Brett Trainor Unplugged

In this conversation, Ethan Beute discusses the role of a Chief Evangelist and the importance of human connection in business. He explains that a Chief Evangelist is the human embodiment of an organization's mission, purpose, values, and point of view. The role involves sales, marketing, customer success, and product, and is often carried out by a founder or a passionate individual within the organization. Beute emphasizes the need for founders to embrace evangelism and communicate their point of view to create a movement around their brand. He also discusses the possibility of fractional Chief Evangelist roles and provides insights into shaping the role within an organization. In this conversation, Brett Trainor and Ethan Beute discuss the importance of maximizing time and making the most of the years ahead. They also explore the power of connecting with customers on a personal level and building trust through authenticity. The conversation highlights the value of storytelling in creating relationships and the significance of being authentic and passionate in one's work. The episode concludes with information on how to connect with Ethan Beute and a closing thought on taking action.

Takeaways

A Chief Evangelist is the human embodiment of an organization's mission, purpose, values, and point of view.The role involves sales, marketing, customer success, and product, and is often carried out by a founder or a passionate individual within the organization.Founders should embrace evangelism and communicate their point of view to create a movement around their brand.The role of a Chief Evangelist can be expressed in various ways, such as externally focused, internally focused, or a balance of both.Passion and enthusiasm are key attributes of a successful Chief Evangelist. Maximize the time you have and make the most of the years ahead.Connect with customers on a personal level to build trust and create lasting relationships.Authenticity is key in building trust and connecting with others.Telling stories can help people identify with your experiences and motivations.

Chapters

00:00 Introduction and Background01:03 The Role of a Chief Evangelist03:11 Defining a Chief Evangelist07:15 The Value of a Chief Evangelist08:36 The Importance of Human Connection12:58 The Role of a Fractional Chief Evangelist15:04 Different Expressions of the Chief Evangelist Role19:01 The Role of a Chief Evangelist in Marketing21:46 Pre-Sale vs Post-Sale Focus25:02 The Chief Evangelist as an Executive Leader28:04 The Importance of Passion and Enthusiasm30:01 Evangelizing the Problem, Not the Product35:06 Building a Point of View41:41 Motivation to Maximize Time42:05 Connecting with Customers43:03 Building Trust through Authenticity44:01 Telling Stories to Create Relationships45:22 Importance of Authenticity and Passion46:07 Connecting with Ethan Beute47:10 Closing Thoughts

Links:Ethan Beute LinkedIn: https://www.linkedin.com/in/ethanbeute/Website: https://www.chiefevangelist.com/LinkTree: https://linktr.ee/ethanbeute

Bob Burg Info: https://burg.com/. This link will take you to Bob's content, books and contact information

One of the benefits of having a podcast is the ability to connect with folks you really want to learn from and have conversations with

This episode of the Hardwired for Growth 2.0 podcast is a great example

I read the book the Go-Giver on a Saturday and reached out to the author Bob Burg later that night and within in 3 weeks he was a guest on the podcast

I wanted to have Bob on to talk specifically of how we as solo business owners could approach and leverage the "Five Laws of Stratospheric Success”:

1️⃣ The Law of Value: Success is not about the profits we make, but the value we provide to others. 

2️⃣ The Law of Compensation: Our income is determined by how many people we serve and how well we serve them.

3️⃣ The Law of Influence: Our influence grows as we prioritize others' interests above our own. 

4️⃣ The Law of Authenticity: Authenticity is the most valuable gift we have to offer. 

5️⃣ The Law of Receptivity: To effectively give, one must be open to receiving. 

If you read the book, you will love this interview and if you are unfamiliar with Bob's work this will be a great intro

Give it a listen and let me know what you think! 

Details in the comment or just search for the Hardwired for Growth 2.0 podcast on your favorite platform

Welcome to Hardwired for Growth 2.0, the ultimate podcast guiding GenX business owners to 10x their revenue and lives. 

Host Brett Trainor dives into the revolutionary trend reshaping business and GenX's pivotal role in the solo business model surge. Uncover startling stats: GenX comprises 47.2% of US business owners, with 85% running solo businesses. 

