Breakthrough Marketing Secrets

Breakthrough Marketing Secrets

By Roy FurrBusinessEntrepreneurshipMarketing
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Breakthrough Marketing Secrets episodes

  • Email Send Time Experiment [best time to send]
    Links related to this episode:
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210511 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
    Thank you for being my email marketing lab rat...
    When I started sending emails at 4 PM (my time), it was purely selfish.
    It was the best time for me, for my daily schedule.
    I didn’t even really weigh the responsiveness of my emails in my decision.
    And yet I’ve always wondered…
    Is there a better time of day to send my emails?
    So I did some research.
    I looked at when different analytics programs said my audience was online.
    And I decided to run a test on email send time.
    So a couple of weeks ago, you started getting my emails at 8 AM.
    And I’ve tracked response since then.
    Well, I have some results, and I decided to share them with you in today’s episode.
    https://youtu.be/b8-yVDidRUI (Here’s a behind-the-scenes look at my “best time to send email” experiment… )
    Yours for bigger breakthroughs,
    Roy Furr
    15 min
  • Productivity Hack: Get Unstuck & Get Things Done
    Links related to this episode:
    https://youtu.be/eacgmmSM86M (Roy’s video on Stress and Entrepreneurship)
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210510 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
    Today’s episode covers a productivity hack I’m using right now…
    It’s so easy a kindergartener could use it.
    In fact, it’s often used on kindergarteners to get them to do certain behaviors.
    But it also works for adults, too.
    Especially those of us who know exactly what to do, but can struggle from day-to-day to actually do those things. (Because of stress or whatever other reason.)
    People like me, and people like Amanda, whose Mailbox Monday question I’m answering today.
    Here’s the question I answer in today’s episode…
    —
    How do you go from "knowing what to do" to actually frickin doing it? I have the hardest time focusing, which was never my issue until I had children. I’m absolutely capable, but distracted AF. It's not shiny Object Syndrome, it's not lack of want or desire to get clients, I just can't get over the hump to the next step for some reason.
    Resistance? High. Afraid of failure? Not really! So what is holding me back that I just can't see or explain or figure out? Does anyone else feel this way?
    Way more than one question...thanks!
    Amanda
    —
    https://youtu.be/XXqYOCRH72k (Check out today’s episode for a productivity hack for getting unstuck and getting things done...)
    Yours for bigger breakthroughs,
    Roy Furr
    14 min
  • “$22k in 24 hours” [email copywriting]
    Links related to this episode:
    https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210507 (Roy Furr’s High-Velocity Copywriting)
    https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210507 (Roy Furr’s Story Selling Master Class)
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210507 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
    I love hearing about YOUR success applying what I teach…
    I got this great testimonial from one of my BTMSinsiders members.
    —
    I want to tell you that the email segment of your https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210507 (High Velocity Copywriting) worked wonders for me.
    After following one of your content templates for marketing emails (stories to be exact), I had…
    My highest open rate ever at 43%...
    Highest CTR ever at 15%...
    And a "decent" open-to-click ratio of 14.8%.
    Plus, the course (whose sales page I also wrote) made $22K in the first 24 hours.
    I just got off of a Zoom meeting, and my latest email results took the spotlight.
    Feels good man!
    Jabe Esguerra
    —
    Even just one lesson can change the course of your copywriting, and your life…
    Today I talk about Jabe’s success story, the training he went through, and what it all means to you.
    https://youtu.be/5TIjcntcqkQ (Check out today’s episode for this $22k in 24 hours email copywriting success story.)
    Yours for bigger breakthroughs,
    Roy Furr
    11 min
  • The Hardest Part of Freelance Copywriting
    Links related to this episode:
    https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210506 (Roy Furr’s Story Selling Master Class)
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210506 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
    So many newer copywriters struggle with this…
    One part of copywriting — specifically, freelance copywriting — that can be very difficult.
    And until you figure out this one thing…
    Clients just won’t like your copy…
    But won’t necessarily be able to tell you why.
    Even worse, your copy is likely to just not work…
    But again, you just won’t know why.
    And yet, it doesn’t have to be this way.
    The fix is remarkably simple.
    It makes your copy more interesting.
    Your clients will like it more.
    And it will be more likely to get response.
    https://youtu.be/Q7Wxl_quQgk (Here’s the hardest part of freelance copywriting and how to fix it.)
    Yours for bigger breakthroughs,
    Roy Furr
    9 min
  • Stress & Entrepreneurship
    Links related to this episode:
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210505 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
    Today, a little unscripted real talk about stress and entrepreneurship…
    I was struggling to pick a topic for today’s video.
    Why?
    Because I’m stressed.
    It’s not even about work.
    But it’s impacting my work as an entrepreneur, business owner, freelancer, copywriter, and marketing creative all the same.
    So I decided to get real. To go unscripted and talk about stress and entrepreneurship.
    No matter where your stress comes from, it will impact your business…
    So, today’s episode is about that. But it’s not just about the problem. And it’s not me dumping my stress on you.
    Today’s episode goes into the sources of stress, how we deal with it, and how to get through stress so you can get on with creating the future you desire.
    Frankly, I often suck at dealing with stress.
    I have a lifetime of bad habits and bad coping mechanisms.
    Maybe you do, too. If so, you’re not alone.
    But our past does not have to dictate our future.
    And today’s episode will hopefully give you some insight into how to create a future where you are more capable and resilient in the face of all of life’s stresses.
    https://youtu.be/eacgmmSM86M (Check out the episode on stress and entrepreneurship.)
    Yours for bigger breakthroughs,
    Roy Furr
    26 min
  • Eugene Schwartz Copywriting Trick [automatic instant improvement]
    Links related to this episode:
    https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210504 (Sleight of Pen Copywriting Training)
