Breakthrough Marketing Secrets

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🏃‍♂️ High Velocity Copywriting

🎬 The Story Selling Master Class

🧠 The 6-Step Belief-Shifting Framework

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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How often have you wanted to shortcut your copywriting and marketing success?

My guess is that every time you’ve really tried…

You’ve ended up disappointed.

ESPECIALLY if it involved buying a product promising the shortcut.

Here’s the thing…

Magic pill promises are GREAT at getting us to buy.

But they’re pretty much NEVER true.

Which means that just about every time you buy based on a magic pill promise, you will be disappointed.

Someone asked me recently if he should get some copywriting software that promised to make it easy to churn out high-converting VSLs…

Here are my thoughts on that magic pill promise of yet another copywriting shortcut…

Yours for bigger breakthroughs,

Roy Furr

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📺 Video: Is "Small Work" the true secret to big success?

🏆 Pinnacle Performance Habits Training

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If you want to be a winner, you have to look at what winners do and then model their behavior…

That's the original, founding premise of Neuro-Linguistic Programming, or NLP.

You look at people who are successful in their field…

Seek to understand how they see the world…

Learn how they think…

And observe their behavior…

And you attempt to model those things in yourself.

In the pursuit of this, the field of NLP has come up with 6 Pillars of Success.

These are the things winners do, that losers don’t — and that you can copy and model if you want to win more.

Check out today’s episode from the 6 Pillars of Success from NLP…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐ Links related to this episode ⭐⭐

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🧠 My interview with the brilliant Peter Shallard from Commit Action

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

⭐⭐ Get more from Roy ⭐⭐

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

🤝 Apply to work with Roy

Sometimes I SUCK at doing the things I want to or need to do…

It might be invisible to the outside world…

But I see it.

I see when I set goals and don’t hit them — because of my own lack of doing the work.

I’ve been reflecting on this, and how I can do a better job of actually getting the important things done, faster, and more consistently.

And I was journaling about that the other day when two words came out: “SMALL WORK.”

When I’ve achieved my biggest successes, it was because of small work.

When I failed to live up to my expectations for myself, it was because of (a lack of) small work.

In today’s episode, I break down small work, and how to use it to achieve your biggest success goals…

Yours for bigger breakthroughs,

Roy Furr

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🏋️‍♀️ “The Habit Trap” article from Nir Eyal

📗 Indistractable book from Nir Eyal

🏆 Pinnacle Performance Habits

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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Have you ever tried to create a new habit…  And failed?

Maybe you have a New Year’s Resolution that involves some kind of new good habit…

… Around work or building wealth…

… Your health and fitness…

… Or maybe around your personal relationships…

And you’re finding you’re having to work harder than you hoped to make this ideal new habit stick.

Well, the problem may come down to the fact that you’re even trying to create a “habit” in the first place.

You may have destined yourself to failure, from the start.  (But don’t worry, you can change that instantly!)

I recently read an eye-opening article by Nir Eyal — author of the excellent book, Indistractible — called “The Habit Trap.”

It reveals the real problem with trying to develop good habits — and the tiny change we can make that could actually lead us to accomplish our goals far faster and more reliably.

Discover why new habits fail & how to succeed…

Yours for bigger breakthroughs,

Roy Furr

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🧠 Training Your Subconscious Success Mechanism

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

❓ Ask me your Mailbox Monday question

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She said I was being unethical…

When I got this “loaded question” email, it was just WEIRD!

I mean, a long-time subscriber accused me of being unethical…

For the strangest little thing.  

(It involved a big toxic belief about money that I believe is a big block to her getting it.)

It’s just one of many ways that I attract money to myself.

A completely voluntary and transparent transaction.

And yet…  She thought I was…  I don’t know.

I share the whole exchange — completely anonymously, of course — in today’s episode.

But then I go deep into how your money beliefs will have a HUGE impact on your ability to attract money into your life.

And I’m sure that if I shared her belief about accepting and attracting money, my net worth would be nowhere near what it is now.

This episode is worth listening to twice!

Check out today’s episode and decide for yourself if I’m being unethical — and learn how I attract money!

Yours for bigger breakthroughs,

Roy Furr

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🎁 Get up to $150 off when you start Commit Action coaching today

⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

🤝 Apply to work with Roy

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

It hit me like a ton of bricks…

In the first 20 seconds of this interview, everything you thought you knew about productivity, success, and goal achievement will be called into question…

With one word, my special Guest Peter Shallard, The Shrink for Entrepreneurs and founder of Commit Action, turns decades’ worth of productivity advice on its head.

And he’s 100% right.

If you want to succeed as an entrepreneur in 2022 and beyond — and doubly so if you’re a solopreneur or freelancer — you need to listen to every second of this.

I’m bringing you Peter because I am 100% committed to following his advice this year.  I’m a client of his Commit Action coaching program and methodology.

He implements all the best practices and scientific understanding of positive productivity, habit change, success psychology, and goal achievement that I’ve been studying and discovering for years.

And because I want you to succeed, I’m bringing this to you, too — as a special New Year’s Day episode of Breakthrough Marketing Secrets.

