In this episode, we tackle a big question pest control owners face: should you run everything inside your pest control software—or use a dedicated CRM like HighLevel or HubSpot for lead management and marketing? We break down the pros and cons of major platforms including PestPac, FieldRoutes, Housecall Pro, BrioStack, Jobber, and GorillaDesk, and explain why the real key is building internal workflows first, then designing automation that supports your team—without forcing everyone to live with sub-standard workarounds.

If you want help building a workflow-first pipeline, automation follow-up, and a system that connects lead generation to real sales results, reach out anytime:

Casey Lewis
[email protected]
(925) 464-8383

Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing

Leave us a review on Google:
https://g.page/r/CT9-E84ypVI0EBM/review

Season 5, Episode 6: The Content Flywheel — How Pest Control Companies Dominate a Local Market

Before we talk strategy, we have to start with the foundation: true local market dominance is built through strong teamwork between the pest control company and the marketing team. When operations, sales, and marketing are aligned—and everyone is committed to executing consistently—your results don’t just improve, they compound. This type of strategy takes time, patience, and commitment, but it’s one of the most permanent competitive advantages you can build.

In this episode of The Pest Control Marketing Domination Podcast, we break down how to use a structured content strategy to create long-term, “evergreen” lead flow in your market. We’ll use a Mind Pump-style example of how a growing contact database fuels drip campaign success—and how consistent written content and video can eventually lead to true local market dominance.

You’ll learn why strongly written, original content tied to specific topics wins, and how to organize it using pillar pages and topic clusters. We explain how a single authoritative “pillar” page (like Ant Control, Rodent Control, Termite Protection, etc.) can be supported by a library of related subtopic content that links back to the pillar—helping you show up for more searches, increase domain authority, and raise the visibility of every page on your website over time.

Ultimately, the formula is simple: Traffic equals leads, leads equal customers. This strategy isn’t about quick hacks—it’s about building an asset that compounds. If you want to dominate your market for the long run, this is the roadmap.

Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.

Casey Lewis
[email protected]
(925) 464-8383

Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google:
https://g.page/r/CT9-E84ypVI0EBM/review

Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today’s blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you’ve noticed fewer clicks, fewer calls, or less obvious ROI even when you’re “ranking,” this episode will help you understand what changed, why it changed, and how these new layouts are reshaping the customer journey for pest control companies.

We break down what AI Overviews and modern SERP features mean for local operators, including the growing competition for visibility above the fold and the way Google is increasingly answering questions directly. You’ll learn how to shift from a “rankings-only” mindset to a multi-surface visibility strategy that improves outcomes across organic search, Google Business Profile, and high-intent local discovery.

Finally, we lay out a practical path forward: how to structure your website content, build trust signals, and create “best answer” resources that can earn citations and links inside AI Overviews — so your company stays present even when Google reduces traditional click-through opportunities. This is the new playbook for staying competitive as search continues to evolve.

Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.

Casey Lewis
[email protected]
(925) 464-8383

Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing

Leave us a review on Google:
https://g.page/r/CT9-E84ypVI0EBM/review

Campaigns for Pest Control Marketing.

Most pest control marketing doesn’t fail because the ideas are bad—it fails because the campaigns aren’t planned, executed consistently, or measured the right way.

In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into one coordinated system.

You’ll learn how to stop running “random acts of marketing” and instead launch campaigns with clear goals, tracking, and follow-up—so you can see what’s working, what’s wasting money, and what to scale next.

• How to plan campaigns so every channel supports the same offer, audience, and call-to-action

• The 5 essentials every campaign must have before you launch (so you can measure ROI)

• How to track and measure offline marketing like door hangers, EDDM, and truck wraps

• What to watch in Google LSA and Google PPC to determine lead quality—not just volume

• Why lead handling (answer rate, speed-to-lead, follow-up) is the hidden factor behind campaign success

• The “Campaign Scoreboard” method: tracking Leads → Booked Jobs → Cost per Booked Job across every channel

• How to think about long-term organic growth as the SERP changes with AI answers and reduced clicks

• The difference between short-term demand capture (paid) and long-term compounding growth (organic + brand)

You don’t need more marketing ideas—you need a campaign system with a consistent execution rhythm and a simple scoreboard that makes decisions obvious.

If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.
💬 Connect with Casey / Rhino Pest Control Marketing
For help building your plan for marketing, and ai overview/ChatGPT strategy:
Casey Lewis
📧 ⁠⁠⁠⁠[email protected]⁠⁠. ⁠⁠📞 (925) 464-8383
Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.

