Breakthrough Marketing Secrets

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You have big dreams of what your business could be…

But you’re still trying to nail your perfect plan, your perfect offer, your perfect product or service.

The question then is…

How do you move past this designing phase?

How do you validate and launch your offer, your business?

How do you make sure your offer will be a success?

And deeper, how do you avoid failure and rejection for an offer that’s not quite right?

Today’s episode answers this questions.

Check it out for the #1 way to validate your business idea or offer...

Yours for bigger breakthroughs,

Roy Furr

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🤯 EPIC Black Friday 2021 Deal for Copywriters & Marketers

💡 Training Your Subconscious Success Mechanism

💡 Pinnacle Performance Habits

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This is my last episode before Thanksgiving...

I’ll be back Monday with the next Breakthrough Marketing Secrets.

And, like most people here in the US, I'm thinking about the holiday…

But I’m also thinking about the best intentions for — and spirit of — this holiday…

Gratitude.

Giving thanks.

I don’t think we should wait for one day a year to practice gratitude.

In fact, your life will become better if you use all 365 days of the year to practice thanksgiving.

Check out today’s episode for some ideas on how to live 365 days per year in a state of gratitude...

Yours for bigger breakthroughs,

Roy Furr

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🤯 EPIC Black Friday 2021 Deal for Copywriters & Marketers

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Every failure can be a massive learning opportunity — especially in marketing…

And if you catch them early, in an active campaign…

You might even be able to pivot and increase profits, right then and there!

I’m part of a huge Black Friday bundle offer…

Which has turned into a friendly competition among the 16 copywriters involved.

I grabbed 2nd place early…

But I’m still light years behind 1st-place Daniel Throssell.

So I started looking at what he was doing…

Why me and the other 14 copywriters are so far behind him…

And what I could learn.

And I got a BIG lesson that could significantly increase your sales and profits.

Check today’s episode for a riff on how I’m learning from failure, and the #1 marketing lesson you can take away from it...

Yours for bigger breakthroughs,

Roy Furr

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💡 High-Velocity Copywriting

💡 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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I love when I get SPECIFIC questions — like today’s about lead generation copywriting…

I get a TON of questions I could answer in my weekly Mailbox Monday episodes.

But something vague like “help me get more traffic to my website” just doesn’t cut it.

Because there’s not a lot to go off of there, and it’s vague enough that I don’t really know where to start.

Alternatively, today’s Mailbox Monday question...

From Harrison, about his side hustle…

Was SPECIFIC, and thus USEFUL.

In fact, he didn’t just ask about lead generation copywriting…

He linked to his website, which I could react to, to give a better answer.

(This is NOT an invite for a copy or website review, by the way.  It just gave me a better sense of his particular challenges.)

I was able to go deep into lead generation copywriting in a way that I think will give Harrison — and YOU — a ton of value.

Check today’s episode for how to write copy that converts, for lead generation and beyond...

Yours for bigger breakthroughs,

Roy Furr

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🏆 The Most Valuable Customer Strategy

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UGH! I’m so frustrated with Lowe’s — the home improvement store...

I needed a new dishwasher — pronto — after the old one leaked all over our kitchen floor on Monday night…

They promised they’d deliver one to my doorstep on Wednesday morning…

And that’s where the problems started.

When I had to call them to figure out where my dishwasher was, it just got worse.

I wanted to share the story today…

Not just to complain about it…

But because there’s also a huge lesson in it for you and your business.

Hear my bad customer experience with Lowe’s and the lesson for entrepreneurs and marketers in today’s episode...

Yours for bigger breakthroughs,

Roy Furr

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“What do they have... That I don’t?!”

It’s easy to look at someone who appears to have it all figured out…

Who appears to have the success we want… 

Who seems to be living the life we want to live…

And try to figure out what they have, that we don’t.

Today, I propose a different path.

Today, I want to share with you 5 Key Success Resources that we ALL have.  

And that any of us can use to create the life, career, and business that we want.

We may be better or worse at using these resources right now.

But by knowing them better, we can use them better.

In today’s episode I want to reassure you: You have what it takes!

Yours for bigger breakthroughs,

Roy Furr

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💡 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

🔗 Commit Action Coaching

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Are you ready to be an EXCEPTIONAL copywriter?

Copywriting and marketing are FLOODED with wannabes.

It’s our fault, as copywriting teachers.

We’ve marketed this as a money-making business opportunity.

But there’s a major downside.

This has a 2X negative impact on you.

First, many wannabe copywriters get STUCK as wannabes.  Because they aren’t ready for the cold, hard reality of success.

Second, exceptional copywriters struggle to stand out in a field of wannabes.  This is doubly hard and frustrating when you’re first making a name for yourself.

With understanding comes liberation.

Today’s episode covers a DEEP TRUTH of what it takes to be an exceptional copywriter...

…  And brings together lessons from Mike Palmer of Stansberry Research, Seth Godin, Elisabeth Kübler-Ross, and Peter Shallard from Commit Action coaching.  (It’s meaty!)

Yours for bigger breakthroughs,

Roy Furr

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❓ Want to ask me YOUR question?  Submit it here…

🧠 "Sequence of Beliefs" video ft. Dan Kennedy & Clayton Makepeace lessons…

🧠 The Gary Bencivenga video on the front page of Breakthrough Marketing Secrets

💡 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

👉 High-Velocity Copywriting

👉 The 6-Step Belief-Shifting Framework

👉 Breakthrough Mind Mapping

🔧 More Tools: Hemingway App

🔧 More Tools: Workflowy

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This might seem like a weird copywriting tip, but…

Most people underestimate the value of clean, clear, easy-to-read writing.

If your prospects don’t read or can’t understand, they won’t respond.

And, in fact, even the SMARTEST buyers appreciate when you take complex topics…  

And YOU do the thinking to present them in an easy-to-read, easy-to-understand way.

I have a new subscriber that noted how clean my writing is — and asked for any tips.

Which is the question that prompted today’s episode…

Check it out and discover 4 Copywriting Tips for Clean, Clear, & Compelling Copy.

Yours for bigger...

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I just did a little joint venture marketing with Matt from Copy Legends…

A simple little cross-promotion.

And let me tell you — this guy is good.

Side note: before Copy Legends, he grew and sold his stake in a highly-successful supplement business.  So he knows where he’s coming from.

Earlier today I sent an email promoting a special offer from Copy Legends, a free swipe file of 101 of the greatest ads of all time.

For this episode, I wanted to give you a behind-the-scenes look at WHY I’d choose to do a deal like this with Matt, when I turn so many down.

There are big lessons for doing your own joint venture marketing deals in today’s episode...

Yours for bigger breakthroughs,

Roy Furr

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People apologize to me ALL THE TIME when they don’t need to…

And it’s not just about being kind or respectful.

Most often, it’s a reflection of either subtle or seething insecurities.

I know, because that used to be me.

I don’t do it nearly as much now.

Usually when I apologize, I mean it.

And this makes a HUGE difference in how people perceive me — and you.

Check out today’s episode, based on a true story, where I share the personal power that comes from apologizing LESS...

Yours for bigger breakthroughs,

Roy Furr