Breakthrough Marketing Secrets

Breakthrough Marketing Secrets

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Breakthrough Marketing Secrets episodes

  • The PATH Method for High-Converting Websites & Marketing Funnels

    Links related to this episode:

    Freelance Copywriter Websites: September 16, 2021 Monthly Insiders Call

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    This completely changes the way you think about and build websites…

    And it will help you get more conversions — more leads, customers, sales, and profits.

    Too many websites are built as a collection of pages.

    And you hope that your visitors — who land on either the homepage or some random page deep in the site — will eventually find the action you want them to take.

    But…

    Most don’t.

    And the engagement rate on the website is abysmal.

    And the conversion rate, even worse.

    If you want visitors to convert…

    Check out the PATH method for high-converting websites and marketing funnels, in today’s episode...

    Yours for bigger breakthroughs,

    Roy Furr

    10 min
  • Why your freelance copywriter website isn't getting clients [and how to fix it]

    Links related to this episode:

    Freelance Copywriter Websites: September 16, 2021 Monthly Insiders Call

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    Can I tell you a dirty little secret about freelance copywriter websites?

    Most don’t generate any clients.

    Not only that, many of the BEST, MOST SUCCESSFUL copywriters don’t even have websites.

    At least, not for their copywriting business.

    It’s not that you can’t have a website for your copywriting business.

    Or that a copywriter’s website can’t get clients.

    The challenge is that as good as some of us are at getting results for clients…

    We often fall prey to the same mistakes other business owners make in creating their websites…

    And build our own websites just as ineffectively as they do.

    If you want a freelance copywriter website that actually gets clients, check out today’s episode.

    Yours for bigger breakthroughs,

    Roy Furr

    12 min
  • How to write copy that sells [simple framework]

    Links related to this episode:

    High-Velocity Copywriting Training

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Ask Roy your question

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    This will help you write more interesting, compelling copy…

    It’s a simple framework.  It works for both novice and pro copywriters.

    It draws on the work of legendary copywriters like Bill Bonner and Eugene Schwartz.

    And it leverages the work of modern giant Russell Brunson.

    (With yours truly doing the job of wrangling these masters to bring them together for you.)

    All to create a framework you can use in minutes to make your copy more compelling.

    All in service of responding to this subscriber request:

    — 

    I just want to learn how to write copy (or in general) as clearly and convincingly as possible. I'm not engaged in any specific business, other than writing. I am only here for enhancing my writing ability. 

    - Billy

    — 

    Discover how to write copy that sells with this simple framework in today’s episode.

    Yours for bigger breakthroughs,

    Roy Furr

    1 hr
  • Memorize Names, Quotes, Speeches, and Business Tips [with Anthony Metivier]

    Links related to this episode:

    👉 From Anthony

    Free Memory Mastery Course at Magnetic Memory Method

    The Victorious Mind book by Anthony Metivier

    The Victorious Mind audio book by Anthony Metivier

    Anthony Metivier TED Talk, "Two Easily Remembered Questions That Silence Negative Thoughts" (1.7 million views!)

    How to Memorize a Speech from Anthony Metivier

    👉 From Roy

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails


    Anthony Metivier is becoming one of the world’s top memory trainers…

    One of his students went from merely being curious about memory techniques to an upset victory at the Canadian memory national championships — in just 4 years.

    Which he is quick to point out is a nice feather in his cap…

    But what’s more important to him is helping everyday folks master their own memory — for whatever they want to learn.

    So why am I talking about Anthony?

    He’s also a lifetime BTMSinsiders member (it’s a thing, ask me about it).

    And he’s a super-implementer — using what he learns to grow his business.

    So I asked Anthony for an interview I can share with you.

    We covered everything from a powerful marketing technique he discovered in a memory book from the 1600s…

    To how to memorize names, speeches, and marketing tips for business success…

    And even how doing this can make you a happier human being.

    Check out today’s episode for my full interview with Anthony Metivier, on memory and marketing...

    Yours for bigger breakthroughs,

    Roy Furr

    1 hr
  • Constantly Create Profit Breakthroughs [weird tip]

    Links related to this episode:

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    When it comes to creating profit breakthroughs for yourself and your clients...

    Today’s episode might seem like a bit of a WEIRD tip.

    But here’s the thing…

    When I’m STRUGGLING to achieve whatever next success I’m looking for in business…

    It’s probably because I haven’t followed this tip.

    And when things are going great…

    And I’m constantly creating success for myself and clients…

    I can look back at my recent behavior and see this tip being implemented.

    It works.

    Try it, and tell me I’m wrong.

    Discover this weird tip for constantly creating profit breakthroughs in today’s episode...

