Eric Hoffberg spent 16 years coaching hockey, college, then pro. Originally
from Rochester NY, Hoffberg was the head coach at RIT all through the 90’s.
In 2002 Eric made a shift in his work as a coach and brought his experience and passion to his role as a Corporate Coach for leaders and executives that are committed to building High Performance Team Cultures and as a Mental
Toughness Trainer for athletes that are committed to being the best version of themselves when it matters most, particularly when they feel under pressure.
Always happy, proud and grateful for the diversity of his clients, Eric has
worked as a 1-1 performance coach with athletes that have been Olympians,
with professionals at the highest levels, with National Champions, World
Champions and with many that deserve star recognition just for the way they
achieved their own personal dreams.
He has spent time in a Corporate Coaching role working on Leadership
Training, Culture Building and High-Quality Mind Management with leaders
and executives at Heartland Financial, Experian, Bank of America, Wells Fargo, Capital One, Unilever, Stryker, Paychex, Merck, Union Bank, Marriott Hotels, ADP, Salesforce, Bank of Hope, Guaranteed Rate, Loan Depot, TBP, Paylocity, The Kraft Heinze Company, Boehringer-Ingelheim, Canada Post, Microsoft, The Compass Group, the F.D.A., and with Special and Elite Forces in both the military and in law enforcement, just to name a few.
For many years now Eric has worked in the NHL (National Hockey League),
seen as a resource for culture building and mental toughness training. His clients have included the Nashville Predators, the Washington Capitals including the 2018 Stanley Cup Championship season, the Dallas Stars, the Arizona Coyotes and the NY Islanders. During this time, he also has worked with hockey teams in the AHL, ECHL, NAHL, USHL, WHL, OHL and in the top leagues in Switzerland and in Austria.
Eric is the author of two great books for training attitude and mindset, THINK
STRONG for Athletes and THINK STRONG Reminders.