In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.

You’ll learn:

• Why themed ad groups are the foundation of a high-performing campaign

• How to use phrase match and exact match to isolate high-intent clicks

• The benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaigns

• Whether running a brand name campaign is worth it for your pest control business

• Practical steps to structure campaigns for maximum ROI and lead quality

Whether you’re new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis
📧 [email protected]
📞 (925) 464-8383

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