Breakthrough Marketing Secrets

Breakthrough Marketing Secrets

Download on the App Store

Breakthrough Marketing Secrets episodes

  • Email marketing: How often should you email your list?

    Links related to this episode:

    Check out the NEW Email Copywriting Prompts

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    “Don’t email your list too often!”

    “... They’re going to hate you…  They’ll unsubscribe…  They’ll get overwhelmed!  You’ll kill your sales.”

    Chances are, you’ve heard this all before.

    Maybe you’ve even thought it, and agreed with it.

    But is it accurate?  Will emailing your list more often kill your sales?

    Or — is it possible that emailing more will actually help, and grow your sales?

    Get my answer to how often you should email your list (and how what you say matters) in today’s episode...

    Yours for bigger breakthroughs,

    Roy Furr

    10 min
  • How to get your marketing emails opened and read

    Links related to this episode:

    Check out the NEW Email Copywriting Prompts

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    How do you write email subject lines so people will open and read your marketing emails?

    Is there some magic formula?

    Maybe.  Today I share a formula for email subject lines that’s as easy as ABC…

    PLUS a whole pile of things that matter more than subject line gimmicks to get your emails opened and read…

    And importantly, this is what works to keep your list engaged beyond today’s email…

    And generate more and more responses — aka money — today and through time…

    In a way where the value of your email list just grows and grows like a snowball rolling down a hill.

    Discover how to get your marketing emails opened and read in today’s episode...

    Yours for bigger breakthroughs,

    Roy Furr

    13 min
  • Daily Marketing Emails: How to keep them consistently engaging

    Links related to this episode:

    Check out the NEW Email Copywriting Prompts

    Ask Roy your question

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    When you decide to write daily marketing emails, you suddenly have a problem…

    How the heck do you write something…

    That people are actually going to care to read…

    Every…  Freaking…  Day???

    That’s the question I got from a new subscriber.

    Ester said her challenge is, “writing consistent engaging daily emails or newsletters to my email list.”

    That’s what I’m covering in today’s episode. 

    And here’s the thing…  This can lead to a big email marketing FAIL.

    IF you do it wrong…  

    People on your list get overwhelmed, start to hate you, and unsubscribe in droves.

    But there’s a way to do it right, and keep your audience engaged and opening your emails every single day…

    Like I’ve done since 2014.

    Check out today’s episode for the secret to daily marketing emails that get opened and read...

    Yours for bigger breakthroughs,

    Roy Furr

    12 min
  • The Ultimate Email Copywriting Template

    Links related to this episode:

    Check out the NEW Email Copywriting Prompts

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    I use this email copywriting template every day...

    I use it for longer marketing emails.

    I also use it for short emails.

    I use it when my main goal is to get readers to engage with content.

    And I use it when I’m just trying to get clicks, conversions, and cash in the bank.

    It’s a pretty dang universal formula or framework.

    And powerful.

    Because it gets at the heart of the bare minimum of what you need to say in your email to inspire action.

    Discover the ultimate email copywriting template in today’s episode...

    Yours for bigger breakthroughs,

    Roy Furr

    16 min
  • 3 Ways to Spend Your Time [for Ultra-Productivity]

    Links related to this episode:

    Pinnacle Performance Habits with Joseph Rodrigues

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    If I could show you how to be more productive, what would you achieve?

    I’m sure you have your own goals…

    Dreams…

    Desires…

    Projects and plans…

    Anything from your job to client work to building your business to whatever!

    You’re not being as productive as you want, you’re not managing your time as well as you want…

    And so your results and achievement suffers.

    Today’s episode is about that — and about my lifelong quest to be ultra-productive, without driving myself crazy.

    And specifically, the 3 ways to spend your time and why that’s so important.

    Check out today’s episode on time management and productivity...

    Yours for bigger breakthroughs,

    Roy Furr

    26 min
  • The Most Liberating Decision [Take Control of Your Life!]

    Links related to this episode:

    Pinnacle Performance Habits with Joseph Rodrigues

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    There is ONE DECISION you can make to completely change your life and set you on a path to your dreams and greatest destiny...

    Every HIGH achiever — in any field — I have gotten to know well has made this decision…

    Leading to their high achievement…

    Without this one decision, I would argue, achievement is dumb luck, at best…

    And few and far between.

    But with this one decision, you can set the course of your life toward whatever achievement you wish.

    Do you know what decision this is?

    Check out today’s episode for this, the most liberating decision, and how it will transform your life...

    Yours for bigger breakthroughs,

    Roy Furr

    24 min
  • You Are A Marketing Hero

    Links related to this episode:

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    I want you to put on your cape — because you are a marketing HERO!

    Listen, I believe in you.

    I believe in your work.

    I know what you do is important.

    I know not everybody sees it that way.

    But without you, there are so many who would not lead as full and rich of lives.

    Without you, there would be so many fewer opportunities for so many others.

    You are a marketing hero.

    I want you to know it.

    Today’s episode is my dedication to you, the marketing hero!

    Yours for bigger breakthroughs,

    Roy Furr

    12 min
  • What every BRAND advertiser should know about DIRECT RESPONSE [and vice versa]

    Links related to this episode:

    Free: Scientific Advertising by Claude Hopkins Audiobook+PDF

    The Ultimate Selling Story

    The Story Selling Master Class

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Ask Roy your question

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    There’s a war between branding and direct response...

    … At least, it’s always seemed like that.

    Ever since I started in direct response, there’s been this bias…

    Entrepreneurial direct response peeps look down on the brand advertisers…

    And brand advertisers look down on us “junk mail” folk.

    So — who wins?

    For today’s episode I went DEEP on BRAND and DIRECT RESPONSE.

    Answering this subscriber question…

    — 

    A lot of the direct-response ads I see are for things that are essentially unbranded. The selling comes from the emotion of the prospect rather than brand equity. I get that, but here's my question: Can the principles of direct response be applied to branded products? What are tactics for that? Why don't you see it done very often? Thank you! -- J

    — 

    Here’s my answer & and what every brand advertiser should know about direct response [and vice versa]...

    Yours for bigger breakthroughs,

    Roy Furr

    30 min
  • The Power of Publishing Daily

    Links related to this episode:

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    I’ve published Breakthrough Marketing Secrets basically every single workday since April 2014…

    And yet, in all that time, I don’t think I’ve ever talked about the actual practice and power of publishing daily.

    The benefits of daily content…

    The objections and downsides most people see…

    The big questions that come up anytime it’s recommended…

    And specifically: if you decide to do it, how to actually make it happen.

    Publishing daily has been huge for me.

    And it might just be huge for you, too.

    Dig into today’s episode to discover the power of publishing daily...

    Yours for bigger breakthroughs,

    Roy Furr

    20 min
  • $20,000+ sales call on Zoom (how to do it)

    Links related to this episode:

    Launch Your Client Business: Free Mini-Course

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    There’s a certain mindset and method to closing $20,000+ deals on Zoom or over the phone…

    I could tell you it’s hard.

    I could tell you that you need my ultra-secret system that you can only buy for $20,000 after a phone call with me.

    But it’s not that hard.

    And I’m going to reveal the mindset and method in today’s episode.

    Including — and this is important — how to get 99% of the way toward closing the sale before you even start the conversation.

    Because just about every high-ticket sale I’ve made over the phone was 99% of the way to closed BEFORE the conversation started.

    Discover how to close $20,000+ deals by Zoom and phone in today’s episode.

    Yours for bigger breakthroughs,

    Roy Furr

    16 min

About Breakthrough Marketing Secrets

From the publisher's feed

Why the heck would you subscribe to Breakthrough Marketing Secrets?