As per XDS report 2024, 28% of gamedev service providers are developing their own IP, an added 22% want to do in the future. Transitioning from work for hire studio to creating your own titles and IPs is an exciting yet challenging journey. This session will explore key insights and strategies for managing the shift, including team management, balancing client work with in-house projects, recruiting the right talent, and navigating investor expectations. Drawing from my experience, it will highlight the dos and don'ts of building your own IP while ensuring patience and long-term success.