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In this episode of the Life Science Success Podcast my guest is Holley Miller, a category designer and commercial growth expert who helps life sciences companies drive reliable revenue and build market dominance through her innovative strategies at Grey Matter Marketing. With 30 years of experience in global marketing and product management, Holley transforms companies by changing market behaviors and creating category leadership.

00:00 Introduction to Life Science Success Podcast
00:35 Meet Holley Miller: Category Designer and Commercial Growth Expert
01:35 Holley's Journey into Life Sciences
02:41 Transition from Tobacco to Medical Devices
05:15 Understanding Category Design
08:58 Examples of Successful Category Design
12:05 Founding Grey Matter Marketing
18:04 Challenges in Life Sciences Marketing
23:14 Strategies for Effective Market Adoption
26:46 The Importance of Problem Marketing
29:12 Innovative Solutions in Spinal Surgery
31:33 Frameworks for Understanding Company Vision
35:17 Challenges and Overcoming Obstacles
37:53 Evolution and Lessons from Grey Matter
40:35 Focus Areas and Client Selection
43:27 Success Stories and Impact
47:29 Leadership Advice and Inspirations
48:44 Concerns and Future of Healthcare Technology
50:12 Generative AI and Future Prospects
54:25 Conclusion and Contact Information