Who’s the mane behind the brand? What’s a Meme Ghost Writer? How do you build up a successful, authentic online presence? All this and more as we talk to the man responsible for the music, clothing line, events, and incredible memes of Vinyl Ranch and Disko Cowboy- Dave Wrangler!

Thanks for joining us for another episode of the Breaking Western Podcast- where western meets the rest of the world.  Today we talk to marketing GENIUS Janzen Tew about her journey to creating the widely popular Denim & Velvet and Rodeo Vogue.

Today we sit down with our friend Hunter Old Elk, who is the curatorial assistant for the Plains Indian Museum in Cody, Wyoming. As a member of the Crow and Yakama nations, she provides a unique perspective for today’s topics on appropriation in its many forms within the western industry. November is National American Indian Heritage Month, so there’s no better time to have this vulnerable conversation and learn together on how we can do better.

This season we are bringing you the best of the west(ern) industry with Marketing & Media. Join our conversation with Alexandra Rae Photography, the photographer behind some of the iconic images and techniques in the Western fashion influencer world.

In this season of Marketing & Media we are PROUD to bring on this heavy hitter for an episode- McFarland Productions!

Today we sit down with the World’s Finest Rodeo Photographer to bring you insights from the incredible Matt Cohen.

The season two finale is HERE.  What do diamond-cut jeans, a dog-riding monkey, wooly hats and a rodeo queen have in common? Today we sit down with TV personality, rodeo announcer, team roper,  and husband to the wonderful Lisa (Lageschaar) Lucia— Anthony Lucia!

We sit down and speak with Randy Quarteri about building a career and carving a path like no other within the western industry. This episode is in memory of PBR bull rider Ty Pozzobon; Randy's work has honored his friend in so many ways. We can help Ty's legacy live on by donating to the Ty Pozzobon Foundation (https://www.typozzobon.com).  

"To protect and support the health and well-being of rodeo competitors inside and outside the arena."

Today’s episode is fueled by @longhorn_coffee_bar_co beans and they were JUST the kick of caffeine we needed to record this episode. We would also like to dedicate this episode to the wiener dog who started it all... Wiener!

We sit down with Randy Savvy of The Compton Cowboys! This episode is one of the most important we’ve had so far- talking about lack of representation within the western industry and inspiring the next generation who may have never had access to horses without the influence of The Compton Cowboys.