Breakthrough Success

Dan Janal helps leaders brand their businesses with books and publicity. In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for Independent Professionals and Small Businesses. He also writes press releases designed to rank high on search engines.

Quotes To Remember:

"Subscription models are a great model to follow if you are thinking about starting a business or if you are thinking about how you can monetize your business even more."

"There is nothing better in marketing than having your clients sell your service for you."

"Everyone is a reporter and everyone is a publisher because everyone can be a content producer."

"Most of the ads are read through a mobile device."

"Think short and you get better results."

What You'll Learn:

• How to Get People Into a Subscription
• Being a Contributor to Major Platforms
• Reaching a Reporter or Client in 5-Sentences or Less

Key Links From The Show:

Dan's Site

PR LEADS

How to Write and Submit an Op-Ed

Audible

Recommended Books:

Content Marketing Secrets by Marc Guberti

The Impostor Syndrome: Becoming an Authentic Leader by Harold Hillman

The Art of X‑Ray Reading by Roy Peter Clark

Dan Janal helps leaders brand their businesses with books and publicity. In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for Independent Professionals and Small Businesses. He also writes press releases designed to rank high on search engines.

Quotes To Remember:

“Subscription models are a great model to follow if you are thinking about starting a business or if you are thinking about how you can monetize your business even more.”

“There is nothing better in marketing than having your clients sell your service for you.”

“Everyone is a reporter and everyone is a publisher because everyone can be a content producer.”

“Most of the ads are read through a mobile device.”

“Think short and you get better results.”

What You’ll Learn:

• How to Get People Into a Subscription
• Being a Contributor to Major Platforms
• Reaching a Reporter or Client in 5-Sentences or Less

Key Links From The Show:

Dan’s Site

PR LEADS

How to Write and Submit an Op-Ed

Audible

Recommended Books:

Content Marketing Secrets by Marc Guberti

The Impostor Syndrome: Becoming an Authentic Leader by Harold Hillman

The Art of X‑Ray Reading by Roy Peter Clark

Marina Darlow is a systems expert and productivity geek whose job is to help purpose driven and heart-centered entrepreneurs get 10-20 more productive hours each week, stop leaking money, and prevent stress-fueled breakdowns. Before she found her true passion, she spent a decade managing large-scale multi-million dollar projects for hi-tech and manufacturing companies. She made the transition because she preferred truly impacting one business owner than being a cog in a huge corporate machine.

Quotes To Remember:

"At the end of the day, as a business owner, you are still making the key decisions."

"Money mistakes are costly in a very literal sense. They are also costly in an emotional sense."

"Everything that can be automated, should be automated."

"When you are stressed or anxious, you don't do your best work."

"The less you beat yourself over, the sooner you'll be back in the saddle."

What You'll Learn:

• How to Get 10-20 More Productive Hours Back Each Week
• Setting Systems for your Business
• Getting A Strong ROI From Content Marketing

Key Links From The Show:

Marina's Site

Which System to Tackle First?! - FREE Course

Better at Business Episode 15: Getting Back to Normal After "Crunch Time"

You survived the Big Crunch Time. You're "only mostly dead". Now what?

Recommended Books:

Content Marketing Secrets by Marc Guberti

Getting Things Done by David Allen

Faster Than Normal by Peter Shankman

The Coaching Habit by Michael Bungay Stanier

Marina Darlow is a systems expert and productivity geek whose job is to help purpose driven and heart-centered entrepreneurs get 10-20 more productive hours each week, stop leaking money, and prevent stress-fueled breakdowns. Before she found her true passion, she spent a decade managing large-scale multi-million dollar projects for hi-tech and manufacturing companies. She made the transition because she preferred truly impacting one business owner than being a cog in a huge corporate machine.

Quotes To Remember:

“At the end of the day, as a business owner, you are still making the key decisions.”

“Money mistakes are costly in a very literal sense. They are also costly in an emotional sense.”

“Everything that can be automated, should be automated.”

“When you are stressed or anxious, you don’t do your best work.”

“The less you beat yourself over, the sooner you’ll be back in the saddle.”

