What if we told you the future of cannabis looks less like dispensaries... and more like the milk aisle?

Everyone’s chasing growth, market share, and the next hot product — but few are asking the deeper question:

What will the cannabis industry actually become?

While cannabis is certainly disruptive, its future likely follows a few predictable paths — built on established infrastructure where companies must choose: go big, go niche, or get squeezed out.

This week we sit down with Brett Puffenbarger, founder of Good Highdeas, for an unfiltered look into where cannabis is heading — and why most operators aren’t ready for what’s coming.

• Why small brands need to niche down fast
• The “hourglass” market effect no one is talking about
• What the "milk aisle model" means for the future of weed

Chapters

00:00 Introduction to the Cannabis Journey

01:39 Early Days in the Cannabis Industry

04:02 Entrepreneurial Spirit and Military Influence

06:18 Challenges in the Cannabis Business Structure

09:16 The Role of Leadership in Cannabis Companies

12:40 Navigating Growth and Sustainability

15:00 Identity Crisis in the Cannabis Industry

19:12 Future of Cannabis: Specialization and Market Dynamics

23:25 Challenges in Cannabis Beverages and Market Entry

26:54 Navigating the Cannabis Market Landscape

30:10 The Future of Cannabis: International Perspectives

31:43 Building for the Future: Infrastructure and Market Positioning

34:17 Understanding Consumer Needs in B2B and B2C

37:47 Identifying Opportunities in the Cannabis Industry

40:00 Cultural Shifts and Consumer Perceptions of Cannabis

42:07 Business Fundamentals: Delight Your Customer

46:10 Positioning for Future Growth in Cannabis

Guest Links:

• https://www.linkedin.com/company/goodhighdeas/
• https://www.linkedin.com/in/brettpuffenbarger/
• https://www.goodhighdeas.net/

Our Links 

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

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