Breakthrough Marketing Secrets

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Trying to “Give 110%” is killing your success…

As entrepreneurs, we’re surrounded by hustle and grind culture.

Everybody’s insta is packed with images of their best days, their best moments.

And it sets an unrealistic expectation.

An expectation we will inevitably fail at, and crash and burn.

And after a few days…  Or hours… Of minutes at 110%...

Suddenly we’re at ZERO, and trying to figure out what’s wrong with us.

In today’s episode, you’ll get an alternative to giving 110% — including a $90 million payday that came from aiming LOWER...

Yours for bigger breakthroughs,

Roy Furr

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Most cold pitches — emails, DMs — that I get are absolutely terrible…

I just got one the other day through LinkedIn.

And I was actually hopeful it would be a good one.

BUT…  Alas, no.

What started as a great cold DM pitch crashed at the second message.

So today I wanted to share that FAIL plus a principle you can use immediately to rethink the way you do cold emails and DMs. 

I even brainstorm how this failed pitch could’ve gone far better.

Check out today’s episode for the wrong way and the right way to do cold emails and DM pitches...

Yours for bigger breakthroughs,

Roy Furr

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When a business has a “one-and-done” product or service, should they do ongoing relationship marketing with their customers?

Today’s episode is based on a subscriber question.

They gave the example of a contractor who specializes in window screens.

Should a business like this do regular content marketing to their past customers?

And what would that even look like?

I ended up challenging a lot of assumptions in my answer to this question.

And in the end I basically laid out a business model that anybody could use with a whole mix of local businesses, in order to provide a TON of value all around. 

(And you don’t have to do window screens or any similar service to do this — frankly, a copywriter or marketer might be the best fit for this, in partnership with these local businesses.)

Check out today’s episode for a new approach to relationship marketing for one-and-done businesses...

Yours for bigger breakthroughs,

Roy Furr

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Get The Ultimate Marketing Engine by John Jantsch off Amazon

Get the first 2 chapters FREE

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John Jantsch, of Duct Tape Marketing fame, has an excellent new book called The Ultimate Marketing Engine…

And the moment I saw it, I KNEW I had to reach out and see if he’d be willing to be interviewed.

Of course, he agreed — and in this episode we cover…

— The TRUE IDENTITY of The Ultimate Marketing Engine — plus how to rev it up for max profits.

— His contrarian take: how our obsession with marketing funnels limits our success.

— Why mastering STORY could be THE most valuable marketing communication and copywriting skill today.  (Plus which story to nail down first!)

— Content marketing STRATEGY beats SHEER VOLUME every time — what content makes sales.

— A “talking” method to uncover all your best hooks, leads, stories, and big ideas.  (Obvious, but unconventional?)

And, of course, a whole lot more — on The Marketing Hourglass, The Customer Success Track, his “Customers as Members” concept (not what you think), and more...

Check out my interview on The Ultimate Marketing Engine with author John Jantsch...

Yours for bigger breakthroughs,

Roy Furr

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You don’t need a better plan or approach — you need an action mindset.

I’m not going to call out anyone in particular here…

And, in fact, I’ve been guilty of this as much as anybody.

It’s that thing many of us do…

Hiding behind the guise of perfectionism…

Or trying to get it right and get it all figured out before we get started.

We don’t take action… 

We don’t follow our experts.

We don’t follow the framework.

We overthink our way into screwing everything up, or not doing anything at all.

And we don’t get the success we desire or that was promised.

Today’s episode asks you to seriously consider the question: are you overthinking your own success?

Yours for bigger breakthroughs,

Roy Furr

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The Scientific Path to Increasing Profits

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If you want your next funnel or marketing campaign to be a really big winner…

I’m talking about 10X the sales…

Today’s tip on micro-conversion rate optimization will be a big one for you.

This reflection is based on a current campaign I’m working on…

And an opportunity I have to as much as 10X the total revenue and royalties generated…

If I can increase conversion rates something like 30-35% total…

Today, I explain how that works, plus my thinking on how I plan to get that increase using micro-conversions.

Check out today’s episode on micro-conversion rate optimization...

Yours for bigger breakthroughs,

Roy Furr

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Essential Copywriting Skills

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80%+ of copywriters have fallen for this one big copywriting myth…

And especially if you’re newer in your career and you’re not experiencing the success you wanted…

Especially if copywriting is NEW to you…

Especially if you’re here and ready to make big bucks with copywriting but the money’s just not showing up…

You NEED to drop everything and check out today’s episode immediately.

Because I…

1) Bust the big copywriting myth, and…

2) Share the truth and how it can make you far more successful as a copywriter.

Check out today’s episode for this major copywriting myth...

Yours for bigger breakthroughs,

Roy Furr

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Emotional Direct Response Copywriting Training

The Story Selling Master Class

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What are the magic emotional trigger words you can use to close more sales?

Today, I’m responding to a question, a request for help, from subscriber LN…

— 

My biggest challenge is my sales presentation, how to use the right words to evoke an emotion that will trigger a buying decision in my prospects.

— 

And I go deep into the emotional buying triggers you need to use…

In selling, in person or any media…

If you want to close more sales.

Discover how to use emotional buying triggers to increase sales and conversions in today’s episode...

Yours for bigger breakthroughs,

Roy Furr

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Brendan Kane Hook Point book on Amazon

The Hook Point website

Brendan Kane One Million Followers book on Amazon

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Brendan Kane personally got more than one million followers in one month, on social media — TWICE...

And not just for the sake of having followers — but to prove he has a repeatable process that anybody can use to get followers and grow their business.  

(Although he’s worked for celebrities like Taylor Swift and Rihanna and big entertainment companies like MTV, Disney, and Netflix — he’s neither a celebrity nor a big company…)

How did he do it?

In short, he mastered hooks — or Hook Points — and viral content.

The type of content people stop scrolling for, then engage with, share, and follow the creator.  The type of content social media platforms LOVE.

And he’s turned it into a repeatable process.

All with the aim of driving real, tangible business results like leads, customers, sales, and profits.

In today’s episode I interview Brendan Kane about Hook Points, One Million Followers, and his scientific approach to creating viral content...

Yours for bigger breakthroughs,

Roy Furr

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Raise your prices.

If you want to make more money in your business, charging higher fees is one of the fastest, easiest, and best ways to do so.

But it has a whole host of other benefits, as well.

For example, did you know that when clients pay more, they tend to be easier to work with?

But then the self-doubt hits…

“I don’t know if I’m worth it.  How do I even justify higher fees?”

That’s what I tackle in today’s episode.

5 steps to raise your prices and justify higher fees for your services...

Yours for bigger breakthroughs,

Roy Furr