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- #1 Factor Behind Every Entrepreneurial SuccessLinks related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210901 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)If you could do ONE THING to make sure your business was a winner, what should it be?That is, if you could identify ONE FACTOR that would make success most likely…Even if you fail at everything else…What would that factor be?This question has been asked before…Most notably by the late, great Gary Halbert (who I reference in this episode)...https://youtu.be/n6cJ0HcIB6s (Today, I share my answer to the #1 factor behind every great entrepreneurial success...)Yours for bigger breakthroughs,Roy Furr16 min
- Dead Marketers Don't Lie!Links related to this episode:http://www.freescientificadvertising.com (Free Scientific Advertising by Claude Hopkins)https://www.breakthroughmarketingsecrets.com/blog/the-architecture-of-a-list-copywriting-skills/ (The Architecture of A-List Copywriting Skills Article)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210831 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Most of the best internet marketing books were written before the internet…For example, http://www.freescientificadvertising.com (Scientific Advertising by Claude Hopkins)…It’s old. Really old. About 100 years old.I’m a fan. Jay Abraham is a fan. David Ogilvy was a fan. In fact, nearly every GREAT marketer and advertiser today has read this book.And I think just about every great marketer today would say this book, written 100 years ago…Has more profitable internet marketing lessons, page for page, than 99% of the books written in the last 20 years.Why?What makes this book — written by a dead marketer — so powerful, even today?https://youtu.be/E0JIl3EOm_Q (Today’s episode dives into that, and the story behind my “dead marketers don’t lie” title [plus ZOMBIES!]...)Yours for bigger breakthroughs,Roy Furr15 min
- Best way to pick a freelance niche? [copywriters & other client biz]Links related to this episode:http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid)http://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Mini-Course — it’s FREE!)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210830 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Did I give you BAD ADVICE about how to pick a freelance copywriting niche?I keep getting questions about this…About how to pick a niche and get started in freelance copywriting (or really, any freelance client biz)…And today as I grouped together a bunch of these questions for Mailbox Monday…And thought about my BEST answer for you…I realized that what I wanted to tell you might be THE OPPOSITE of some advice I’ve given you before.But here’s the thing…I was right then. And I’m right now.“I am vast. I contain multitudes.”https://youtu.be/NXOy1ym51oc (If you’re struggling to pick a niche — or get traction in one — for your freelance business, you will get a ton of value out of today’s episode.)Yours for bigger breakthroughs,Roy Furr16 min
- Death, Cage Fighting, and Personal Brand Storytelling [ft. Hasani X, Launch My Story]Links related to this episode:📱 Remember: Text “Roy” to 800-425-2095 to be added to the X Factor Community and get the 8 Question Story Interview Framework Freehttps://www.launchmystory.com/ (Check out Hasani X’s Free Launch My Story Mini-Course)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)I broke my own rules, but you’ll see why in a minute...I have a policy against unsolicited guest content for Breakthrough Marketing Secrets…Because most of it is irrelevant and low quality — and I care about you too much.Then I met Hasani X.And I saw relevant, high-quality content that I thought would bring you massive value.So for today’s episode, I interviewed him — X — about, among other things…Fear, death, and cagefighting....PLUS conversions and personal brand storytelling...And along the way he dropped a few value bombs, including…The 3 core stories that can elevate any brand — person or company — and generate more response, plus…His 4P formula for what every great story must contain (I memorized this immediately).Trigger warning: All the topics above plus some NSFW language, but nothing is gratuitous or overly-graphic.https://youtu.be/tqgIKigLhPg (Check out today’s interview with Hasani X, and discover the true power of personal brand storytelling...)Yours for bigger breakthroughs,Roy Furr1 hr 2 min
- #1 Market Research Strategy [Tim Ferriss, Dan Kennedy, Roy Furr]Links related to this episode:https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-dailyandutm_medium=emailandutm_campaign=202108226 (Welcome Mat Funnels to Get New Customers)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210826 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Have you ever struggled with market research?You’ve spent too long lost in trying to find just the right insights…Or you haven’t been sure where to look in the first place…Or you’re in that endless cycle of doing just a little more research before you launch…Or [insert your market research struggles here].While there are lots of good methods for market research…There’s actually one that tops them all.And today I want to share that with you — including stories, tips, and case studies I learned from both top copywriter and marketer Dan Kennedy and Tim Ferriss, author of The 4-Hour Workweek and a whole lot more.https://youtu.be/rksMq2MAgW0 (Discover the #1 market research strategy in today’s episode.)Yours for bigger breakthroughs,Roy Furr16 min