Execution For Your Pest Control Marketing Strategy (Season 5, Episode 3)

In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain.

Then we tie everything together into two essential pathways:
(1) Organic growth and local authority—your website, SEO (traditional + technical), topic clusters, EEAT-driven content, social media for TOMA, reviews, citations, and showing up in today’s expanded search landscape that now includes AI Overviews, ChatGPT-style results, and voice search.
(2) Paid lead capture—Google Ads, Google LSA, and other profitable ad channels that generate immediate demand while organic compounds long-term.

We wrap with the execution systems that protect your investment: a simple sales process that drives a 40–60% conversion rate, and a CRM-powered follow-up culture using SMS and email automations to track, nurture, and convert every lead.

If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.

💬 Connect with Casey / Rhino Pest Control Marketing
For help building your plan for marketing, and ai overview/ChatGPT strategy:
Casey Lewis
📧 ⁠⁠⁠[email protected]⁠. ⁠⁠📞 (925) 464-8383
Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.

Episode Overview (Season 5, Episode 2)

In this episode, we’re talking about the part most companies skip: execution.

You’ve built your 2026 plan—now you have to run it long enough to work, especially if you’re a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don’t show up immediately.

Then we shift into what’s changing fast in marketing: traditional keyword-based SEO is evolving. It’s no longer just about ranking on the SERP—visibility is moving toward domain authority, trust signals, and content that gets surfaced inside AI Overviews, ChatGPT-style searches, and voice assistants.

• Why most growth plans fail (and how to stay locked in long enough to win)

• The mindset shift from “chasing keywords” to building authority

• What domain authority actually means for local service businesses

• A practical authority-building plan: technical trust, local proof, content, and off-site signals

• A step-by-step roadmap to show up in:

  • AI Overviews

  • ChatGPT search experiences

  • Voice search (Siri, Alexa, Google)

If you want to win in 2026, stop looking for a new tactic every week. Build the foundation, stack proof, publish answers that match real customer questions, and stay consistent long enough for authority to compound.

💬 Connect with Casey / Rhino Pest Control Marketing
For help building your plan for marketing, and ai overview/ChatGPT strategy:
Casey Lewis
📧 ⁠⁠[email protected]. ⁠⁠📞 (925) 464-8383
Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.

Pest Control Marketing Tactics in 2026

Podcast Season 5, Episode 1 AI Overviews + Voice Search: How Pest Control Companies Win Local Visibility in 2026

Google is changing the way customers find local service providers—and pest control is right in the middle of it. In this episode, we break down what AI Overviews mean for local search, how voice assistants (Siri, Alexa, Google Assistant) choose who to recommend, and the exact strategy mid-size pest control companies can use to stay visible and keep leads flowing in 2026.

If you’ve noticed fewer clicks, more “zero-click” searches, or tougher competition in Maps and Ads, this one is your playbook.

What we cover

1) How AI Overviews are changing the customer journey

• Why more searches get answered without a website click

• What types of pest control queries trigger AI answers vs “call now” intent

• The new goal: becoming the trusted, citable local source

2) The “two-layer” strategy that wins AI + voice search

• Layer 1: Verified local truth (listings + consistency)

• Layer 2: Quote-ready expertise (answer-first content + real field credibility)

3) Voice search: how Siri, Alexa, and Google decide who to recommend

• Why most voice searches are “one-answer” situations

• The local data sources that matter (Maps, business listings, reviews, consistency)

4) Practical steps pest control operators can implement this month

• Listing optimization priorities

• The right way to build FAQs that match real voice queries

• How to protect your phone number, brand trust, and lead quality

• Voice search rewards accuracy + trust: consistent business info + strong reviews often beats “more content.”

• AI Overviews reward clarity + structure: answer-first sections, real expertise, and easy-to-lift explanations.

• Local entity > just a website: your business listings, reviews, and service-area signals are now a major “ranking system.”

• The winners in 2026 will be the companies that build a repeatable visibility + conversion system, not just more pages.

• ✅ Audit Google Business Profile: categories, services, service areas, photos, Q&A

• ✅ Ensure your business info is identical everywhere (name, address, phone, hours)

• ✅ Build 10–20 voice-style FAQs based on real calls (“Do scorpions climb beds?”)

