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- Get your emails opened [email marketing]Links related to this episode:https://www.btmsinsiders.com/courses/value-first-funnel-strategy?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210427 (The Value-First Funnel Strategy for education-based marketing)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210427 (BTMSinsiders is like Netflix for Copywriting and Marketing Training ‚ÄĒ Stream all of Roy‚Äôs training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy‚Äôs YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com/ (Get Roy‚Äôs Daily Emails)How do you get your marketing emails opened?Put simply‚ĶIf you want to leverage the full potential and profitability of email marketing (the most profitable marketing channel on the internet)‚ĶYou need your emails to get opened‚ĶYou need them to be engaged with (viewed, read, etc.)‚ĶYou need readers to respond and click on your email‚ĶAnd then and only then does your email turn from just sending stuff out to generating‚ĶCustomers, sales, and profits!Today‚Äôs episode starts from a very different angle than most email marketing recommendations‚ĶIt‚Äôs not tactical.It‚Äôs not about better subject lines or any of those superficial details.It‚Äôs about the mindset that leads to a long-term, ongoing relationship with email subscribers that maximizes their interest in opening and engaging with every single marketing email you send.(I have people who‚Äôve been getting my daily emails since 2014 and still engage pretty much every single day.)Then, I share specific techniques to get more emails opened and responded to.https://youtu.be/t7Pyv61m_9U (Check out today‚Äôs episode to get your email marketing opened‚Ķ)Yours for bigger breakthroughs,Roy Furr23 min
- “I'm BROKE AS HELL... Help?” [Roy responds]Links related to this episode:https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini-Course)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210426 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)He said, “I'm BROKE AS HELL... Help?”And I don’t want to share his whole backstory.But broke means BROKE.As in, not always certain about putting food on the table.And yes, it’s in large part due to the pandemic.But my answer is the same.In the pandemic, out of the pandemic.He also proceeded to list a bunch of ideas for businesses…It’s clear he’s entrepreneurial.It’s clear he wants to do marketing.I understand.And still, my answer is the same.I have one really clear default answer to this question.I also have some advice if you really won’t accept my default answer.Regardless, I have some very straight talk for you if you need to make money, fast.https://youtu.be/_ubwGmMX3Cg (Check out today’s episode for my response to “I’m BROKE AS HELL… Help?”)Yours for bigger breakthroughs,Roy Furr12 min
- Every great copywriter I know shares this one qualityLinks related to this episode:https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini-Course)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210423 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)Is this the one quality that makes a copywriter great?I don’t know.But I do know that copywriters, marketers, and entrepreneurs who are successful pretty much ALL have this quality.And if someone comes to me and through their behavior or words shows they don’t have this quality…Well, I’m pretty sure they’re going to have a hard time getting ahead.Which begs the question.Do YOU have this quality?Tune into today’s episode of Breakthrough Marketing Secrets to figure out what this quality is…Why it’s so important…Some stories of people displaying this quality…And a recommendation for simple ways to cultivate this quality in yourself.https://youtu.be/VH0lfJ_3wCs (Check out today’s episode for the one quality common in all great copywriters.)Yours for bigger breakthroughs,Roy Furr15 min
- You are NOT a CopywriterLinks related to this episode:http://www.freescientificadvertising.com/ (Free Scientific Advertising by Claude Hopkins Audiobook and PDF)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210421 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)Why do you even call yourself a copywriter?I mean, you are NOT a copywriter.Not if you know what’s good for you.Not if you want to actually be successful.Not if you know what matters in business.“Why the heck is Roy saying I’m not a copywriter?!”Well, in part, because I’m trying to be provocative (sure, I’ll admit it).And because I need to get your attention for a very important point.If you’re NOT a copywriter, what does that mean you really are?And how can getting this one thing right make your life in marketing and advertising much easier — and more successful, too?https://youtu.be/IAb8KHbQscU (You are NOT a copywriter — learn what you are in today’s episode.)Yours for bigger breakthroughs,Roy Furr16 min
- 12 Ways to Find Advertising Ideas [John Caples + Roy Furr]Links related to this episode:https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210421 (Roy’s High-Velocity Copywriting Course)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210421 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://amzn.to/3aq3vuI (John Caples book How to Make Your Advertising Make Money from Amazon)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)John Caples is one of history’s greatest copywriters…… In no small part due to his dedication to TESTING.He wrote the book on Tested Advertising Methods, of course…But I have another book of his that’s lesser-known, but maybe even better…How to Make Your Advertising Make Money.When he wrote and published that book, he was the Vice President of one of the world’s top advertising agencies, BBDO.Among the book’s many gems, he shared his list of…12 Ways to Find Advertising Ideas…Here’s the list…1. Cash in on your own personal experience2. Organize your experience3. Write from the heart4. Learn from the experience of others5. Talk with the manufacturer/maker6. Study the product7. Review previous advertising for the product8. Study competitors' ads9. Study testimonials from customers10. Solve the prospect's problem11. Put your subconscious mind to work12. "Ring the changes" on a successful ideaIn today’s episode, I go through the list with notes from Caples as well as my own personal experience and insights.https://youtu.be/-d5RR0ZOHIk (Get 12 ways to find big ideas for your advertising from John Caples in today’s episode.)Yours for bigger breakthroughs,Roy Furr23 min
