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Breakthrough Marketing Secrets episodes
- How to pick your niche in 4 questionsLinks related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210804 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)When you pick the right niche, you find the sweet spot between passion and profits…And, ironically, some niche you absolutely love…That’s NOT known as a “big money” niche…Might actually be a BIGGER opportunity for YOU…Than trying to chase what you hate.Most of my subscribers are copywriters, so I spend a lot of time in today’s episode talking about how to pick your copywriting niche.But no matter what business or industry you are in, the same process applies.By the end of this episode, you’ll have 4 questions you can use immediately to focus in on the niche that is YOUR sweet spot.https://youtu.be/BW-mwM64__w (Discover how to pick your niche in 4 questions in today’s episode...)Yours for bigger breakthroughs,Roy Furr12 min
- The 6-Step Instant Influence TechniqueLinks related to this episode:https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210803 (Sleight of Pen Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210803 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://amzn.to/3yhigK6 (Instant Influence by Michael Pantalon on Amazon)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Instant Influence is a powerful book built around a relatively simple method…I recorded a video on the method — the process — a couple years ago.But I wanted to revisit it.To approach it from a new angle.To introduce it to those of you who haven’t heard of it before.And to share the core persuasion principles at work in the book Instant Influence by Michael Pantalon…PLUS how you can apply them in your marketing and selling situations.https://youtu.be/xIEAYgRj1Vs (Get my breakdown of the 6-step Instant Influence technique in today’s episode...)Yours for bigger breakthroughs,Roy Furr13 min
- The #1 thing you should do when going into any nicheLinks related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210802 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Whether you’re entering a niche market as a copywriter, or launching your own business…You have some important homework to do.You have to research and discover what’s working in your niche, not just the copywriting and language, but the entire offer and business model.https://youtu.be/Rb4djcsy9zc (Today’s episode) is prompted by this subscriber question...—Roy,I'd like your recommendations on breaking down ads, promos, and getting to know the concepts and Ideas behind each proven ad.Thanks!Eric—But honestly, I decided to not limit myself to answering the question, and instead went far above and beyond.https://youtu.be/Rb4djcsy9zc (Learn the critical research you MUST do when entering any niche...)Yours for bigger breakthroughs,Roy Furr15 min
- ADHD Entrepreneur? This changes everything...Links related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210730 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Having ADHD as an entrepreneur can be a blessing and a curse…On one hand, the ADHD brain works in incredible ways…Being creative…Making connections…Finding inspiration…Positioning you as the perfect “visionary entrepreneur.”But with that same brain, you can also struggle to stay focused and complete important tasks and projects.I was diagnosed with ADHD: Inattentive about a decade ago. So I know the pain.Sometimes, I’m hyper-focused and can move mountains.Other times, I can’t focus at all, no matter what I need to get done, or how important it is.And the harder I push, the more difficult focus becomes.The other day I came across a new (to me) description of how the ADHD brain works, that changes everything.This offers a brand new way to think about focus, productivity, and more as someone with ADHD.https://youtu.be/oXhc_YUO1Fo (Especially if you’re an ADHD entrepreneur, you need this episode now!)Yours for bigger breakthroughs,Roy Furr14 min
- The 2 Critical Direct Response Marketing SkillsLinks related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210729 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)What are the most critical direct response marketing skills you need to develop?Whether you’re working with clients…As a freelancer or an agency…Or if you’re launching your own direct response business…Or all of the above…There are really just TWO core skills you need to develop…Get good at…Master…If you want to make a lot of money in marketing.https://youtu.be/rW2PuygF8GY (Discover the ONLY 2 critical direct response marketing skills in today’s episode...)Yours for bigger breakthroughs,Roy Furr10 min
