Brett Trainor Unplugged

By Brett TrainorBusiness Entrepreneurship Education Self-Improvement

Brett Trainor Unplugged episodes

April 17, 2023 How to Do LinkedIn Right with Anthony Blatner
Today I'm chatting with LinkedIn Expert Anthony Blatner. In this episode, we'll talk about the three fundamentals of LinkedIn marketing: Organic, Sales Navigator, and Paid Ads.

Connect with Anthonyhttps://www.linkedin.com/in/anthonyblatner/
37 min
April 12, 2023How to Pick Your Lane as a Fractional Executive with Bruce Roles
In this episode, Brett interviews Bruce Roles, a fractional COO of manufacturing. Bruce shares his journey from corporate to fractional and provides insights into the world of fractional work. He emphasizes the importance of narrowing your focus and tailoring your message to attract clients. Bruce also discusses the flexibility and lifestyle benefits of the fractional path. He advises individuals to determine if this path is right for them and to focus on building relationships and helping others. Overall, this episode provides valuable insights for those considering a career in the fractional space.

Takeaways
Consider the fractional path if you have the skills and experience to become a consultant or a contract employee.
Narrow your focus and tailor your message to attract clients and stand out in the fractional space.
The fractional world offers flexibility and the opportunity to create a lifestyle that aligns with your personal goals and values.
Building relationships and helping others can lead to finding clients and success in the fractional space.

Chapters

00:00 Introduction and Overview01:00 Bruce's Role as a Fractional COO02:40 Bruce's Journey from Corporate to Fractional06:59 Taking Action and Finding Clients09:29 Finding Balance and Creating a Lifestyle14:29 Defining Your Path and Narrowing Your Focus19:24 The Importance of Tailoring Your Message23:26 The Flexibility of the Fractional World26:39 The Future of the Fractional Space28:42 Determining if the Fractional Path is Right for You32:50 Building Relationships and Finding Clients35:39 Defining What You Want and Making a Life Choice36:13 How to Connect with Bruce

Connect with Brucehttps://www.linkedin.com/in/bruceroles/
33 min
April 06, 2023 A Marketing Masterclass for Escapees w/ Ali Schwanke)
Today I'm chatting with Ali Schwanke. She helps people understand, plan, and grow their marketing results. In this episode, we'll talk about how to style your LinkedIn profile and your offering to create consistency and clarity--and close more deals.

Connect with Ali30 day LinkedIn plan

https://alischwanke.com/linkedin-30-day-posting-plan/

9 sources of revenue

https://www.youtube.com/watch?v=kT41Tz4Rg2o

How to win client business book

https://www.amazon.com/Client-Business-When-Where-Start/dp/1119676908
42 min
March 23, 2023 Why the Franchise Model Could Be Your Path to Freedom with Mike Waller
Today I'm chatting with Mike Waller, a veteran of corporate America who now coaches others on finding business ownership and financial freedom by becoming franchisees. In this episode, we'll talk about misconceptions about the franchise model and why it may be a better fit for your goals than you think.

Connect with Mikehttps://mwaller.esourcecoach.com/meet-career-coach-mike-waller/
51 min
March 13, 2023 The One Revenue Strategy Most Escapees Are NOT Using with Brandon Mateika
In this episode, Brett interviews Brandon Mateika, founder of Sales and Marketing Inc. Brandon shares his business model and how he works with small businesses to help them grow. He emphasizes the importance of referral partnerships and building credibility as a young entrepreneur. Brandon also discusses the benefits of the retainer model for marketing services and the value of multiple revenue streams. He shares his experience starting a young entrepreneur program and the impact of partnering with his spouse in business ventures. In this conversation, Brandon Mateika shares his insights and experiences as a corporate escapee and entrepreneur. He emphasizes the importance of fulfilling dreams and creating opportunities for oneself and others. Brandon encourages listeners to take action and help others in their entrepreneurial journey. He also discusses the mindset shift from being risk-averse to embracing new possibilities. The conversation highlights the realities of entrepreneurship and the need for seeking help and support. Brandon emphasizes the value of mentorship and investing in personal growth. He advises listeners to use their resources wisely and define success on their own terms. The conversation concludes with information on how to connect with Brandon and a reminder of the fulfillment that comes with being your own boss.

