Breakthrough Marketing Secrets

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🧠 Training Your Subconscious Success Mechanism

🥇 Small Work, Big Productivity

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⚡ Memos from the Head Office by Perry Marshall and John Fancher

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There are things that happen when you start taking action, that can’t quite be explained…

Forgive me if this feels a little too woo-woo for you…

But I’ve noticed that when I really get going in business…

Things seem to fall in place.

And sometime’s, it’s completely inexplicable.

Why did THAT opportunity drop in my lap, why did THAT prospect reach out to me?

Why did I suddenly see THAT news article — that gave me my promo’s big idea on a silver platter?

Why did THAT perfect training show up, at the perfect time, exactly when I needed it?

It’s a perfect fit, and yet I can’t figure out why…

That’s synchronicity, a powerful and mysterious idea, and the topic of in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

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🥇 Small Work, Big Productivity

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⚙ The Ultimate Sales Machine by Chet Holmes

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How EASY do you think success should be?

Because here’s a little hint…

It’s NOT.

I mean, later, once you’ve put in the reps and solved this current challenge a dozen or more times, what you’re dealing with now might feel easy.

But each time you’re developing a new skill… Or going after a new goal…  Or starting a new project…  Or launching a new marketing campaign…  Or taking a new risk…  Or taking on a new challenge….

Your first success will be HARD.  Expect it.  Expect challenges and difficulty and failure.

With a hat tip to Chet Holmes and a lesson from his book The Ultimate Sales Machine…

True success takes Pig-Headed Discipline and Determination — as I explain in my episode today…

Yours for bigger breakthroughs,

Roy Furr

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🎭 Emotional Direct Response Copywriting

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🎧 On Audible: The Hero's 2 Journeys from Michael Hauge & Christopher Vogler

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Great storytelling isn’t just about what happens…

It’s about how the characters in the story FEEL about what happens.

This is a major premise and principle behind the excellent Audible program, The Hero’s 2 Journeys…  From Will Smith’s script and screenwriting consultant, Michael Hauge, along with Christopher Vogler.  (Highly recommended!)

They applied it to screenwriting and fiction storytelling.

But it applies equally to marketing — to the stories we tell about our offers and the experiences our customer will have after buying.

There’s the outer journey, of the customer solving their problem and experiencing practical benefits.

And then there’s the inner journey, that’s even more important for selling.

Check out today’s episode for my full breakdown of your customer’s two journeys…

Yours for bigger breakthroughs,

Roy Furr

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Who’s ready, willing, and able to give you money?

That’s what Google, Facebook, and the other ad networks all want to know.

They want you to be successful.  Because they want you to spend more and more money with them.

BUT, they can’t do it themselves.  They can’t make you successful.

At least not early on.

As much as AI algorithms for customer targeting have been pitched as a “magic pill,” they can only deal with the data you give them.

And, as always, it’s “garbage in, garbage out.”

Which means you need to start by TELLING THEM the answer to that question.

Or, at least, helping them find the answer.

Who’s ready, willing, and able to give you money — to convert?

If you can SHOW THEM (the algorithms) how to find your buyers, they will help you find more.

For today’s episode, I break down this #1 paid traffic “secret” or principle — finding buyers for your offer…

Yours for bigger breakthroughs,

Roy Furr

PS: This is one of my longest episodes in a long time — about 31 minutes — you might want to grab a pen and paper and take some notes!

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🚀 Launch Your Client Business

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❓ Mailbox Monday: Ask Roy your question

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If you’re struggling to get started in your business — to get clients or customers…

Today’s episode will be especially relevant for you.

I’m answering a subscriber’s question.

She’s started her business.

She’s a month in.

And she’s not getting customers or clients yet.  

… And, importantly, she’s wondering how long she should do this before she just gives up.

If you’ve ever felt like you want to give up after starting your business, today’s episode is for you…

Yours for bigger breakthroughs,

Roy Furr

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🧠 Training Your Subconscious Success Mechanism

🦺 Psychology Today Article on Safety Behaviors

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Are “safety behaviors” holding you back in business and in life?

Successful entrepreneurs embrace risk.  Period.

Not dumb risk.  Smart risk.

But it’s very natural for us, as human beings, to avoid risk.

Instead of doing the risky thing that might lead to massive success as an entrepreneur (or anywhere else in life), we use “safety behaviors” to protect ourselves from harm…

Which has the side effect of also keeping us from the success we seek.

(Yes, I’m guilty of this, too.)

In today’s episode I share how to be a more successful entrepreneur by learning to embrace risk…

Yours for bigger breakthroughs,

Roy Furr

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⏩ High-Velocity Copywriting

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I think “who else” headlines are the WORST…

Seriously, I have a pretty strong bias against this one particular headline template — that other copywriters seem to love so much.

My dislike of “who else” is to the point where I make some pretty bad assumptions about ANY copy that follows…

I get all judgy about the copywriter, too.

But the other day I got an email, and the subject line started with, “Who Else …”

And what came next gave me a brand new perspective on this hated headline formula.

Check out today’s episode for my hot take on copywriting headline templates, using this “who else” example…

Yours for bigger breakthroughs,

Roy Furr

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🤯 FREE WEB CLASS: How to Create Breakthrough Big Idea Copy [1/27 @ 2pm CST]

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Your customer wants to be the HERO of their own life…

But right now, in the context of your product or service, they don’t feel like the hero.

In fact, they might just feel like a big failure.

That’s the story they’re telling themselves.

And as long as that’s the story they’re telling themselves, they won’t buy.

Which is why your job, if you want to get them to convert and go from prospect to customer, is to help them rewrite their story…

And realize the hero’s journey they so desperately desire to take is possible and — with the help of your offer — they can make it real.

Today’s episode reveals how to do it.

Learn the powerful copywriting secrets behind rewriting your customer’s story in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

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🤯 FREE WEB CLASS: How to Create Breakthrough Big Idea Copy [1/27 @ 2pm CST]

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Can you guess the most valuable copywriting skill?

Do you KNOW what it is?

All the top copywriters you can name have this skill.

Most who get to six figures have it.

From what I’ve seen, it’s almost impossible to get to seven figures without it.

And if you want to be a copywriter-entrepreneur and launch your own biz, and be able to reliably bring customers in the door, I STRONGLY recommend you develop this skill.

But what is it?

Check out today’s episode where I share the single-most valuable copywriting skill.

Yours for bigger breakthroughs,

Roy Furr

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🧭 The Copywriter’s Roadmap to Building a Core Offer

💰 Copywriting Royalties and Pay for Performance

❓ Mailbox Monday: Ask Roy your question

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How can you guarantee your clients will be happy with your copywriting services — with good ROI and the results you promise?

I think this is a totally fair question…

And a worry that most ethical copywriters have had at one point or another.

But here’s the thing…

There’s a big danger to guaranteeing your results as a copywriter.

And far too many things that are outside of your control.

This is a double-big risk if your clients are basically expecting you to work magic with your copywriting.

Check out today’s episode and see what I have to say about guaranteeing results as a copywriter — plus pricing strategies for selling your services…

Yours for bigger breakthroughs,

Roy Furr