Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🤝 The Client-Getting Blueprint

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

🤝 Apply to work with Roy

One of my BTMSinsiders members, Jared B., shared this in our private Facebook group…

"Done! Ending the week with 3 calls booked and a deposit for a one-off project on the way. So uhh... this works!"

What did he do?

Pretty simple, actually.

He followed the steps in Milestone 1 of my Client-Getting Blueprint.

He created a solid client offer.  He created a conversion system — based on my minimum viable funnel approach.  He used a very simple traffic strategy.

And boom!  Calls booked.  Projects.  Money showing up.

Want to know more?

Today’s episode spills the beans and makes it easy for you to get clients…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🎭 Emotional Direct Response Copywriting

🏃‍♀️ High-Velocity Copywriting

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📃 The Legendary Clayton Makepeace Outline

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

🤝 Apply to work with Roy

You’ve heard that people make decisions based on emotion, and justify them with logic…

But I don’t think you realize that it’s not just a truism or pithy quote.

I just heard about some research into people who had the emotional center of their brain cut off (not by researchers, by illness or accident).

When those people were tasked with making a decision, they could rationalize their choices all day long.  They could explain the advantages of choosing one option over the other.

THEY COULDN’T MAKE A DECISION.

Without emotion, people literally can’t make decisions.

Which means your copywriting needs to evoke emotions to get people to make a decision to buy.

With that in mind…

In today’s episode, I share a list of 16 Dominant Emotions to use in Copywriting and Selling that I got from the late, great Clayton Makepeace…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

▶ Free Replay: How to Create Breakthrough Big Idea Copy

https://www.btms.net/bigideacopy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220316

💻 Webinars That Sell

https://www.BTMSinsiders.com/courses/webinars-that-sell?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220316

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

https://www.buymeacoffee.com/royfurr 

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

https://www.BTMSinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220316

📺 Subscribe to Roy’s YouTube channel 

https://www.youtube.com/user/royfurr?sub_confirmation=1

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

https://breakthroughmarketingsecrets.captivate.fm/listen

📧 Get Roy’s Daily Emails

https://www.BreakthroughMarketingSecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220316

🤝 Apply to work with Roy

https://www.BreakthroughMarketingSecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220316

Event-based marketing is an EASY way to make more sales, without becoming a “better” copywriter or marketer…

There’s a natural urgency to events.

There’s an automatic deadline.

And if your current sales and persuasion ability is the cake, making your promotion into an event is that sweet, sweet icing.

BONUS: There are a TON of different types of event-based marketing campaigns you can run.

In today’s episode, I touch on the advantages of event-based marketing, and break down a bunch of ideas you can use immediately to create marketing events for yourself or your clients.

Check out today’s episode on event-based marketing that makes more sales…

Yours for bigger breakthroughs,

Roy Furr

PS: Did you know that Breakthrough Marketing Secrets is also a podcast?  If you’re more a listener than a watcher, you can go here to subscribe in your favorite podcast app.

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

▶ Free Replay: How to Create Breakthrough Big Idea Copy

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

🤝 Apply to work with Roy

Did you know that 99.9% of the best, top, A-list copywriters don’t use templates?

And even those who do don’t use them like most novices do.

It’s true.

If you talk to a copywriter who works with the very best direct marketers…

You’ll find they don’t use templates at all.

And if they try to use them, it’s a big FAIL.

Yet copywriting gurus keep selling you templates like they’re the Holy Grail of copywriting.

What gives?

In today’s episode I explain why copywriting templates fail — and what to do instead…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🤑 The Copywriter’s Guide to Getting Paid

❓ Ask Roy your Question

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

🤝 Apply to work with Roy

You probably underestimate the value of your current experience…

I got two Mailbox Monday questions, back to back, each saying they didn’t have any experience in copywriting…

And asking how to position themselves and get copywriting clients.

In BOTH cases, they specifically listed multiple relevant types of experience that my experience says would make them pretty solid new copywriters.

But for whatever reason, they didn’t see it that way.

In today’s episode, I answer those questions…

Plus explain how to position yourself based on whatever limited experience you do have, to get your start and get your first copywriting clients.

This is what to do when you want to get your first copywriting clients but you’re not sure how to present your non-copywriting experience…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

👉 Get Superbold from Fred Joyal’s website

📙 Go directly to Superbold on Amazon

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

🤝 Apply to work with Roy

If you saw Tom Hanks waiting for takeout at a local restaurant, would you be confident enough to say hi?

And even more important, would Mr. Hanks actually feel good about the conversation, by the time you were done?

And — if you had that level of boldness and conversational confidence, WHAT ELSE could you accomplish?

Today’s guest on Breakthrough Marketing Secrets tells that exact story — of the time he met Tom Hanks, at a restaurant in Santa Monica.

These are also the boldness skills that helped him generate over $1 BILLION in revenue as the CEO of 1-800-DENTIST.

And the skills he’s used to become a bestselling author, speaker, and successful entrepreneur.

He also shares a proven action plan to help YOU become unstoppably confident in the next 90 days.

Check out today’s interview with Fred Joyal on how you can become Superbold in the next 90 days…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🚪 Welcome Mat Funnels to Get New Customers

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

🤝 Apply to work with Roy

It’s the hardest puzzle in marketing…

But if you can solve it, reliably, consistently, you will get rich.

Do you know what it is?

Zig Ziglar said, “The first step to solving a problem is to recognize that it does exist.”

And the first step to coming up with a GOOD solution is to have a good, clear definition of the problem.

So today, I reveal the hardest puzzle in marketing — the problem that you can solve to get rich — AND I even point you down the path to its solution.

Check out today’s episode for The Hardest Puzzle in Marketing — solve this, get rich…

Do you 

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

💪 Small Work, Big Productivity

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

🤝 Apply to work with Roy

This may be an uncomfortable thing to admit, but…

Are you looking for a lottery ticket with your business, your marketing, your entrepreneurship?

Are you looking to hit the jackpot and make your fortune?

…  If only you can find the RIGHT opportunity, the RIGHT tactic, the RIGHT tip or trick?

If we are honest with ourselves, the answer to this question is often YES.

And the worst part is…

This mistake can kill our REAL long-term opportunity to find the success we seek.

More in today’s episode, about hitting the entrepreneurial jackpot...

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

💡 Email Copywriting Prompts

👩‍🔬 FREE Scientific Advertising by Claude Hopkins (audiobook + PDF)

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

🤝 Apply to work with Roy

If you want to build your business online, this should be your #1 priority…

When I started Breakthrough Marketing Secrets back in 2014, it was the very first thing I decided to do…

Before I had products…

Before I had any services planned for the audience…

Before I even started sending daily emails.

This was the #1 thing I knew — from nearly a decade in business — would make all the difference in growing my business online.

Check out today’s episode for the #1 thing you need to do now to grow your business online…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

💡 Email Copywriting Prompts

❓ Ask Roy Your Question

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

🤝 Apply to work with Roy

Today I’m giving you 7+1 rapid-fire email copywriting tips…

It’s Mailbox Monday — and Dmitri wanted to know how to be a great email copywriter.

So I thought I’d break down a whole collection of rules, principles, strategies, and tips that will make your email copywriting so much better if you follow them.

Everything from the #1 job of every marketing email…

To a simple exercise even complete novices can use to write better emails…

Even: how to write emails differently based on where they fit in your campaign.

It’s all in today’s episode on how to be a great email copywriter…

Yours for bigger breakthroughs,

Roy Furr