Breakthrough Marketing Secrets

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🤯 Training Your Subconscious Success Mechanism

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▶ Joseph Rodrigues on YouTube

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Do you practice affirmations and manifestation techniques?

I’m a skeptical person.

And so it’s easy to trash the idea that you could say the right words, with feeling, and win the lottery.

It’s hard for me to believe in affirmations as a magic trick or spell you can cast to manifest things in the world.

But here’s the thing — I KNOW there’s POWER in affirmations, done the right way, expecting the right result.

And, in fact, I’ve been doing this type of daily affirmations for the last few days — and getting EXACTLY what I wanted.

So I thought I’d share with you.

Check out today’s episode and discover my secret affirmations and manifestation…

Yours for bigger breakthroughs,

Roy Furr

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📈 16 Tips to Grow Your Copywriting Business

🏃‍♀️ High-Velocity Copywriting

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I have a really simple idea that will help you land your next copywriting project…

It does come with a disclaimer.  

It won’t work for ALL copywriters who are reading this.

I explain who it won’t work for — and who it will work for — in today’s episode.

I also share, specifically, how to do it.

I want you to try it.

I want you to try it because it works.

It’s gotten me — at the very least — tens of thousands of dollars worth of copywriting work in the past.  Probably at least six-figures worth.

So, will you try it?

Check out today’s episode for the EASY trick to land your next copywriting project…

Yours for bigger breakthroughs,

Roy Furr

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📙 The Adweek Copywriting Handbook by Joe Sugarman [Amazon]

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Legendary copywriter, marketer, and entrepreneur Joseph Sugarman passed away last week…

Maybe you know him for his best-selling book, The Adweek Copywriting Handbook.

Or for his previous books, Triggers, Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick, and Success Forces.

Maybe you know him as the founder and face of the famous mail order electronics company, JS&A.

Or for his biggest pop culture success, BluBlocker Sunglasses.

Add up all his successes and he’s truly a modern legend — and deserving of Brian Kurtz’s title of “Titan.”

I saw him speak at least twice (at AWAI and The Titans of Direct Response) and enjoyed a little time with him at each event.

And in all my studies of Joe, and in all I learned from him, ONE LESSON stands above all the rest…

In today’s episode I share my #1 lesson from the late, great Joe Sugarman…

Yours for bigger breakthroughs,

Roy Furr

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🖐 How to Get Your First 5 Clients [Free Web Class, March 31, 2022]

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You might fear rejection when going after clients, but…

If you were to just start a conversation with a potential client…

Figure out if they might be interested…

And ask them “to the dance”...

You might just figure out they’re as excited about you as you are about them.

In fact, it reminds me of that time when I was too afraid of rejection to ask anyone to the prom.

That embarrassing story is in today’s episode, plus the relevance to getting clients.

Tune into today’s episode and discover how getting clients is not as hard as you think…

Yours for bigger breakthroughs,

Roy Furr

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If you want to be successful with client copywriting, you need to know what clients are looking for…

So this question from Sean, that I got today, is a really good one to ponder…

“What exactly are clients looking for in copywriters? As far as skills, character qualities, and everything else?”

At first, I thought, “Oh, there’s just a couple things worth mentioning here…”

Then I started to put together my show notes, and came up with 18 specific behaviors.

…  And ended up with 33 minutes packed with powerful advice for client copywriters.

Check out today’s episode for the 18 Behaviors Copywriting Clients LOVE From You!

Yours for bigger breakthroughs,

Roy Furr

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🎭 Emotional Direct Response Copywriting

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What makes people buy?

If you want to be a great copywriter, marketer, salesperson, or persuader…

This should be a lifelong obsession of yours.

Why do we make buying decisions?

What are our core motivators?

Today I want to share with you what I believe is the #1 most powerful buying motivation…

That you can include in your sales messages — and increase sales.

Before you check out this episode to find out what it is, see if you can guess.

What do YOU think is the #1 buying motivation?

Now check out today’s episode and discover the #1 most powerful buying motivation…

Yours for bigger breakthroughs,

Roy Furr

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📈 The Most Valuable Customer Strategy

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Don’t piss off your best customers!

The most valuable asset in your business is your list (better literal, still good metaphorical) of past customers who are willing to spend money with you again.

The more money each of these customers spends with you, the more profitable and successful your business will be.

Protecting your positive relationship with these customers is literally protecting your business.

My favorite music-making software is Reason.

I’ve been using it since version 1 or 2 — for over 20 years!

And the company behind it — Reason Studios — has once again pissed me and their other most loyal customers off, in an attempt to stir up some short-term sales.

The full story and its lessons are in today’s episode…

Marketing FAIL from my favorite music-making software [Huge lesson on LTV—Customer Lifetime Value].

Yours for bigger breakthroughs,

Roy Furr

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✅ Hire Roy to review your copy

👩‍🔬 FREE Scientific Advertising by Claude Hopkins (MP3 & PDF)

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One of the first things you do in a new industry or with a new client is to figure out the “rules” to follow…

Sometimes these are actual written rules, guidelines, or best practices.

Other times, they’re implied or suggested — for example, when a client sends you an example piece of marketing to model as you create yours.

If you do a really good job of following the rules, even moderate copywriting skills can get you similar results to what the client is used to.  This is great, especially if you’re pretty new.

But if you want to create true breakthroughs, you need to learn to break the rules.

In today’s episode, I share some ideas on the smart way to break rules, to beat controls and increase your profits…

Yours for bigger breakthroughs,

Roy Furr

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🎁 Irresistible Offers Training

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The world’s best marketers are OBSESSED with offers…

Because they know that when you have the right offer, it almost sells itself…

And the wrong offer isn’t worth hiring the world’s best copywriter for, because 1) you couldn’t convince them to take the project, and 2) it’s a total waste of talent.

Today I share the #1 question you need to ask and answer to create an irresistible offer…

Plus the story of how my first copywriting offer was me accidentally stumbling onto the right answer…

And how I’ve used it in multiple offer categories, in multiple markets since then.

Dive into today’s episode to discover the #1 question you need to ask and answer to create your own irresistible offers…

Yours for bigger breakthroughs,

Roy Furr

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👑 The Value-First Funnel Strategy

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The world’s greatest copywriter, Gary Bencivenga, once told me that one of his secrets to success was to “make your advertising itself valuable.”

Meaning, make sure your prospect gets value simply from engaging with your marketing.

That makes the attention and readership sale.

Which is a necessary prerequisite for making any other sale or conversion.

But how?

Today I got a question from a subscriber about how to do that — and I share a unique answer that I think you’ll get a ton of value from!

Check out today’s episode on value-first, education-based marketing that generates sales…

Yours for bigger breakthroughs,

Roy Furr