Discover why GenX leads this movement through experience, tech prowess, independence, meaningful work, and financial stability. Join us as we decode this transformative shift, spotlighted by innovative leaders and a rising solo business landscape. 

Subscribe, share, and be part of the GenX Revolution!

I am your host, Brett Trainor. Today, I welcome our guest, Evelyn J. Starr. She is an author, and I recently came across her insightful book called Teenage Waste Brand: How Your Brand Can Stop Struggling and Start Scaling. 

I would also like to mention that she has a fantastic newsletter on this topic which I highly encourage everyone to check out. As we have this conversation, I'm eager to explore more about who she collaborates with today, the types of brands she is helping to shape, and the strategies she is currently advocating. In light of Evelyn's initial comments, it seems she wants to reassure our listeners not to let the challenges of branding send them into panic mode. 

In essence, she appears to emphasize that success in a service business largely comes down to earning the trust of your customer base.

Welcome back to Hardwired For Growth 2.0!

We're excited to unveil our new direction and refocused approach. After exploring a wide range of topics, we've realized that growth-related content truly resonates with our amazing audience – that's you!

In this revamped version, we're bringing you even more value. Expect in-depth interviews with industry experts, sharing their actionable strategies and insights on branding, marketing, sales, and other growth-related areas. We believe that learning from the best can accelerate your journey to success.

Moreover, I'll be sharing my personal growth journey, including the ups and downs, the trials and errors. By sharing these experiences, we hope to empower you on your own path and help you achieve your revenue and life goals faster than if you were to navigate it alone.

Stay tuned for exciting episodes, packed with market insights, practical tips, and thought-provoking discussions. We are committed to being your go-to resource for growth inspiration and education.

If you haven't already, hit that subscribe button so you never miss an episode. Join our community of growth enthusiasts and be the first to receive our regular updates.

Thank you for your continued support, and let's embark on this journey of growth together!

Today I'm chatting with John Paul Rollert, a Professor of Behavioral Science at Booth School of Business. John Paul's teaching and research focus on the intellectual history of capitalism, the ethics of leadership, and the application of empathy to law, business, and politics.

Connect with John Paulhttps://twitter.com/jprollert

JD Gershbein, a LinkedIn specialist, shares insights on leveraging LinkedIn for business development and personal branding. He emphasizes the importance of building a strong LinkedIn profile and engaging with others authentically. JD also discusses the role of improv in business and the challenges of balancing multiple business focuses. He shares his perspective on LinkedIn Live and the impact of AI-generated content on authenticity. In this conversation, JD discusses the importance of content curation and personal branding. He emphasizes the value of curating content that is relevant and valuable to his audience, and how it helps establish his expertise and credibility. JD also highlights the need for content creators to acknowledge when they receive help and suggestions from others. The conversation concludes with a discussion on how to connect with JD on LinkedIn.

TakeawaysBuilding a strong LinkedIn profile is essential for making an impact in your career and attracting opportunities.

Chapters

00:00Introduction to JD Gershbein

03:44Getting Started on LinkedIn

08:17Building a LinkedIn Strategy

15:34Avoiding Common LinkedIn Mistakes

17:20The Role of Improv in Business

22:33Balancing Multiple Business Focuses

25:28Transitioning from Corporate to Entrepreneurship

31:35The Importance of Conversational Skill

34:20The Impact of LinkedIn Live

40:20The Rise of AI-generated Content

45:09Content Curation and Personal Branding

46:00Connecting with JD on LinkedIn

Connect with JDhttps://www.linkedin.com/in/jdgershbeinhttps://twitter.com/jdgershbeinhttps://jdgershbein.com/

Today I'm chatting with Jessica Schwartz as we answer the most common questions from aspiring escapees. 

Today I'm chatting with Anna Lundberg about her practical guide to reimagining success, giving you freedom, flexibility and fulfillment.

Connect with Anahttps://www.linkedin.com/in/annaselundberg/