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Breakthrough Marketing Secrets
Breakthrough Marketing Secrets episodes
- Enter the conversation in your prospect's head [Robert Collier & Roy Furr]Links related to this episode:https://royfurr.typeform.com/to/ybBA6EoX (Give Roy your Feedback [Survey open until Friday, 8/20/21])https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210818 (Emotional Direct Response Copywriting Training)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210818 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://amzn.to/3gbqw7m (The Robert Collier Letter Book on Amazon)https://amzn.to/37UwHbu (Ask by Ryan Levesque on Amazon)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)“Enter the conversation in your prospect’s head...”It’s one of the most famous lessons from Robert Collier’s Letter Book, the copywriting classic.And for good reason.Because if you master this one skill, so many other little techniques and tactics of copywriting fall away.Because when you’re able to connect that conversation with your offer and the action you want your prospect to take…You become unstoppable as a marketer and copywriter.https://youtu.be/UD1lIoCjP70 (Today’s episode is dedicated to helping you enter the conversation in your prospect’s head, combining Robert Collier’s teaching with my own experience…)Yours for bigger breakthroughs,Roy Furr21 min
- Warning: DO NOT hand-copy ads from famous copywriters!Links related to this episode:https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210817 (High-Velocity Copywriting Training)https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210817 (The Story Selling Master Class)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210817 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)You’ve probably been told the best way to get good at copywriting is to hand-copy successful ads and sales letters in your own handwriting…This advice goes back to Gary Halbert — but is probably even older than that.And frankly, I know many successful copywriters have followed this advice…And become A-list copywriters!I’ve also met plenty of novices who’ve done the same thing…And are still novices!And I’ve met A-list copywriters who’ve never done this, as far as I know.In other words, it’s NOT a magic pill you can take, and wake up a successful copywriter.But I’m still getting questions from copywriters who wonder about this.So I thought I’d break down some pros and cons, plus alternative practices that could make you an even better copywriter.https://youtu.be/fUDfVRbhABs (Don’t hand-copy another ad or sales letter from a famous copywriter until you check out today’s episode!)Yours for bigger breakthroughs,Roy Furr21 min
- I need your help!Links related to this episode:https://royfurr.typeform.com/to/ybBA6EoX (Give Roy your Feedback [Survey open until Friday, 8/20/21])https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)I need your help…It will only take you a couple quick minutes.I need to know what content you need from me.I’ve put together https://royfurr.typeform.com/to/ybBA6EoX (a quick survey for you to answer.)Just a couple questions.I’ll be using YOUR answers to help make Breakthrough Marketing Secrets better and more relevant for you, going forward.https://youtu.be/lT_5K9tZ1MU (Today’s episode is dedicated to asking you to answer those questions.)Yours for bigger breakthroughs,Roy Furr3 min
- How to Improve Your Marketing Copy in 1 Hour or LessLinks related to this episode:https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/ (Get a Copy Review from Roy)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)It really is simple to improve your marketing copy…Whether you’re writing for clients…Or writing for your own business…The process is the same.And in as little as 1 hour you can know exactly how to improve your copywriting.Not just the current piece of copy that you’re working on…But all the marketing copy you write for as long as you’re in business.https://youtu.be/OP003v9PYVg (Discover how to improve your marketing copy in 1 hour or less, in today’s episode...)Yours for bigger breakthroughs,Roy Furr11 min
- Jeff Walker's 4-Part "Sideways Sales Letter" Framework [From his NEW Launch Book & Product Launch Formula]Links related to this episode:https://amzn.to/37F3RvA (Jeff Walker’s NEW Launch Book (Updated and Expanded Edition))https://www.btmsinsiders.com/courses/6-step-belief-shifting-framework?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210812 (The 6-Step Belief-Shifting Framework)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210812 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/blog/how-product-launch-formula-guru-jeff-walker-is-manipulating-launch-book-buyers/ (My Article: “How Product Launch Formula Guru Jeff Walker is Manipulating Launch Book Buyers”)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Jeff Walker is brilliant in a very specific way…He builds simple systems to achieve complex results.His Product Launch Formula (PLF) taps into some very powerful principles and strategies of effective marketing.But he’s also simplified their application in a masterful way.I want to leave it to you to discover the whole PLF process through Jeff, if you want to go deep into that. (https://amzn.to/37F3RvA (His new updated and expanded version of his Launch book is a great way to get started.))But his 4-Part “Sideways Sales Letter” Framework has applications beyond PLF-style launches.Applications he doesn’t teach.Applications I think every copywriter or marketing message creator can consider to get more response.That’s the focus of today’s episode.https://youtu.be/vjLMeplKSKA (Get my breakdown of Jeff Walker’s 4-Part “Sideways Sales Letter” Framework from his new Launch book and the Product Launch Formula here...)Yours for bigger breakthroughs,Roy Furr25 min
