Breakthrough Marketing Secrets

🎭 Emotional Direct Response Copywriting Training

👩‍⚖️ Proof, Credibility, and Believability Copywriting Training

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

The rumors of Dan Kennedy’s death were greatly exaggerated…

And in the ultimate comeback play, he managed to engineer YET ANOTHER sale of his publishing business… 

This time to Russell Brunson and the ClickFunnels team.

(Seriously, he’s up to 4-5, with Dan collecting a payday every single time.)

And so he’s emailing again, sharing his insights and experience on marketing.

And in an email the other day, he shared 5 emotions to always use in copywriting, marketing, and selling.

I used Dan’s list as a jumping off point for today’s episode — and took it places he didn’t. 

So go ahead and dive into today’s episode on the Emotional Reasons Why We Buy [+Dan Kennedy's 5 Emotions]...

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🎧 FREE AUDIOBOOK: Scientific Advertising by Claude Hopkins

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📙 The Copywriter’s Guide to Getting Paid

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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👉 CopyMentor 1-on-1 Coaching with Roy

Most marketing certifications are a total rip-off…

I just got yet another pitch by email…

For yet another marketing certification…

Which reminded me…

I HATE MARKETING CERTIFICATIONS!

Not ALL of them — but MOST.

And it’s for a very specific reason: MOST are meaningless, worthless, and even dirty rotten lies!

Before I became a full-time copywriter and consultant, I worked in the IT certification industry.

And I know the difference between a good certification and a bad one.

And how to tell which ones will matter to employers and get you paid more.

I wanted to share that with you in today’s episode…

Why I hate (most) marketing certifications…

Yours for bigger breakthroughs,

Roy Furr

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📞 Hot Seat Copy Review Call [June 9] 

📝 Get Roy to Review Your Copy

👉 CopyMentor 1-on-1 Coaching with Roy

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📙 The Copywriter’s Guide to Getting Paid

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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Another story from the family trip to NYC — with a powerful lesson that will make you a better copywriter…

… Or really, a better ANYTHING you put your mind to.

It involves an unexpected stop into The Chess Forum, a small chess shop in Lower Manhattan…

Where celebrities and Chess Grand Masters play random pick-up games of chess…

And something that happened with my oldest son when we stopped in.

The lesson is about learning…

And how a few minutes in the right context can completely change your life.

The full story is in today’s episode: My son got schooled by a chess master in NYC…

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🧭 Training Your Subconscious Success Mechanism

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

“Can you write an article about Chihuahua breeding, and include a GIF of you twerking?”

Seriously — that’s the request I got.

Clear trolling.

But with a decent sense of humor, and not taking themselves too seriously.

Heck, most trolls don’t say things you can share with your family…

But when I told my kids about this request…

They said I should do an episode about it!

So that’s what you’re getting…

How to Respond to Trolls [Chihuahua breeding and a GIF of me twerking]...

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

📙 The Copywriter’s Guide to Getting Paid

❓ Ask Roy your question

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🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📙 The Copywriter’s Guide to Getting Paid

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📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

“So, how much do you charge?”

Too many freelancers DREAD this question.

Probably because it often comes too early in the conversation with a prospective client.

… Before you’ve really justified your value.

… Before you’ve finished your pitch.

… Before you’ve established yourself as an expert.

Good news: You don’t have to get flustered anymore.

In today’s episode, I’m sharing with you how to respond when you get asked what your pricing is.

Here are 5+1 ways to answer the pricing question…

Yours for bigger breakthroughs,

Roy Furr

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🎁 Get up to $150 off when you start Commit Action coaching today

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All of our attempts at PRODUCTIVITY are misguided…

You can be productive doing all the wrong things.

For example…

I’ve been doing these virtual coworking sessions through Focusmate, and you can see the bio of the people you’re working with.

One guy said his goal was to complete 12 tasks in every session!

If those aren’t THE RIGHT tasks, it doesn’t matter how many he gets done.

I’d rather do ONE REALLY EFFECTIVE task all day, that serves my greatest goals…

… Than do 12 tasks every hour just to check a bunch of items off a list.

