Breakthrough Success

Breakthrough Success

By Marc GubertiBusinessMarketingCareers
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Breakthrough Success episodes

  • E228: Understanding Your Customer's LINGO With Jeffrey Shaw

    Jeffrey Shaw is a business coach, speaker, and author. He is a visionary and strategic thinker who encourages others to follow a quest that is bigger than they can imagine with measurable action steps to make that quest a reality. His latest book Lingo teaches reader how they can discover their ideal customer's secret language and make their businesses irresistible.

    Quotes To Remember:

    "Step number 1 is getting clarity on defining who your ideal customer is."

    "A fun part about lingo is that it is actually quite unspoken."

    "You have to understand the perspective of the people you are building a business and writing a content for."

    "One of the strongest emotional human triggers that we have is familiarity."

    "Your niche should be your lingo."

    "Look at your business as building a community instead of building a business."

    What You'll Learn:

    • Finding the Right People to Speak Your Lingo
    • 5-step strategy to speak the Secret Language of Your Ideal Customer
    • How to Continue to Expand Without Losing Current Relationships
    • Building a Community Around Your Brand

    Key Links From The Show:

    Jeffrey's Site

    Episode 1: Successful Podcasting With Jeffrey Shaw

    How To Leverage Pareto's 80/20 Principle For Your Business

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey Shaw

    Brick by Brick by David Robertson

    Why Should I Choose You (in Seven Words Or Less)? by Ian Chamandy and Ken Aber

    Fascinate by Sally Hogshead

    Louder Than Words by Todd Henry

    45 min
  • E228: Understanding Your Customer’s LINGO With Jeffrey Shaw

    Jeffrey Shaw is a business coach, speaker, and author. He is a visionary and strategic thinker who encourages others to follow a quest that is bigger than they can imagine with measurable action steps to make that quest a reality. His latest book Lingo teaches reader how they can discover their ideal customer’s secret language and make their businesses irresistible.

     

    Quotes To Remember:

    “Step number 1 is getting clarity on defining who your ideal customer is.”

    “A fun part about lingo is that it is actually quite unspoken.”

    “You have to understand the perspective of the people you are building a business and writing a content for.”

    “One of the strongest emotional human triggers that we have is familiarity.”

    “Your niche should be your lingo.”

    “Look at your business as building a community instead of building a business.”

     

    What You’ll Learn:

    • Finding the Right People to Speak Your Lingo
    • 5-step strategy to speak the Secret Language of Your Ideal Customer
    • How to Continue to Expand Without Losing Current Relationships
    • Building a Community Around Your Brand

     

    Key Links From The Show:

    Jeffrey’s Site

    Episode 1: Successful Podcasting With Jeffrey Shaw

    How To Leverage Pareto’s 80/20 Principle For Your Business

     

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey Shaw

    Brick by Brick by David Robertson

    Why Should I Choose You (in Seven Words Or Less)? by Ian Chamandy and Ken Aber

    Fascinate by Sally Hogshead

    Louder Than Words by Todd Henry

    45 min
  • E227: Accomplish Your Biggest Goal In One Year With Brianna Zajicek

    Brianna Zajicek went from a teen mom and college dropout in an abusive marriage to an 8-figure entrepreneur, world traveler, researcher, and author in the making. She created the One Year Project to help people discover themselves and accomplish their big goals within 365 days. In addition to the Project, she also hosts the One Year Project Podcast where she helps listeners transform their lives.

    Quotes To Remember:

    "Technology is really one of the careers, fields or industries right now where someone can come in as a college dropout or a highschool dropout or as anything."

    "There's a difference in the quality of goals you set."

    "It all starts with setting the right goal."

    "Paint your 'tipping point goal' and chart it out over 90 days."

    "The hardest part of accomplishing anything is the waking up each day and doing one action."

    "A lot of times, we over-complicate everything."

    "If you want to be a writer, then, you need to write everyday."

    What You'll Learn:

    • Being an 8-figure Entrepreneur
    • How to Accomplish Your Biggest Goal In One Year
    • Setting the Right Goal
    • How to Move Your Business Forward
    • What Holds People Back from Achieving Their Big Goals

    Key Links From The Show:

    Brianna's Site

    The One Year Project Podcast

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    The 48 Laws of Power by Robert Greene

    Zero to One by Peter Thiel

    The ONE Thing by Gary W. Keller

    32 min
  • E227: Accomplish Your Biggest Goal In One Year With Brianna Zajicek

    Brianna Zajicek went from a teen mom and college dropout in an abusive marriage to an 8-figure entrepreneur, world traveler, researcher, and author in the making. She created the One Year Project to help people discover themselves and accomplish their big goals within 365 days. In addition to the Project, she also hosts the One Year Project Podcast where she helps listeners transform their lives.



