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Breakthrough Marketing Secrets
Breakthrough Marketing Secrets episodes
- 1 thing every great copywriter must masterLinks related to this episode:https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210721#monthly-call (BTMSinsiders Monthly Insiders Calls )https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210721 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee )https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)If you want to be a great copywriter, you must master this one thing…It goes a little above and beyond just writing skills…As you’ll hear in https://youtu.be/UYwEW1zyS0w (today’s episode.)And it’s not even just about being able to write to get response — although that, too, is a prerequisite.It’s a very specific area within the broader world of copywriting.This wasn’t obvious to me when I started as a copywriter.But I soon learned that every great copywriter can do this one thing…And I made it a point to figure out what made the difference.https://youtu.be/UYwEW1zyS0w (Discover the 1 thing every great copywriter must master in today’s episode...)Yours for bigger breakthroughs,Roy Furr20 min
- Tripwire Funnels vs. Welcome Mat FunnelsLinks related to this episode:https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210720#monthly-call (BTMSinsiders Monthly Insiders Calls)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210720 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails )I hate tripwire funnels…Yes, they work.And I don’t actually hate them for the structure or anything.In fact often when I work with clients I’m recommending some variation on a tripwire funnel.Because it’s often the best way to get new customers and clients at good economics.But, there’s a problem with these tripwire funnels.It’s all in the framing.The story implied in the name.And how that defines your entire customer relationship.Which I firmly believe has long-term implications for your ability to form a high-value relationship with that new customer.There’s another term I heard at Titans of Direct Response from Ryan Lee, that I prefer instead, and I want to explain why...https://youtu.be/g6fHDv-VZeU (Check out today’s episode on Tripwire Funnels vs. Welcome Mat Funnels...)Yours for bigger breakthroughs,Roy Furr11 min
- Getting Started as a Freelance Copywriter? The big questions...Links related to this episode:http://www.copywritersguide.com (Get Roy’s Book The Copywriter’s Guide to Getting Paid)https://www.breakthroughmarketingsecrets.com/lycb (FREE Launch Your Client Business Mini-Course)https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offer?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210719 (The Copywriter’s Roadmap to Building a Core Offer)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210719 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)In https://youtu.be/jAHtLumZ9ws (today’s episode) you get my answer to these critical questions around getting started as a freelance copywriter…—Roy,I am not sure if I should pick a niche before looking for copywriting clients...If I should write fake copy for my portfolio before looking for clients...And I'm not sure if I should work for an agency before trying to be a freelance writer.I also don't know how to acquire my first client with no credentials or experience.- AJ—Plus make sure you watch until the end because I share the real secret behind all these questions…And the all-important thing you need to do if you want to break through and get off to a successful start.https://youtu.be/jAHtLumZ9ws (Check out today’s episode for my answer too these freelance copywriting questions.)Yours for bigger breakthroughs,Roy Furr15 min
- Stupid Productivity Tip [I hate that this works!]Links related to this episode:https://amzn.to/3enDQof (Indistractable by Nir Eyal)https://amzn.to/3rdAEAS (Hooked by Nir Eyal)https://amzn.to/3ikL79E (No B.S. Time Management by Dan Kennedy)https://www.nirandfar.com/timeboxing (Nir’s article on Timeboxing)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210716 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy )https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)I hate this stupid productivity tip...I hate it because it works.But it’s a little more complex than that.I keep coming back to it over and over again, because people keep recommending it to me.And it always happens the same way.First, I resist it, because I hate the idea of it.Then I try it, because I have things I need to get done.Then I love it, because it works.Then even though it works, I eventually stop using it.Until I feel the drive to be more productive and I’m reminded of this powerful productivity tip yet again.https://youtu.be/HwM0HTxtE8I (Is this the world’s most-powerful stupid productivity tip? You decide...)Yours for bigger breakthroughs,Roy Furr16 min
- The Purge: Why I just Unsubscribed 23.3% of my Email ListLinks related to this episode:https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210715 (Build Your Email List for Marketing and Sales)https://www.btmsinsiders.com/courses/fast-cash-flow-email-campaigns?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210715 (Fast Cash Flow Email Campaigns)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210715 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails )If you’re reading this in your email inbox, you’re safe — for now…(If you’re reading this somewhere else and you’re used to getting Breakthrough Marketing Secrets by email though, you should probably double-check!)I just did a big purge…I unsubscribed nearly 1 out of every 4 subscribers from my main Breakthrough Marketing Secrets email list.And surprisingly, this little act of email list hygiene might lead to MORE revenue.https://youtu.be/YKge66yv1Oc (Hear the full story of why I unsubscribed 23.3% of my email list in today’s episode...)Yours for bigger breakthroughs,Roy Furr10 min
