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- Eliminate the #1 Sales KillerLinks related to this episode:https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210623 (Roy’s High-Velocity Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210623 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/ (Get your copy reviewed by Roy)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Is there a silent killer sitting in your copy and marketing messages?I was just doing a copy review with a client. A long-time client who writes very good copy.But when we got to one particular call-to-action, it just fell flat.I knew I wouldn’t respond, if I were the prospect.Funny thing is, this CTA wasn’t unique.In fact, most small business advertising has this exact same CTA.But when I put myself in the head of the prospect, I would NOT take action.Then back in my copywriting head, I was able to explain why.I proceeded to breakdown what could easily be the #1 sales killer in all copy, marketing, advertising, and selling messages…It’s a feeling you create in your prospects.A feeling that will completely stop them in their tracks.A feeling that will make it so you don’t get the lead, the customer, the sale, the profits.The good news?Understanding it is the first step to eliminating it.Oh yeah, and make sure you watch until the end because this also answers the long copy vs. short copy debate and I break that down for you, too.https://youtu.be/121oWgIqmKY (Find out what this #1 sales killer is and how to eliminate it in today’s episode...)Yours for bigger breakthroughs,Roy Furr12 min
- How to Sell Your Copywriting Services [are you making this mistake?]Links related to this episode:http://www.copywritersguide.com (Get The Copywriter’s Guide to Getting Paid book)https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offer?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210622 (The Copywriter’s Roadmap To Building A Core Offer)https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210622 (The Client-Getting Blueprint)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210622 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)If you want to sell your copywriting services for maximum income, respect, success, achievement, and even client success…Here’s a hint: you don’t really want to sell “copywriting.”I’ve said this again and again. And yet I see the mistake keep popping up.You can’t focus on the deliverables of copy in selling your copywriting services.There’s something bigger and more important.When you sell your copywriting services the right way, everything becomes easier…Clients find it easier to say yes. You get more projects.Your projects do better, achieving better results.You get more accolades and income.Your real and perceived value keeps increasing.Which makes it easier to get clients.It’s a virtuous feedback cycle — which starts by applying today’s lesson.https://youtu.be/0tPuGKS3iuU (Discover how to sell your copywriting services — plus the big mistake to avoid — in today’s episode.)Yours for bigger breakthroughs,Roy Furr15 min
- Offer Creation for CopywritersLinks related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210621 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.btmsinsiders.com/courses/proof-credibility-believability?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210621 (Proof, Credibility, and Believability Training)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://amzn.to/3xBBY2z (Ask Method book from Ryan Levesque)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)How do you help clients create offers and find products and services to sell?Here’s the question I got from a subscriber and am answering today…—Hey Roy! Quick question.Let’s say you’re looking for clients in the fitness niche.How do you think about products to sell? Do you find some list online? Or just come up with something?Because obviously if you don’t know of the existence of a product it’s difficult to find it.And it’s difficult to invent a lot of products.Thanks,Gabriele—Here’s my first reaction: good copywriters almost never get involved with offers, but great ones almost always do…Which means my response to this question has some nuance…Because I think you could go for years without ever being asked to do what Gabriele is asking about, and still be successful as a copywriter.But when you get to the upper echelons, you can have far more impact (and make far more money) by helping with this versus just writing another piece of copy.https://youtu.be/b00VCUln0Zc (Check today’s episode for what every copywriter should know about finding or creating products and services for client offers...)Yours for bigger breakthroughs,Roy Furr20 min
- You don’t have to be perfectLinks related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210618 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)If you’re like just about every other human being, your inner critic tells you that you have to be PERFECT…You can’t launch your business until it’s perfect…You can’t approach clients until your skills are perfect…You can’t put your copy in the market until it’s perfect…Everything has to be perfect, before the world can see it.This perfectionism is deeply rooted in fear…And it’s an impossible fear to overcome…Because — real talk here — you will NEVER be perfect.Nothin’ you do will ever be perfect.Sorry, me neither.Or anybody else.We will never live up to that perfectionist standard.But the truth is, that’s liberating.https://youtu.be/ULciIQtwcoQ (You don’t have to be perfect, today’s episode tells you what to do instead...)Yours for bigger breakthroughs,Roy Furr11 min
- HBO Max email marketing FAIL! [this just happened to me]Links related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210617 (BTMSinsiders is like Netflix (or HBO Max!) for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)HBO Max just really annoyed me as a new subscriber…I signed us up so we could watch In The Heights…And what happened next was just so wrong.It’s a case study in bad email marketing.Not the content or copywriting of the emails themselves.But something else entirely.A big mistake — a big fail.This is a lesson in the right and wrong way to do email marketing…And the reality is that it’s probably just a simple mistake.But these simple mistakes can make a big difference in your relationships with your new customers.If you do it wrong — like HBO Max just did — you will be annoying to your new customers.If you do it right, you could really make your new customers stick, and dramatically increase your customer lifetime value.https://youtu.be/ZTkT3ePdeu4 (Discover HBO Max’s email marketing fail in today’s episode — plus how to fix it!)Yours for bigger breakthroughs,Roy Furr13 min
