Breakthrough Marketing Secrets

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😲 $5.5MM Promo Breakdown from Henry Bingaman [Free Access]

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📙 The Copywriter’s Guide to Getting Paid

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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Henry Bingaman is one of my oldest copywriting industry friends…

And we BOTH went on to become well-recognized in the financial copywriting niche…

Him, INSIDE one of the biggest, most successful publishers and Agora imprints…

Me, mostly OUTSIDE the Agora world, as a freelancer.

For today’s episode, we did a dual episode — for his new Getting Out of the Machine podcast, and for my Breakthrough Marketing Secrets.

And we just chatted about how we met, how we launched successful careers in copywriting, and how we both managed to write our own tickets in unique ways.

Here’s my conversation with Henry Bingaman, A-List Financial Copywriter…

Yours for bigger breakthroughs,

Roy Furr

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📧 Email Copywriting Prompts

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📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

Well…  That pretty much killed my inbox… 

I just sent out a “Question” email to my whole list…

And, well, I got a LOT of responses.

Well over 100 conversations have started.

Subscribers, customers, members of my audience.

All ENGAGING with me about their business, relevant to the topics I cover and the products/services I sell.

And it’s based on an email marketing strategy that you can easily emulate — to start more conversations and make more sales.

So check out today’s episode for the powerful email marketing strategy that pretty much killed my inbox…

Yours for bigger breakthroughs,

Roy Furr

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📙 The Copywriter’s Guide to Getting Paid

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

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👉 CopyMentor 1-on-1 Coaching with Roy

Today’s episode is very different…

I’m not revealing some big marketing secret.

I’m not sharing any tips for your copywriting career.

None of that.

Instead, I wanted to peel back the curtains and give you a peek at what my summer schedule looks like…

Some things going on right now…

And see what kinds of insights and reflections come out of it.

Seriously, you may not even find this valuable — and if you have to optimize every second, you might want to skip it.

But then again, maybe you’ll appreciate the deeper thinking that comes from talking at this level, instead of just focusing on some marketing tactic.

Today’s episode: My Summer Schedule [Copywriter Life].

Yours for bigger breakthroughs,

Roy Furr

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🧠 Training Your Subconscious Success Mechanism

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📙 The Copywriter’s Guide to Getting Paid

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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🎧 Subscribe to the Breakthrough Marketing Secrets podcast

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👉 CopyMentor 1-on-1 Coaching with Roy

I’ve got a massive MARKETING SECRET for you…

Perhaps the biggest secret I’ve ever revealed.

On all of my most successful (million+ dollar) marketing campaigns, I’ve used this secret.

And it’s arguably behind those successes.

Not only that…

When I’ve been in the room as top A-list copywriters and marketers have shared their methods, I hear this secret repeated often.

Is this the #1 marketing secret?  The secret to end all marketing secrets?

You’ll have to listen, then decide for yourself.

After today’s episode, there’s no more marketing secrets…

Yours for bigger breakthroughs,

Roy Furr

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💰 Copywriting Royalties and Pay For Performance

📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

I get lots of questions about how copywriting royalties work…

✅ How to get royalties, how they’re paid, how to track them…

✅ How long you can keep getting checks in the mail…

✅ And even how to word the contracts…

And today I got yet another subscriber asking almost all those questions at once!

What’s cool is that each time I answer this, I can provide new angles, insights, and perspectives that can give you a new breakthrough.

So even if you’re familiar with some of my past content on copywriting royalties, you probably still want to check out what I have to say today.

In today’s episode, I cover the nuts and bolts of copywriting royalties…

Yours for bigger breakthroughs,

Roy Furr

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🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

The economy is crashing…

And things are likely to get worse before they get better.

The US stock market officially entered a bear market — down 20%+ — this week and nothing suggests this collapse has found the floor yet.

Every asset class besides housing is tanking…

And housing is sensitive to rising interest rates, which are going up at the fastest rate in decades.  (Especially in the context of the Fed announcement of a .75% increase this week, the biggest increase since the early 90s.)

Oh yeah, and these are US numbers, but the trend is global.

All of this to say…

If you, as a copywriter, marketer, or entrepreneur are NOT thinking about how things might be a little different in the context of an economic crisis…

You probably ought to.

But don’t panic.

That’s the main message of today’s episode.

Which is a replay of a BTMSinsiders call from March 2020, when the global economy was slipping into COVID crisis.

The context and details are different.

The principles and strategy for dealing with it are the same.

Hence my decision to share this with you as today’s episode:

Strategic Thinking in a Time of Crisis [replay]

Yours for bigger breakthroughs,

Roy Furr

PS: Damn I was optimistic about how quickly we’d be able to contain the virus.

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🤯 Free Web Class: 3 Big Ideas

🧱 My original LEGO Method article

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🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

Today, a copywriting tip that comes from playing with LEGO blocks…

For real.

If you know how to put together two LEGO blocks…

You might just know how to assemble your copywriting research into a Big Idea that has the potential to generate a ton of sales.

I’ve heard of lots of top copywriters using a very similar method.

And I think you’ll want to use it, too.

Make sure you stick with today’s episode until the end, too…

Because I share a “piggybacking” technique that makes this even more powerful.

It’s all in today’s episode…

Copywriting Tip: Use the LEGO method for powerful Big Ideas.

Yours for bigger breakthroughs,

Roy Furr

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✅ Copy Review by Roy Furr 

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🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📙 The Copywriter’s Guide to Getting Paid

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

I used to be in love with the sound of my voice…

Except, instead of my actual voice, I was in love with my WRITING voice.

But here’s the thing.

Nobody really wanted to read THAT writing.

It was overly-stylized.  Flowery.  Too much puffery.

The STYLE made it about ME and MY EGO…

NOT about the reader.

I eventually learned my lesson: If you want to write copy that sells…

And makes fat stacks of cash…

You MUST, MUST, MUST get over your ego, your style, and your quest for recognition as a writer…

And learn to write copy like A-list copywriters — today’s episode shares how.

Yours for bigger breakthroughs,

Roy Furr

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🤯 Free Web Class: 3 Big Ideas

👉 CopyMentor 1-on-1 Coaching with Roy

📺 My ABC Headline Formula Video

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🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📙 The Copywriter’s Guide to Getting Paid

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There’s a common mistake I see in copy — and if you’re making it, it could be killing your sales…

Listen: If you wanna make a lot of money as a copywriter, you gotta make the cash register ring.

Bar none.

Whether you’re writing for clients, an employer, or your own business…

If you’re bringing in sales, you’re making money.

But there’s a mistake that might be killing your sales…  By killing your readership.

Out of the gate, if you don’t get your prospect to read, you can’t get them to buy.

So in today’s episode I want to give you what is maybe…

The #1 way to make sure your copy gets read…

Yours for bigger breakthroughs,

Roy Furr

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🤝 The Client-Getting Blueprint

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

❓ Ask Roy your question

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📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

Why don’t YOU have more clients or customers for your business?

Is it because you struggle to have conversations with prospects — and close the sale?

For many it is.

And for many, there are many misconceptions about selling.

“Why wasn’t I born charismatic, charming, and extroverted, like so many great salespeople?”

“Why do I struggle with being a closer?!”

When the reality is, you CAN sell, if you know HOW to do it.

Without being highly charismatic, charming, and extroverted — without being a so-called closer.

I got an email that gave me an idea… 

And that idea became today’s episode…

The World’s Best Free Sales Training…

Yours for bigger breakthroughs,

Roy Furr