Check out my interview with Peter Shallard of Commit Action…

Yours for bigger breakthroughs,

Roy Furr

🥁 Drum roll, please! 🥁

Here it comes…

My #1 most-watched video of 2021…

… And one of the MOST IMPORTANT LESSONS in all of marketing and advertising…

If you want to be able to scale your business and offers, going to bigger and bigger audiences…

This lesson is exactly how you do it.

Here’s my #1 most popular video from 2021…

[embed linked thumbnail here]

Breakthrough Advertising by Eugene Schwartz [One Big Idea]

🎥 The Original YouTube video with links mentioned in the episode.

Okay, so I went even more in-depth in The Golden Key video (#3), when I showed you exactly how to write copy using this model…  But this was the most-watched!

Quick recap of the top 5:

#1: Breakthrough Advertising by Eugene Schwartz [One Big Idea]

#2: 7 Dimensions of an Irresistible Offer [from Eugene Schwartz, Jay Abraham, Dan Kennedy]

#3: Message-Market Match: The Golden Key [Eugene Schwartz Market Awareness+Roy Furr Copywriting Formula]

#4: Learn Email Copywriting [simple exercise]

#5: Scientific Advertising by Claude Hopkins [One Big Idea]

Side note: This whole list shows the power of piggy-backing on market celebrities in copy (something I teach in Email Copywriting Prompts and elsewhere).  I’m sure it helps with SEO and organic traffic.  It also gives me an “in” with people in my audience who don’t know me but may know these marketing Titans.  Take this as proof it works!

Yours for bigger breakthroughs,

Roy Furr

PS: This is your LAST CHANCE — just a few hours left! — to get BTMSinsiders at the 2021 price.  You get all my current training.  Plus everything added in the future.  Plus all additional member benefits.  For life.

Grab Lifetime Access to BTMSinsiders at the 2021 price here.

This video is a relentless barrage of value…

I just watched it again, in preparation for writing this…

And honestly, just these 20 minutes and 03 seconds alone could make you massively better at creating offers that make your audience just want to throw money at you.

In fact, I will be so bold as to say — this is the best free 20 minutes you could spend on learning to create offers, period.

And considering that if you DON’T have a great offer, you might as well not even create any marketing…  

And an IRRESISTIBLE OFFER makes marketing EASY…

This is BIG.

Continuing with my top 5 of 2021 series…

Here’s my #2 most popular video from 2021…

7 Dimensions of an Irresistible Offer [from Eugene Schwartz, Jay Abraham, Dan Kennedy]

🎥 The Original YouTube video with links mentioned in the episode.

Yours for bigger breakthroughs,

Roy Furr

PS: You have about one day left to grab Lifetime Access to BTMSinsiders at the 2021 price.  This gets you all my current training.  Plus everything added in the future.  Plus all additional member benefits.  For life.

Grab Lifetime Access to BTMSinsiders at the 2021 price here.

PPS: With Lifetime Access you’re also getting my latest IRRESISTIBLE OFFERS TRAINING.  About 8 hours and 40 minutes going DEEP into the topic of today’s video.  Covering the thinking, offer creation process, and tactical copywriting frameworks behind creating Irresistible Offers.

🔥 NEW Irresistible Offers Training

This is one of my favorite videos I’ve ever recorded…

If it was in a movie scene…

Where they had to show me coming up with this idea…

It would involve those special effects where things are swirling in the air around me — as I connect the dots and have a big aha moment.

And suddenly everything clicks into place…

And I jump out of my chair screaming “Eureka!”

This video will change the way you look at ad copywriting forever.

By combining my PAISA formula with the Eugene Schwartz Market Awareness model…

To tell you exactly what needs to go into your ads for a perfect message-market match.

This is the next video in my Top 5 of 2021.

Coming in at #3…

Message-Market Match: The Golden Key [Eugene Schwartz Market Awareness+Roy Furr Copywriting Formula]

🎥 The Original YouTube video with links mentioned in the episode.

Yours for bigger breakthroughs,

Roy Furr

PS: Time is running out to grab Lifetime Access to BTMSinsiders at the 2021 price.  This gets you all my current training.  Plus everything added in the future.  Plus all additional member benefits.  For life.

Grab Lifetime Access to BTMSinsiders at the 2021 price here.

Here’s a simple exercise to learn email copywriting…

It’s something I recommend all the time.

In just 6 minutes and 40 seconds, it demystifies the crazy art of email marketing down into what you can do right now to write a solid marketing email.

And it WILL make you a better email copywriter and marketer.

This is the next video up, counting down my 5 most-viewed videos in 2021.

My #4 most-popular video of 2021…

Learn Email Copywriting [simple exercise]

🎥 The Original YouTube video with links mentioned in the episode.

Yours for bigger breakthroughs,

Roy Furr

PS: The clock is ticking down.  Friday at midnight, the price goes up on Lifetime Access to BTMSinsiders.  You’ll always get all the training in the current catalog.  Plus everything added in the future.  Plus all additional member benefits.  For life.  You’ll just pay $500 more if you wait.

Grab Lifetime Access to BTMSinsiders at the 2021 price here.