vanity video vs. strategic video
• Content topic clusters for pest control
• Creating a long term content strategy and sticking with it.
• Creating simple but effective video with your Smart Phone.

Let us know what you think about episodes like this by contacting Casey direct at [email protected] or text at 925-464-8383

Please review us atRhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this episode, Casey will break down the benefits and hype regarding AI for your pest control company and using AI for optimizing your Google Ads account.

AI has many benefits, and it certainly is the technological rage right now, but how valuable is it for your pest control business?

Without your intervention, Google Ads wants to set up, manage, and bill for your ad campaigns. Is it a good idea to let Google manage your account with its AI tools? Let's examine this a little bit more closely so you can make an informed decision.

Casey also talked about some workshops on HighLevel software, marketing automation, 2025 goals, and plans that are coming up. More information can be found by emailing at ⁠[email protected]⁠.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

On this episode of the podcast, Casey discusses specific ways that marketing automation can help pest control and other home service companies to improve their sales conversion rates.

A definition of various internal and external workflows to use for efficiency in your business operations. Spme examples are given.

There is some discussion on the software platform High Level that you can use in your marketing automation efforts. Discussion is had on API integrations with some of the popular pest control programs like FieldRoutes, PestPac, GorillaDesk and others.

Casey also talked about some workshops on HighLevel software, marketing automation, 2025 goals, and planning that are coming up. More information can be found by emailing at [email protected].

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

This episode gets into the talk about AI for pest control and comparing it to marketing automation. What are the differences? Is there a difference? We will also break down the absolute necessity in developing a definitive plan for the steps involved in the customer experience and buyers journey associated with your pest control or wildlife company.

Please review us at RPCM and also interact with us to let us know how we can do better in 2025.

Casey Lewis

[email protected]

(925)464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠

⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠

Leave us a review on Google:⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review