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The challenge of getting stuck in the growing stage is one that many business owners face.
But what most of owners and founders don’t know is that there’s actually a swarm of opportunities for growth out there that they are missing out on.
Today, we’re going to explore those opportunities with Leading SMB Growth Expert Michael Haynes as we talk about common growth hindrances in 2022 and how to address them.
Do you find it difficult to adjust your B2B business tactics? If yes, then this episode is definitely for you.
We’ll talk about:
Introduction [00:00]
What your areas of focus for growth in 2022 should be [04:49]
Michael’s A.I.R. concept and the issue of content overload [08:09]
The best approach to determining your biggest growth opportunities [10:07]
How you can conduct an effective customer research [12:30]
Building a sense of community to connect with your prospects [16:03]
Integrating collaboration and co-creation into your growth strategy [19:38]
Catering to the needs of every participant in the buying group [27:57]
How to reframe your selling process to address your buyers’ needs [30:17]
Skill sets that you need to execute your growth strategies effectively [36:59]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Past Episodes with Michael Haynes:
Episode 8. Listen, Innovate, Grow- A Blueprint for Acquiring Business Customers with Michael Haynes (https://bretttrainor.com/2019/08/10/listen-innovate-grow-a-blueprint-for-acquiring-business-customers-with-michael-haynes/)
Episode 72. Refocus, Reignite, and Rise: Jumpstarting Growth in 2020 with B2B SMB / SME Adviser Michael Haynes (https://bretttrainor.com/2020/10/13/refocus-reignite-and-rise-jumpstarting-growth-in-2020-with-best-selling-author-michael-haynes/)
Episode 120. Growing a B2B Business in 2021 with Top SMB Expert Michael Haynes (https://bretttrainor.com/2021/09/14/podcast-ep-120-growing-a-b2b-business-in-2021-with-top-smb-expert-michael-haynes/)
Books Mentioned:
Listen, Innovate, Grow by Michael Haynes and Gareth Chandler (https://www.amazon.com/Listen-Innovate-Grow-Guidebook-Businesses/dp/0646988557)
About Our Guest:
Michael Haynes is the Founder and Principal Consultant at Listen Innovate Grow with over 20 years of experience working with firms ranging from micro-businesses to large corporations in Australia and Canada to develop and implement customer strategies and programs that help them expand their businesses.
Connect with Michael Haynes:
Website (https://listeninnovategrow.com/)
LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
We talk a lot on this podcast about business strategies and tactics but not very often about the personal side which includes wellness, physical health, and especially mindset.
So today, we’re having Teresa Buruni, founder and CEO of Less Fear More Flow, who helps entrepreneurs and business owners with their personal transformation, mindset, wellness to unlock their true potential.
Teresa shares tips on how we can preserve our wellness so we never get lost amidst burnout while achieving our goals for our businesses.
This episode is a breath of fresh air and will surely enlighten you on how to attain the freedom you’re aiming for through your business so hit the play button now!
We talk about:
Introduction [00:00]
Entrepreneurs’ DONTs that need to be reevaluated [04:12]
To have your sleep in one go or to break it down in periods? [07:36]
45 minutes of laser focus and 45 minutes of break outside [09:59]
Finding balance through different types of meditation [13:41]
Bearing in mind that your bed is for resting [17:37]
Why you don’t have to work 7 days a week [21:36]
The role of mindset in entrepreneurship [26:24]
The challenge of reversing the programming set unto us [32:11]
How you can deal with imposter syndrome [36:02]
Tips on dealing with the pressures brought by industrialization [41:02]
Going through the motions and enjoying the process of growing [48:24]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Books mentioned:
Three Simple Steps by Trevor Blake https://www.amazon.com/Three-Simple-Steps-Success-Business/dp/1936661713
Episodes mentioned:
Episode 141 with Paul Shirley https://bretttrainor.com/2022/02/08/podcast-ep-141-the-difference-between-average-and-elite-with-former-nba-player-best-selling-author-paul-shirley/
About Our Guest:
Teresa Bruni is a deeply committed Healer and Spiritual Warrior who helps people overcome difficulties that keep them from enjoying their lives to the fullest.
