Breakthrough Marketing Secrets

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🧠 Training Your Subconscious Success Mechanism

📙 Rethinking Positive Thinking by Dr. Gabriele Oettingen

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If you struggle with goal-setting…

If visualization and manifestation just aren’t coming true like you want them to…

If you’ve tried positive thinking but just end up with negative results…

It’s not your fault!

I was just turned on to two decades’ worth of deep research into positive thinking — why it often comes up short, and what to do instead.

The secret?

It’s in your BIOLOGY — and your nervous system.

Don’t worry though — you don’t have to become a wretched pessimist or throw out those positive thoughts and feelings.

But today’s episode will have you rethinking positive thinking, for sure.

Check it out: Why Positive Thinking Doesn't Work? 

Yours for bigger breakthroughs,

Roy Furr

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👉 CopyMentor 1-on-1 Coaching with Roy

📙 The Copywriter's Guide to Getting Paid book by Roy Furr

💸 Copywriting Royalties and Pay for Performance Training

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Should you be charging an hourly rate for copywriting?

And if so, what’s the best hourly rate?

I had this come up in a CopyMentor application call.

The guy was talking about a conversation with an ideal client…

The client asked what he would charge…

And he quoted them an hourly rate.

I was like…  WHAT?!  😲

Then I proceeded to give him the advice I’m now giving you in today’s episode…

Hourly rate for copywriters? [how to charge for copywriting services]

Yours for bigger breakthroughs,

Roy Furr

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💡 Big Idea Copywriting

📙 Free Scientific Advertising Audiobook (MP3&PDF)

📃 Article: 9 Criteria of a Perfect Copywriting Client

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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They’ve been called “the best clients for copywriters…”

Direct response marketers.

Because direct response marketing is typically copy-centric…

And they value copywriters who can actually generate results.

Sometimes, these companies are well-known or pretty obvious.

But other times, they can be hiding in plain sight, hard to distinguish within a niche…

Unless you know exactly what you’re looking for.

I’ve gotten this question a few times — and today I thought I’d answer it.

Check out today’s episode: How to Find DIRECT RESPONSE Companies.

Yours for bigger breakthroughs,

Roy Furr

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🧘‍♀️ Training Your Subconscious Success Mechanism

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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This is going to sound a little crazy…

But I was reading this article that promised how to be a better lover…

Specifically, targeted at men (who yes, often suck at this skill)...

And I agreed — YES, this skill is powerful in being a better lover…

In fact, it can improve nearly ALL relationships, not just intimate ones.

And then I got to thinking…

Can this skill make you a better copywriter, marketer, and entrepreneur?

The answer is an unequivocal YES!

What’s this super-skill that can lead to better sex AND conversion rates?

Well, you’ll have to watch today’s episode to find out!  (And yes, it’s at least 99.9% safe-for-work — PG-rated.)

Check out today’s episode: This skill makes you a better LOVER... And MARKETER!

Yours for bigger breakthroughs,

Roy Furr

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🎭 The Story Selling Master Class

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

❓ Ask Roy your question 

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When you SUCCEED in writing in your clients voice, as a copywriter…

You get the reaction, “That sounds like I wrote it, but better!”

And that’s what you want.

Because you want your copy to read like it was written by your client — it’s their stories, their words, their personality…

But you also need it to be BETTER marketing copy than they could write themselves.

More interesting to read — more compelling — and more effective at generating response!

How do you walk this line?

The answer is in today’s episode…

5 Tips to Write in Your Client's Voice — for Copywriters!

Yours for bigger breakthroughs,

Roy Furr

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🧠 Training Your Subconscious Success Mechanism

💪 Small Work, Big Productivity

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📙 The War of Art by Steven Pressfield (on Amazon)

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Today, I felt a ton of RESISTANCE that I knew would hold me back from having my best day…

I wanted to have a productive day…

I needed to have a productive day…

But if this Resistance had its way, I was going to have roller-coaster productivity, at best.

So, what did I do to start my day, to overcome the Resistance?

And what can you do to overcome the Resistance that often slows or stops your creative work?

Check out today’s episode on How to Overcome RESISTANCE as a (Copy)Writer.

(And yes, this is the same Resistance as talked about in The War of Art by Steven Pressfield.)

Yours for bigger breakthroughs,

Roy Furr

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💰 The Copywriter’s Guide to Getting Paid

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

👉 Apply for CopyMentor 1-on-1 Coaching with Roy

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If you’re a copywriter and want to speed up your path to success…

I have a simple behavior you can do — but you might resist my recommendation.

Here’s the thing…

It works.  I see it work all the time.  

Copywriters who do this one thing, tend to have a faster path to the top.

But when I say it, you might accuse me of being completely self-serving.

In which case, it’s easy to throw up a wall of resistance — and even write off my recommendation.

What is this behavior?

It’s revealed in today’s episode: Copywriters who do THIS succeed faster.

Yours for bigger breakthroughs,

Roy Furr

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💰 The Copywriter’s Guide to Getting Paid

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🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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👉 Apply for CopyMentor 1-on-1 Coaching with Roy

I get so many emails and questions asking about how to get started as a copywriter…

When the person doing the writing…

Clearly… Does NOT… Write… Well.

It’s painful. 

Sometimes it’s because English is not their primary language.

And sometimes, well, that excuse doesn’t apply.

So today I want to answer their questions!

[Warning: it is a little bit of a rant.]

Check out my episode on how to be a copywriter when you don’t write good!

Yours for bigger breakthroughs,

Roy Furr

PS: This isn’t just about what you might think of as under-writing.  When I started copywriting, I had to unlearn my over-written academic style.  Because academic writing SUCKS as copy.  I talk about that, too.

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It doesn’t matter how much money you make…

If you suck at keeping it, you’ll never get rich.

Financial freedom will NEVER come from income alone.

It will come from your ability to hold onto money, accumulate resources, and be a good steward of wealth.

That’s what today’s episode is all about.

How to get richer, by knowing what to do with the money you make.

Check it out: Want to get rich? Learn to steward money…

Yours for bigger breakthroughs,

Roy Furr

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💡 How to Create Breakthrough Big Idea Copy

❓ Ask Roy your question

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Is AI copywriting software going to kill your copywriting career?

What’s the likelihood some copywriting script or bot is gonna put you out of business?

It’s a big question — and an important one.

Because artificial intelligence has already come a very long way.

And there are a lot of things it does better than humans.

For example, take a task as complex as driving.

AI drivers are already safer on the road than humans.

It’s only humans — our mistrust for machines, and our desire to drive — holding it back.

But what about copywriting?

I got this question and answered it in today’s Mailbox Monday episode.

Check it out: Will AI kill copywriting? [Artificial Intelligence Copywriting Software]

Yours for bigger breakthroughs,

Roy Furr