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- Create a Hook & Lead [Essential Copywriting Skills for Beginners & Pros]Links related to this episode:https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here)https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210525 (High-Velocity Copywriting Training)https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210525 (Sleight of Pen Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210525 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)These are the essential copywriting skills beginners must learn and pros must master…It all starts with Creating a Hook and Lead.(No, headlines are not first, but they’re coming soon.)In today’s episode, I dive into a whole pile of thinking on how to find and create the kinds of ideas that go into a successful hook and lead.This is just the first over a dozen episodes I have planned for you, a special series on the Essential Copywriting Skills.I often get the question, “Where should I start to learn copywriting?”And my new answer will be, this series!Assuming you’re already a Breakthrough Marketing Secrets subscriber, you DO NOT have to do anything to get these episodes. They’ll be delivered to you as the regular daily episodes over the next few weeks. (I still plan to do my weekly Mailbox Monday.)But you’ll want to pay close attention, because we’re packing in a lot of value here.https://youtu.be/8dBilkBqlQg (Get started with today’s Essential Copywriting Skills episode on Creating a Hook and Lead...)Yours for bigger breakthroughs,Roy Furr20 min
- 4 Tips for Market Research [copywriters: get to know your customers]Links related to this episode:https://www.btmsinsiders.com/courses/control-beating-project-pre-flight-plan?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210524 (The Control-Beating Project Pre-Flight Plan)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210524 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question)https://amzn.to/3uiqW05 (The Ask book by Ryan Levesque)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)The better you know your customer, the better you can connect with them…And the better you connect with them, the better you can solve their problems… Fulfill their needs… And make sales.Today’s Mailbox Monday question is looking to accomplish that goal...—Roy,How can I find my target audience online? I mean how can I do effective research about their daily struggles and problems to get to know them better and help them?- H—In today’s episode, I share 4 tips for online market research, for copywriters, marketers, and entrepreneurs…The 3rd is one of my favorites…In fact, it’s one of my secrets behind these Mailbox Monday episodes of Breakthrough Marketing Secrets…And making sure I know YOU better, as a member of my audience.https://youtu.be/ZyS1nOQ-fRk (Check today’s episode for 4 copywriting market research tips...)Yours for bigger breakthroughs,Roy Furr12 min
- Get Booked on Podcasts [my Podcast PR Blueprint]Links related to this episode:https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210521#monthly-call (The Podcast PR Blueprint: May 2021 BTMSinsiders Monthly Insiders Call)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210521 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)If you want to get booked on podcasts, you want to make yourself into what I call a “perfect guest”...What makes a perfect guest?I came up with a list.The perfect guest…— Makes the host's and the producer's jobs easy...— Makes the host and producer look good for having the guest on…— Creates compelling content for current listeners…— Adds quality content to the podcast archive…— Adds status to the show for having been a guest…— Provides silver-platter show ideas that are a fit for the podcast's listeners…— Gives the producer and host everything they need for the show to be a success…— Shows up on time and ready to record…Based on this list, I created what I call The Podcast PR Blueprint…And I broke down the entire process to get booked on podcasts into 4 steps...— Preparation...— Placement...— Performance...— Promotion...And in my Podcast PR Blueprint I went deep into what to do in each of those steps.Yesterday, for my BTMSinsiders members, I did a https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210521#monthly-call (Monthly Insiders Call) where I went through the entire Podcast PR Blueprint, doing an executive summary of what to do in each step.For today’s episode, I decided to share an executive summary of the executive summary, to give you at least a high-level overview of what it takes to get booked on podcasts.https://youtu.be/h03bwq8wuys (Check out today’s episode: Get Booked on Podcasts…)Yours for bigger breakthroughs,Roy Furr15 min
- Fastest way to get good at copywritingLinks related to this episode:https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210520 (High-Velocity Copywriting)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210520 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Today, I have a simple tip to get good at copywriting, fast…It comes out of this subscriber question:—Roy,How can I improve as a copywriter?I'm writing for myself, not clients.- Kevin—Whether you write for your own business or clients, following this one simple piece of advice is honestly the best way I know to improve your copywriting skills quickly.And as you’ll hear in today’s episode, it’s also an important practice when you’re writing for NEW markets, even if you’re an old pro.https://youtu.be/f_P8a-pSR-k (Check out the best way to get good at copywriting, fast...)Yours for bigger breakthroughs,Roy Furr10 min
- Urgency & Scarcity in MarketingLinks related to this episode:https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210519 (High-Velocity Copywriting)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210519 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)I’ve seen a lot of BAD urgency and scarcity in marketing and copywriting…I’ve also used urgency and scarcity in ways that create big sales windfalls.Today, I share a couple of success stories…Some of my first big successes in adding urgency and scarcity — and radically increasing the sales of a product I was selling.Plus, I share tips for how to create real urgency and scarcity…Different contexts for where it is believable.Including how to create urgency and scarcity in situations where it’s not so obvious.Considering that you can double sales by adding real urgency or scarcity to your marketing campaign, this is worth paying close attention to.https://youtu.be/sEwfHTYf8HI (Check today’s episode for the right way to do urgency and scarcity in your marketing...)Yours for bigger breakthroughs,Roy Furr16 min