Teresa is also the founder of Less Fear, More Flow LLC and The 2020 Resilience Journal Project, as well as a #1 International Best Selling Author, speaker, and author. She is a natural instructor who thinks that our thoughts are the only limit to our potential.
Connect with Teresa Bruni:
Website https://www.teresabruni.com/
LinkedIn: https://www.linkedin.com/in/teresabrunithehealer/
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers.
Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn.
Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content.
Are you looking to learn more about ABM and how you can get the most out of it? Jump into this episode now!
We talk about:
Introduction [00:00]
The current landscape of digital marketing for small businesses [03:38]
Dealing with the changes in buyer expectations [07:14]
How ABM helps businesses in 6 different ways [10:17]
Are you in front of the right audience? [17:34]
How to have a targetted marketing if you’re under $10 million [21:43]
Coming up with content that connects with your target clients [26:02]
One of the most compelling reasons for doing ABM [31:38]
Jeff’s pro tips on getting started with ABM [33:58]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
About Our Guest:
Jeff MacGurn is the COO of BusinessOnline where he works with clients to give strategic consultation on their digital marketing initiatives, specializing on Account-based Marketing.
Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft are just a few of the Fortune 500 and Global 1000 companies Jeff has worked with.
Connect with Jeff MacGurn:
Website https://www.businessol.com/
LinkedIn: https://www.linkedin.com/in/jeffmacgurn/
https://www.linkedin.com/company/bolagency/
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
As you’re earning your first million, your costs of doing business become more complicated if you haven’t built a financial structure from the get-go.
Today, we’re graced by the presence of Joe Manganelli, founder of Calculate, a company that offers a multitude of financial services from nitty-gritty bookkeeping to big-picture strategies and forecasting.
Joe and I touch on the different aspects of operating a business from a financial perspective.
Joe also shares his insights on scaling a startup through efficient use of resources and putting up checks and balances.
If you’re looking to set up a solid structure for the management of your business’ finances, then this episode is a great place for you to start!
We talk about:
Introduction [00:00]
Joe’s road to founding Calculate [02:20]
How Calculate started to gain momentum [05:17]
Calculate’s services and how they sell it to their prospects [7:27]
Best practices on scaling from the financial side of your business [11:38]
Setting up your business for a good sale and using your resources effectively [14:37]
Caculate’s time frame for getting involved in a company’s financial processes [19:47]
Outsourcing for your business from a financial standpoint [21:19]
Putting checks and balances in place as you’re growing [23:31]
The numbers game of bootstrap and cash flow [28:40]
The importance of implementing a zero asshole policy [31:36]
Why you should strive to stick with your business’s guiding light [33:38]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Books Mentioned:
“Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan and Benjamin Hardy (https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151)
About Our Guest:
Joe Manganelli started his career in corporate jobs at financial services behemoths like Goldman Sachs, but he desired to help start companies from the ground up.
He established Calculate in 2017 with the purpose of utilizing his knowledge of experience to growing businesses.
Connect with Joe Manganelli:
Website https://www.calculate.works/
LinkedIn: https://www.linkedin.com/in/joemanganelli/
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
When businesses fall short of their set goals, is it because of poor execution or is it because the direction taken was wrong in the first place?
We’ll answer that in this episode with Alex Batdorf, CEO and Founder of Get Sh!t Done, a platform focused on centralizing access to growth resources for female entrepreneurs.
Alex and I take a deep dive into the common challenges that her collaborating companies face and how she thinks these should be addressed.
We also discuss the importance of a founder’s wellness to the business and the unending quest for innovation for companies today.
Alex unloads fresh nuggets of wisdom in this episode so make sure to catch them all by tuning in now!