- The Highest-Quality Website Traffic SourceLinks related to this episode:https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210728 (Welcome Mat Funnels to Get New Customers)https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210728 (Build Your Email List for Marketing and Sales)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210728 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)There’s one website traffic source that’s higher quality and more profitable than any other…This is critical to remember.Not all traffic sources are created equal.Some have distinct advantages over the others.For example, paid traffic is quick and easy to scale, and to create on demand. But it can be competitive and expensive and not very profitable as your sole source of customers.SEO, content marketing, and social optimization, on the other hand, can get you a ton of free traffic over the long term, which makes them very profitable. But it’s hard to build a business quickly relying on just this.Yet there’s another type of traffic that can be immensely powerful in creating fast profits — once you learn to harness it.That’s today’s topic.https://youtu.be/wtNA1yizcjw (Discover the highest-quality website traffic source in today’s episode...)Yours for bigger breakthroughs,Roy Furradahttps://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)13 min
- How to Get a Flood of Free Leads and Customers [Website Traffic Secrets]Links related to this episode:https://www.breakthroughmarketingsecrets.com/ecs (Essential Copywriting Skills Free Video Series)https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini Course)https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210727 (Welcome Mat Funnels to Get New Customers Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210727 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)So, you want more website traffic, leads, and customers…Even better if it’s FREE…Even better if you get a whole flood of them.The good news is, it’s yours for the taking.The bad news is, you’re probably NOT going to get it the way you think.You see, there’s a common mistake when it comes to website traffic…And with that, lead generation and getting customers.Today, I have a metaphor for you, to reveal the biggest website traffic secret of them all.And this applies whether you’re paying for traffic, or trying to get free traffic.Either way, fixing this mistake will get you more traffic, leads, and customers…To the point where you might not even be able to turn off the flow!https://youtu.be/51QQKOQHjEw (Discover how to get more leads and customers and website traffic in today’s episode...)Yours for bigger breakthroughs,Roy Furr14 min
- Studying the A-List Copywriting Greats?Links related to this episode:https://www.btmsinsiders.com/courses/think-like-an-a-list-copywriter?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210726 (Think Like An A-List Copywriter)https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210726 (High-Velocity Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210726 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Should you study the A-list copywriting greats?And if so, should you try to write copy like them?I totally get where this subscriber is coming from with this question…—Roy,Is it possible to become great at copywriting without actually studying other successful writers? And when we do study them, are we just mixing some of their ways with our own to create copy? Sometimes it feels repetitive. Just using what you already know is proven to work.- F—I have a few specific thoughts on this.Including a story from a friend who became incredible at rapping [like, for hip-hop music] that is a perfect metaphor for what we do as copywriters.https://youtu.be/RonV3466Ix0 (Get my thoughts on studying A-list copywriting greats in today’s episode...)Yours for bigger breakthroughs,Roy Furr16 min
- Definiteness of Purpose tied to ProcessLinks related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210723 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)You’ve probably read about “Definiteness of Purpose” in Napoleon Hill’s Think and Grow Rich…It was his very first of 17 success principles.And yes, it’s very important to know what you want — to set a definite chief aim and focus on that.But there is even more you can do to make it come true.And to be happy in the pursuit of your purpose.It’s about translating your definiteness of purpose…Into a process…Which is what I cover today.https://youtu.be/JSqnD2OTmrE (Check out today’s episode for how to translate your definiteness of purpose into your process...)Yours for bigger breakthroughs,Roy Furr14 min
- Copywriting Secrets: What your prospects really wantLinks related to this episode:https://www.breakthroughmarketingsecrets.com/blog/your-deepest-darkest-desire/ (Article: Your deepest, darkest desire... )https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210722 (Emotional Direct Response Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210722 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)This is the deep, dark psychology most people are afraid of…Your prospects desperately want something…And it’s much deeper than any superficial, surface benefits your offer can provide.But if you can give them this…Even a glimpse of it…They’ll be automatically drawn to you and connected with you…In a way that you can NEVER connect over features and benefits.This is doubly important when it comes to forming long-term relationships with your customers.So if you write copy for clients or an employer, this is a valuable lesson.If you write for your own business, this is essential.https://youtu.be/aoaLKD9voUY (Discover the copywriting secrets behind what your prospects really want in today’s episode...)Yours for bigger breakthroughs,Roy Furr18 min
About Breakthrough Marketing Secrets
From the publisher's feed
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.