What You’ll Learn:

• How to Get 10-20 More Productive Hours Back Each Week
• Setting Systems for your Business
• Getting A Strong ROI From Content Marketing

Key Links From The Show:

Marina’s Site

Which System to Tackle First?! - FREE Course

Better at Business Episode 15: Getting Back to Normal After "Crunch Time"

You survived the Big Crunch Time. You're "only mostly dead". Now what?

Recommended Books:

Content Marketing Secrets by Marc Guberti

Getting Things Done by David Allen

Faster Than Normal by Peter Shankman

The Coaching Habit by Michael Bungay Stanier

Benjamin J. Hardy is a top writer on Medium, PhD Candidate at Clemson University, and author of Willpower Doesn't Work: Discover The Hidden Keys To Success. With his popular writings focusing on self-improvement, motivation and entrepreneurship, today's guest has spent years inspiring others to obtain success through his work, studies and personal experiences. He's one of Medium's top writers whose work has also been featured in places like Inc and Forbes

Quotes To Remember:

"What is in proximity to you basically is what determines what you'll become."

"You should rotate your environment regularly."

"Situational factors are what make flow happen. Novelty or newness is just one flow trigger."

"It's not people that shape history. It's actually extreme situations."

"Change your defaults."

"Most of our behaviors is so unconscious that we take it for granted."

"If you really want to change your life, you have to re-establish who you are around."

"You get in life what you are willing to tolerate."

What You'll Learn:

• Why Willpower Doesn't Work
• Staying Eager and Energized Throughout the Day
• How to Optimize Your Work Environment

Key Links From The Show:

Benjamin's SiteBenjamin P. Hardy – Medium

How to Sell a Million Copies of Your Non-Fiction Book

Gapingvoid

Recommended Books:

Content Marketing Secrets by Marc Guberti

Willpower Doesn't Work by Benjamin Hardy

The Story of Civilization by Will Durant

The Body Keeps the Score by Bessel van der Kolk

Brain Power by Kelly Howell and Michael J. Gelb

The Blue Zones by Dan Buettner

Benjamin J. Hardy is a top writer on Medium, PhD Candidate at Clemson University, and author of Willpower Doesn’t Work: Discover The Hidden Keys To Success. With his popular writings focusing on self-improvement, motivation and entrepreneurship, today’s guest has spent years inspiring others to obtain success through his work, studies and personal experiences. He’s one of Medium’s top writers whose work has also been featured in places like Inc and Forbes

Quotes To Remember:

“What is in proximity to you basically is what determines what you’ll become.”

“You should rotate your environment regularly.”

“Situational factors are what make flow happen. Novelty or newness is just one flow trigger.”

“It’s not people that shape history. It’s actually extreme situations.”

“Change your defaults.”

“Most of our behaviors is so unconscious that we take it for granted.”

“If you really want to change your life, you have to re-establish who you are around.”

“You get in life what you are willing to tolerate.”

What You’ll Learn:

• Why Willpower Doesn’t Work
• Staying Eager and Energized Throughout the Day
• How to Optimize Your Work Environment

Key Links From The Show:

Benjamin’s Site
Benjamin P. Hardy – Medium

How to Sell a Million Copies of Your Non-Fiction Book

Gapingvoid

Recommended Books:

Content Marketing Secrets by Marc Guberti

Willpower Doesn't Work by Benjamin Hardy

The Story of Civilization by Will Durant

The Body Keeps the Score by Bessel van der Kolk

Brain Power by Kelly Howell and Michael J. Gelb

The Blue Zones by Dan Buettner

Jeremy Miller is a brand strategist and the bestselling author of Sticky Branding. He has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. He lives and breathes marketing, branding, and business development, and he knows what it takes to grow a Sticky Brand.

Quotes To Remember:

"The companies that grow the best brand are the best marketers."

"The very first thing that everyone has to do is take their marketing seriously."

"In a small or medium-sized company, the measure of success is sales."

"When your customers know you, like you and trust you, they will choose you first."

"Your brand has a shelf-life."

"Your energy and commitment to grow is actually the infectious part of your brand."

"There is no overnight success. There's twenty-year-overnight success."