We’ll talk about:
Introduction [00:00]
The kid who wanted to rule the world through entrepreneurship [01:56]
Bootstrapping vs. Venture Capital: How to create sustainable and scalable businesses [10:49]
The biggest bottleneck that Alex sees the most in the startups she works with [15:21]
Do you really need venture capital to grow to billion dollars? [20:09]
Connecting the dots and taking control of your own destiny [26:08]
Why your wellness should be your top priority as a founder [30:16]
Thinking bigger and how it does wonders for your entrepreneurship path [33:46]
Alex’s piece of advice to founders on following their North Star [41:04]
The best way to get shit done for your business [46:42]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Get Sh!t Done website (https://www.shegetsshitdone.com/)
Episodes Mentioned:
Episode 141 with Paul Shirley https://bretttrainor.com/2022/02/08/podcast-ep-141-the-difference-between-average-and-elite-with-former-nba-player-best-selling-author-paul-shirley/
Episode 131 with Eva Nahari https://bretttrainor.com/2021/11/30/podcast-ep-131-whats-hot-in-b2b-bootstrap-or-raise-with-eva-nahari/
Episode 101 with Jesse Cole https://bretttrainor.com/2021/05/04/how-to-dominate-raving-fans-innovation-a-yellow-tux-with-jesse-cole/
About Our Guest:
Alex Batdorf founded Get Sh!t Done with the mission to redefine the narrative of entrepreneurship by helping women mindfully scale companies that have impactful, intentional growth while giving them the power to do it on their own terms.
Alex believes that real growth is making a status quo-breaking impact, not just growing for growth's sake.
Connect with Alex Batdorf:
LinkedIn: https://www.linkedin.com/in/chief-get-shit-done-officer/
Twitter: https://twitter.com/shegetsshitdone
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
Entrepreneurs and business owners are constantly in scramble mode. So amidst all the chaos in your working space, how do you maintain balance to prevent everything from falling apart?
My guest today, Paul Shirley, is the founder of The Process, a co-working facility and virtual platform whose theory is discussed in his book, The Process is the Product.
Paul shares with us about his experiences as a former professional basketball player and author. He reveals how he learned to add process to the chaos of a working environment and get more done in less time.
This part of productivity focus has been a game-changer for me, and I think it can really help you as well. So get your pen and paper ready as you listen to this episode.
We talk about:
Introduction [00:00]
The reasoning behind Paul’s book, The Process is the Product [03:46]
Knowing when to go back to life while in your flow state [08:14]
Is it better to know when you’re having an off day? [12:12]
Why intensity is worth more than duration [13:30]
Building a system around having the right priorities [20:24]
Being fulfilled in life by falling in love with the process [25:09]
The impact of willpower in our decision making [28:03]
How to maintain balance when responsibilities are piling up [30:34]
Staying social and connected in a remote work setup [33:43]
Positive Peer Pressure: Finding the motivation to go out and connect with people [37:56]
Lessons that Paul gained when he had to close his first business [39:37]
Paul’s takeaways in his virtual co-working space [42:38]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
The Process website (https://www.createyourprocess.com/)
Books Mentioned:
The Process is the Product (https://www.amazon.com/Process-Product-Paul-Shirley/dp/1737563622)
Lost Connections: Why You’re Depressed and How to Find Hope (https://www.amazon.com/Lost-Connections-Uncovering-Depression-Unexpected/dp/163286830X)
About Our Guest:
Paul Shirley is a former NBA player who operates The Process, a co-working facility and virtual platform whose premise is detailed in his book, The Process is the Product. He dives into this theory in his podcast which is named “The Process” as well.
Paul also wrote two humor memoirs, Can I Keep My Jersey?, and Stories I Tell On Dates, and a novel called Ball Boy.
Paul developed the Writers Blok, a Los Angeles-based co-writing space that aims to provide structure, support, community, and accountability to writers.
Connect with Paul Shirley:
LinkedIn: https://www.linkedin.com/in/paul-shirley-360b1649/
Twitter: https://twitter.com/paulthenshirley
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make.
Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling.
Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from.
Hit the play button now if you want to scale your business in the most effective way!
We’ll talk about:
Introduction [00:00]
Esben’s first company, Cobalt, and his transition into Userflow [01:50]
What urged Esben to start his own company [04:05]
How Esben and his co-founders raised $40 million for Cobalt [6:40]
The rationale behind founding Userflow [09:51]
Growing Userflow with two full-time employees and one freelancer [11:53]
Differentiating yourself through your product [14:36]
Where Userflow’s first hire will come from as they expand [19:20]
The value of having team members with more generalist roles [22:14]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Cobalt website (https://cobalt.io/)
Userflow website (https://userflow.com/)
About Our Guest:
Esben Friis-Jensen is the co-founder of Userflow, a high growth bootstrapped SAS business that scaled with only two full-time employees.