- Marketing Testing: A hugely-valuable lesson...Links related to this episode:https://www.btmsinsiders.com/courses/scientific-path-to-increasing-profits?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210811 (The Scientific Path to Increasing Profits)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210811 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)http://www.freescientificadvertising.com (Get a free audiobook + PDF of Scientific Advertising by Claude Hopkins)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Marketing testing can be your secret weapon…And it’s not just doing a few A/B split tests…Or even developing a full-on conversion rate optimization plan.It goes deeper.It’s the THINKING and PRINCIPLES and STRATEGY behind testing that will make you a better marketer.You can learn what’s important.You learn what moves the needle.You learn what ACTUALLY generates response: leads, customers, sales, and profits.And that will mean every piece of marketing you touch going forward has the potential to be even more effective.https://youtu.be/3AR_JFA-8iY (Today I share one of my biggest lessons in marketing testing, that matters whether you’re running tests or not...)Yours for bigger breakthroughs,Roy Furr15 min
- Why email list building is every SMART marketer’s #1 goal...Links related to this episode:https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210810 (Build Your Email List for Marketing and Sales)https://www.btmsinsiders.com/courses/fast-cash-flow-email-campaigns?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210810 (Fast Cash Flow Email Campaigns)https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210810 (Welcome Mat Funnels to Get New Customers)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210810 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid)https://amzn.to/3lMhscQ (Jeff Walker’s NEW Launch Book)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)If you want to build a successful business, this should be your #1 goal…It’s a really simple idea.It’s not actually that complicated to pull off.But it’s the most important thing you can do for your business.Both short and long term.It’s how you make money show up on demand.It’s what you need to implement many other successful strategies.It’s how you grow and get consistent income.https://youtu.be/GRdpUSQVKk4 (In today’s episode, I share why list building is every smart marketer’s #1 priority...)Yours for bigger breakthroughs,Roy Furr13 min
- "What should I charge for my copywriting services?"Links related to this episode:http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid)https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210809 (Copywriting Royalties and Pay for Performance)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210809 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)How do you set your copywriting rates?How much should you charge?What fees will clients pay?And how can you make the most money?I really can’t believe that I don’t remember answering this question in a previous episode…Maybe I have…But then again, maybe I haven’t!So today I answer this subscriber question…—What kind of price should I charge for my copywriting services? - M—Specifically, I share 4 levels of thinking about it, based in part on a lesson I got the first time I heard Dan Kennedy speak.https://youtu.be/_Z1GtN6RPos (Discover how to set your copywriting rates in today’s episode...)Yours for bigger breakthroughs,Roy Furr10 min
- Minimum Viable Funnel for launching any direct response offerLinks related to this episode:https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210806 (Welcome Mat Funnels to Get New Customers)https://www.btmsinsiders.com/courses/creating-a-client-funnel-project-from-scratch?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210806 (Creating a Client Funnel Project from Scratch)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210806 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)http://www.freescientificadvertising.com (Get Scientific Advertising by Claude Hopkins for FREE)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)What is the Minimum Viable Funnel you need to launch your direct response offer?Giving credit where it’s due, I got this particular breakdown of the 4 elements from Justin Goff…But it jumped out at me because I’ve been teaching the exact same concept (using the same name) for a while now…And it’s based in brilliant thinking.As a marketer, you NEED to focus on getting offers into the marketplace.And anything you do to overcomplicate your funnels only makes that harder.Which slows you down…And makes success take longer…If you ever reach success at all.https://youtu.be/hNbex5lBqWo (Discover the Minimum Viable Funnel you need to have in place to launch your offer...)Yours for bigger breakthroughs,Roy Furr10 min
- 3 Offer Frameworks for Any Expert BusinessLinks related to this episode:https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini-Course)https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210805 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)Success comes so much easier when you nail your offer...Whether you’re a copywriter or other marketing creative…A consultant…A coach…An agency…Or some other kind of expert or client business…There are 3 very simple frameworks to use to create your offer.When you understand these…Plus how they fit in your business…Which to use at what time, and for what purpose…You’ll find it so much easier to grow your biz.https://youtu.be/YW5j_nHhYWA (Discover the 3 offer frameworks for any expert business in today’s episode...)Yours for bigger breakthroughs,Roy Furr10 min
About Breakthrough Marketing Secrets
From the publisher's feed
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.