Breakthrough Marketing Secrets

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Pretty much every 5- or 6-figure deal I’ve ever closed has come from a consultative sales call…

I’ve been getting big checks from consultative selling for well over a decade.

And while I could spend days helping you do it well…

There’s really ONE BIG, EASY LESSON that will help you close more deals.

It’s a simple positioning strategy.

Both in your mind and how you approach the conversation.

And when you do it right — and you’re talking to a qualified prospect — it’s only natural for the deal to close.

In today’s episode, you’ll discover the #1 way to close more deals on consultative sales calls…

Yours for bigger breakthroughs,

Roy Furr

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👀 Irresistible Offers

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Copywriting is NOT magic…

You cannot manufacture, create, or abra-cadabra market desire into existence.

You don’t have a magical incantation to make people buy something they don’t desire.

This is part of why I’ve never seen myself as JUST a copywriter.

I’ve always considered offer creation, tweaking, or improvement as part of what I do with clients, BEFORE I start writing copy.

Because a better offer is easier to sell, and leads to more sales and profits.

More in today’s episode: Better Offer = Bigger Profits…

Yours for bigger breakthroughs,

Roy Furr

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🤩 New Reviews Page on BTMSinsiders

👩‍⚖️ Proof, Credibility, and Believability

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As a copywriter, I LOVE testimonials…

They’re better than anything I can write.

More believable, more compelling.  The prospects connect with them more, and are more likely to buy because of testimonials than because of anything I would write.

And so I very proactively work to get as many testimonials (or reviews) as possible.

And, in fact, we just built a huge reviews page on BTMSinsiders to feature all the 5-star reviews and testimonials.

Which had me thinking, I should share a little lesson with you in today’s episode…

Check out today’s episode for some thoughts on using testimonials in marketing…

Yours for bigger breakthroughs,

Roy Furr

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📜 Story Selling Master Class

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There’s a specific Copywriting X-Factor that makes your copy massively more appealing…

This is something novices can struggle with for years.

Often you truly become a pro copywriter when you really figure this out.

And maybe surprisingly, entrepreneurs often just get it from the beginning — and learning copywriting can be their biggest barrier to implementing.

What is this X-Factor?

It’s NOT curiosity, but I want to leave you with a little curiosity to get you to figure out what it is in today’s episode…

Dive into today’s episode for the Copywriting X-Factor, and how it applies to Novice vs. Pro vs. Entrepreneur copywriters…

Yours for bigger breakthroughs,

Roy Furr

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⏩ High-Velocity Copywriting

🎁 Irresistible Offers

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Today, I’m answering another subscriber question…

He wants to know which copywriting skills are most useful to learn…

To help his employer — a consulting business — grow.

I’m NOT going to get tactical here.  I’m not going to say, “Go learn YouTube ads,” or, “Go learn Facebook ads,” or “Go learn email marketing.”

As usual, I get deeper than that.

Beneath the superficial, to what’s truly important.

And if you want to generate maximum results (and profit) as a copywriter, I recommend you do the same.

Check out today’s episode on which copywriting skills are most useful…

Yours for bigger breakthroughs,

Roy Furr

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🙋‍♂️ REPLAY: An Action Plan for Getting Copywriting Clients

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When someone reads your copy, do you want them to think, “That’s good writing!”

Nope.  You want them to respond.  To sign up.  To buy.  To inquire.

Which requires a shift in how you think about your writing.

Your writing needs to be invisible.

That’s the topic of today’s episode.

Check out copywriting tip #583: make your writing invisible…

Yours for bigger breakthroughs,

Roy Furr

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🥇 Small Work, Big Productivity

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I don’t know if this is a true story or not…

But it’s a good story with a great lesson that I wanted to share with you.

One day, a man approached JP Morgan, the banker, with an envelope in-hand…

He said, “Sir, in my hand I hold a guaranteed formula for success, which I will gladly sell you for $25,000.”

What happened next?

You’ll find the rest of the story of “The Formula for Success in an Envelope” in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

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🙋‍♂️ An Action Plan for Getting Copywriting Clients

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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If you are a good copywriter, there’s an opportunity waiting for you…

Do you even realize how much content and marketing is being put out today?

Last year, there were 197 million emails sent EVERY MINUTE.

Other media channels have similarly staggering statistics.

Marketers have more need than ever for fresh content and fresh copy.

There is SO MUCH opportunity.

And yet I hear copywriters still struggling to find this opportunity.

Today’s episode should help: Copywriters Wanted.

Yours for bigger breakthroughs,

Roy Furr

PS: If you’re looking for work as a copywriter, make sure you register for my free web class tomorrow, An Action Plan for Getting Copywriting Clients.

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🙋‍♂️ An Action Plan for Getting Copywriting Clients

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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If you’re waiting for clarity on getting copywriting clients… 

Trying to find your best niche, your best opportunity, your best potential clients…

You absolutely NEED to listen carefully to what I say in today’s episode.

You can spend YEARS struggling, if you don’t do the ONE THING I recommend.

Almost no matter what else you do.

But when you follow this one recommendation, it makes it so much easier.

Check out the one thing you must do to get your first copywriting client, in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

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🙋‍♂️ An Action Plan for Getting Copywriting Clients

❓ Ask Roy your question

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This might not seem like a shortcut — until you try it… 

Today, an idea for getting copywriting clients — especially if you’re newer to copywriting.

If you want more clients, better clients… 

Or even just your first client!

This idea can help you focus on the opportunities most likely to pay off…

Check out today’s episode for an idea that can help you get copywriting clients…

Yours for bigger breakthroughs,

Roy Furr