In this live episode, Shawn Soole sits down with Brenton Mowforth, creator of “Cheers to Happy Hour,” for a lively conversation on the power of community-driven content, the evolving culture of happy hour, and how to turn passion into purpose.

• Brenton’s journey: from cocktail enthusiast to hosting “Cheers to Happy Hour”

• The creative process behind crafting engaging, memorable happy hour content

• Why happy hour is more than a drink—it’s community, nostalgia, and connection

• How social media and video trends are transforming bartending culture

• Honest Q&A: audience questions on content creation, collaboration, and staying inspired

• 00:02:30 – Brenton’s origin story and the idea behind “Cheers to Happy Hour”

• 00:14:15 – Developing authentic content and connecting with your audience

• 00:27:00 – The culture of happy hour—stories, memories, and community impact

• 00:38:20 – Live Q&A: tools, collaboration, and evolving with content trends

• 00:50:45 – What’s next: expanding the brand, new formats, and future episodes

Content creators, bartenders, community-builders, and anyone fascinated by culture, connection, and the evolving face of hospitality online.

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• Drop your favourite “Cheers to Happy Hour” moment or tip in the comments

• Share this with your friends, followers, or community

🧠 What You’ll Learn📌 Timestamp Highlights🎯 Who It’s For✅ If You Enjoyed This Episode

NEW EPISODE drops Friday, 9am PST

In this trailer, I chat with Brenton Mowforth about the early days of Cheers to Happy Hour —how it started as a creative side project and evolved into a full-blown brand and business. We dive into content creation, community building, and the real work behind making drinks go viral.

In this live episode, Shawn Soole sits down with renowned bartender, writer, and innovator Jeffrey Morgenthaler for a candid conversation covering everything from creative process and mental health to cocktail culture and sustainability.

• Jeffrey’s approach to R&D: learning from failures and practical experimentation

• The balance between honoring classic drinks and creating original cocktails

• How to batch serve without losing quality, and tips on mint syrup preservation

• The importance of "fun" in bars—even Long Island Iced Teas deserve respect

• How to navigate pricing, the non-alcoholic cocktail scene, and avoid burnout mpvieira.github.io+3podcasters.spotify.com+3youtube.com+3youtube.comflavorsunknown.com

• 00:00:50 – The journey of sharing knowledge through writing and how it informs practice

• 00:06:48 – Learning from mistakes and refining cocktail craft

• 00:12:37 – The design process: tasting, memory, and development

• 00:21:39 – Mentorship, evolving bartender culture, and leadership

• 00:29:39 – Industry trends: non-alcoholic cocktails, pricing, and innovation

• 00:35:42 – Cocktail prep hacks: batching, mint syrup fixes, and more

• 00:48:32 – Resilience, creativity, and why bars need a sense of fun

Bartenders, bar managers, writers, hospitality leaders, or anyone seeking thoughtful insights on craftsmanship, balance, and keeping your spark alive behind the stick.

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• Drop your favourite Jeffrey tip or quote in the comments

• Share this with your hospitality or cocktail-loving community

Let me know if you'd like a version tailored for LinkedIn, Twitter, or show‑notes styling!

🧠 What You’ll Learn📌 Timestamp Highlights🎯 Who It’s For✅ If You Loved This Episode

NEW EPISODE drops Friday, 9am PST

In this trailer, I chat with Jeffrey Morgenthaler about staying creative for the long haul—running bars, writing, and keeping the craft fun. We get into technique, humility, and why he still loves the stick. If you’re into cocktails, leadership, or building a bar culture that lasts, this one’s a must-listen.

In this episode, Shawn Soole welcomes Slovenian bartender‑turned‑content‑creator Kevin Kos—the mind behind the hit YouTube channel  @KevinKos  —for a frank conversation on taking an idea from the bar to a global audience, turning experiments into revenue, and staying authentic while the cameras roll. YouTube🧠 What You’ll LearnKevin’s path from local bars to 100 k‑plus subscribers and sponsorship dealsHow rigorous R&D and “super‑juice” thinking fuel his video conceptsThe nuts and bolts of shooting, editing, and posting consistent, high‑quality cocktail contentRevenue streams: ad share, brand partnerships, e‑books, and online toolsLive Q&A on scaling a one‑person brand, avoiding burnout, and planning a product line📌 Timestamp Highlights00 : 03 : 00 – Early bartending days & first YouTube upload00 : 14 : 30 – Growing Cocktail Time and hitting the 100 k milestone00 : 29 : 00 – Building calculators, e‑books, and other digital products00 : 46 : 00 – Audience questions: gear, workflow, and monetization tips01 : 02 : 00 – What’s next: new studio, live classes, and collaborations🎯 Who It’s ForBartenders, content creators, and entrepreneurs who want actionable insight into turning passion projects into sustainable, scalable brands.🔗 Follow Kevin KosInstagram: @kevin_kos Instagram✅ Enjoyed the Episode?Like • Subscribe • Hit the 🔔 • Drop your biggest takeaway in the comments • Share with your team or creative community

