Breakthrough Marketing Secrets

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MOMENTUM can be a huge friend to you as a marketer and copywriter…

You can use it to seize more opportunities at work…

You can use it to find powerful ideas for your marketing messages — everything from daily emails to Big Ideas for promotions…

You can even use media formats that currently have momentum to get extra attention and response from prospects…

And if you’re a copywriter, offering a new media format to clients can be a fantastic way to stand out and get more clients.

Check out today’s episode for a bunch of ideas on leveraging momentum in your marketing…

Yours for bigger breakthroughs,

Roy Furr

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💰📄 Million Dollar Google Docs

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📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Ro

Just because you’re excited about something DOES NOT mean you will make any money with it…

It’s a hard lesson for the “follow your heart” crowd.

As much as I LOVED playing hockey, I probably never would’ve made the pros.

And as much as I loved DJing, $40 a performance every few weeks wasn’t enough to live on.

There’s a lot of things we LOVE or even just get excited about that are NOT a good fit for us to make money.

But sometimes, if you follow your gut, your interest, your excitement…

You can make a lot of money.

That’s a lesson I learned from a conversation with a billionaire entrepreneur [that I share in today’s episode].

Today’s episode reveals how trusting your gut and chasing your passions can actually help you get clients, create marketing that generates more profits, and even get rich…

Yours for bigger breakthroughs,

Roy Furr

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🤩 Irresistible Offers Course

🏗 Conversion Architecture 101

⏩ High-Velocity Copywriting

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📙 The Copywriter’s Guide to Getting Paid

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I made this guy $500,000 with a 5-minute conversation…

Seriously.  It was a client of mine.  I was visiting his office.  We were doing a little consultation about all their marketing.

And we had a little 5-minute conversation in which I suggested one little tweak in his business…

That made him HALF A MILLION DOLLARS in extra profit that year.

Before I wrote a word of copy for him.

This is why I often say that I’m not a copywriter — and even if you write copy for clients, employers, or your business, you shouldn’t limit yourself by labeling yourself just a copywriter, either.

It all comes down to the 3-Pillar Profit Maximization Strategy described in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

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📙 The Copywriter’s Guide to Getting Paid

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🤦‍♂️ I take myself way too seriously…

Seriously.  Even when I have fun, I find a way to make it serious.

It’s a problem.

I’ve realized it.  And I’m coming to grips with it.

Trying to loosen up a bit, and have more fun.

And here’s the thing…

Being serious is NOT the best way to be wildly successful, or make a lot of money.

In fact, when I think back through my career, I’ve usually made THE MOST MONEY when I’ve been having the most fun.

And it’s NOT that making money makes life fun.

It’s the other way around — if you find a way to make your work fun.

Especially for marketers and entrepreneurs.

Because fun is attractive to money, as I explain in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

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🔥 Join my freaking email list already!

📘 You can buy Gary Bencivenga’s “Vest-Pocket Sampler” at Amazon!

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📙 The Copywriter’s Guide to Getting Paid

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Gary Bencivenga personally gave me one of his HUGE secrets of copywriting success…

And it had nothing to do with the words themselves.

At the start of today’s episode, I actually read Gary’s personal message to me, where I reveal this secret.

But the gist of it is this…

If you use NEW MEDIA FORMATS — especially when they meet the DIFFERENT but SAME criteria I talk about in today’s episode — you can generate far more response and profits from essentially the same marketing messages.

Discover the secrets in today’s episode on NEW MEDIA = MORE PROFITS…

Yours for bigger breakthroughs,

Roy Furr

PS: Make sure you watch today’s episode to the end.  

Because this week you’re going to hear a LOT about “Million Dollar Google Docs” from Ian Stanley.  The way Ian teaches this DEFINITELY falls under the NEW MEDIA = MORE PROFITS idea.  And a lot of people (including me) are going to encourage you to buy it with our affiliate links, when the sale opens on Thursday.

Do not buy from Ian Stanley (or any affiliate offers) until you’ve read about my bonus for using my link.  (And definitely DO NOT buy from Daniel Throssell.)  

Here’s what I describe at the end of today’s episode…

I’m launching a covert promo this week, using Google Docs to sell Million Dollar Google Docs — PLUS another NEW MEDIA = MORE PROFITS format — as a copywriting service.  And for people who buy from my link, you’ll have the opportunity to join me for an exclusive live training where I walk through the entire promo.  PLUS I reveal that other NEW MEDIA = MORE PROFITS opportunity that’s actually generating EVEN MORE SALES than Google Docs.

The official launch is Thursday, 5/26.  So make sure you WAIT FOR MY EMAIL on...

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🚀 Launch Your Client Business Free Mini-Course

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📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

You can CURE the freelance feast or famine cycle in just 30 minutes per day…

If you’ve been a freelancer for long…

You know what it is…

And you know it SUCKS.

One day, you’re flush with work and income — the next, NADA, and you’re trying to figure out where your next payday will come from.

Good news: it doesn’t have to be this way.

There’s a simple thing you can do every morning, in less than 30 minutes…

The CURE for freelance feast or famine…

Yours for bigger breakthroughs,

Roy Furr

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🤑 The Most Valuable Customer Strategy

🏗 Conversion Architecture 101

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📘 Book: 80/20 Sales & Marketing by Perry Marshall

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📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

If you want to make a lot of money from your business…

Whether that’s serving clients…

Or selling products to customers…

There’s an important truth: Not all customers and clients are created equal.

This doesn’t mean you should treat some terribly and others great.

But you will benefit — financially, sometimes in a huge way — by recognizing this fact and building your business around it.

In today’s episode, I dive deeper into this topic…

And share where your biggest paydays will come from (and how to get more of them)...

Yours for bigger breakthroughs,

Roy Furr

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🏗 Conversion Architecture 101

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📘 Nudge book by Richard Thaler & Cass Sunstein

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⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

Here’s a little secret of human psychology…

We’re not the fiercely independent thinkers we believe ourselves to be.

Sure, you can THINK you’re making your own decisions.

But when human choices and decision making are actually studied, it’s clear there are a lot of factors that go into our choosing that we’re not totally conscious or intentional about.

And the decisions we make are often influenced by almost invisible factors.

Today’s episode talks about some research into this fascinating subject — with some tips around how it might influence your own plans for your next marketing funnel.

This could become your sales funnel secret weapon…

Yours for bigger breakthroughs,

Roy Furr

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🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

🧠 Training Your Subconscious Success Mechanism

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📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

COVID finally hit our house…

We’ve been more cautious than most…

And have yet to have a positive COVID test in our house, in the 2+ years it's been circulating.  (Though we have our suspicions we’ve maybe had it?)

But this weekend my son got a sore throat and ended up testing positive for COVID.

He already seems to be on the mend…

We’re hopeful it will be a mild case…

But it’s completely upending our lives for the week.

In that context, I had trouble coming up with exactly what to talk about for today’s episode…

Until I landed on this topic…

That has huge implications for marketing, business, and your life.

What to do when things don’t go your way.

Yours for bigger breakthroughs,

Roy Furr

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💰 Copywriting Royalties and Pay for Performance

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❓ Ask Roy your question

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📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

My very first marketing job WOULD NOT pay me royalties or commission as a copywriter…

And I’ve learned that there are a LOT of clients like that out there.

They may need marketing and copywriting help.

They may be willing to pay for it.

But ultimately, they won’t pay you any more than the next guy or gal, regardless of how much money you make for them.

I share that story in today’s episode — and what I learned — plus I reveal…

How to get paid commissions and royalties as a copywriter.

Yours for bigger breakthroughs,

Roy Furr