- The 3-Second Rule [from Hook Point by Brendan Kane]Links related to this episode:https://www.breakthroughmarketingsecrets.com/origami (See the satisfying origami video!)https://amzn.to/3sK592m (Check out Hook Point by Brendan Kane on Amazon)https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210824 (High-Velocity Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210824 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)What the heck does a satisfying new origami fold I learned this weekend have to do with creating hooks for your online marketing?Everything!I’ve been listening to the audiobook of https://amzn.to/3sK592m (Hook Point by Brendan Kane).In it, he shares a very powerful online marketing “rule.”It’s a take on the ol’ 3-second rule.But it’s all about creating compelling hooks, getting your prospect’s attention, building a following, and generating response.And if you are creating pretty much ANY online marketing or content today…You need this.https://youtu.be/lmZ4JIruWK8 (Check out today’s episode and discover how to create more compelling hooks using the 3-second rule...)Yours for bigger breakthroughs,Roy Furr10 min
- If you want to be GREAT at marketing, then you need this frameworkLinks related to this episode:https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210824 (High Velocity Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210824 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)This is deceptively simple, and devastatingly effective…And if you want to be a great marketer or copywriter, you absolutely need to memorize it.It’s a really basic framework for persuasive messages.It ties your prospect’s core desire straight to your product, service, or whatever action you want them to take.And it flies completely under the radar.It’s not a headline formula, but it can be used as one.It’s not a closing technique, but it can be used as one.It’s one of the most powerful sentences any copywriter, marketer, advertiser, salesperson, or other persuader can use.https://youtu.be/0ETpWrnG69w (Discover this powerful marketing and copywriting framework in today’s episode...)Yours for bigger breakthroughs,Roy Furr11 min
- One powerful way to get freelance clients [case studies]Links related to this episode:http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid)http://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Mini-Course — it’s FREE!)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210820 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee )https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Everybody wants to know how to get more freelance copywriting clients…At least, that’s what it seems like.I get this question constantly.So while normally I answer just ONE specific question in each Mailbox Monday episode…Today’s answer is meant to cover all the questions I’ve gotten recently about getting clients…Getting your first copywriting client… Getting your next copywriting client... Getting consistent copywriting clients…And on and on.I thought back to a handful of specific case studies throughout my copywriting career.To clients I got through ACTIVELY approaching them.And realized there was one powerful strategy behind each — a strategy others are teaching in their methods, too.https://youtu.be/ruEE0aFR8F8 (Learn this one powerful way to get freelance clients in today’s episode — with case studies from my copywriting biz...)Yours for bigger breakthroughs,Roy Furr21 min
- The 2 main reasons you still struggle to get clientsLinks related to this episode:https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini-Course)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210820 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)http://www.copywritersguide.com (Roy’s book The Copywriter’s Guide to Getting Paid)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)If you’re still struggling to get clients for your copywriting (or really any other) client business…It probably comes down to one of two things.The question is: how honest are you willing to be with yourself?ESPECIALLY about #1?Are you willing to first accept that this is what’s going on…And then do the work required change it?If you do, it just might unlock a whole new level of ease and success in your client business.https://youtu.be/Wa9DKyXJPAs (Discover the 2 main reasons you may still be struggling to get clients in today’s episode...)Yours for bigger breakthroughs,Roy Furr25 min
- Big Dan Kennedy Expert Positioning TipLinks related to this episode:http://www.copywritersguide.com (Roy’s book The Copywriter’s Guide to Getting Paid)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210819 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)There’s a major myth about success that could be holding you back…It has everything to do with your reputation.Your reputation with clients.Your reputation in your market, niche, or industry.Your career or business reputation in general.AND there’s an important expert positioning tip I got from Dan Kennedy that totally busts this myth…Helps you build your reputation…And can make the success you want come so much easier and faster.https://youtu.be/u2B1nPDYbsQ (Discover the big Dan Kennedy expert positioning tip in today’s episode.)Yours for bigger breakthroughs,Roy Furr11 min
About Breakthrough Marketing Secrets
From the publisher's feed
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.