Takeaways

Building referral partnerships can help establish credibility and generate new business.The retainer model for marketing services allows for consistent revenue and long-term planning.Starting multiple revenue streams can provide financial stability and flexibility.Partnering with others who have complementary skills can lead to business growth and success.Finding fulfillment and having fun in business are important for long-term satisfaction. Fulfilling dreams and creating opportunities is fulfilling and rewarding.Take action and help others in their entrepreneurial journey.Embrace new possibilities and be open to exploring different paths.Seek help and support from mentors and resources.Invest in personal growth and continuously improve yourself.Use your resources wisely and define success on your own terms.Take control of your life and pursue what truly matters to you.Connect with Brandon Mateika for further guidance and support.Being your own boss brings fulfillment and freedom.

Chapters

00:00 Introduction and Background01:32 Brandon's Business Model03:07 Common Issues in the Businesses Brandon Works With04:04 Working with Contractors05:00 Size of Businesses Brandon Works With06:22 The Importance of Navigators and Mechanics in Business Growth07:52 The Power of Referral Partnerships08:24 Building Credibility as a Young Entrepreneur09:56 Creating a Young Entrepreneur Program11:49 Benefits of Partner Structures13:09 The Retainer Model for Marketing Services14:31 Starting Three New Businesses25:43 The Young Entrepreneur Program28:43 Benefits of Multiple Revenue Streams34:45 The Importance of Fun in Business37:00 The Impact of Partnering with Spouse38:30 Fulfilling Dreams and Creating Opportunities39:30 Helping Others and Taking Action40:08 Exploring New Possibilities41:08 The Reality of Entrepreneurship41:43 Seeking Help and Support42:24 The Importance of Mentorship43:15 Investing in Personal Growth43:45 Using Resources Wisely44:15 Defining Success and Setting Goals45:11 Taking Control of Your Life45:47 Connecting with Brandon Mateika46:29 The Fulfillment of Being Your Own Boss

Connect with Brandonhttps://www.salesandmarketingus.com/https://www.linkedin.com/in/brandonmateika/
33 min
March 06, 2023 Create Your Process with Paul Shirley
Today I'm having a radically honest conversation with repeat guest Paul Shirley. Paul is the author of The Process is the Product among other books. I want to find out how creating a process can save you hours of work in the long run--and how to align that process with your goals.

Connect with Paulhttps://www.createyourprocess.com/https://www.linkedin.com/in/paul-shirley-360b1649/
48 min
February 27, 2023 It's Not Sales; It's Problem Solving: A Framework for Getting Your First Client
One of the biggest blockers for folks considering leaving corporate and going solo is the lack of confidence in their ability to sell. When I meet potential corporate escapees, I hear them say things like, I'm not good at selling or I don't know how to sell.

I have a little secret. You don't have to be good at selling to be successful outside of corporate. In this episode, I'll share my approach to sales that has been highly effective.
16 min
February 13, 2023How to Build Confidence Quickly with Victoria Tretis
Victoria Tretis shares her journey from being a virtual assistant to becoming a certified coach. She discusses the challenges and lessons learned along the way, including the importance of finding balance and adapting to changing business models. Victoria emphasizes the need to focus on what you want to be known for and to be open to pivoting and trying new ideas. She also highlights the significance of understanding your own energy levels and creating a routine that works for you.

Takeaways
Transitioning from one business to another requires adaptability and a willingness to try new ideas.
Finding balance is a personal journey, and what works for one person may not work for another.
Being open to pivoting and adjusting your business model can lead to new opportunities and growth.
Understanding your own energy levels and working at times when you are most productive can help improve efficiency and overall well-being.

Chapters00:00 Introduction and Background02:03 Becoming a Certified Coach04:21 Transitioning from Virtual Assistant to Coaching07:39 Starting a Virtual Assistant Business10:09 Challenges and Lessons Learned16:55 Pivoting to VA Matchmaking18:55 Transitioning to Online Business Manager Training21:08 Becoming a Certified Coach25:15 Transitioning to Coaching29:18 Applying Lessons from Previous Business32:34 Finding Balance and Personal Strategies

Connect with Victoriahttps://www.victoriatretis.co.uk/https://www.linkedin.com/in/victoriatretis
35 min
February 06, 2023 186. How to Get Customers Without Selling with Kim Laughlin
Connect with KimMastermind: https://go.culturalapexcoach.com/mastermind167476
30 min
January 30, 2023 185. A Recent Escapee Shares Her Story with Diana Martinez
Today I'm chatting with Diana Martinez. She recently had a rough exit from her corporate career and with a new baby at home (and four other children) she launched her journey into being a fractional entrepreneur. Find out how she got her first client in this episode.
38 min