- 5 Freedoms of Copywriting [#5 is huge!]Links related to this episode:http://www.copywritersguide.com (Get Roy’s Book The Copywriter’s Guide to Getting Paid)https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210714 (Copywriting Royalties and Pay for Performance)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210714 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)I got into copywriting for the freedom it would give me…I knew from a young age that I WAS NOT a fit for a cubicle job…But I didn’t know how I’d avoid it…Until I found copywriting.Copywriting paved a clear path…For me to be my own boss…To constantly improve my career prospects…And to have the freedoms I was seeking.Today’s episode is a reflection on the most important freedoms, and by the time you get to #5 you may rethink your copywriting career/business plans entirely.https://youtu.be/WdKfUDE8Ml4 (Check out today’s episode for all 5 freedoms of copywriting...)Yours for bigger breakthroughs,Roy Furr15 min
- This Type of Copywriting Pays BestLinks related to this episode:http://www.copywritersguide.com (Get Roy’s Book The Copywriter’s Guide to Getting Paid)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210713 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee )https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)This is the secret to big $$$ copywriting…And frankly, it’s pretty simple.You have to know what type of copywriting pays best…And WHY.Luckily, I have a simple rule for you.When you get it, you’ll never forget it.And it has the potential to help you make far more money, for the rest of your copywriting career.https://youtu.be/2devjAGzpSU (Learn the simple rule for what copywriting work pays best in today’s episode.)Yours for bigger breakthroughs,Roy Furr6 min
- “Will Copywriting Work For ME?!”Links related to this episode:http://www.copywritersguide.com (Get Roy’s Book The Copywriter’s Guide to Getting Paid)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210710 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Will you FAIL as a copywriter?I think that’s the fear at the root of this very common question.—Roy,My biggest challenge is in believing any of these practices will actually work for ME in terms of making me $$. It's like I have a mental block, a big grey brick in my path, that prevents me from thinking it will really work.I am a pretty good writer, I know that from all sorts of sources. I just find it so difficult to get over the hump of believing anything will work for me, so I don't implement. It is really sad! LOL.If I was my own best friend I would tell me to get over my pathetic pity party and get TF on with writing. I won't give up until I slay this freakin dragon.Thanks for asking Roy :). Needless to say I didn't edit this...- Michelle—Today, I answer this question. And make sure to watch to the end because the way I re-word the question makes all the difference in the world in your success.https://youtu.be/ArNUeIrRwYE (Discover the answer to “Will copywriting work for me?” in today’s episode...)Yours for bigger breakthroughs,Roy Furr10 min
- Turn Terrible First Drafts Into Powerful CopyLinks related to this episode:https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210709 (High-Velocity Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210709 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/ (Hire Roy to review your copy)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Here’s a big copywriting secret to writing like an A-list copywriter…Our first drafts aren’t much better than yours.In some cases, they might be worse.It’s our willingness to massage them into something great — no matter how many passes — that leads to much better copy in the end.Have you ever compared your first draft copy with some great copy from your swipe file?In https://youtu.be/aW2esZK4F-k (today’s episode), I talk about why that’s dangerous…And the process to take your terrible first draft…And turn it into polished, powerful, persuasive copy.https://youtu.be/aW2esZK4F-k (Learn how to use terrible first drafts to write more powerful copy in today’s episode.)Yours for bigger breakthroughs,Roy Furr11 min
- Be more persuasive now with this one tiny mindset shiftLinks related to this episode:https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210708 (Sleight of Pen: Hypnosis, Persuasion, and Belief Change for Copywriters training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210708 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)This unlocks your persuasion confidence fast…In https://youtu.be/rbqbIVGR2C8 (today’s episode), I share a very simple visualization…It’s nothing difficult or special.It doesn’t take years to learn. And it’s not some complex or awkward persuasion technique or trick.But it’s powerful, and can make you far more powerful and persuasive, almost immediately.Because so many of us — including me — come at persuasion from feeling like we’re not good enough…We don’t know enough…We’re not sure of ourselves…And even if we’re 100% sure of our offer — our product or service — our anxiety about ourselves stops us from being persuasive. (Often in very subtle ways that totally kill the sale.)Ugh.But with the tiny mindset shift you get today, you can find that everything changes, fast.https://youtu.be/rbqbIVGR2C8 (Check out the one tiny mindset shift to make you more persuasive, now...)Yours for bigger breakthroughs,Roy Furr15 min
About Breakthrough Marketing Secrets
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Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.