Breakthrough Marketing Secrets

This week I’m doing something different with Breakthrough Marketing Secrets…

I dug into my analytics…

And picked out the 5 most-viewed videos in 2021.

These are among the most popular videos on my YouTube channel, and for good reason.

They teach powerful and popular concepts on copywriting and marketing.

And in this gap week between Christmas and New Years, I thought I would bring them back.

Even though they’re not new, we can always learn new lessons from these videos.

So with that, here’s the #5 most-popular video of 2021…

Scientific Advertising by Claude Hopkins [One Big Idea]

🎥 The Original YouTube video with links mentioned in the episode.

Yours for bigger breakthroughs,

Roy Furr

PS: Remember, the price for Lifetime Access to BTMSinsiders goes up when the calendar turns to 2022.  (That’s Friday at Midnight!)  

You can still grab Lifetime Access to BTMSinsiders at the 2021 price here.

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I don’t often talk directly about my spirituality…

Some marketers wear it on their sleeve.

Mine is more private and personal.

When I teach it, I aim to teach indirectly by example, not directly by prescription.

But today, on Christmas Eve, I wanted to speak directly about the teachings of Jesus, as they’ve come down to us today.  

(Not from a perspective of trying to make you believe, but reflecting on the teachings.)

There was a massive transformation and transition in what Jesus taught, from what was before.

And in the past few years, I’ve noticed that the same transformation has taken place in my heart and the way I approach marketing, contribution, and entrepreneurship.

My goal: to contribute and cultivate and maximize love, instead of fear.

Oh yeah, and I wear a Santa hat!

Maybe the biggest breakthrough of them all: Love, Not Fear.

Yours for bigger breakthroughs,

Roy Furr

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💥 Training Your Subconscious Success Mechanism

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Yes, you want success — but did you know success wants you, too?

A few months back, I was in a little funk.

I’d been working through some negative feelings, and started to realize they were taking over my life.

So I made a conscious decision.

I decided to shift my focus.

I decided to remember and repeat this belief.

“Success wants me!”

As you will see in today’s episode, this is a very practical belief.

You don’t have to believe in the woo-woo or metaphysical for it to work its wonders.

You simply have to try it for yourself.

Check out today’s episode for the practice and power of “Success wants me!”

Yours for bigger breakthroughs,

Roy Furr

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I’m using this as a filter for what I focus on in 2022…

There are 3 specific high-value activities great direct response entrepreneurs focus on in their business.

These are the needle movers.

They make customers show up, stay, and spend a lot of money.

This is how you make more profits in your business.

These are also the most dangerous activities to just hand off.

If you have a team, are building a team, or are outsourcing, this is what you delegate last.

Because these 3 activities are your highest-leveraged work to make your business grow.

These are the 3 main activities I'm focusing on to grow my business in 2022 and beyond...

Yours for bigger breakthroughs,

Roy Furr

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💡 High-Velocity Copywriting

💡 Story Selling Master Class

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Should you be afraid of AI algorithms taking your copywriting job?

There’s been a ton of HYPE recently about AI copywriting tools.

Even to the point where I paid for one earlier this year, to test-drive it.

YES, I’m totally fascinated by and interested in Artificial Intelligence as a tool in all sorts of fields — including copywriting…

But here’s the thing…

When you watch me demo an AI story writing tool…

You’ll quickly see why I’m not afraid of AI copywriting tools taking our jobs away, any time soon.

Plus I have a few valuable thoughts at the end about where human copywriters will have a huge advantage for a very long time.

Check out today’s episode: Why I’m not afraid of AI copywriters…

Yours for bigger breakthroughs,

Roy Furr

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💡 Emotional Direct Response Copywriting

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❓ Ask Roy Your Question

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Does direct response copywriting and marketing work for ecommerce?

In short, YES!

But…  HOW?

Because ecommerce doesn’t typically use long sales letters or — God forbid — VSLs.  (Tongue planted firmly in cheek here.)

So, how, precisely, do you apply the principles and strategies of direct response…

To sell physical products online, via ecommerce?

For your answer,  I break it down to the principles of direct response…

And then share a secret ecommerce funnel strategy I’m seeing work among ecommerce marketers who are scaling using the power of direct response…

PLUS I give one more bonus tip where direct response easily and always applies in ecommerce.

Discover the secrets to direct response ecommerce success and profits in today’s episode.

Yours for bigger breakthroughs,

Roy Furr

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📙 First 50 ONLY: 100% Free Copy of Chandler Bolt's Published Shipped to a US Address

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Can you make millions of dollars with a self-published book?

Chandler Bolt is the founder of Self-Publishing School.  He’s the author of the definitive book on becoming a self-published book author.  And he can teach you how to make money as a self-published author.

…  In fact, in my interview, he revealed how the first edition of his Published book has generated millions of dollars in revenue for his business.

PLUS he was an attendee of the legendary Titans of Direct Response event in 2014.  (That’s where I met him for the first time.)

He’s just launched the completely-updated new version of Published: The Proven Path From Blank Page To 10,000 Copies Sold.

And because I fully believe in the power of becoming an author to grow your business, I wanted to have him on Breakthrough Marketing Secrets…

To share and give you confidence in becoming a successful published author.

Check out today’s episode for my interview with Chandler Bolt of Self-Publishing School on his new book Published.

Yours for bigger breakthroughs,

Roy Furr

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I spent 4+ years NOT launching my copywriting career until this one thing happened — and in 3 months and 3 days I was full-time freelance with a booked schedule…

What made the difference?

What change took place?

It was a mindset shift that I’ve since learned is true of winner after winner.

And an action I took, based on that mindset.

A calculated risk.

It set the gears in motion, and completely transformed my life.

And, in fact, I believe ALL winners share THIS one mindset.

Here’s the mindset all winners share, that helped me launch my freelance copywriting career — and that I still use constantly to get ahead.

Yours for bigger breakthroughs,

Roy Furr

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🏆 Freedom Through Copywriting: December 2021 Monthly Insiders Call

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It was probably an incredibly dumb thing to say in the job interview…

Here they were, deciding if they were going to hire me.

And I told them I planned to quit the job before long — to become a freelance copywriter.

How do you think that worked out for me?

I’ll leave that for you to discover in today’s episode.

But it makes an important point.

For those of us who are entrepreneurial, we’re always looking beyond, to what’s next.

And yes, there is a “what’s next,” beyond freelance copywriting — check out today’s episode to discover what that is.

Yours for bigger breakthroughs,

Roy Furr

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👨‍🔬 Get Scientific Advertising by Claude Hopkins FREE (Audiobook & PDF)

👩‍💻 My Scientific Advertising in the 21st Century Training

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Are you familiar with Martin Conroy’s famous Wall Street Journal sales letter about the two young men?

Legend is, it generated over $1 billion in subscription revenue for the Wall Street Journal — and actually probably generated over $2 billion in total…

And that it was mailed successfully for 30+ years…

Which is why many copywriters consider it a LEGENDARY ad worth swiping and copying and studying from.

But here’s the thing…

Even though it’s a GOOD ad...

It’s NOT nearly as GREAT (much less LEGENDARY) as it’s often made out to be.

In fact, it might just be a mediocre ad that only succeeded on sheer marketing stupidity.

How do I know this?

Well, I picked up a little industry insider info…

That calls to question every single myth that supports this ad’s reputation.

In today’s episode I call BS on the famous two young men letter that generated up to $2 billion in subscriptions for the Wall Street Journal…

Yours for bigger breakthroughs,

Roy Furr

PS: This should have you questioning every ad in your swipe file!