What You'll Learn:

• How to have a Sticky Brand
• Getting More Profit from Having a Sticky Brand
• The 3 V's of a Brand's Performance
• How to Stay 'Sticky'

Key Links From The Show:

Jeremy's Site

Recommended Books:

Content Marketing Secrets by Marc Guberti

Sticky Branding by Jeremy Miller

Positioning by Al Ries and Jack Trout

Playing to Win by Alan G. Lafley and Roger Martin

Jeremy Miller is a brand strategist and the bestselling author of Sticky Branding. He has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. He lives and breathes marketing, branding, and business development, and he knows what it takes to grow a Sticky Brand.

Quotes To Remember:

“The companies that grow the best brand are the best marketers.”

“The very first thing that everyone has to do is take their marketing seriously.”

“In a small or medium-sized company, the measure of success is sales.”

“When your customers know you, like you and trust you, they will choose you first.”

“Your brand has a shelf-life.”

“Your energy and commitment to grow is actually the infectious part of your brand.”

“There is no overnight success. There’s twenty-year-overnight success.”

What You’ll Learn:

• How to have a Sticky Brand
• Getting More Profit from Having a Sticky Brand
• The 3 V’s of a Brand’s Performance
• How to Stay ‘Sticky’

Key Links From The Show:

Jeremy’s Site

Recommended Books:

Content Marketing Secrets by Marc Guberti

Sticky Branding by Jeremy Miller

Positioning by Al Ries and Jack Trout

Playing to Win by Alan G. Lafley and Roger Martin

Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18). Instead of letting his rare bone disorder define him, he has inspired millions of people around the world through his work. He's spoken in nearly all 50 U.S. States and 16 countries while presenting to big companies like Nike, Whole Foods, Zappos, Walmart, and many others. He's also shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and the Dalai Lama.

Quotes To Remember:

"You have to have that mindset of 'It doesn't matter how many times I get knocked down.'"

"Getting on the big stage means you got to get on the little stages first."

"If there's one thing that is the greatest marketing tool of all time, that is being amazing at what you do."

"Self-sabotage is essentially you want wanting but you're doing the complete opposite of what it takes to get that one thing.'"

"Perfect practice makes perfect."

"You have to be willing to commit to hearing 'No.'"

"You've got to constantly knock on doors."

"Different is better than better."

What You'll Learn:

• Getting Back Up When You Are Knocked Down
• How to Get On the Big Stage
• Having Multiple Streams of Income
• Avoid Self-Sabotage and Stand Up for Yourself

Key Links From The Show:

Sean's Site

Lucrative Society — General Admission

Recommended Books:

Content Marketing Secrets by Marc Guberti

Get Off Your "But" by Sean Stephenson

Purple Cow by Seth Godin

Fascinate by Sally Hogshead

The War of Art by Steven Pressfield

The Four Agreements by Don Miguel Ruiz

The Alchemist by Paulo Coelho

Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18). Instead of letting his rare bone disorder define him, he has inspired millions of people around the world through his work. He’s spoken in nearly all 50 U.S. States and 16 countries while presenting to big companies like Nike, Whole Foods, Zappos, Walmart, and many others. He’s also shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and the Dalai Lama.

Quotes To Remember:

“You have to have that mindset of ‘It doesn't matter how many times I get knocked down.’”

“Getting on the big stage means you got to get on the little stages first.”

“If there’s one thing that is the greatest marketing tool of all time, that is being amazing at what you do.”

“Self-sabotage is essentially you want wanting but you’re doing the complete opposite of what it takes to get that one thing.’”

“Perfect practice makes perfect.”

“You have to be willing to commit to hearing ‘No.’”

“You’ve got to constantly knock on doors.”

“Different is better than better.”

What You’ll Learn:

• Getting Back Up When You Are Knocked Down
• How to Get On the Big Stage
• Having Multiple Streams of Income
• Avoid Self-Sabotage and Stand Up for Yourself

Key Links From The Show:

Sean’s Site

Lucrative Society — General Admission

Recommended Books:

Content Marketing Secrets by Marc Guberti

Get Off Your "But" by Sean Stephenson

Purple Cow by Seth Godin

Fascinate by Sally Hogshead

The War of Art by Steven Pressfield

The Four Agreements by Don Miguel Ruiz

The Alchemist by Paulo Coelho