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- Marketing Metrics 101: Conversion rate and other marketing mathLinks related to this episode:https://www.btmsinsiders.com/courses/the-most-valuable-customer-strategy?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210707 (The Most Valuable Customer Strategy)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210707 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)I’m a better copywriter because I understand marketing metrics and math…It’s the side of marketing that many “creatives” don’t want to touch.And yet, it can be extremely profitable to at least know what it is and how to understand it.(Even if someone else does the math part!)So whether you’re just a copywriter or a whole lot more…And whether you’re creating client campaigns or for your own business…Here’s the Marketing Metrics 101 you need to know…Let me put it this way…If you want more leads, customers, sales, and profits…If you want more money in the bank…You absolutely need to know what I cover in this episode.https://youtu.be/6_jnsaTIspI (Get a quick rundown of Marketing Metrics 101 in today’s episode...)Yours for bigger breakthroughs,Roy Furr22 min
- “Dumb” Copywriting: I used to HATE thisLinks related to this episode:https://bit.ly/2SOhmoW (The Kansas City Star Copy Style Sheet used by Ernest Hemingway)https://hemingwayapp.com/ (Hemingway App)https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210706 (High Velocity Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210706 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)I used to HATE this copywriting secret...I took so much pride in my writing…That I didn’t want to admit this worked so well.But the reality is this: if you want to be a better copywriter, this is what you need to do.So now I’ve learned to embrace it…And I’ve also learned that many of the world’s best writers and thinkers have embraced it, too.Your copywriting will be better if you “dumb it down.”You’ll get more leads, customers, sales, and profits.You’ll get more response, and make more money.And that’s pretty smart.https://youtu.be/FFsmh5bTclI (Check out today’s episode to get the smart secrets to “dumb” copywriting...)Yours for bigger breakthroughs,Roy Furr17 min
- Copywriting Research: A New FrameworkLinks related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210705 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210705 (The Story Selling Master Class)https://www.btmsinsiders.com/courses/control-beating-project-pre-flight-plan?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210705 (The Control-Beating Project Pre-Flight Plan)https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210705 (High Velocity Copywriting Training)https://www.btmsinsiders.com/courses/proof-credibility-believability?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210705 (Proof, Credibility, and Believability Training)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://amzn.to/3dMXjOW (On My Own Side book by Dr. Aziz Gazipura)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Do you struggle with the copywriting research process?In https://youtu.be/QK6KKIPvX_g (today’s episode), I answer a subscriber’s question about that…—Roy,After I do research, I find myself stuck. Struggling to connect what I researched with the copy when I start writing. I feel like whenever I sit down to write, all the information I researched vanishes. Do I just keep writing and I will get better in the future? Or am I messing up big time somewhere?I feel like all the time I put into research is wasted because I can barely use it. Every time I think of it, it makes me feel brain dead and stupid.I tried using an outline but it didn't help much... I am dying to know where do I fuck up. I tried different things, changed the research layout, created an outline. Nothing seems to be working. I keep running into the same wall every time I sit to write copy. Each hit hurts more and more.I don't know how long I can do this before I break. Each and everyday that passes by makes me feel like I am not good enough to be a copywriter. I am mentally, emotionally and physically exhausted. I would do whatever it takes to fix this.- A—I feel the pain!I have a few thoughts on this, on a few levels, in today’s episode.Including a brand new framework that I think will dramatically help your copywriting research.https://youtu.be/QK6KKIPvX_g (Learn my new framework for my copywriting research process...)Yours for bigger breakthroughs,Roy Furr18 min
- Sex, Hotrods, and S&M [NSFW?!]Links related to this episode:https://amzn.to/3dBIyyt (Come As You Are book by Emily Nagoski)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210702 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee (your first month is risk-free!))https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)What does your sex drive have to do with getting response to your marketing?A LOT!But maybe not in the way you think.And this definitely is NOT another “sex sells” proclamation.Quite different, in fact.Because today I connected the dots…It started with trying to help out a client on making offers, in a copy review…And suddenly it had me thinking about a lesson in a very good book about sex…And how our decision to have have sex…And our decision to buy something…Work in very much the same way.I’ve NEVER heard anyone talk about this in marketing before.And it’s both fun and, if I can humbly say so, profound!https://youtu.be/g6D_DzaNoLA (Enjoy today’s slightly NSFW “Fun Friday” episode about Sex, Hotrods, and SandM!)Yours for bigger breakthroughs,Roy Furr10 min
- Video Sales Letters: 3 things every copywriter must knowLinks related to this episode:https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210701 (High-Velocity Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210701 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Video Sales Letters — otherwise known as VSLs — are both like and not like traditional sales copy in some important ways…And if you get into copywriting studying some of the classics, you can end up making fatal mistakes when it comes to writing VSLs.So today I wanted to cover 3 things every copywriter must know about writing Video Sales Letters.#3 might be the most important.(You’ll see what I did there when you get to it, too…)https://youtu.be/iCM7NcTuI2k (Discover the 3 things every copywriter must know about video sales letters (VSLs) in today’s episode...)Yours for bigger breakthroughs,Roy Furr12 min