NEW EPISODE drops Friday, 9am PST

In this trailer, I chat with Kevin Kos about his journey from Slovenian bartender to global cocktail content creator. We dive into storytelling, creativity, and how he’s redefining education behind the bar. If you’re into cocktails, branding, or building a voice online, this one’s a must-listen!

In this live episode, Shawn Soole welcomes acclaimed bartender, author, and cocktail innovator Alex Kratena, co-founder of the prestigious P(our) festival and creator of truly boundary-pushing drink experiences. Get ready for an insightful dive into flavor design, creative inspiration, and the future of hospitality.

🧠 What You’ll Learn:

• Alex’s journey—from early cocktail experiments to global influence

• The philosophy behind P(our) and crafting immersive flavor stories

• How collaboration and curiosity fuel innovation in bars

• Techniques for designing multi-sensory drink experiences

• Honest insights during our live Q&A: career navigation, sustainability, and experimentation

📌 Timestamp Highlights:

• 00:02:30 – Alex’s introduction & cocktail origins

• 00:15:00 – Birth of P(our) and its creative mission

• 00:28:45 – Signature projects and pushing boundaries

• 00:42:15 – Audience Q&A: tools, trends, and creative muscle

• 01:00:00+ – What’s next: upcoming events, ideas, and collaborations

🎯 Who It’s For:
Bartenders, bar programmers, flavor enthusiasts, and anyone keen on the art of thoughtful, intentional drink-making—this episode is your guide to unlocking creativity and building compelling experiences.

✅ If you enjoyed this episode:

• Smash the Like button

• Subscribe and hit the 🔔 to catch future episodes

• Leave a comment with your standout insight

• Share it with your team or creative community

NEW EPISODE drops Friday, 9am

In this trailer, I sit down with Alex Kratena of Tayer & Elementary to talk shop about the business side of bars, the art of marketing, and how his unique style shapes the spaces he and his partners bring to life. This one’s a must-listen!

In this special live episode, Shawn Soole hosts one of the most beloved voices in cocktail culture—David Wondrich, renowned historian, writer, and spirits expert. Together, they explore the evolution of mixology, the stories that shaped our drinks, and what lies ahead for the hospitality world.

🔍 What You’ll Discover:

• 🕰️ David’s cocktail chronicles – From early bartending lore to modern resurgence

• 📚 The importance of historical accuracy and storytelling in mixology

• 🌍 Reflecting societal change through the evolution of cocktail culture

• 🎓 Advice for bartenders and enthusiasts wanting to deepen their craft

• 💬 Engaging live audience Q&A—real-time wisdom shared!

📌 Timestamp Highlights (approx.):

• 00:02:45 – David’s path from amateur historian to cocktail authority

• 00:14:30 – How the early 2000s revival transformed modern bars

• 00:33:00 – Tracking down primary sources & preserving authenticity

• 00:48:15 – Audience questions: from techniques to vintage spirits

• 01:05:00+ – Forecasting the next chapter for hospitality & cocktails

👀 Who Should Watch:
Bartenders, bar owners, cocktail enthusiasts, and history lovers—this episode blends engaging storytelling with practical insights that transcend industry roles.

📘 About David Wondrich:

• Author of Imbibe! and Punch

• Editor‑in‑Chief of The Oxford Companion to Spirits & Cocktails

• A must‑follow presence on Twitter/X: @DavidWondrich

✅ Loved the episode? Don’t forget to:

• Hit Like

• Subscribe and ring the 🔔 for more live episodes

• Comment your favourite insight or historical nugget

• Share this with your cocktail community!

🎙️ More from Post Shift Podcast:
New episodes release every Tuesday and Friday on YouTube, Apple Podcasts, Spotify, and wherever you listen.

NEW EPISODE drops Friday, 9am

In this trailer for our conversation with the legendary David Wondrich, we’re digging into the rich history of cocktails, challenging the status quo, and exploring the idea that not everything in this industry is set in stone. Trust me, you won’t want to miss this one!