• ✅ Add “answer-first” sections to your top service pages (30–60 word direct answers)

• ✅ Make trust obvious: license #, guarantees, technician credibility, real photos

• Google Business Profile (Maps)

• Apple Business Connect (Apple Maps / Siri)

• Yelp + Bing Places (ecosystem visibility)

• FAQ strategy + structured content (for AI extraction)

• CRM + pipeline tracking (to measure what’s actually producing booked jobs)

Key takeaways, Quick action checklist (do this first), Tools & platforms mentioned

• Google Business Profile (Maps)

• Apple Business Connect (Apple Maps / Siri)

• Yelp + Bing Places (ecosystem visibility)

• FAQ strategy + structured content (for AI extraction)

• CRM + pipeline tracking (to measure what’s actually producing booked jobs)

Episode Description:

Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound.

In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.

Casey breaks down why Google is not the only source of growth, and how “old school,” relationship-based selling—done the right way—can open doors to high-value accounts like restaurants, property managers, warehouses, healthcare, and more.

🔹 In this episode, we cover:

• Why over-relying on Google is risky for commercial growth

• What “selling” really is for pest pros (and why it’s not about being pushy)

• Clarifying what you’re actually selling to commercial clients: protection, compliance, and peace of mind

• Defining your ideal commercial customer and building a targeted prospect list

• Working smarter with organized routes, daily prospecting routines, and simple systems

• Structuring effective proposals that speak to business risks, not just bugs and pricing

• How to “be the closer” without feeling salesy—and consistently win more contracts

• Putting it all together into a practical weekly outbound plan

If you’re serious about growing the commercial side of your pest control business, this episode will help you think beyond Google and build a proactive outbound machine.

💬 Connect with Casey / Rhino Pest Control Marketing

For help building your commercial marketing and outbound sales strategy:

Casey Lewis
📧 [email protected]
📞 (925) 464-8383

Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.

Branding For Pest Control Companies.

Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest Control

In this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings.

We also walk through how to define a meaningful Unique Value Proposition (UVP) that’s more than a catchy slogan, plus why truck wraps are one of the best local marketing assets: they turn every route into a mobile billboard and reinforce credibility in the neighborhoods you serve.

What you’ll learn:

• What branding really is (and why it impacts revenue)
  

• How TOMA makes you the “default choice” in your market
  

• The key ingredients of a strong UVP—and how to write yours
  

• Why truck wraps generate massive local exposure
  

• Simple wrap design rules that boost recall and leads
  

• A 30-day action plan to tighten your brand and increase conversions
  

If you want more calls, more trust, and fewer price shoppers—this episode is your blueprint.

Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.

Casey Lewis📧 ⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠Leave a Google Review⁠⁠⁠⁠

Building a 7-Figure Pest Control Company

🎙️ Season 4, Episode 37

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control company—without losing your mind, your margins, or your mission.

You’ll start by identifying which of the four stages of growth your company is in today:

• Start Up: $0 – $250,000

• Stability: $250,000 – $499,000

• Scale: $500,000 – $799,999

• Significance: $800,000+

Then, Casey challenges you to decide where you want to be by December 2026 and walks you through the three overlapping pillars required to get there:

1. Land New Customers – Fill your funnel, build authority, and master sales.

2. Deliver a Quality Experience – Develop your team, bundle and price your services, and follow up on everything.

3. Retain Long-Term Renewals – Lead by example, communicate with “pleasant persistence,” and delight customers at 7, 30, 90 days, and beyond.

You’ll also discover:

• How to use buyer personas for residential and commercial accounts to focus your marketing and shorten the sales cycle.

• How to package services into GPC bundles and profitable add-ons (termite, rodents, stinging insects, mosquitoes, etc.).

• Simple ways to drive growth using website optimization, paid ads, local networking, EDDM mail, sponsorships, and events.

• A “Rule of 1’s” framework: one growth focus, one optimized page set, one targeted Google Ads campaign, one primary buyer persona, and one year of committed execution.

Casey also walks through the “moneyball math” for pest control—showing how average annual customer value, monthly recurring revenue, and about 167 new monthly recurring customers can add $1,000,000+ in growth and set the foundation for your recurring revenue empire.

If you’re tired of just thinking about growth and you’re ready to map your funnel, tighten your onboarding, and execute a real 3-year plan, this episode is your playbook.

Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.

Casey Lewis📧 ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠⁠⁠⁠YouTube⁠⁠⁠⁠

• ⁠⁠⁠⁠Facebook⁠⁠⁠⁠

• ⁠⁠⁠⁠Leave a Google Review⁠⁠⁠

Join us at our workshop on December 11, 2025, at 9:30 AM PST