Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🎭 The Story Selling Master Class

⏩ High-Velocity Copywriting

📗 Indistractible book by Nir Eyal

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

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📙 The Copywriter’s Guide to Getting Paid

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

Do YOU have the attention span of a goldfish?

I’m only asking because this has been the assumption in recent years…

Backed up by some data that seems to suggest it.

And a lot of marketers make a lot of assumptions about what that might mean.

Particularly for things like how long your message needs to be.

Here’s the thing though: the “goldfish attention span” thing is WRONG.

It’s a MYTH.

That’s not the problem.  And so your solution to it is not the right solution.

In today’s episode I talk about what’s actually going on — and what to do as a marketer…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

👉 CopyMentor 1-on-1 Coaching with Roy

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📙 The Copywriter’s Guide to Getting Paid

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

I HATE when people sell coaching programs by pushing their students to go into debt…

They promise to liberate you through their content…

But the actual behavior of getting you to go into debt ENSLAVES YOU.

I just had a call with someone who had been through this recently.

And it HURT me, on his behalf.

I felt for him and his situation.

And even though he wanted to go into MORE DEBT to buy MY coaching/mentorship…

I told him I wouldn’t take his money until he EARNED IT through copywriting.

That’s who I am.

I will turn away your money if I don’t think you’re making the right decision to give it to me.

And folks who act otherwise — who TEACH otherwise — make me think of the song Ticks & Leeches, by Tool.

Which is why today’s episode is a rant about the Ticks & Leeches in the coaching industry…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🙌 The Client-Getting Blueprint

🚀 Launch Your Client Business [FREE Mini-Course]

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📙 The Copywriter’s Guide to Getting Paid

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

Here’s a surprisingly easy way to close high-ticket sales…

Just…  Keep…  Following…  Up.

Not like, “Are we there yet?!  Are we there yet?!  Are we there yet?!”

But rather, like a freaking patient, calm, helpful human being…

Someone who is there and ready to help.

This is actually step two, though.

Because before you invest weeks and potentially months in follow-up…

You need to make sure the person you’re following up with is a great fit. 

That’s step one.

In today’s episode, I share a true story about sales follow-up, the two-step process, and how to close high-ticket deals…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

📐 Creating a Client Funnel Project from Scratch

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

👉 ClickFunnels 14-Day Free Trial [affiliate link]

🤴 Play Bigger: One Big Idea video from Roy

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📙 The Copywriter’s Guide to Getting Paid

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

ClickFunnels can totally SUCK sometimes!

… And I get really FRUSTRATED trying to get my marketing funnels built.

But ultimately, I’m back to being a full-on ClickFunnels user…

Even AFTER trying so many alternatives.

Why the heck would I subject myself to that punishment?

In today’s episode, I break down HOW ClickFunnels sucks sometimes…

WHY I think it sucks (and why this reason is also its strength)...

And why ultimately I’m willing to put up with the suck and stick with ClickFunnels.

That’s all in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

⏩ High-Velocity Copywriting

🙋‍♀️ Copywriter Client Onboarding

👩‍⚖️ Proof, Credibility, and Believability

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

❓ Ask Roy Your Question

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📙 The Copywriter’s Guide to Getting Paid

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🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

“How do you write a sales letter, start to finish?”  

I’ve been asked a variation of this question, over and over again…

And on one level, it’s a little tough to answer.

Because it’s become so natural to me, it’s just, “I sit down, and do the next thing.”

If I need more research, I research.

If I need to write, I write.

And if the copy needs reviews or edits, that’s what I do.

And yet, there is a consistent, high-level process I follow when writing a sales letter for clients.

Not line-by-line — I couldn’t capture that in a daily episode, even if I tried.

But the high-level process of “how to write a sales letter.”

Check out today’s episode to get the 12-step breakdown…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🔎 Focusmate: My #1 Productivity Hack

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📙 The Copywriter’s Guide to Getting Paid

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

Most productivity hacks seem to wear off after about a week…

At least, if your experience is anything like mine.

But about 6 weeks ago, I started using a platform called Focusmate.

And seriously, it’s just making me MORE productive, the longer I use it.

So I decided to get the Founder and CEO, Taylor Jacobson, on an interview…

We talk about Focusmate, the platform…

The science behind why it’s so powerful…

Plus some really cool psychology deep-dives that can make you more productive AND a better human being!  (Seriously, he goes DEEP.)

Discover Focusmate: My #1 new productivity hack!

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🚀 Launch Your Client Business Free Mini-Course

💸 Copywriting Royalties and Pay for Performance

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📙 The Copywriter’s Guide to Getting Paid

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

It can be so frustrating!  That “great” prospective client suddenly ghosts you, or just seems to change their mind…

Even worse when they seemed so positive last time you talked…

Like you had such a good thing going…

Like you were DEFINITELY going to do something together.

What gives?  Why does this happen?

And whose fault is it?!

It might be yours, if you didn’t catch the one big warning sign I show you how to today’s episode…

This will help you get more AND better clients…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🌱 Content Marketing to Grow Your Business

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📙 The Copywriter’s Guide to Getting Paid

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

Do you know the biggest differences between copywriting and content writing?

… And, importantly, the distinct and critical roles BOTH can play in your marketing strategy?

This matters — whether you’re a writer, marketer, or business owner.

For writers, it can make a huge difference in the type of work you take on, and the client relationships you pursue.  (And your income as a result.)

For marketers and business owners, you need to use copywriting and content writing for their right purposes — and at the right time — for maximum results.

Either way, you’ll find today’s episode valuable…

(Plus you’ll discover why I no longer thing of it as either/or or versus, and instead it’s about the AND to maximize business results.)

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

⏩ High Velocity Copywriting

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📙 The Copywriter’s Guide to Getting Paid

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

I am your prospect, hitting your webpage for the first time…

You have just 3 SECONDS to grab my attention…

And hold it…

To convince me to pay attention to what you have to say.

Question is: Do you PASS or FAIL?

And what is it that gets prospects to pay attention, so you can actually get into your selling message?

The answer is in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

✨ Freedom Through Copywriting

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

❓  Ask Roy your question

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📙 The Copywriter’s Guide to Getting Paid

📺 Subscribe to Roy’s YouTube channel

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

Do you want to try freelance copywriting in your spare time?

Maybe you just want to get some experience…

Maybe you want to put some extra money aside…

Or maybe you, like the subscriber who asked today’s question, have some debt you need to pay off to start to enjoy more emotional and financial freedom.

Whatever the reason, copywriting CAN be a good side hustle or spare time business.

As long as you follow the suggestions in today’s episode.

Check it out: Copywriting as a Side Hustle?

Yours for bigger breakthroughs,

Roy Furr