- I didn’t want to record this episodeLinks related to this episode:https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210420 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)This episode made me uncomfortable…I didn’t want to record it.But I thought it was important for you to hear this message.I wanted you to hear what I had to say.Not only that…This episode was part of a promise…It was a promise I made years ago, that I still feel the need to fulfill today.So, here it is.https://youtu.be/VcVBB5l1qSA (Here’s the episode I really didn’t want to record.)Yours for bigger breakthroughs,Roy Furr9 min
- When will you be GOOD ENOUGH? [to get copywriting clients]Links related to this episode:https://www.breakthroughmarketingsecrets.com/lycb (Free Launch Your Client Business Mini-Course)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210419 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)It’s easy to feel like an impostor when you haven’t even really gotten started yet…I mean, it’s so easy to buy an infinite amount of books, programs, and memberships, to keep learning.And you can subscribe to even more emails, channels, and podcasts for free.(And let’s not forget that you can spend years in school learning something with ZERO real-world application of the skill.)You can keep learning forever, before you ever start doing…It becomes easy to think you’re not good enough yet…That you need another training or degree or certification or blessing from someone.Meanwhile, your life is slipping away and you’re not DOING or ACHIEVING anything.I feel it.And maybe that’s not exactly the case of this person who asked this question, but it’s the destination this path will take you…—Roy,How do we know when our copywriting skills are at the level when we can start getting clients?Thanks,Sean—https://youtu.be/5ydyM_uaIkE (In today’s episode, I answer the question of when you’ll be good enough…)Yours for bigger breakthroughs,Roy Furr18 min
- Application Funnels [how to sell high-ticket services]Links related to this episode:https://www.breakthroughmarketingsecrets.com/lycb (Free Launch Your Client Business Mini-Course)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210416 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://youtu.be/FRlRQ1qpchM (Yesterday’s episode on Robert Cialdini’s principles of influence)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)I’m CONSTANTLY recommending application funnels or similar to sell high-ticket services…It happened again yesterday.Which inspired me to record today’s episode for you.Sharing some of my experience with application funnels.How I was inspired by Dan Kennedy for my earliest application funnels.How I’ve used application funnels to sell high-ticket services beyond copywriting.Even an example of how this worked for yesterday’s call!I also answer some common questions about application funnels…First, what the heck is an “Application Funnel” anyway?Why do application funnels work so well? What principles are behind them? (Hint: one of them was mentioned in my Robert Cialdini episode yesterday.)And how does an application funnel fit in your overall marketing and selling strategy, building your high-ticket expert services business?You’ll get the answers to these and more today…https://youtu.be/OhlvZ5DU3DQ (Check out today’s episode for how to use application funnels to sell high-ticket services.)Yours for bigger breakthroughs,Roy Furr23 min
- Robert Cialdini's NEW 7th Principle of Influence [The Psychology of Persuasion]Links related to this episode:https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210415 (Roy’s Story Selling Master Class)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210415 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://amzn.to/3mQq1Sj (Dr. Robert Cialdini’s Influence, New and Expanded: The Psychology of Persuasion on Amazon)https://www.psychologytoday.com/us/blog/pre-suasion/202104/should-be-labeled-universal-principle-influence (Dr. Robert Cialdini’s Article from Psychology Today, “This Should Be Labeled a Universal Principle of Influence”)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)Dr. Robert Cialdini is one of the top influence and persuasion researchers and writers in the world…He’s already sold more than 5 million copies of his book, Influence, the Psychology of Persuasion…And still it remains at the top of the Amazon Best Sellers list in Marketing for Small Business.For good reason…He outlines 6 universal principles of influence…They’re well-founded, based on significant research…AND they work in real-world influence situations.Makes sense his book would be a must-read business and marketing book.But did he get it wrong?I caught a recent article from Dr. Cialdini in Psychology Today.In the article, he admitted he missed a principle.And, in fact, in the new edition of his book Influence that comes out next month, he’s added a chapter dedicated to this new principle.Today I share some insights from the article, including some research he shared.Plus I explain how smart marketers have been using this for years to generate more response, with examples.Hold on, because this one goes DEEP.https://youtu.be/FRlRQ1qpchM (Check out Robert Cialdini's NEW 7th Principle of Influence The Psychology of Persuasion in today’s episode…)Yours for bigger breakthroughs,Roy Furr32 min
- Internet Marketing for Beginners [master these 3 things!]Links related to this episode:https://www.breakthroughmarketingsecrets.com/lycb (Free Launch Your Client Business Mini-Course)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210414 (BTMSinsiders is like Netflix for Copywriting and Marketing Training ‚ÄĒ Stream all of Roy‚Äôs training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy‚Äôs YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com/ (Get Roy‚Äôs Daily Emails)Whether you‚Äôre a beginner or pro, there‚Äôs really only 3 things you need to master for internet marketing success‚ĶMost people overcomplicate it.Especially beginners and novices.They look for the ‚Äúmagic pill‚ÄĚ solution. They look for a bright shiny object. They look for the next sure-fire system guaranteed to make them an internet marketing winner.And if you think that‚Äôs not you, are you on Clubhouse yet? (Or whatever other sensation is sweeping the nation?)And if you are, do you have a clear and intentional strategy for how that is putting you in front of your targeted clients and customers‚ĶAnd how you‚Äôre then turning those connections into leads, clients, and customers for your business?All internet marketing MUST be laid on a solid foundation‚ĶThat‚Äôs what today‚Äôs episode is about.That‚Äôs what I‚Äôll help you achieve.That‚Äôs where I‚Äôll help you focus, so everything you do amplifies your success instead of distracts from it.https://youtu.be/Rr9V1Osu9Ic (Check out today‚Äôs episode for the 3 things every beginner and pro must master for internet marketing success‚Ķ)Yours for bigger breakthroughs,Roy Furr18 min
About Breakthrough Marketing Secrets
From the publisher's feed
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.