Breakthrough Marketing Secrets

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Building your email list is one of the single-most powerful ways to grow your business…

If you have thousands or tens of thousands (or a lot more) people…

Who WANT to hear from you…

Who WANT to read your emails…

Who are open to whatever offers you wish to make…

You basically have a license to print money.

That’s the power of building an email list.

And in today’s episode I share the 3 steps you MUST take to build a permission-based email marketing list…

Yours for bigger breakthroughs,

Roy Furr

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🎁 NEW Irresistible Offers training from Roy

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Does your offer have THUD FACTOR?

This is a little Irresistible Offer design secret I picked up from Dan Kennedy…

About creating a certain feeling in your customer, as they dig into your product.

And seeing as how I’ve just released my new training on Irresistible Offers, I thought I would share this complementary lesson in today’s episode.

Giving your offer “thud factor” gives your customers a powerful positive feeling from buying…

Which helps reduce refunds, of course…

But which also can work its way back into your marketing, helping you create a more compelling offer, and generate far more response…

Check out today’s episode to discover Dan Kennedy’s thud factor secret and how to add it to your offers…

Yours for bigger breakthroughs,

Roy Furr

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Are people really just lazy, fearful mooches living off government handouts?

Or is something else going on?

Something bigger that has implications for all freelancers and entrepreneurs — in addition to all the employers that people are walking out of?

There's been some recent data coming out.

It shines a new light on The Great Resignation.

It explains what people are doing AFTER they quit their jobs — and why they're not coming back.

And if you're an employer, it suggests a new direction you might need to take your company in if you want to attract top talent.

In today's episode, you'll discover that The Great Resignation isn't quite what you think!

Yours for bigger breakthroughs,

Roy Furr

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If you’re a copywriter and you want to get paid the big bucks and have all the client work you can handle…

You’ve probably discovered by now that it’s NOT ENOUGH just to call yourself a copywriter.

We all get sold the copywriting dream.

A six-figure income.

Margaritas on the beach.

The copywriter’s lifestyle.

We’re essentially promised that if we show up and call ourselves a copywriter, we can have everything we want and then some.

But that leads to rooms full (and Facebook groups full) of so-called copywriters…  In which a potential client can look out at the crowd and say, “It’s kinda hard to find a good copywriter here.”

The dream is real.  But it takes a little more than calling yourself a copywriter.

Here’s how to become the diamond in the rough that clients are looking for…

Yours for bigger breakthroughs,

Roy Furr

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This is how you achieve any goal…

Whether it’s in your career, your business, or your personal life.

Today’s episode should be highly motivational.

But it also doesn’t need to stop there.

Because it’s also about ACTION.

And it’s about specific actions you can take to achieve your goals.

If you have big dreams, vision, and ambition…

For personal gain — or to change the world…

Check out today’s episode: Plan the Work, Work the Plan, Win!

Yours for bigger breakthroughs,

Roy Furr

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Can you still use direct marketing in a non-direct marketing business?

That is, if your customers are buying through stores or other distribution channels…

And you’re not actually making sales directly…

How might you still use direct marketing?

I got this question from Christian, a subscriber…

Who works for a company making nutritious snack foods.

He was hoping for ideas and thinking that would inspire him to be able to solve this marketing challenge.

So I addressed his current challenge directly — AND made sure to share the critical thinking required to problem-solve this in any market.

Check today’s episode for direct marketing ideas for non-direct marketing businesses...

Yours for bigger breakthroughs,

Roy Furr

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Just one promo he wrote has already made $19 million…

And he’s racking up win after win.

Chris Wright was practically a baby when he became my copy coaching client back in 2014…

And flew from Brighton, England to Lincoln, Nebraska for my Advanced Direct Response Copywriting Workshop.  (Just months after ALSO flying to Stamford, Connecticut for The Titans of Direct Response.)

He went on from coaching with me — and working through me, with my clients — to working at Money Map Press, one of the most successful financial publishers on the planet.

After a successful stint there, he’s gone back to freelancing, working with Stefan Georgi on a $19-million-plus promo, launched his own offers (making another million-plus in sales and just getting started), and is now building an agency. 

He’s one of those copywriters that took the fast-track to A-list status.

In today’s Breakthrough Marketing Secrets episode, I interview A-list copywriter Chris Wright about both the business and the craft of copywriting, and it’s full of powerful advice and insights...

Yours for bigger breakthroughs,

Roy Furr

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📕 The only official source for Breakthrough Advertising by Eugene Schwartz…

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If you struggle to scale above [insert whatever number here], here’s why...

Regardless of your funnel or ads campaign…

Regardless of the number that matters to you…

It could be $100/day…  $1,000/day…  $10,000/day…

It could be 10 sales, or 1,000.

If you’re struggling to scale your funnel or ads campaign.

The answer is probably in the Eugene Schwartz Market Awareness model, first outlined in his fantastic book, Breakthrough Advertising.

In today’s episode, I share the secret to creating funnels that scale with the Eugene Schwartz Market Awareness model...

Yours for bigger breakthroughs,

Roy Furr

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💡 Training Your Subconscious Success Mechanism

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I had a hard parenting moment right before recording this episode…

Right before dropping my kids off at school, something happened to my 7-year-old daughter.

She said her day was “ruined.”

And honestly, if it weren’t for something I am doing nearly every morning…

A practice meant to cultivate positive feelings…

My day (or at least my morning) might have been ruined, too.

… At first, I even thought this episode was ruined.

The funny thing is, I was planning to talk about how important good feelings are in today’s episode.

Because I felt bad, I thought maybe I should hold that for another day.

Then I realized this was the PERFECT moment to record the episode.

And I think you’ll find it much richer for that decision.

Check out today’s episode for the entrepreneurial success secret in FEELING GOOD...

Yours for bigger breakthroughs,

Roy Furr

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💡 High-Velocity Copywriting

💡 Story Selling Master Class

💡 Emotional Direct Response Copywriting

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I’m obsessed with storytelling and story selling…

I mean, my FIRST big training through BTMSinsiders was The Story Selling Master Class.

Most of my best marketing campaigns have been built around a compelling story.

And frankly, if I write copy that doesn’t have a story element to it, I’m usually disappointed in how lifeless it feels.

But how do you tell a better story?

It’s about understanding what’s going on underneath.

And that’s why… 

When I was listening to the audiobook of Brendan Burchard’s High-Performance Habits…

And he said there are only TWO main human stories…

I stopped everything to take notes.

Today’s episode shares Brendan Burchard’s two universal human stories and their relevance in marketing...

Yours for bigger breakthroughs,

Roy Furr