    Quotes To Remember:

    “Technology is really one of the careers, fields or industries right now where someone can come in as a college dropout or a highschool dropout or as anything.”

    “There’s a difference in the quality of goals you set.”

    “It all starts with setting the right goal.”

    “Paint your ‘tipping point goal’ and chart it out over 90 days.”

    “The hardest part of accomplishing anything is the waking up each day and doing one action.”

    “A lot of times, we over-complicate everything.”

    “If you want to be a writer, then, you need to write everyday.”

    What You’ll Learn:

    • Being an 8-figure Entrepreneur
    • How to Accomplish Your Biggest Goal In One Year
    • Setting the Right Goal
    • How to Move Your Business Forward
    • What Holds People Back from Achieving Their Big Goals

     

    Key Links From The Show:

    Brianna’s Site

    The One Year Project Podcast

     

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    The 48 Laws of Power by Robert Greene

    Zero to One by Peter Thiel

    The ONE Thing by Gary W. Keller

    32 min
  • E226: Staying In The Flow And Getting Results With Amber De La Garza

    Amber De La Garza is the Productivity Specialist, and she's passionate about helping people improve their productivity so they can reach their maximum potential land accomplish their most important goals. She is a productivity coach, trainer, speaker, writer, and host of the Productivity Straight Talk Podcast

    Quotes To Remember:

    "Productivity is investing your best time into your best activity."

    "It's only through clarity that you can take that massive consistent action that will actually get results."

    "There are some areas that you can focus on but you need to find out what is best for you."

    "Be very clear about what the goal is for the timeframe that you are creating content."

    "We need to be breaking up our focus work into some productive breaks."

    What You'll Learn:

    • Strengthening Clarity and Level of Focus Action (Clarity + Focus Action = Results)
    • How to Stay in the Flow
    • Some Advice on Creating Content
    • Best Approach for Taking Breaks

    Key Links From The Show:

    Amber's Site

    Top 10 Ways You're Screwing Your Productivity

    Episode 13: Finding The Next Wave Of Consumer Demand With Mike Michalowicz

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    Profit First by Mike Michalowicz

    The Compound Effect by Darren Hardy

    The Miracle Morning by Hal Elrod

    30 min
  • E226: Staying In The Flow And Getting Results With Amber De La Garza

    Amber De La Garza is the Productivity Specialist, and she’s passionate about helping people improve their productivity so they can reach their maximum potential land accomplish their most important goals. She is a productivity coach, trainer, speaker, writer, and host of the Productivity Straight Talk Podcast

    Quotes To Remember:

    “Productivity is investing your best time into your best activity.”

    “It’s only through clarity that you can take that massive consistent action that will actually get results.”

    “There are some areas that you can focus on but you need to find out what is best for you.”

    “Be very clear about what the goal is for the timeframe that you are creating content.”

    “We need to be breaking up our focus work into some productive breaks.”

    What You’ll Learn:

    • Strengthening Clarity and Level of Focus Action (Clarity + Focus Action = Results)
    • How to Stay in the Flow
    • Some Advice on Creating Content
    • Best Approach for Taking Breaks

     

    Key Links From The Show:

    Amber’s Site

    Top 10 Ways You’re Screwing Your Productivity

    Episode 13: Finding The Next Wave Of Consumer Demand With Mike Michalowicz

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    Profit First by Mike Michalowicz

    The Compound Effect by Darren Hardy

    The Miracle Morning by Hal Elrod

    30 min
  • E225: The Proven Path To Success For Any Service-Based Business With Paul Maskill

    Paul Maskill grew a service-based business in just 4 years from 0 to $500K in annual and eventually sold it for three times the net profit. Having achieved the freedom he was looking for, he set out on a mission to help others achieve the same level of freedom as a consultant, coach, investor, and advocate for small business owners.

    Quotes To Remember:

    "From a macro level, you really want to look at why you started the business in the first place."

    "There really is no doing it right. They are just doing it their way and you are doing it your way."

    "Start with the end in mind and work your way backwards."

    "Customer experience is number one. You always want to put the customers first."

    "There really is no limit on as far as you want to go."

    "Employees are the most important people since they are delivering to your second most important people which are your customers."

    "You never want to compete in price. You want to compete in value."

    "Almost everything you do in business, you can delegate it if you do it properly."

