In this live episode, Shawn Soole sits down with Brenton Mowforth, creator of “Cheers to Happy Hour,” for a lively conversation on the power of community-driven content, the evolving culture of happy hour, and how to turn passion into purpose.

• Brenton’s journey: from cocktail enthusiast to hosting “Cheers to Happy Hour”

• The creative process behind crafting engaging, memorable happy hour content

• Why happy hour is more than a drink—it’s community, nostalgia, and connection

• How social media and video trends are transforming bartending culture

• Honest Q&A: audience questions on content creation, collaboration, and staying inspired

• 00:02:30 – Brenton’s origin story and the idea behind “Cheers to Happy Hour”

• 00:14:15 – Developing authentic content and connecting with your audience

• 00:27:00 – The culture of happy hour—stories, memories, and community impact

• 00:38:20 – Live Q&A: tools, collaboration, and evolving with content trends

• 00:50:45 – What’s next: expanding the brand, new formats, and future episodes

Content creators, bartenders, community-builders, and anyone fascinated by culture, connection, and the evolving face of hospitality online.

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