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210504 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
    Eugene Schwartz was absolutely one of the best copywriters who has ever lived…
    And in advertisement after advertisement, he used this same trick.
    And if you use it, you can automatically, instantly improve the selling power of your copy.
    It’s a language trick.
    It’s not hard to implement.
    You can do it pretty much immediately.
    And it’s easy, too.
    When you use this trick, your reader will feel confident they’ll get the result you promise…
    In fact, their success will feel almost automatic!
    Okay, so maybe I’m selling it a little hard? Or maybe not.
    The specific language we use is pretty powerful.
    And this simple language trick communicates a certain “success quality” to your offer that often slips right into your reader’s subconscious.
    To the point where they are looking to buy, almost from the moment they read your headline.
    Even better: in today’s episode I dug into my file of Gene Schwartz breakthrough ads and show a bunch of examples (in the video version — I read the headlines if you’re a podcast listener).
    https://youtu.be/sg84llY2jqE (Discover the Eugene Schwartz copywriting trick and instantly improve your copy...)
    Yours for bigger breakthroughs,
    Roy Furr
    20 min
  • Millionaire Copywriter? 4.5 tips to make it happen
    Links related to this episode:
    https://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid (free book, just pay sandh))
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210503 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
    How can you become a millionaire as a copywriter?
    That’s the question I got from my subscriber, Sean.
    And honestly, there are a few paths.
    I know copywriters who have made their first million taking each of these paths.
    And for some, that wealth has come very fast…
    Today, I break down 4.5 tips to make a million dollars as a copywriter…
    If you want to make a million dollars from your copywriting skills, today’s episode pretty much sums it up.
    And importantly...
    Make sure you stick around for all 4.5 tips.
    Because honestly the last one is probably the most powerful.
    https://youtu.be/j_ZC4tjEWf0 (Here’s my 4.5 tips to get to become a millionaire copywriter...)
    Yours for bigger breakthroughs,
    Roy Furr
    19 min
  • Expert Business Offer Stack [from Russell Brunson]
    Links related to this episode:
    https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini-Course)
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210430 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
    A friend of mine might be stepping into someone else's expert business…
    The guy who started the business is not really a marketer or copywriter. And he's not an expert at marketing or copywriting.
    He is an author who's written a couple books and I think he has some other kind of training programs.
    They are in a space a million miles away from internet marketing.
    My friend mentioned to me that he was being asked about ideas on how to grow the business.
    I immediately thought: any great expert business needs a great offer stack…
    This is the mix of offers that allows your best customers to keep doing business with you all the way to the top…
    That is, until they've spent the maximum amount of money in minimum time…
    And until they've gotten all the value they wanted, as fast as possible.
    For today's episode I share one particular approach to the expert business offer stack.
    This one comes from Russell Brunson, founder of ClickFunnels, and author of the book Expert Secrets.
    Businesses that do a good job of creating this offer stack often end up with a whole lot of profits.
    I explain each offer, how they fit together, and how the same offer stack has led to countless seven-figure and bigger businesses.
    https://youtu.be/gBgHPaIkwHw (Use this offer stack for your expert business...)
    Yours for bigger breakthroughs,
    Roy Furr
    13 min
  • Don’t wait for good things to happen
    Links related to this episode:
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210429 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)
    What are YOU waiting for?
    When you were a child, you were trained to wait for good things to happen to you.
    You waited for the next milestone and the next and the next.
    But as an adult, if you keep waiting, you’re going to live a life just waiting for the future.
    And the reality is, the good things you want will seldom come to you if all you do is wait.
    Do you need patience? Sure.
    Do you need persistence? Absolutely.
    But even if your goal will take you 10 years to accomplish, you need to STOP waiting and take action…
    Today, I break down this idea…
    In a little bit of a motivational speech for entrepreneurs.
    I explain how to act today in a way that will help you achieve both short- and long-term goals.
    And hopefully I’ll leave you feeling a little more capable at taking on the world and living the life you want, now.
    https://youtu.be/sD1UwveUNcg (Today’s episode is a call-to-action — don’t wait for good things to happen.)
    Yours for bigger breakthroughs,
    Roy Furr
    12 min
  • Ethical Swiping [copywriting]
    Links related to this episode:
    https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210428 (High-Velocity Copywriting)
    https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210428 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)
    https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)
    https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)
    https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)
    https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)
    Most copywriters use their swipe files all wrong…
    Which is why almost every time I talk about swipe files, I tell you: do not use a swipe file!
    But last week, one of my episodes was swiped.
    No, nobody swiped it from me.
    I swiped the idea from someone else.
    I used an idea I got from someone else as the hook for my episode…
    In fact, it was from Andy Frisella, from his Real AF Podcast (you may also know him from the now-retired MFCEO podcast).
    And…
    My “swiped” episode was one of my most popular recent episodes!
    So, have I changed my tune about swipe files?
    Not exactly.
    What I did was what I consider “ethical swiping.”
    It’s also WAY more effective than the kind of amateurish swiping I see being taught in all kids of copywriter forums and copywriter groups online, and even in expensive copywriting programs.
    So today, I thought I’d break it down for you…
    Case study style…
    And share my method for “ethical swiping” versus the amateur crap I see everywhere else.
    https://youtu.be/IfYGJL6AmhQ (Check out today’s episode for ethical swiping for copywriters.)
    Yours for bigger breakthroughs,
    Roy Furr
    12 min

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