Breakthrough Marketing Secrets

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✨ Freedom Through Copywriting

The Richest Man in Babylon by George S. Clason

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Getting rich is simple…

There are only a few principles and practices, applied consistently, that lead to substantial wealth.

Most of those principles are taught in an old book, The Richest Man in Babylon.

And the first and most important principle that the vast majority of people do not apply in their lives is to “pay yourself first” — which I break down for you in today’s episode.

If you’re in copywriting, marketing, and entrepreneurship for the purpose of getting rich, it’s important to realize that it’s not just about the ability to make money.

It’s about the ability to keep some of that money — and find financial freedom — thanks to this money you’re making.

Today’s episode is core to that.

Discover the power of “Pay Yourself First” — the lesson from The Richest Man in Babylon — in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

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🤝 The Client-Getting Blueprint

🚀 Launch Your Client Business

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This might be the best client-getting advice that I know…

It starts with not being stupid!

Seriously, I had someone ask a question the other day, about wanting to be able to send more DMs per day, through some platform.

And I knew…  Just KNEW…  They needed to hear this rant.

But of course, I don’t stop at the rant.

I lay out the fundamental positioning, posturing, mindset, and approach that is REQUIRED for highly-effective client-getting.

This is how you get the best clients — dive into today’s episode to find out…

Yours for bigger breakthroughs,

Roy Furr

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🤯 Training Your Subconscious Success Mechanism

💡 Dale Carnegie 2-in-1: Win Friends & Influence People + How to Stop Worrying

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You already know how to solve your own problems or challenges.

You just haven’t gone through the right thinking yet…

Or found the right next action.

When you do, whatever that problem is — more clients, customers, sales, or profits, or something else entirely — will be on its way to being resolved.

But how?

4 simple questions.

Famed public speaking teacher and author of How to Win Friends and Influence People, Dale Carnegie, told the story of a manager who eliminated 50% of his meetings with these 4 questions…

50% of meetings were eliminated, and the other 50% were far more productive.

Because in these 4 questions you find your own solution to the problem.

And here’s the thing: this isn’t just for managers to give to their employees.

This process works for YOU to solve YOUR OWN problems and challenges.

I challenge you to grab paper and a pen, and put any challenge or problem you face through these questions.  You’ll find the solution staring you in the face!

Discover the 4 simple questions you can ask to overcome any business challenge in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

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👨‍🔬 FREE: Scientific Advertising by Claude Hopkins Audiobook & PDF

👩‍💻 Scientific Advertising in the 21st Century

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Do you know all the steps your funnel has to go through BEFORE you can scale it to cold traffic?

It’s easy to spend money on traffic to your website or funnel.

…  A LOT of money.

Google, Facebook, and the other ad networks will take all the money you’ll give them.

But that doesn’t mean you’ll be profitable.

If you actually want profits from your funnel, it pays to run a series of controlled tests.  (This is what my most successful clients do.)

This is how you fully launch your funnel and start getting sales on ever-increasing amounts of traffic — staying profitable, ironing out the kinks, and making sure your funnel will convert all the traffic you send its way.

Discover the full 5-Step Funnel Launch Process in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

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🚀 Launch Your Client Business FREE Mini-Course

❓ Mailbox Monday: Ask Roy your question

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This process just WORKS to get GREAT copywriting clients…

It’s what I used, over and over again, when I was actively having to look for copywriting clients.

(A few of which turned into client relationships worth well into the six-figures for me.)

When I hear about seemingly “easy” client-getting success, it’s almost always due to a variation on this process.

And if I needed to get a client or two in the next week in an industry that doesn’t know me at all, I’d start doing this TODAY.

See how to get 1 or 2 great copywriting clients in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

PS: For most copywriters, you probably only need 1 or 2 clients right now.  Seriously.  You don’t need a million.  You might just need ONE.  And once you can get 1 or 2, do that over again and you’ll be able to get all the work you can handle.

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📧 Email Copywriting Prompts — Unlimited email copy ideas

🎧 The Podcast PR Blueprint Training

📡 Captivate Podcast Hosting

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Do you know the #1 source of FREE web traffic — that actually leads to PAYING customers?

This is definitely the best way for any business to make sales and profits show up on demand…

WITHOUT paying for the traffic.

It’s also usually the traffic source me and my clients use to test and launch new offers.

I share it — along with its pros and cons — in today’s episode.

PLUS I share 4 additional (that’s 5 total!) FREE traffic sources for your business today, in order, from most valuable to least.

Plus thoughts about how to make the most of each.

Check out today’s episode for 5 free sources of website traffic that converts!

Yours for bigger breakthroughs,

Roy Furr

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🚪 Welcome Mat Funnels to Get New Customers

👍 Proof, Credibility, and Believability

🔙 Backwards Facebook Ads Copywriting

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Effective paid advertising is about putting THE RIGHT MESSAGE in front of THE RIGHT PERSON at THE RIGHT TIME…

When you nail all 3 with your online advertising, you get clicks…

You get a customer who clicks through from your ad to your website or funnel…

Primed to take that next action — all the way up to giving you money.

Today’s message is about what to actually put into your messages…

— With cold traffic, at the top of your funnel…

— With warm traffic, in the middle of your funnel…

— With hot traffic, at the bottom of your funnel…

It’s broken down into 3 Cs that are easy to understand, remember, and use to drive clicks and conversions.

Check out today’s episode for the 3 Cs of online advertising that get clicks…

Yours for bigger breakthroughs,

Roy Furr

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🚀 FREE: Launch Your Client Business Mini-Course 

🤝 The Client-Getting Blueprint

💰 The Copywriter's Roadmap To Building A Core Offer

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“I’m ready to get started as a copywriter…  Once I pick my niche…”

I’ve heard this over and over and over again…

And saw it once again the other day…

Which brings me to today’s episode.

You don’t need a copywriting niche.

If you want to get started and start getting paid as a copywriter…

You should forget the whole idea of picking a copywriting niche.

And follow my suggestions in today’s episode instead.

Check out today’s episode and discover why I say you don’t need a niche as a new copywriter…

Yours for bigger breakthroughs,

Roy Furr

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📹 Watch this episode on YouTube to see the infographic

🧠 Sleight of Pen: Advanced persuasion training for copywriters

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💡 The original infographic tweeted by Elon Musk

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Elon Musk just made news for sharing an infographic about cognitive biases…

These are little mental shortcuts we use…

To help us understand and move through the world.

And in that infographic, I spotted a cognitive bias I’ve been wanting to talk to you about for a long time…

Because this is one of the most PROFITABLE cognitive biases we have…

Mastered by great copywriters…

AND it’s one of the most DANGEROUS, too.

Today I share the most profitable and dangerous mental shortcut that guides the way we think…

Yours for bigger breakthroughs,

Roy Furr

PS — Warning: please ONLY use this lesson ethically, as described in the episode.

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🚀 FREE Mini-Course: Launch Your Client Business

🧠 Sleight of Pen: Advanced persuasion training for copywriters

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❓ Ask Roy your question

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This strategy got me so many copywriting clients…

When I was actively chasing clients, it was the most reliable way to get them.

So when my subscriber, Mark, asked me a question about implementing this strategy…

Wanting to know if one particular thing he was doing was “okay” to do…

I immediately thought it would make a great Mailbox Monday.

So today, a proven, powerful way to get the best copywriting clients…

PLUS some advanced persuasion techniques I suggested adding to make it even more effective, and even get a client to commit to multiple projects, quickly.

Check out today’s episode for this powerful client-getting strategy for copywriters…

Yours for bigger breakthroughs,

Roy Furr