Breakthrough Marketing Secrets

Links related to this episode:

https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210413 (The Story Selling Master Class)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210413 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

Nobody wants to read your copywriting…

Seriously, nobody cares.

Just because you wrote it, doesn’t mean your market will read it.

Your prospect doesn’t care. Your audience doesn’t care.

Nobody cares.

UNLESS…

Unless you make them care.

Unless you make your copy so interesting that they care more about reading it than clicking away to Netflix, Facebook, or some other distraction.

How do you do that?

How do you make your copywriting more interesting?

That’s what I answer in today’s episode.

It’s a contrarian take on copywriting.

One you won’t read in most copywriting books, or learn in most copywriting programs.

But when I had the chance to speak with a billionaire copywriter, I discovered THIS is what he thinks about while writing copy.

And he’s not alone.

Nearly every other great copywriter I’ve ever met follows a variation on this advice.

And if you want your market to be interested in your marketing and advertising messages, you might want to pay attention, too.

https://youtu.be/-RB77zd2PO4 (Here’s how to make your marketing copywriting more interesting.)

Yours for bigger breakthroughs,

Roy Furr

PS: Yes, Breakthrough Marketing Secrets is now a podcast, too! You can now listen to the daily episodes. https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe here) or search for “Roy Furr” in your podcast player.

Links related to this episode:

https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Questions)

https://www.breakthroughmarketingsecrets.com/lycb (Free Launch Your Client Business Mini-Course)

https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210412 (The Client-Getting Blueprint Training)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210412 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

Want more copywriting clients?

I have 3 big tips for you.

And even once you get #1 right, it will completely change the equation.

You won’t have to make a million painful cold-calls.

You won’t have to ever explain that “copywriting” is not “copyrighting.”

You won’t have to argue that your service is, indeed, valuable to their business.

You’ll be recognized instantly as a high-value expert, and clients will want to work with you…

Then #2 is how you turn that into something your clients give you money for.

And #3 will show you how to connect with those clients and close your deals.

It’s all in today’s episode, which is my Mailbox Monday response to Jeremy who asked, “How can I get more clients for my copywriting?”

https://youtu.be/t3RwKnWswhA (Watch today’s episode for how to get more copywriting clients now.)

Yours for bigger breakthroughs,

Roy Furr

PS: The podcast is now available. You can now listen to Breakthrough Marketing Secrets episodes. It’s available in the major podcast directories. https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe here.)

Links related to this episode:

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210409 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

Can learning copywriting and marketing really be this simple?

Here’s the internal voice, shouting its objections…

“I mean, Roy’s probably going to tell me to buy some expensive course…”

“Roy probably is going to tell me that I need to come study under him…”

“Roy’s going to tell me the only way I can learn copywriting is by spending a bunch of money…”

Nope. Nope. And Nope.

In fact…

If you follow my recommendation for the best way to learn copywriting and marketing…

You’ll probably make a profit!

Because it’s not just about spending money on the next book, course, training, seminar, workshop, coaching program, mentorship, mastermind, or whatever else…

Not that any of those things are bad, in themselves.

It’s just that without this other element — that you should spend at least 4X as much TIME on — none of those things will ACTUALLY teach you real copywriting and marketing skills.

https://youtu.be/0HTG5RnFzlE (Discover the best way to learn copywriting and marketing in today’s episode…)

Yours for bigger breakthroughs,

Roy Furr

PS: The Breakthrough Marketing Secrets podcast is unofficially launched and you can https://breakthroughmarketingsecrets.captivate.fm/listen (subscribe to get these episodes by audio here). It’s unofficial because I’m still waiting for listing in a couple major podcast directories. But as of when I’m writing this (in advance of publication) you can already subscribe through Apple, Spotify, Pocket Casts, and there’s an RSS link which you can copy/paste into nearly any podcast app. We’ve also added the last dozen or so daily episodes for you to catch up with if you missed them.

Links related to this episode:

https://www.btmsinsiders.com/courses/scientific-path-to-increasing-profits?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210408 (The Scientific Path to Increasing Profits)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210408 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://www.BreakthroughMarketingSecrets.com (Get Roy's daily emails)

Here’s a dirty little truth about most so-called “blockbuster” marketing funnels…

TRUTH: They probably didn’t start out as big winners.

In fact, many funnels that go on to become big winners are not even profitable out of the gate.

It’s only AFTER what I’m about to share with you in today’s episode that they turn into winners.

Sure, some funnels and marketing campaigns are winners out of the gate.

But even those are probably not as profitable as they could be with this same advice.

Most great marketing funnels are tested heavily as part of their launch…

You run some traffic, and get some initial data on the funnel.

Then what do you do?

How do you turn a lackluster funnel into a winner?

And how do you turn a winner into a total breakthrough?

Testing, testing, testing.

It’s always the answer.

https://youtu.be/VJYBJV1ZUNM (Today’s episode gives you testing strategy for your marketing funnel launch…)

Yours for bigger breakthroughs,

Roy Furr

Links related to this episode:

https://www.breakthroughmarketingsecrets.com/workflowy (Roy uses WorkFlowy for project management)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210407 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

Most project management is too overcomplicated for entrepreneurs, freelancers, and solopreneurs…

I’ve gone through all the systems — Traction, Scaling Up, Lean, Scrum, Agile, Getting Things Done, and more.

I’ve tried to fully implement many.

I’ve adopted techniques from others.

And I’ve definitely tried most of the major software tools you’d use — Asana, Trello, Monday, and a whole mix of others.

The reality is that project management comes down to the RIGHT THINKING above everything else…

If you don’t get this thinking right, no tool or software will save you.

Neither will the newest, hottest project management book or training.

