Sales should be embraced and respected as a vital, entrepreneurial profession essential to business success.

In this episode, John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, highlights the importance of sales as a valuable career despite negative stereotypes. He urges salespeople to embrace and take pride in their roles, even if they entered sales by default. John emphasizes the need for organizations to recognize and support their sales teams, who often have compensation tied to performance. He also refers to salespeople as "sales-preneurs," crucial to their companies and deserving of respect.

Tune in for a greater appreciation of the sales profession and its unique challenges!

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