Which brings me to today’s episode, the last of the “greatest hits while Roy is out of office” episodes…

It’s all about being not just productive, but EFFECTIVE.

Here’s my interview with Peter Shallard of Commit Action on how to achieve all your biggest goals… 

Yours for bigger breakthroughs,

Roy Furr

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⭐⭐⭐ Links related to this episode ⭐⭐⭐

🚀 Free Launch Your Client Business Mini-Course

💲 The Copywriter’s Guide to Getting Paid

💡 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

⭐⭐⭐ Get more from Roy ⭐⭐⭐

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Have you ever been to a copywriting “cattle-call” …?

If you’ve ever created a profile on a freelance job site, the answer is YES.

Also, if you’ve gone to events where there are a lot of copywriters trying to connect with fewer clients.

The situation in either case is pretty much the same…

— There’s a TON of supply of copywriting services…

— And a LIMITED demand for the same.

This is BAD for you, and even if you do get hired, you’re likely to end up being undervalued.

(This is why I usually only suggest job sites as a way to START your career, until you get experience and momentum.)

The good news is that if you follow my recommendations in today’s episode — the latest “greatest hits while Roy is out of office” episode — you can overcome your biggest barrier to getting hired in these situations…

And in fact end up with clients who respect you a ton and pay you very well.

That’s the power revealed in Become the Diamond in the Rough [get copywriting clients]...

Yours for bigger breakthroughs,

Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🔬 The Scientific Path to Increasing Profits

👩‍🔬 FREE: Scientific Advertising by Claude Hopkins (Audiobook & PDF)

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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What if you didn’t have to be a better copywriter or marketer, to get more conversions…

If you want more leads, customers, sales, and profits…

The answer might NOT be to learn some new hack to improve your copywriting or marketing skills.

It might come down to one simple word…

And this word?

Well, you’ll discover it in today’s episode…

But I can tell you this…

If you can follow this word, this maxim, and the simple process it suggests, you can KNOW what works, often even better than the world’s best copywriters and marketers.

Just dive in today and discover how to succeed in marketing WITHOUT being an expert…

Yours for bigger breakthroughs,

Roy Furr

PS: This is another “greatest hits while Roy’s out of office” episode…  It really makes me appreciate how much value is in this back catalog!  Even if you’ve caught these episodes before, I STRONGLY encourage you to go through it again as there’s always new value to be had from your current perspective.

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

💡 Big Idea Copywriting

📙 Free Scientific Advertising Audiobook (MP3&PDF)

📃 Article: 9 Criteria of a Perfect Copywriting Client

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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This was a surprisingly popular episode when it first aired…

It was the answer to a subscriber question…

About how to find direct response companies that you could get as clients.

And, well, since direct response marketers are the most likely to pay royalties…

And often they’re the ones who value copywriting the highest…

(Because if you can write direct response copy that converts, they can make a whole ton of money from it…)

It’s kinda no surprise that everybody wanted to know…

In today’s “greatest hits because Roy’s out of office” episode…

You’ll discover how to find DIRECT RESPONSE companies as copywriting clients…

Yours for bigger breakthroughs,

Roy Furr

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⭐⭐⭐ Links related to this episode ⭐⭐⭐

🚀 Free Launch Your Client Business Mini-Course

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⭐⭐⭐ Get more from Roy ⭐⭐⭐

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As I mentioned in an email last week…

I’m out of office for the week…

I haven’t resigned from my life as a copywriter-entrepreneur…

I’ll be back next week.

This first week of summer is always reserved for family time.

And so while I know a lot of folks in the US aren’t working today, for Memorial Day…

I still wanted to make sure that today and through the week, I share some valuable content with you.

I actually found a really cool report on YouTube, that tells you which content is STICKY…

That is, when someone first finds you through this video, they’re more likely to come back.

Which is a cool way of measuring compelling content.

So I’m using that report to guide which content I share this week, as I’m playing the hits.

Today?

The Great Resignation isn't what you think…

Yours for bigger breakthroughs,

Roy Furr