Breakthrough Marketing Secrets

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🥇 Small Work, Big Productivity

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

🧠 Mindset by Carol Dweck 

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I expect this episode to BOMB.  I DO NOT expect it to be popular at all.

Because I’m NOT making it with the goal of being popular.  I’m making it because I think the lesson is valuable, and I want to make it.

And the few people who actually watch or listen to every minute of it — then apply it — will get immense value from it.

So this episode is for those people.

This episode is for you — if you want to be more productive, more effective, get more done, and achieve more goals.

And you’re willing to click on an episode with a boring and obscure title because it promises that.

Here’s today’s extremely unappealing title: Descriptive vs. Prescriptive Productivity…

Yours for bigger breakthroughs,

Roy Furr

PS: In the episode, I do share a lesson learned from a billionaire copywriter, that was the inspiration behind this episode.  So, you know, there might be some value here.

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💰 The Copywriter’s Guide to Getting Paid

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🧠 Mindset by Carol Dweck 

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When I had ZERO experience, it was my ATTITUDE that got me hired…

I was trying to get my first marketing job.

I didn’t have a background in marketing.  Or a degree in marketing.  I didn’t have any experience.

But I KNEW I wanted to become a copywriter.

And I KNEW I wanted a marketing job as a bridge to eventually become a freelancer.

So I wrote a cover letter that communicated a very specific attitude…

Offsetting the lack of experience on my resume, and communicating my ambition and success intentions…

In today’s episode, I share my cover letter story and the attitude that gets you hired…

Yours for bigger breakthroughs,

Roy Furr

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🤝 Copywriter Client Onboarding Training

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🚀 Launch Your Client Business: Free Mini-Course

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What’s your client onboarding process?

You have one — whether it’s intentional to serve your purpose, or not.

You have some method for getting started with a new client, or on a new project.

And it can set the tone for the entire project…

It can increase your odds of success…

And if you build your client onboarding process to do so…

It can even help you close more clients, and have them selling themselves on working with you!

Check out today’s episode on how your copywriter client onboarding process can help you close more clients, get more respect, and create bigger wins…

Yours for bigger breakthroughs,

Roy Furr

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💥 Training Your Subconscious Success Mechanism

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It’s time for some real talk on what it takes to be successful…

Business…  Your career…  Copywriting and marketing…  Success…  Achievement…  Life…

It’s supposed to be HARD.

You don’t expect it to be easy, do you?

Because, ironically, if you expect it to be easy, you’re making it harder on yourself…

And if you expect it to be hard, life and achieving whatever you want becomes easier.

Today’s episode is a motivational reminder that it’s SUPPOSED TO BE HARD…

Yours for bigger breakthroughs,

Roy Furr

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🥇 Small Work, Big Productivity

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

❓ Ask Roy your question

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Let’s just be clear about this…

Your success as a copywriter…  As a marketer…  As an entrepreneur…  

In your career…  In your business…  IN LIFE…

Your success…  IS ON YOU!

It’s your responsibility.

You must be proactive to figure out how to make it happen.

I can give you a map.

But ultimately, YOU are the one who has to take the journey, step-by-step.

You need to hear this — in today’s episode I answer a subscriber's question about what it takes to become a successful copywriter… 

Yours for bigger breakthroughs,

Roy Furr

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🔗 Max Martin’s Wikipedia

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Let’s have some FUN today, and get some marketing lessons from a very unconventional source…

Max Martin is modern music’s #1 hit-maker.

He’s written more #1 hits on the Billboard Hot 100 (25!) than anyone other than John Lennon (26) and Paul McCartney (32) — and he’s still cranking out the hits.

And yet, you might not even know his name.

Instead, you know the artists he’s written the hits for — Britney Spears, NSYNC, Katy Perry, Pink, Kelly Clarkson, Maroon 5, Taylor Swift, The Weeknd, Justin Timberlake, Ariana Grande (sorry I mispronounced your name!), Coldplay, BTS…

Like a great copywriter, he’s working behind the scenes for a mix of clients, creating massive winners.

And to do it, he has some familiar principles, strategies, formulas, and rules he follows when writing music…

That, as I learned about them, have incredible parallels in creating marketing that works.

So I figured why not have some fun and share those lessons?

Discover the Top 10 Marketing Lessons I got from studying Max Martin, Music’s #1 Hit-Maker…

Yours for bigger breakthroughs,

Roy Furr

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🔮 Know Thy Customer

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I got this powerful exercise from the late, great Clayton Makepeace…

It’s deceptively simple.

Do it — actually sit down and do it — once though, and you’ll discover its power.

It takes the whole features vs. benefits kerfuffle…

And turbo-charges it out the wazoo.

Without funny words, what I really mean is…

This exercise helps you discover your market’s DEEP buying motivations, so you can speak to them in your copy — and make more money.

Today: Learn the simple exercise from Clayton Makepeace that makes you a better copywriter…

Yours for bigger breakthroughs,

Roy Furr

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🏆 Small Work, Big Productivity

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

🧠 Anthony Metivier Interview on Breakthrough Marketing Secrets

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Your best month ever is waiting for you…

How do you make it happen?

You have to show up, consistently.

And do your important work.

…  At least, that was the experience one of my BTMSinsiders members just shared in our private Facebook group.

Sounds simple.  And in a way, it is.

But that doesn’t mean it’s easy.

In fact, it can sometimes be very HARD to just show up and do the work.

But if you can do it — consistently — the success you seek may be closer than you think.

Discover the powerful success habit of showing up consistently in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

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🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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Last Thursday, Facebook’s stock CRASHED 26% — and wiped out $232 BILLION in value from the stock…

What does this have to do with advertising?

EVERYTHING.

While this one-day movement in Facebook’s stock doesn’t directly impact you from an advertising perspective…

The REASON WHY their stock got wiped out — the REAL reason — is ultra-relevant to online advertisers and entrepreneurs.

FIRST: It should be a warning that online advertising is changing, FAST, and within 3-5 years it will not look anything like it does today.

SECOND: Every change presents opportunity to those who look for it, and this is no different if you understand what’s going on.

Check out today’s episode where I break down the truth behind Facebook’s stock crash, and what it means for Facebook and other online advertising in 2022 and beyond…

Yours for bigger breakthroughs,

Roy Furr

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🧪 FREE: Scientific Advertising by Claude Hopkins (PDF + Audiobook)

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❓ Ask Roy Your Question

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How do you know if your advertising or marketing works?

By testing, of course!

But where do you even start?  Where do you begin testing ads?

That’s an EXCELLENT question.

My short answer is: start with the right THINKING.

Because with the right thinking — the right principles and strategies — you’ll figure out the technical implementation.

Today I answer a question from Christian about how to begin testing ads — and break down the most important things you need to know to get started.

Learn how to begin testing ads and knowing what works in today’s episode…

Yours for bigger breakthroughs,

Roy Furr