- One way to write powerful copy (even if you're a total novice copywriter)Links related to this episode:https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210616 (High-Velocity Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210616 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://amzn.to/2SBDNxu (The Robert Collier Letter Book by Robert Collier)https://amzn.to/2TCMJTo (Method Marketing by Denny Hatch)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)There’s a simple technique that can instantly make you a better copywriter…It’s based on one of my favorite principles…One of the guiding principles of effective copywriting.But it’s not particularly hard.It doesn’t require a ton of experience.You don’t need any ninja-level copywriting skills.If you have a decent imagination, you can write better copy right away…In today’s episode, I share this…The backstory…How I found it…Where it came from…And importantly, how anyone — novice or pro — can write more effective marketing and sales copy today using a simple approach.https://youtu.be/alh37GHlmbM (Discover this one technique anybody can use to write more powerful copy...)Yours for bigger breakthroughs,Roy Furr15 min
- Ask For Action [Essential Copywriting Skills for Beginners & Pros]Links related to this episode:https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210615 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)If you don’t ask for it, you won’t get it...So if you want your copywriting, your marketing, you advertising to generate leads, customers, sales, and profits…You must get comfortable asking for action…You must get comfortable asking your prospect to respond.Even if you do everything else right, you still need a confident call-to-action!That’s why I believe this is a fitting final episode in the Essential Copywriting Skills series…And be sure to stay tuned to the end…For a real-life demonstration of this principle in action!https://youtu.be/fzM3L9czfJw (It’s time to ask for action — watch today’s episode!)Yours for bigger breakthroughs,Roy Furr23 min
- This One Decision Creates Consistent Copywriting SuccessLinks related to this episode:https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210614 (The Client-Getting Blueprint)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210614 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)If you want to get more copywriting clients, more often, pay close attention…Because today I’m going to share with you the one decision you can make that creates consistent copywriting success…This transforms you from hoping for clients to show up…To actually getting clients and projects consistently.For whatever reason, so many copywriters miss this…And I’ve seen copywriters who are 5, 10, or even more years deep into their copywriting career…Who are still just hoping for clients to find them…And not getting clients…Not getting projects…Not getting paid…And definitely not getting ahead.And yet, all it takes is one big decision for everything to start going your way…https://youtu.be/wqrEfzh1wHc (Check out today’s episode for the one decision that creates consistent copywriting success...)Yours for bigger breakthroughs,Roy Furr17 min
- Prove Your Point [Essential Copywriting Skills for Beginners & Pros]Links related to this episode:https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here)https://www.btmsinsiders.com/courses/proof-credibility-believability?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210611 (Proof, Credibility, and Believability Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210611 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Your prospect thinks your claims and promises are total BS…They don’t believe you.They don’t trust you.They think you’re only saying what you’re saying to manipulate them into doing what you want them to do, so you can take advantage of them.This may not be true.But it’s the level of skepticism you have to address, because…On the other hand, your prospect wants to believe…They want to believe that you can actually solve their problem.They want to believe you can get them the result they want.They want to believe you will finally help them fulfill that unfulfilled desire.The way you bridge this gap is with proof, credibility, and believability — the topic of today’s special essential copywriting skills episode.https://youtu.be/PhKeBQAN-_4 (Discover how to use proof in your marketing in today’s essential copywriting skills episode...)Yours for bigger breakthroughs,Roy Furr20 min
- Create Logical Structure [Essential Copywriting Skills for Beginners & Pros]Links related to this episode:https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here)https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210610 (The 6-Step Belief Shifting Framework: March 2021 Monthly Insiders Call)https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210610 (High-Velocity Copywriting Training)https://www.btmsinsiders.com/courses/fast-cash-flow-email-campaigns?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210610 (Fast Cash Flow Email Campaigns Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210610 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)“People make buying decisions based on emotion, then justify with logic.”You’ve probably heard that quote before…It’s a smart one to remember — but you have to make sure you take away the right lesson from it.Because it’s easy to think, “Oh if they buy based on emotion, I need to get better at emotional copywriting.”And that may be true, but you ALSO need to get better at logical copywriting.You have to give them the logic to justify their buying decision…I find a lot of novice copywriters are not so great at this.The superficial details of their copywriting are pretty good.Their writing sounds good on a sentence-by-sentence basis.But when it comes to the total flow and structure of their message, it just doesn’t hit.To take their copy to the next level, it takes creating a logical structure underneath the emotional message.https://youtu.be/4dNUV67noa4 (Today’s episode goes deep on the essential copywriting skill of creating logical structure...)Yours for bigger breakthroughs,Roy Furr23 min
About Breakthrough Marketing Secrets
From the publisher's feed
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.