Esben is also one of the co-founders of another high growth company called Cobalt which raised almost $40 million through bootstrapping.
Connect with Esben Friis-Jensen :
LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/
Twitter: https://twitter.com/esbenfj
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
You'll have to expand outside yourself at some point, no matter how skilled you are at growing your business on your own.
Today we’re going to talk about how exactly you can do that and I have just the perfect guest for you.
Laith Masarweh is the founder of Assistantly, a company that offers virtual team member staffing solutions with a focus on workplace culture.
Laith and I dive into the value of having virtual team members or what he refers to as “Unicorns” and how we see it as the best way to scale in 2022.
This episode offers a lot of insights on growing your business this 2022 so tune in now!
We’ll talk about:
Introduction [00:00]
How Laith founded a VA company without any idea what a VA is [02:47]
Industries that Assistantly caters to [08:30]
The value of having VAs in your team [10:18]
Part-time vs. full-time: How should you hire for your organization? [13:55]
Why Laith believes he can start a third company [18:33]
Should you hire a client success manager? [21:17]
The eliminate-automate-delegate framework of running a company [28:54]
The depth of skills that Assistantly VAs offer [32:49]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Looking to hire a VA? Visit (https://www.assistantly.com/)
About Our Guest:
Laith Masarweh, now 24, has been working for his father since he was eight years old. His second company, Assistantly, arose from the necessity to scale his first, Immursiv, a real estate marketing firm, swiftly.
Assistantly is a virtual assistant (VA) firm that is swiftly gaining a reputation for spotting unicorns – people with an inexplicable desire to perform extremely well.
Connect with Laith Masarweh:
LinkedIn: https://www.linkedin.com/in/laith-masarweh-a2288310a/
Email: [email protected]
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
When in doubt, start with the customer. If it doesn't make sense for them, you're probably doing it wrong, or you shouldn't be doing it.
Today, we touch on the last part of the A-C-E-S framework which is support.
It's a three-part strategy for your customers with three different areas of focus: (1.) customer success, (2.) customer experience, and (3.) customer service.
This should really be a part of your playbooks so tune in now and learn how you can ensure your success in these aspects of support.
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
There is no one-size-fits-all solution when your sales organization stalls. So when you face this problem, what should your focus be?
Today, I welcome Karl Becker, CEO and Founder of Improving Sales Performance and author of “Set Up To Win: Three Frameworks to a High-Performing Sales Organization.”
In this episode, we dive into the revenue equation he came up with which helps businesses diagnose problems in their sales and marketing strategies to further optimize them.
This conversation has been long overdue and I’ll definitely have Karl back to provide us more valuable wisdom about revenue growth so be sure to not miss this one!
We’ll talk about:
Introduction [00:00]
Recent changes in the B2B world that Karl has observed [5:03]
A powerful story about delegation from Karl [9:18]
Karl’s concept to the revenue equation [12:29]
Why your value needs to be clear to scale [17:39]
What’s next after you got your messaging aligned? [23:43]
Understanding the buyer’s journey [29:59]
Empowering your team and interacting better with your leads [31:52]
Salespeople don’t like uncertainty and buyers don’t like risks [38:30]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
The Revenue Equation (https://www.revenueequation.com)
Link to Free Book – Set Up To Win (https://dl.bookfunnel.com/vuqhd6p1y2)
About Our Guest:
With over 20 years of experience in sales and marketing working with SMBs, Karl Becker founded Improving Sales Performance to help businesses find opportunities for quick wins that can increase revenue immediately.
Karl authored “Set Up To Win: Three Frameworks to a High-Performing Sales Organization,” a book that teaches you how to use the power of an organization’s greatest asset— their team —to stabilize and expand revenue over time.
Connect with Karl Becker:
LinkedIn: https://www.linkedin.com/in/karlbeckeriii/
https://www.linkedin.com/company/improving-sales-performance-usa
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
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