Are you aware of the impact customer discounts are having on your partner ecosystem? Are you wondering how to break the never-ending cycle of discounting and find a better way to drive growth? In this episode, Colin Puckett, SVP of Global Channel and Field Operations at Appfire, talks about their groundbreaking approach to sales discounts. Colin shares insights into Appfire’s non-negotiable, no discount strategy that has transformed their channel sales.

You’ll hear why traditional discounting practices can erode trust and impede scalable growth. And how Appfire’s focus on quality products, ecosystem citizenship, and strategic partner enablement has fueled their successful growth without relying on discounts. This episode offers valuable lessons for channel professionals looking to navigate the complexities of the modern sales landscape while fostering sustainable growth and stronger partner ecosystems.

Here’s what I learned from Colin about the benefits of their no-discounts strategy: