Links related to this video:

https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210330 (High Velocity Copywriting)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210330 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://amzn.to/3syATq1 (Thinking, Fast and Slow by Daniel Kahneman)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

Do you struggle with overthinking and overanalyzing?

And could it be holding you back from achieving everything you want?

The answer is: Yes, yes it could.

In fact, if you don’t learn to think fast and trust your gut… You are likely to only make MORE mistakes as you get better at what you do.

This is according to Nobel Prize-winner and author of the book Thinking, Fast and Slow, Daniel Kahneman.

This is especially true when it comes to writing great copy…

The BEST copy is often written at high-velocity…

You’d almost think the copywriter is winging it…

Because they’re jamming so fast and so hard on that keyboard…

But what really happened is…

They found out what they needed to say…

Then, they trusted their gut…

To get the first draft out as fast as possible…

Knowing you only get one shot at capturing the energy…

But you can always edit and clean up a draft later…

Learn to trust your gut — watch today’s episode…

Yours for bigger breakthroughs,

Roy Furr

Links related to this video:

https://www.breakthroughmarketingsecrets.com/lycb (Free Launch Your Client Business Mini-Course)

https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210329 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

Your market is crowded, there’s lots of competition — how do you position yourself and stand out as unique?

I get this question pretty often, and I got it again…

—

Roy,

Can you offer any recommendations on 1) Answering the question what makes me different, unique, etc. in a crowded market. 2) Creating effective specific messaging to attract those ready to raise their hand, now and/or in future.

Pat

—

You ask, and I answer!

First, I’ll say: You DO NOT need unique positioning!

I know this goes against everything you’ve ever been taught regarding Unique Selling Propositions, etc…

But on the assumption that this person is running a service business (though, honestly, this applies to products, too)…

There’s something MORE IMPORTANT than uniqueness, and uniqueness for its own sake can be destructive.

That’s actually the first of 5 secrets to powerful positioning I offer in today’s episode of Breakthrough Marketing Secrets.

Plus I answer the second part of Pat’s question…

And give 3 specific strategies that work together to get your best prospects to raise their hand.

It’s all in this value-packed episode…

Get 5 secrets to powerful positioning plus 3 steps to get clients.

Yours for bigger breakthroughs,

Roy Furr

Links related to this video:

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210326 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

Your mind can work with you or against you…

This is true of any and every goal…

But in my experience, it’s especially powerful when it comes to MONEY.

We have our conscious thoughts…

What we WANT to be true…

What we WANT to believe…

But our subconscious mind has another set of beliefs that run underneath the surface…

Like the background apps on your computer…

Making things happen without you even really being aware of it.

Your invisible money scripts make it easier or harder to get rich…

(And this is true whatever RICH means to you.)

How you think about money…

The stories you tell yourself…

The subconscious beliefs you hold…

The language you use…

The money lens through which you see the world…

These impact EVERYTHING from how you speak to others, to how you put together selling messages, to your ability to keep or use money once you get it…

Today’s episode is designed to help you bring AWARENESS then INTENTION to the invisible money scripts that you have, and make them work for you.

Watch now and make your invisible money scripts work for you…

Yours for bigger breakthroughs,

Roy Furr

Links related to this video:

https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210325 (Roy’s Story Selling Master Class)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210325 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

Do you ever feel like the world is stacked against you?

Like others have it a little easier than you?

Like they have more advantages?

Like winning is inevitable for them — but a struggle for you?

You’re not alone!

In fact, just about EVERY SINGLE PERSON on the planet feels like an underdog in some way or another.

Even if they’ve already won, they still feel like they did it IN SPITE OF being the underdog.

Which is why we love underdog stories so much — in movies and beyond.

But did you know this can also be a powerful framework to use when writing selling stories?

It can, and that’s the topic of today’s episode…

Watch now and see how to use the underdog story in your sales and marketing messages…

Yours for bigger breakthroughs,

Roy Furr

Links related to this video:

https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210324 (Roy’s Story Selling Master Class)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210324 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

What if you could see inside your prospect’s brain, while they read your copy?

If you could see the different brain regions lighting up…

Seeing how they respond if you take one approach…

Versus the completely different brain regions that light up when you take another?

This is really cool, because…

I can’t give you a brain scanner for your prospects, but I can do the next best thing.

Because I found some research where brains were scanned…

And they found something very interesting…

There’s one type of writing that goes to the deepest network inside the brain…

In fact, this is the part of the brain that scientists used to think was just our “autopilot” region that works when we’re not really thinking.

But this new research suggests this part of the brain is doing something far more important.

And it has EVERYTHING to do with sales, selling, marketing, and copywriting.

I share the full details in today’s episode of Breakthrough Marketing Secrets…

Watch now for better communication and more sales, thanks to science!

Yours for bigger breakthroughs,

Roy Furr

Links related to today's episode:

https://www.BreakthroughMarketingSecrets.com?utm_source=btms-dailyandutm_medium=podcastandutm_campaign=episode1 (Sign up for Roy's emails for show updates and exclusive content)

https://www.BTMSinsiders.com?utm_source=btms-dailyandutm_medium=podcastandutm_campaign=episode1 (Check out BTMSinsiders, it's like Netflix for copywriting and marketing training)

https://www.CopywritersGuide.com?utm_source=btms-dailyandutm_medium=podcastandutm_campaign=episode1 (Get Roy's Book, The Copywriter's Guide to Getting Paid)

https://www.UltimateSellingStory.com?utm_source=btms-dailyandutm_medium=podcastandutm_campaign=episode1 (Get Roy's Book, The Ultimate Selling Story)

Start here if you're new to Breakthrough Marketing Secrets – or just want to know more about the podcast...

I recorded a special podcast-exclusive episode #1 to introduce you to me, Breakthrough Marketing Secrets (the podcast+what came before), what you'll get as a listener, and to share what to do next. Enjoy!