- 3 Ways to Get Profitable Website Traffic [2 free, 2 fast]Links related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210518 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://amzn.to/33UEJiI (Get Traffic Secrets by Russell Brunson on Amazon)https://www.breakthroughmarketingsecrets.com/trafficsecrets (Get Traffic Secrets by Russell Brunson from ClickFunnels)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)If you need profitable website traffic for your business or your clients, do you know where to get it?This is mission critical.You can have the best product or service offer in the world…And you can have the best copy in the world…But if you can’t get your ideal clients to come check you out…You got nothin’.There are 3 ways to get website traffic…One is cheap and profitable, but slower to get and harder to control…One is expensive and harder to make profitable, but fast as heck and easy to control…And the last is cheap, profitable, fast, and easy to control — with one caveat.A good traffic strategy for your business will include all three…And it may focus on one over another at different times.https://youtu.be/kZu3IPaUT4Y (Check today’s episode for 3 ways to get profitable website traffic...)Yours for bigger breakthroughs,Roy Furr20 min
- Should I buy an email list? [how not to be a spammer]Links related to this episode:https://www.btmsinsiders.com/courses/value-first-funnel-strategy?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210517 (The Value-First Funnel Strategy)https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210517 (Build Your Email List for Marketing and Sales)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210517 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails )People can be really stupid when it comes to trying to make money…I don’t know for sure the exact context of this question I got.But everything about it screams, “I want a shortcut to getting rich.”And there’s all sorts of red flags waving and alarm bells going off in my mind.It’s a question about email lists.About either a bought email list, or a list of emails that were acquired through even less reputable means.And if I’m reading the situation right…This is an example of the kind of stupid behavior that shows up when someone is trying to shortcut their way to success...Instead of doing the right thing and the thing that really works.Here’s the email list question I got…—Roy,My biggest question is on how to gain people's trust? Especially with cold emailing, because I have millions of private active emails but I haven't found a good way to build a good relationship with them.- H—https://youtu.be/5vs738sfQBE (Check out today’s episode for my thoughts on “acquired” email lists and how not to be a spammer...)Yours for bigger breakthroughs,Roy Furr18 min
- Easy way to build your email listLinks related to this episode:https://www.breakthroughmarketingsecrets.com/beliefs (Here’s an example of one of these funnels)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210514 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)It’s easy to think complex = better when it comes to marketing strategy…But sometimes it’s the simplest strategies, implemented, that are your consistent winners.Today’s episode covers one of those simple strategies — for building your email list.It’s really not difficult to implement.As long as you’re creating content your market is interested in…ANY CONTENT…You can do this.You can probably get this set up in an afternoon...And start sending traffic to it right away.Good news is, if you have a relevant offer to put in front of them, it has the potential to pay for itself very quickly.Even better, because this is so quick, you can do it 5, 10 20 times for different potential traffic sources…Testing all, keeping what works best...And creating multiple streams of leads coming in as your email list grows and grows.https://youtu.be/J1gUOKMs0wk (Discover this simple way to build your email list in today’s episode...)Yours for bigger breakthroughs,Roy Furr13 min
- Nice marketers finish last [mean ones rot in jail]Links related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210513 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://amzn.to/33DRDBk (Get the book Not Nice by Dr. Aziz Gazipura)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)I’m a recovering “nice guy”...For most of my life, I struggled to speak up.I struggled to assert myself.I struggled to take up space.I struggled to feel like I could really be myself.I was desperate for approval and so I behaved in “nice” ways to avoid being rejected…This mean I was constantly hiding myself — my needs, wants and desires.I was stifling my voice.I wanted a way out. But I didn’t like what I saw as the only other path — being “mean.”Instead of passive, aggressive. Instead of considerate, selfish. Instead of meek, disorderly.That didn’t fit for me.Sure, from time to time that’s all I wanted to be.I’d be hurt or angry or resentful. And the feelings would bubble up. And I wanted nothing more than to unleash the beast. (And sometimes I would. Playing hockey. Or when our house got broken into and I attacked the guy until he ran away down our street, into the black night.)But mostly, I stuffed those feelings down.For the last 20 years or so I’ve been slowly unwinding all of that conditioning.It’s still a work in progress.But recently, I’ve been relieved to find there is a third way.Not nice, not mean. Taking the best of both worlds, and leaving the worst behind.This is also extremely relevant to you as a marketer and entrepreneur.Because if you’re too nice, you won’t achieve the results you want.And if you’re mean, you’ll fall from the good graces of your market and perhaps the law.But this third way allows you to become a leader — of customers and markets.To create a massive impact, do well for yourself, take care of yourself, and help others live their best lives.Today I reflect on these lessons and their relevance to life and marketing.https://youtu.be/8DFKKQufT-4 (Check out today’s episode on “Nice marketers finish last [mean ones rot in jail].”)Yours for bigger breakthroughs,Roy Furr31 min
- $1 Billion Marketing Lesson [best business model]Links related to this episode:https://www.btmsinsiders.com/courses/value-first-funnel-strategy?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210512 (The Value-First Funnel Strategy)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210512 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)You’re about to get a $1 billion marketing lesson PROVING that we’re all education-based information marketers now…And, in fact, it’s a perfect model for what I consider to be the #1 best business model for the 2020s and beyond.I don’t care what you sell…Products…Services…Whatever your offer is.Doing what I tell you in today’s episode is the best way to get and hold the attention of your target market and turn it into $$$ in the bank…And yes, that sounds a little over-the-top.But I’m basing this on a real company that started 10 years ago, and just sold for $1 billion.And I don’t know if this will turn your business into a $1 billion dollar business.But it’s one proof-of-concept among countless others.And they all point to this model as THE BEST today.https://youtu.be/54ie_mgyCGk (Check out today’s episode for your $1 billion lesson in education-based information marketing.)Yours for bigger breakthroughs,Roy Furr11 min
About Breakthrough Marketing Secrets
From the publisher's feed
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.