- How to Build a Book Funnel [sales funnel]Links related to this episode:http://www.copywritersguide.com (My book, The Copywriter’s Guide to Getting Paid)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210630 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/clickfunnels (Learn more about ClickFunnels)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Today’s episode is a simple why and how tutorial on how to build a book funnel sales funnel…I was just speaking with a client yesterday who has already generated 5X as many sales as they hoped for from their new book funnel…These things are powerful.I’ve been involved with a few.And I thought I’d share a general overview of how these book funnels work.A book funnel can be one of your most powerful customer acquisition tools…You can get customers cheap.You can get really high conversion rates.You get high-quality buyers.You gain authority and expert status with your buyers.You can build them in a way where they are profitable to scale.There are so many benefits to book funnels — and they’re honestly pretty simple.https://youtu.be/UkEoYvhBKIo (Discover how to build a book funnel in today’s episode...)Yours for bigger breakthroughs,Roy Furr21 min
- True story of my failure: Success, Fear, Courage, & ConfidenceLinks related to this episode:https://amzn.to/3gZrvZc (Not Nice by Dr. Aziz Gazipura)https://amzn.to/3hie1Xl (On My Own Side by Dr. Aziz Gazipura)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210628 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Today’s episode is very different…It starts with a true story of my failure.I’ve decided to more proactively work on my confidence…Now you may see my work, especially my daily episodes, and think I have confidence…And I do — in my work. Where I already have credibility and recognition.But I want broader confidence. In every area of my life.So I enrolled in a confidence training course.And when I was hit with the first REAL action step to go out and practice courage and confidence…Fear stopped me in my tracks.So I decided to share that story in today’s episode.Plus share some lessons I’m getting reinforced on this journey.That, when applied, will make you a more successful entrepreneur, marketer, copywriter, human being — whatever you want to be.https://youtu.be/m1Y3NaP1Q-k (Check out today’s episode for the true story of my failure, and the lesson in success, fear, courage, and confidence that came with it...)Yours for bigger breakthroughs,Roy Furr25 min
- X-Ray Vision for Effective MarketingLinks related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210628 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210628 (The Story Selling Master Class)https://www.btmsinsiders.com/courses/why-ads-worked?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210628 (Why Ads Worked)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)What if you could see inside successful copywriting?What if you had X-ray vision to see what the copywriter was doing in every line of copy they wrote?I think it’s possible...Here’s the question I got from a subscriber and am answering today…—Can you tell me how you go about breaking down ads and promos, and get to know the concepts and ideas behind proven ads? - Eric—When you practice what I teach in today’s episode, you can discover the ideas behind successful ads...And, in fact, I think this is a more powerful pursuit than hand-copying ads, when you’re learning copywriting.I explain exactly how I do it…And how you can do it, too…All in today’s episode.https://youtu.be/KQ7ZknhhPzw (Develop your own X-ray vision for effective marketing, starting by watching today’s episode...)Yours for bigger breakthroughs,Roy Furr9 min
- The New Method for More Powerful CopywritingLinks related to this episode:https://www.breakthroughmarketingsecrets.com/whatsworkingnow (What’s Working Now in Copywriting interview series)http://www.freescientificadvertising.com (Get Scientific Advertising by Claude Hopkins — FREE!)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210625 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)There’s a new method — a new technique — for more powerful copywriting…Today’s episode introduces you to this new method.And if you want more leads, more customers, more sales, and more profits…You will benefit from applying the lesson.This gets more attention on your marketing messages…It taps into a deep truth about human psychology, to get your prospect’s attention.And when you leverage this new method…Even something mundane or boring can hook the attention and pull your prospects through to the moment where they’re ready to pull out their wallet and give you money.It’s all revealed in today’s episode.https://youtu.be/qdNNdRvOl5Q (Discover the New Method for More Powerful Copywriting...)Yours for bigger breakthroughs,Roy Furr9 min
- Do this, beat 90% of your competition...Links related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210624 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/ (Get your copy reviewed by Roy)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Ugh! One of the biggest secrets to success is so small and simple — and yet so few people apply it…In fact, if they did, it would be so much harder to win than it actually is.My brother-in-law got a new job.He told me a story from the interview process.The punchline of the story was that he did one TINY thing that “put him ahead of 9 out of every 10 candidates.”And honestly, this took him maybe 15 minutes.And clearly most people don’t even invest that much time in their success.This is a lesson for getting clients, marketing, copywriting, careers, business, and life…It’s how you get jobs.It’s how you write better copy.It’s how you grow your business.It’s how you get what you want in life.And it’s revealed in today’s episode.https://youtu.be/RgLYBx1b1mw (Discover the one thing to do to beat 90% of your competition...)Yours for bigger breakthroughs,Roy Furr13 min
About Breakthrough Marketing Secrets
From the publisher's feed
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.