On the other hand…

If you ask the right questions about your projects, big or small, you’ll be 95% of the way to success.

And this is what you need to focus on as an entrepreneur, solopreneur, or freelancer.

Today’s episode reveals the simple project management questions for entrepreneurs…

Yours for bigger breakthroughs,

Roy Furr

Links related to this episode:

https://www.ultimatesellingstory.com/ (Get Roy’s Book, The Ultimate Selling Story)

https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210406 (Roy’s Story Selling Master Class)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210406 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

I LOVE having a story selling formula that works nearly every time…

When I know to look for it, I just have to ask the right questions and…

BOOM!

I have a compelling, interesting story that my prospects are interested in, and makes them want to buy my offer.

Even better, I’m NOT making the story up.

I mean, I am — because the guy or gal whose story I’m telling has never told it in this way before.

But I’m NOT — because when I ask the right questions, it turns out that they have a story that fits the formula.

This happened recently — and it was almost like mind reading!

I share the full story in today’s episode of Breakthrough Marketing Secrets.

I was doing a copy review.

They guy behind the product was on the call.

There was ONE SENTENCE in the copy that suggested this flagship story was there and would be really interesting.

So I used my PAISA formula — Problem, Agitate, Invalidate, Solution, Action — to tell what I thought might be his story, to add to the copy.

What do you think happened next?

Get the full case study of my PAISA story selling formula in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

Links related to this video:

https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210405 (Build Your Email List for Marketing and Sales)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210405 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

One of my subscribers asked for some tips to grow an email list from scratch…

And for today’s Mailbox Monday episode of Breakthrough Marketing Secrets, I’m spilling the beans!

Here’s today’s question…

—

Roy,

My biggest challenge is definitely how to get started with email marketing.

How do I grow a list when I'm not active anywhere (yet)? How do I determine where my target audience is (LinkedIn, Facebook, Instagram, etc.)?

Basically everything with: how to start build that list and provide value!

Thank you,

J

—

Here’s the thing about building your email list…

It’s not as hard or as complicated as we imagine it to be, before we get started.

I have a few simple tips for you today.

They’re really designed to overcome that lack of inertia in the beginning.

Because once you get going — with the thinking and tips I offer today — you’ll figure out what to do pretty quickly.

AND that’s great news.

Because email marketing — and specifically, building your email list — is one of the highest-profit online marketing activities that you can do in

ANY industry, in ANY business.

Check out today’s episode for my tips on growing your email list from scratch…

Yours for bigger breakthroughs,

Roy Furr

Links related to this video:

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210402 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://amzn.to/3sBi59H (Get Accidental Genius by Mark Levy)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

“Freewriting” will improve your business…

... Your career… Your marketing and copywriting… Your personal life… Your relationships…

Seriously, this thinking process is powerful. And can be applied to anything and everything you have thoughts and feelings about, to help you respond and deal with situations in better ways.

It will help you unlock your inner genius…

To clear out your mental clutter…

To dump your head trash…

To get direct access to all your best ideas…

To get started on your most important projects…

To create content and messages for your marketing or your own publishing…

You might just even uncover you next big breakthrough marketing idea.

In fact, if you’ve ever heard the maxim, “You can achieve whatever you set your mind to…”

This is how.

I explain the freewriting process and give you a freewriting exercise in today’s episode.

Check out today’s episode and discover how to unlock your inner genius…

Yours for bigger breakthroughs,

Roy Furr

Links related to this video:

https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210401 (Copywriting Royalties and Pay For Performance)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210401 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

“Passive Income” is a myth — a sales pitch — a THOUGHT VIRUS…

And it could even be keeping you BROKE — or at least decreasing the amount of income you get every month.

And I KNOW I’m putting this out on April Fool’s Day…

When others are putting out joke messages.

But, in the words of the illustrious hip-hop emcee Rakim, “I ain’t no joke.”

Here’s the thing…

Believing in “passive” income makes us LAZY…

It’s magic pill thinking — a belief that we can get paid without doing actual work.

And as long as you’re chasing the rainbow of passive income…

You’ll never see that there’s another type of income that offers nearly every benefit of passive income…

… Money just showing up beyond the work you did…

… Ongoing paydays, even when it feels like you’re not doing any work at all…

… Even the ability to earn a lot more than the average worker…

BUT there’s a very important difference between this and passive income…

While passive income is FAKE… THIS is real.

And all you have to do to find it is to shift your perspective just a few degrees…

Then it becomes blindingly obvious…

Check out today’s episode where I bust the myth of passive income…

Yours for bigger breakthroughs,

Roy Furr

Links related to this video:

https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210331 (Build Your Email List for Marketing and Sales)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210331 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

Getting your email opened is the first sale you have to make…

I think of copywriting and selling as a series of tiny sales.

There’s the big sale toward the end where they actually give you money.

But that sale will never happen if you don’t make all the other tiny sales along the way.

And often, it’s the FIRST sale in the sequence that plays the biggest role…

Because the more people you get to take you up on the “email open rate” sale…

Or the “ad engagement” sale…

Or the “reading the headline” sale…

The more people you have going through each subsequent step in your marketing or selling message.

That’s why email open rates are so critical — because they impact the performance of everything that follows…

And you might think that clever copywriting is the secret to higher email open rates.

But in my experience sending over 1,800 emails for Breakthrough Marketing Secrets…

Plus countless other emails for myself and clients…

There are actually two MORE IMPORTANT factors to email open rate than copywriting.

In today’s episode, I share my thoughts on getting your marketing emails opened, using copywriting and those other two factors…

Watch and discover the 3 email open rate secrets…

Yours for bigger breakthroughs,

Roy Furr