    What You'll Learn:

    • Creating Systems and Delegating Task to Others
    • Transitioning to a Service-Based Business
    • The Path from 0 to $500K annual revenue

    Key Links From The Show:

    Paul's Site

    Apply to join the Freedom Mastermind

    Onlinejobs.ph

    Episode 37: Embracing The Go-Giver Mindset With Bob Burg

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    The Go-Giver by Bob Burg

    Built to Sell by John Warrillow

    The E-Myth Revisited by Michael E. Gerber

    33 min
  • E225: The Proven Path To Success For Any Service-Based Business With Paul Maskill

    Paul Maskill grew a service-based business in just 4 years from 0 to $500K in annual and eventually sold it for three times the net profit. Having achieved the freedom he was looking for, he set out on a mission to help others achieve the same level of freedom as a consultant, coach, investor, and advocate for small business owners.

    Quotes To Remember:

    “From a macro level, you really want to look at why you started the business in the first place.”

    “There really is no doing it right. They are just doing it their way and you are doing it your way.”

    “Start with the end in mind and work your way backwards.”

    “Customer experience is number one. You always want to put the customers first.”

    “There really is no limit on as far as you want to go.”

    “Employees are the most important people since they are delivering to your second most important people which are your customers.”

    “You never want to compete in price. You want to compete in value.”

    “Almost everything you do in business, you can delegate it if you do it properly.”

     

    What You’ll Learn:

    • Creating Systems and Delegating Task to Others
    • Transitioning to a Service-Based Business
    • The Path from 0 to $500K annual revenue

     

    Key Links From The Show:

    Paul’s Site

    Apply to join the Freedom Mastermind

    Onlinejobs.ph

    Episode 37: Embracing The Go-Giver Mindset With Bob Burg

     

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    The Go-Giver by Bob Burg

    Built to Sell by John Warrillow

    The E-Myth Revisited by Michael E. Gerber

    33 min
  • E224: Ignore The Naysayers And Focus On What You Want With Tim Alison

    Tim Alison is the author of Screw The Naysayers and host of a podcast with the same name where he interviews leading experts in innovation, education, and entrepreneurship every week. His goal is to inspire people to expect more from life while providing practical advice that can be used to free people from a system that has been set up to encourage them to settle.

    Quotes To Remember:

    "If you stay focused on thinking about what other people have to say, you are destined for mystery."

    "Most young people that are having rocketship success with business these days didn't get there by conforming to conventional wisdom."

    "Step back and ask what is really important to you."

    "If you get obsessed with proving your haters wrong, you may not be alert to where you are going."

    "Self belief and the people that you are hanging out with are very large predictors of what your life is gonna be."

    What You'll Learn:

    • How to Ignore the Naysayers
    • Confronting the Inner Naysayer
    • Using Your Naysayers as Fuel for Success
    • Staying Strong During Big Obstacles

    Key Links From The Show:

    Tim's Site - Get your FREE Ultimate Checklist to be a Happy Entrepreneur

    Screw the Naysayers Podcast

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    Screw The Naysayers by Tim Alison

    The War of Art by Steven Pressfield

    Everyone Has a Plan until Sh!t Hits the Fan by Tofe Evans

    The Creative Curve by Allen Gannett

    40 min
  • E224: Ignore The Naysayers And Focus On What You Want With Tim Alison

    Tim Alison is the author of Screw The Naysayers and host of a podcast with the same name where he interviews leading experts in innovation, education, and entrepreneurship every week. His goal is to inspire people to expect more from life while providing practical advice that can be used to free people from a system that has been set up to encourage them to settle.

     

    Quotes To Remember:

    “If you stay focused on thinking about what other people have to say, you are destined for mystery.”

    “Most young people that are having rocketship success with business these days didn’t get there by conforming to conventional wisdom.”

    “Step back and ask what is really important to you.”

    “If you get obsessed with proving your haters wrong, you may not be alert to where you are going.”

    “Self belief and the people that you are hanging out with are very large predictors of what your life is gonna be.”

    What You’ll Learn:

    • How to Ignore the Naysayers
    • Confronting the Inner Naysayer
    • Using Your Naysayers as Fuel for Success
    • Staying Strong During Big Obstacles

     

    Key Links From The Show:

    Tim’s Site - Get your FREE Ultimate Checklist to be a Happy Entrepreneur

    Screw the Naysayers Podcast

     

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    Screw The Naysayers by Tim Alison

    The War of Art by Steven Pressfield

    Everyone Has a Plan until Sh!t Hits the Fan by Tofe Evans

    The Creative Curve by Allen Gannett

    40 min

About Breakthrough Success

From the publisher's feed

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more.