    Yours for bigger breakthroughs,

    Roy Furr

    19 min
  • High-Ticket Funnels & The Two-Call Close

    Links related to this episode:

    Launch Your Client Business: Free Mini-Course

    The Client-Getting Blueprint Training

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    Today you’ll hear exactly how to sell high-ticket offers with a high-ticket funnel and a two-call close…

    This works.  Period.

    If you have a good offer, at a high enough price that you pretty much need to hop on the phone…

    This is what you need to do.

    Especially if your offer is some form of coaching, consulting, or service offer.

    And here’s the thing…

    You can’t just look at this from the outside and see all of it.

    Most of it isn’t even visible in funnels and on web pages.

    At least, not the part that makes it work so well.

    So today I thought I’d share what’s going on behind the scenes to make one of these work for you.

    See how high-ticket funnels and the two-call close work in today’s episode...

    Yours for bigger breakthroughs,

    Roy Furr

    17 min
  • Try this BIG source of freelance clients...

    Links related to this episode:

    VIDEO: Best way to pick a freelance niche?

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    The Copywriter’s Guide to Getting Paid

    Ask Roy your question

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    I can’t claim credit for this brilliant idea — and source of freelance copywriting clients...

    (Even though I’ve definitely made a lot of money from this source.)

    I was reminded of the idea by one of my subscribers on YouTube…

    Santiago Digital…

    Who responded to one of my videos on picking a niche with this recommendation.

    I agreed…

    And I was inspired…

    So, with credit for the idea where it is due, I’m sharing it here…

    And make sure you stay tuned to the end, because I basically lay out an entire plan to go get these clients and all the great copywriting work they offer.

    Check out this BIG source of freelance copywriting work in today’s episode.

    Yours for bigger breakthroughs,

    Roy Furr

    20 min
  • You don't need a marketing gimmick [positioning]

    Links related to this episode:

    Launch Your Client Business Mini-Course — it’s FREE!

    BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

    The Copywriter’s Guide to Getting Paid

    Ask Roy your question

    Subscribe to Roy’s YouTube channel

    Subscribe to the Breakthrough Marketing Secrets podcast

    Work With Roy

    Get Roy’s Daily Emails

    It’s really easy to slip into gimmicks when trying to position your business...

    You sit down to come up with a unique selling proposition or value statement...

    But it doesn’t feel unique enough…

    So you decide to add something that might feel right or justifiable to you…

    While to the market you’re speaking with, it just feels like a gimmick — a cheap and irrelevant ploy to get attention.

    I noticed this in today’s Mailbox Monday question — and frankly, I felt addressing this was even more important than a direct answer to the question…

    — 

    My single biggest challenge today is deciding on a legit niche to begin my copywriting career in? Current thought is... I'm a Private Investigator who helps YouTube Health Influencers find lost revenue using the [BRANDED TERM].

    — 

    Check out today’s episode for a deep-dive into marketing gimmicks and positioning...

    Yours for bigger breakthroughs,

    Roy Furr

    20 min
  • Social Response Copywriting [for Facebook Advertising]
    Links related to this episode:
    https://www.btmsinsiders.com/courses/backwards-facebook-ads-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210903 (Backwards Facebook Ads Copywriting [including bonus interview with Ed Reay on Writing High-Converting Facebook-Compliant Copy])
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210903 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    http://www.freescientificadvertising.com (Free Book and Audiobook: Scientific Advertising by Claude Hopkins)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
    Traditional direct response copy doesn’t work for Facebook ads…
    Sure, it might convert.
    But in many cases, you’ll never get your ads on Facebook…
    Because their compliance department will just shut you down.
    And this applies to both the ads in the Facebook newsfeed, and…
    The copy on your landing pages.
    The principles of direct response marketing still apply to Facebook Advertising…
    But the techniques and tactics have to change.
    https://youtu.be/2DR4N3tMbQA (The answer is “Social Response Copywriting” as I explain in today’s episode...)
    Yours for bigger breakthroughs,
    Roy Furr
    14 min
  • STAR WARS & Story Selling [Marketing & Copywriting]
    Links related to this episode:
    http://www.ultimatesellingstory.com (My Book, The Ultimate Selling Story)
    https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210902 (The Story Selling Master Class)
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210902 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
    Today I wanted to have a little fun — talking about STAR WARS and Story Selling…
    And heck, while we’re at it…
    Let’s throw in the curiosity of a “Which STAR WARS character are you?” quiz…
    EXCEPT — this isn’t about you.
    It’s about your prospect.
    It’s about which STAR WARS character THEY are…
    And how getting this right makes them feel awesome about your marketing message…
    And buying from you.
    https://youtu.be/OwRXIJmhor0 (Discover this big Story Selling lesson in STAR WARS in today’s episode.)
    Yours for bigger breakthroughs,
    Roy Furr
    13 min

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